Website development and designing is fundamental to every business online. But increasing popularity of digital media has led to the evolution of many websites with the same products and services forcing cut-throat competition.

1. A Short Guide to Custom Website Design
Website development and design is fundamental to every online business. The increasing
popularity of digital media has led to an evolution of multiple websites that offer the same
products and services. This has created a very competitive atmosphere in the virtual zone. In
such an atmosphere the ideal solution is to connect with custom website design services.
Today, all progressive online businesses offer their products through a custom ecommerce
website platform. Lead generation websites can benefit greatly from customs solutions as well.
The following write-up aims to provide useful information on the key advantages of custom
website design. This is followed by 5 helpful pointers to keep in mind when picking a credible
website design firm.
The benefits of customized website designing services:
• Customized approach to hit target niche
Custom ecommerce website design services are meant to prepare websites with a tailor made
approach that will resonate directly with a target market niche. Businesses require site design
details that vary stylistically to specifically meet the shopping expectations of their prospective
targets. In a competitive marketplace this makes custom ecommerce solutions important.
Companies should conduct in-depth research on their target market to prepare the website
according to the target’s shopping demands. Custom design allows for the greatest flexibility to
your websites approach.
• Unique brand identity
It is mentioned earlier that the online business sphere features a very competitive marketplace.
There could be several online players selling similar products or services to your company. In
such a situation you need to come up with something unique so that your site and brand produce
better results online. Custom ecommerce web design services arrange and develop your site
with exclusive features that can distinguish you from your competitors. This leads to acquiring a
unique brand identity among your target audience.
• Web development with SEO services
Reputable web design companies provide both custom web design & development along with
search engine optimization (SEO) services. SEO services are important to ensure your website
has high search engine page ranking results. This all in one package is the perfect solution for
companies who are unwilling to hire web development work and SEO support separately.
A custom ecommerce development company should build and design your site with exclusive
reader-centric keywords which are compatible with search engine algorithms. Your site should
contain relevant text and links which offer your prospective visitors with smooth and intuitive
browsing. Remember, a high bounce rate on your website indicates your visitor has not engaged
with the content and functionality of your site in a sufficient manner. Engagement with your sites
calls to action (CTA) represents well done custom design work.
• Wide range of services
Most companies strive hard to provide the clients with websites that include the needed winning
edge backed by a wide range of services. These services include Flash web design, logo design,
custom ecommerce development and content management service solutions as part of its
custom services. Custom ecommerce design companies also ensure site protection from
spyware, hackers and viruses.

2. How to pick a credible web design firm:
• Good Industry Reputation
A custom ecommerce website development & design company must display a healthy
reputation online. A positive reputation is unwritten proof of quality service. A good reputation in
the industry also indicates the confirmation of white-hat services. This is a vital factor. Search
engines are increasingly re-writing their search engine page ranking algorithms, with a focus on
rejecting sites developed with black-hat techniques.
Companies with a great reputation in the industry can be trusted to stand behind their site
maintenance services. This is a very important factor for ongoing service agreements.
• Specialization in the specific business market
Make sure that the chosen company has a proven track record in designing customized
ecommerce solutions for your specific industry. If the company already has an understanding of
your respective market demands and competition level, it can easily provide you with the most
appropriate customized solution. Ask to look at a portfolio of their previous work and evaluate the
websites in terms of user compatibility, visual appeal & all-round efficiency. If you are not satisfied
with a company’s previous work, it is advised to search for another option.
• Creative, seasoned and trained professionals
Customized site designing calls for unique ideas and creative solutions on every project. The
chosen company must assure a pool of intelligent, creative professionals who can come up with
innovative design arrangements every time. This will help ensure your ecommerce website has
an exclusive identity in the web market. Years of experience can be vital in the web design
industry, but make sure the company you choose has a fresh approach to handle dynamic design
challenges. The online industry moves faster than most, sometimes it’s hard to keep up.
• Custom Drupal development
The best custom ecommerce website development firms today offer Drupal custom
development services. Designing and developing websites on custom Drupal themes offers an
impressive framework at a lower cost than regular and traditional site development and design.
Drupal web development ensures easy content modification and site updates. A professional
Drupal developer can also provide ecommerce websites with a taxonomy module that helps in
simple content categorization & organization with a tree structure. The best part of Drupal
development is its SEO friendly URL generating format. Moreover, Drupal’s in-built reporting
program allows the site administrator to view the website’s performance reports. Multiple
language support is another advantage of using Drupal based web design.
• Drupal 7 development
Is your chosen web developer using Drupal? The latest Drupal 7 version is equipped with
advanced features, such as enhanced usability with more panels and menus, an easier editing
facility without visiting the admin page, more meta-data capability, 3 fresh themes and other
functionality advancements over previous Drupal versions.