2. Products
o StumbleUpon
• collaborative filtering to create virtual communities
o StumbleUpon Video
• Users without a toolbar can "stumble" through videos that
toolbar users submit
o StumbleThru
• Allows users of toolbar to stumble within site
o Su.pr
• URL shortening service used primarily for Twitter and
Facebook statuses and updates
3. Financials
o Started with $1.2 million funding in 2001
• 500,000 users
o Given $17 million in funding in March 2011
• 12 million users
o Employs 80 people
• Up from 40 in 2010
4. History
o Founded in November 2001
• Garrett Camp, Geoff Smith, Justin LaFrance and Eric Boyd
o After reaching 500,000 users received $1.2 million
• Brad O'Neill along with Ram Shiriam and others
o 5/07: eBay bought SU for $75 million
o 4/09: Garrett Camp, Geoff Smith and other
investors bought the company back
5. Story
o Leaving eBay
• "A desire for flexibility. I think bigger companies require more approvals, it
takes longer to get stuff done. So I thought we would grow a lot faster if we
were a smaller company.” -Garrett Camp
o Reasons
• employees - didn't want to take risks
• availability - weren't able to hire
o Starting again
• Tripled stumbles per month within 9 months
6. What's Hot
o Going international
o Expand StumbleThru to other websites
o Created a mobile version of SU
• Broadens user base
o Offer an alternative to banner ads
• Add the pages into the stumbles
7. Secret Sauce
o "Discover a web created just for you”
o Finds and recommends web content for each user
o Uses peer sourcing and social networking
o More you use the better the experience
o 1 in 20 stumbles result in ads
8. Competition
o MatchMine
o Faves
o SpinSnap
o ZapNat
o Digg
o Mixx
o Reddit
o Qwiji
9. Recent Events
o 4/11: SU reached 800 million stumbles a month
o 8/11: SU drove more than 50% of media traffic
• Facebook 38%
o 10/11: SU reached 20 million users
• Came with revamping the product
10. Verdict
o SU surpassed Facebook as the biggest social
media site that drives web traffic in the U.S.
o SU has been growing at large rates
• Doubled user base in 16 months
o Verdict: SU is on its way up
