Representation in A2 Media music vid.

1. Kings Of Leon – Use Somebody Adam Green

2. Young band portraying maturity In narrative (relationship) Typical for teenagers (narrative/performance) Practice room  early band, associated with young bands Relationship fails (teenagers typically have more romantic encounters)

3. Predominantly white (rock music & production background) Majority of Rock music is white genre Did not purposely exclude other ethnicities from video  Show our background (predominantly white upbringing) in production

4. American rock blue collar British rock working class Location is rural but industrial influence Practice studio not fancy recording studio, back to ‘roots’ of struggling musicians Motorway footage  industry, trade

5. Live performance- masculine iconography, guitars suggestive of phallic object Story /narrative, focus on girl- expectation of being more emotional after relationship

6. Bridges/viaduct Used in media to show state of decision Associated with jumping off depression overshadows characters  dominance sat alone in underpass  isolation Slow-Mo-Crow Representative of death [of relationship] Audience expect bad things to happen Typically a bad omen