Example of Cross Media Marketing incorporating print, mobile, QR Codes, pURLs, email, and the web. Capture leads and create a dialog to gather information for more targeted marketing to customers

1. Growing Your Business in the New Economy

2. Goals
 Generate New Business
 Strengthen Current Customer Relationships
Copyright © 2010 Acculink, Greenville, NC

3. Challenges
Limited Resources
 Smaller Marketing Budgets
 Fewer Employees
Shrinking Markets
 Finding New Leads
 Staying in Touch With Existing Clients
 Reduced Customer Loyalty
Copyright © 2010 Acculink, Greenville, NC

4. We
all
use
some
combina.on
of
the
following
tradi.onal
business
communica.on
tools:
Print:
business
cards,
door
hangers,
brochures
and
such.
Broadcast
Media:
TV
Radio,
Newspapers,
Magazines
&
Marriage
Mailers.
Direct
Mail:
Postcards,
LeCers
etc.
But
do
these
tools
let
you
know
who
your
customers
and
prospects
are?
Copyright © 2010 Acculink, Greenville, NC

5. New
Technologies
exist
today
that
will
let
you
Iden?fy
&
know
your
customers
and
prospects
like
never
before.
Copyright © 2010 Acculink, Greenville, NC

6. » Variable Print
» QR Codes/Tags
» Cross Media Marketing
» Text Messaging
» Loyalty Cards
» Email
Copyright © 2010 Acculink, Greenville, NC

7. Smart Phones are the new
personal computer,
contact manager,
entertainment center and
mobile communication
device all in one.
Copyright © 2010 Acculink, Greenville, NC

8. How Does My Phone Fit In?
In essence your camera phone becomes a “scanner”.
Copyright © 2010 Acculink, Greenville, NC

9. A
QR
code
or
2D
Barcode
can
be
used
to
link
» Mobile web sites
print
to
the
Web.
» Contacts (vCard)
» Coupons/Offers
» Dial a Number
» Text Message
» Maps
Copyright © 2010 Acculink, Greenville, NC

10. This
technology
is
powerful
when
applied
to
marke?ng.
It
can
take
the
user
directly
to
a
website,
survey
page,
online
storefront
and
more.
Copyright © 2010 Acculink, Greenville, NC

11. The 2D code brings it all together.
Copyright © 2010 Acculink, Greenville, NC

12. Restaurant
Example Campaign:
Place a 2D barcode on a
table tent.
A
restaurant
chain
wants
to
gather
more
informa.on
about
its
clients
to
segment
its
marke.ng
efforts
by
customer
types
and
present
them
with
more
relevant
TOOLS USED
messaging
and
offers.
Also
wants
a
» QR Codes/Tags
referral
tool.
It
all
begins
with
a
simple
» Cross Media Marketing
table
topper
placed
in
its
stores
with
a
discount
offer
for
scanning
a
QR
code
on
» Text Messaging
the
topper.
» Email
Copyright © 2010 Acculink, Greenville, NC

13. Scanning
it
takes
them
to
a
landing
page
asking
for
email
address
and
name.
If
you
want
the
discount
you
enter
it.
Copyright © 2010 Acculink, Greenville, NC

14. Then
you
get
a
discount
code
on
your
phone
instantly
for
the
meal
you
are
ea.ng
right
now.
Copyright © 2010 Acculink, Greenville, NC

15. An
email
is
sent
to
your
given
email
address
with
an
even
beCer
offer
if
you
sign
up
in
the
mobile
discount
club.
In
this
case
you
will
be
in
the
drawing
for
a
free
TV.
Copyright © 2010 Acculink, Greenville, NC

16. You
then
answer
a
couple
of
ques.ons
that
help
to
define
what
type
of
customer
you
are
and
include
your
mailing
address
and
can
opt
to
receive
discounts
by
email,
text
or
mail.
Copyright © 2010 Acculink, Greenville, NC

17. Next you are invited to double your
chances to win by referring a friend.
Copyright © 2010 Acculink, Greenville, NC

18. Referral
Email:
Copyright © 2010 Acculink, Greenville, NC

19. You
begin
receiving
email
offers
that
are
relevant
to
you.
Copyright © 2010 Acculink, Greenville, NC

20. Had
you
indicated
you
were
a
college
student
you
would
have
goCen
a
different
offer.
And
so
on…
Coupons and offers specific to customer type:
I bring my kids here. I am a High School Student.
I am a College Student I am an On-The-Go Business Person
Copyright © 2010 Acculink, Greenville, NC

21. Important customer information is gathered:
Visitors / Responses Email Hits Conversion Rates
Copyright © 2010 Acculink, Greenville, NC

22. new
channels
of
communica?on
with
customers.
Automated SMS Text Messages Personalized Direct Mail
(Real-time coupons) (Gets viewed by other members
of the household)
Automated Emails
(Newsletters, coupons, events)
Copyright © 2010 Acculink, Greenville, NC

23. SOLUTION:
 A relationship is initiated.
 Restaurant management knows who
is visiting their establishment.
 A new channel is created to reach
“opt-in” prospects.
Copyright © 2010 Acculink, Greenville, NC

24. SOLUTION:
 Important information is
collected, measured and used
for future strategic promotions
and improvement.
 Repeat and referral business
increases brand loyalty.
Copyright © 2010 Acculink, Greenville, NC

25. Print,
Mobile,
Web,
Data.
This
is
just
one
example
of
the
possible
uses
for
technologies
that
exist
today
to
meet
your
marke?ng
goals.
But
technology
is
not
the
key
it
is
just
a
tool.
When
used
crea?vely
and
correctly
it
can
produce
powerful
results.
Copyright © 2010 Acculink, Greenville, NC

26. Learn more at www.acculink.com
Copyright © 2010 Acculink, Greenville, NC