What's the status of the game industry and what are the change drivers. Further details at http://bit.ly/2kNvrc

1. WoW Epic Mounts Friends For Sale

2. $37 billion game software in 2007

3. CORE

4. $1100 million revenue $517 million profit in 2007 alone WOW epic loot

5. PC single player PC MMO PS3 / X360 Cures: Digital distribution Online ” light MMO” Free to play Questionmarks: Free to play? WOW >> rest forever? HUGE financial risks - new games >50M$ Trends: Reaching mainstream No clear winner More casual focus New games expensive - must sell >1M units Dying fast Good growth OK growth

6. CASUAL

7. Wii wins

8. PC casual games Casual MMO Wii, console casual games Trends: Flash games Online New monetization Challenges: PC downloadable - over competive - low conversion % Trends: Mostly teens & tweens Free to play Web integration Challenges: Other age groups? Market glut? Getting expensive Trends: Expands market New genres - music games Games for everyone High growth Mi xed Big success

9. SOCIAL

10. >200M SocNet users ~700k daily users selling friends but where’s the money?

11. Funware SocNet games New territory: Games-like interaction Ebay, Flickr, Wikipedia FreeRice, Food Force Games are the ultimate happiness engine. Trends: FAST viral growth Fads Improving quality More competition Virtual goods Merging with casual? Lots of VC investments High growth Monetization starting Huge potential Early days ?

12. Trends

13. Core Casual Social opportunity Revenue now Users now , 2010 , 2010

14. Self expression expressing and sharing

15. co-creators, customizers open your game. User generated content

16. We, together Mass scale Playful Collaboration

17. Breaking down the walled garden open APIs, web integration

18. Everything can be a GAME e.g. Nike + Ipod

19. Free to play will rule Pay for virtual goods

20. Games will become accepted – by all. Games evolve Generation shift It will still take time

21. Thousands of flowers will bloom All types of games are growing

22. Play with me! Games enhance interaction Games enhance services Games enhance products Re-think.