Iberia's Web 2.0 Digital Communication
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A brief overview of the web evolution and what web 2.0 can do for Iberia.
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Iberia's Web 2.0 Digital Communication
- 1. WEB 2.0
- 2. The World We Live in The Consumer has the power and they are in control!
- 3. The World We Live in Consumer has unlimited options!
- 4. The World We Live in Consumer hates and avoids advertising.
- 5. Digital Communication Evolution WEB 1.0 Company to Consumer: SHUTUP AND LISTEN! Consumer to Company: Hello? Can you hear me?
- 9. Internet is just another channel
- 11. LACKS
- 12. Context
- 13. Interaction
- 17. Another consumer!Social Media put Consumers in Control of the conversation.
- 18. So can Web 2.0 help Iberia?!! Yes! WEB 2.0 helps you join the conversation!
- 19. Iberia’s Customers Who are my customers in WEB 2.0? Publishers Everyone syndicated Experts Network Editors DJs Broadcasters Critics
- 20. Instead of Telling Your Story! GIVE THEM A PLATFORM!!! LET THEM TELL THEIRS!!!!!
- 22. Listen and receive feedback, Listen and give response then listen again!
- 23. Continue the dialogue and build a relationship!- Don’t be Fake! -Describe the industry and not just the company - Blogs are not PR machines.
- 25. In the sky
- 26. In the cabin
- 27. On the ground
- 29. Foster an environment on Flickr, YouTube or on blog so customers can share their own user generated experience!Reward Best Photo/video and story with free flights and vacation package!
- 30. WEB 2.0 – Social Network Tools WIDGETS AND SOCIAL APPS -Facilitate consumer control! -Web Apps that you can share in Facebook that shows flight status of Iberia Airlines -Iberia’s wallpaper photo generator that shows great photos from around the world including Iberia’s popular destinations. -iPhone/Blackberry App that lets you track flight status, book tickets, and share information among other users. -Mobile Boarding Pass- Convenience and faster boarding Having a presence in Social Networks is NOT ENOUGH!
- 32. Number of user visits to blog pages
- 33. Number of user participants in user generated content for Iberia
- 34. Number of created content per user
- 35. The buzz in twitter and other social networks about Iberia
- 36. Number of Fans of Iberia or followers in Twitter
- 37. Number of widget and app downloads
- 38. Number of usages for widgets and apps
- 40. So What are you waiting for!??? Don’t Stay Grounded! IT IS TIME TO TAKE OFF!!!!!!!
- 41. Thank you! Carlton L. Bennett IE Business School MDMK2010 Email: Carlton.bennett@gmail.com Blog: Carlton’s Mantra @ www.carltonbennett.com Linkedin: http://www.linkedin/in/carltonbennett