ACROLINX OVERVIEW
APRIL2015
NICE TO MEET YOU
Our software platform helps the world's greatest brands
create amazing content at scale:
content that’s on-brand, on-targe...
THE CHALLENGES
Customer-facing content
is created throughout
your organization
…by
teams,
departments,
and divisions
different
…too often, this content
does not have the same
style,
voice,
or message
…this problem
is only
going to get worse
with more
content and more
writers
THE IMPACT
THE IMPACT
SERIOUS BRAND EROSION AND
FAILED CONTENT PROGRAMS
Off-brand, off-target content has the same impact
GLOBAL CONTENT IMPACT INDEX
 Original research project
 120 million words
 150,000 web pages
 340 companies
 31 count...
OUR SOLUTION
INTRODUCING
THE ACROLINX CONTENT MARKETING PLATFORM
The only content marketing solution
that helps organizations create gr...
Acrolinx is the only
software that actually
“reads” your content
and guides writers
to make it better.
All with your style...
platform functional overview
LINGUISTIC ANALYTICS ENGINE
Analyzes thousands of linguistic properties in 6 languages
PLAN P...
platform functional overview
LINGUISTIC ANALYTICS ENGINE
Analyzes thousands of linguistic properties in 6 languages
PLAN P...
YOUR OWN WORDS
AND PHRASES
 Identify your brand
terms, keyword
targets and
languages
• AUDIENCE
PERSONALIZATION
 Define your target
personas and the
language you need
to engage them
platform functional overview
LINGUISTIC ANALYTICS ENGINE
Analyzes thousands of linguistic properties in 6 languages
PLAN P...
SIDE-BAR WITH
REAL-TIME GUIDANCE
 Your own personal
writing coach
integrated within your
authoring
environments
ORGANIZE AND
ORCHESTRATE
 Flexible workflow for
content assignment
and tracking
platform functional overview
LINGUISTIC ANALYTICS ENGINE
Analyzes thousands of linguistic properties in 6 languages
PLAN P...
CONTENTIMPACTDASHBOARD
 Track scores by content
type, person, team,
or campaign
 Be confident your content
will drive re...
SEE IT IN ACTION
SUMMARY
INTRODUCING
THE ACROLINX CONTENT MARKETING PLATFORM
The only content marketing solution
that helps organizations create gr...
speak with one voice
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Webinar-Präsentation: "Vorstellung der Acrolinx Cloud Edition - erfahren Sie, wie wir Ihnen helfen, hervorragenden Content zu erstellen"

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Unsere Software hilft den größten Marken der Welt, hervorragenden Content zu erstellen. Entdecken Sie neue Funktionen wie:

- Zielgruppen-Personalisierung: sorgt für relevanten Content
- Neue Sidebar: Autoren erhalten Anleitungen in Echtzeit
- Analysen: profunde Einblicke zur Wirkung Ihres Contents

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Webinar-Präsentation: "Vorstellung der Acrolinx Cloud Edition - erfahren Sie, wie wir Ihnen helfen, hervorragenden Content zu erstellen"

  1. 1. ACROLINX OVERVIEW APRIL2015
  2. 2. NICE TO MEET YOU
  3. 3. Our software platform helps the world's greatest brands create amazing content at scale: content that’s on-brand, on-target and drives results.
  4. 4. THE CHALLENGES
  5. 5. Customer-facing content is created throughout your organization
  6. 6. …by teams, departments, and divisions different
  7. 7. …too often, this content does not have the same style, voice, or message
  8. 8. …this problem is only going to get worse with more content and more writers
  9. 9. THE IMPACT
  10. 10. THE IMPACT SERIOUS BRAND EROSION AND FAILED CONTENT PROGRAMS Off-brand, off-target content has the same impact
  11. 11. GLOBAL CONTENT IMPACT INDEX  Original research project  120 million words  150,000 web pages  340 companies  31 countries
  12. 12. OUR SOLUTION
  13. 13. INTRODUCING THE ACROLINX CONTENT MARKETING PLATFORM The only content marketing solution that helps organizations create great content at scale: content that’s on-brand, on-target and drives results
  14. 14. Acrolinx is the only software that actually “reads” your content and guides writers to make it better. All with your style, your brand, your target audience, your terms, and tone.
  15. 15. platform functional overview LINGUISTIC ANALYTICS ENGINE Analyzes thousands of linguistic properties in 6 languages PLAN PRODUCE PERFORM Define your target personas and language As-you-type content score & real-time guidance Deep analytics on content & team performance
  16. 16. platform functional overview LINGUISTIC ANALYTICS ENGINE Analyzes thousands of linguistic properties in 6 languages PLAN PRODUC E PERFOR MDefine your target personas and language As-you-type content score & real-time guidance Deep analytics on content & team performance
  17. 17. YOUR OWN WORDS AND PHRASES  Identify your brand terms, keyword targets and languages
  18. 18. • AUDIENCE PERSONALIZATION  Define your target personas and the language you need to engage them
  19. 19. platform functional overview LINGUISTIC ANALYTICS ENGINE Analyzes thousands of linguistic properties in 6 languages PLAN PRODUCE PERFOR MDefine your target personas and language As-you-type content score & real-time guidance Deep analytics on content & team performance
  20. 20. SIDE-BAR WITH REAL-TIME GUIDANCE  Your own personal writing coach integrated within your authoring environments
  21. 21. ORGANIZE AND ORCHESTRATE  Flexible workflow for content assignment and tracking
  22. 22. platform functional overview LINGUISTIC ANALYTICS ENGINE Analyzes thousands of linguistic properties in 6 languages PLAN PRODUC E PERFORM Define your target personas and language As-you-type content score & real-time guidance Deep analytics on content & team performance
  23. 23. CONTENTIMPACTDASHBOARD  Track scores by content type, person, team, or campaign  Be confident your content will drive results (before you publish)
  24. 24. SEE IT IN ACTION
  25. 25. SUMMARY
  26. 26. INTRODUCING THE ACROLINX CONTENT MARKETING PLATFORM The only content marketing solution that helps organizations create great content at scale: content that’s on-brand, on-target and drives business results
  27. 27. speak with one voice

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