3. Mission
Main scheme is to diversify their
menu while serving the
freshest food at the same time
• With health being a universal
issue Fresh City does what they
can to makes those issues less
immense.
• Their food offered is always • The food served is guaranteed w/ no
naturally-raised meat, poultry, & artificial ingredients, antibiotics for
seafood, along with hand-picked growth, or hormones.
produce and organic element
always.
4. Mission Giving Back
An organized program named Thinking
Fresh encompasses the intentions to
support schools and non-profit
organizations within their local area
To engage in their community Fresh
City also arranges the opportunity for
associations to sell Fresh City gift cards
leading them to raise a 20% donation
straight from their efforts earned
5. Population of the Membership
Population
of the
Membership
Demographics Woman cover The median age “We eat to be
w/in the slightly more is about 36 years healthy. We eat
than half of the old and 40% of to be happy.
restaurant population the population is Fresh City’s
locations (w/in the four between 18 and approach is to
diversify states) 44 years balance both”
To reach out to a wider market Fresh City also offers
a kids menu, breakfast menu, and the availabilities of
online requests for take-out, catering, and gift cards.
7. Why Facebook
Would Be Beneficial
Everyday more than 10 million
users become fans of pages
More than 800 million users online
Large amount of users = More
fans to reach with information
50% of users sign on everyday
8. Facebook Campaign for Fresh City
Informing users of our mission, menu & deals
Usage of photos & videos; Display menu on
page along with prices
Easy & Free way to promote the business
Our target age
demographic is
between 18 and 44
years taking up over
40%
About 52% of
Facebook Users are
between the age of 18
to 44
9. Twitter is a social tool to gain
followers. Here are some goals to
promote the business:
•Don’t spam others about our
specials
•Follow other users (including
other restaurants and
Example Tweet: “Finally
companies that can retweet
Christmas Season! Try our us)
special deal for this time of •Post useful and relevant
year; buy Soup&Sandwich
combo on Tues. & receive a
tweets about up coming
freedrink” #FreshCity events and specials; For
example buy a Soup &
Sandwich combo on Tues. &
receive a free drink
•Try to tweet daily
•Engage in conversations and
retweet gain trust from
10. How to get Followers
Put a link to “Follow Me on Twitter” (our
websites, business cards, Facebook page)
Use Twitter’s search feature to find
profiles that can relate to the company
Use Twitter’s RSS feed to be notified
every time a tweet containing a certain
keyword is made.
11. FourSquare Benefits
Foursquare user most desirable demographics, they tend to
be young, college educated and employed. They are heavy
users of online social media platforms and are actively engaging
friends and acquaintances with the businesses they’re
interacting with
This demographic is highly mobile, has money to spend and
most importantly is very influential.
The competitive nature of Foursquare allows users to earn
badges for checking-into certain locations therefore
competition between users will bring in more business
12. Goals & Objectives
IMPROVISING: Millions of users We can use
Foursquare to check out tips people are leaving
about our restaurant & see what we need to improve
COUPONS & WORD OF MOUTH: free smoothie to
employees of companies who have their first check-in.
Coupons have a word of mouth appeal, & for restaurants
with a few locations offer a hyper local way to advertise
13. How Success Will Be Measured
Our main goal is to have people have conversations about Fresh City;
To make a connection with the customers
1. Conversation is made about the business; While 14% of customers trust
advertisements, 78% of people trust other customers recommendations
2. The company is reached by customers outside our target market; We will target the
demographic within the restaurant areas, however we want our market to reach out to
others on the outside
A. Business results; has our profits increased
PROFIT is the main concern
B. We will begin to approach customers at the end of
their meal and fill out a review of their experience
and how they learned about our restaurant using
an iPad for efficiency.
14.
15. APA Reference List
0 "About Fresh City." Fresh City: Your Daily Eatery. 2008. 25 Jan 2009
0 <http://freshcity.com/about.html>.
0
0 “Asia Tech News For The World.” (2011). 34 Interesting Facebook Statistics And Facts. Retrieved Nov. 27,
2011, from http://www.penn-olson.com/?p=6400
0
0 “Chris Brogan.” (2011). 50 Ideas on Using Twitter For Business. Retrieved Nov. 28, 2011, from
0 http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/
0
0 "Create Surveys." Survey Monkey. 2008. 25 Jan 2009
0 <http://www.surveymonkey.com/MySurvey_Wizard.aspx>.
0
0 “Facebook Statistics.” (2011). Statistics. Retrieved Nov. 27, 2011, from
0 http://www.facebook.com/press/info.php?statistics
0
0 “Find The Best.” (2011). Comparing Related Social Networking. Retrieved Nov. 28, 2011, from
0 http://social-networking.findthebest.com/q/85/358/How-many-people-use-
0
0 “Foursquare for Business.” (2011). Millions of times a day. Retrieved Nov. 28, 2011, from
0 https://foursquare.com/business/
0
0 "Fresh City." Google Maps. 25 Jan 2009
0 <http://maps.google.com/maps?hl=en&tab=wl>.
