Multi - channel retail provides consumers with a variety of platforms or channels to facilitate the sale of products including mobile, eCommerce and wholesale. These platforms operate as separate entities which can cause issues in the retail environment of the 21st century. As the retail industry evolved in line with technology, multi-channel retailing evolved into Omni channel retailing. The concepts are both very similar, but in the Omni channel strategy all of the retail channels that exist in multi - channel, work together simultaneously to create an engaging customer experience. The multi – channel retailing strategy is that where each retail channel is siloed, acting as separate entities. This many times causes information to be disjointed across channels which degrades company branding. When information is shared and branded consistently across all channels, an omni channel strategy appears. Consistent information sharing across channels make the shopping experience easier for consumers and can significantly increase brand loyalty in turn. Consumers are now performing extensive research before making a buying decision and are doing this via mobile, online and in store channels. To effectively manage the customer experience, retailers and their vendors now need to be able to integrate these retail channels to ensure a consistent branding experience regardless of what channels are utilized by the customers. Datex is an industry leading supply chain software provider, voted one of the Top 100 Logistics IT Provider of 2014 by Inbound Logistics. To learn more about this topic or Datex, contact me at marketing@datexcorp.com, 800.933.2839 ext. 243 or visit our website www.datexcorp.com.

1. Omni Channel Retail
vs
Multi-Channel Retail
By Angela Cox

2. What is a Retail Channel?
These are the online and offline points of contact in which the consumer experiences
your brand:
Examples include:
• Website
• Brick and mortar store
• E-commerce site
• Social media
• Mobile site
• Catalog
• Print media ad
• Television or radio ad

3. What is Multi-Channel Retail?
What is the difference between
Multi-Channel and Omni
Channel Retail?
Multi-channel retail provides
consumers with a variety of
platforms or channels to
facilitate the sale of products.
Multi-Channel retail came first.
Omni channel retail involves
integrating the various retail
channels to provide the
customer with a consistent
brand experience

4. How are they different?
Multi-Channel
“Multi” = Many
• Channels are siloed
• Information across channels
may be disjointed
• Typical Channels Available
• Voice
• Web
• Mail
• In store
Omni-Channel
“Omni” = All
• Channels are fully integrated
• Information across channels
connects seamlessly
• Typical Channels Available
• Voice
• Web
• Mail
• In store
• Social Media
• Mobile

5. How are they similar?
Omni-channel retailing is the more advanced, evolved version of
multi-channel retailing
• Multiple channels exist simultaneously
• Intended to make consumer shopping experience easier
• Omni-channel contains same retail channels as multi-channel with
some newer additions

6. The Evolution of Omni-Channel Retailing
Store and
Catalog
E-Commerce Social Media Mobile
Multi-channel Omni-channel

7. Contact Us
800.933.2839
Online demonstration
marketing@datexcorp.com
Web chat
Datex Corporation
@Datexcorp
www.DatexCorp.com