The document is an advertisement for the insulin Lantus that provides information on its 24-hour glucose lowering effects, mentions it is the #1 prescribed insulin, and warns of potential side effects like hypoglycemia while encouraging patients to see the brief prescribing information on the adjacent page.

1. 03-01638H_M2_LantUS_Jrnl_Ad.qxd 11/2/07 5:00 PM Page 1**BSI_CAG_13**MacHD:Users:BSI_CAG_13:Desktop:
FOR ONCE-DAILY 24-HOUR GLUCOSE LOWERING
,
Steady progress toward goal
THE
DISPOSABLE
PEN
with
24-hour support toward goal
STARring the #1-prescribed insulin
Hypoglycemia is the most common adverse effect of insulin,
Important Safety Information for Lantus® including Lantus®. As with all insulins, the timing of hypoglycemia
Lantus® is indicated for once-daily subcutaneous administration, at the may differ among various insulin formulations. Glucose monitoring
same time each day, for the treatment of adult and pediatric patients is recommended for all patients with diabetes. Any change of
(6 years and older) with type 1 diabetes mellitus or adult patients with insulin type and/or regimen should be made cautiously and only
type 2 diabetes mellitus who require basal (long-acting) insulin for the under medical supervision. Concomitant oral antidiabetes
control of hyperglycemia. treatment may need to be adjusted.
Lantus® SoloStar® is a disposable insulin delivery device. Needles and Other adverse events commonly associated with Lantus® include the
the SoloStar pen must not be shared.
®
following: lipodystrophy, skin reactions (such as injection site reaction,
LANTUS® MUST NOT BE DILUTED OR MIXED WITH ANY OTHER pruritus, rash), and allergic reactions.
INSULIN OR SOLUTION. If mixed or diluted, the solution may *Based on TRx data from IMS Health, National Prescription Audit™ (Next
become cloudy, and the onset of action/time to peak effect may be Generation Prescription Methodology).Time period from May 2003 to July 2007.
altered in an unpredictable manner.
Lantus® is contraindicated in patients hypersensitive to insulin glargine or Please see brief summary of prescribing information on adjacent page.
the excipients. Visit us at www.lantus.com.
© 2009 sanofi-aventis U.S. LLC US.GLA.09.10.102
Category: Pharmaceutical advertising
Client: sanofi-aventis
Agency: Euro RSCG Life
Responsibilities: Mechanical, Prepress
Lloyd Abrams
abramsdesign@aol.com
718-544-1656

2. Category: Pharmaceutical advertising
Client: Pfizer
Agency: Euro RSCG Life
Responsibilities: Mechanical, Prepress
Lloyd Abrams
abramsdesign@aol.com
718-544-1656

3. Announcing SELZENTRY TM
(maraviroc) tablets
The first approved CCR5 antagonist and only oral entry inhibitor
A new approach to the
treatment of HIV...
Important safety considerations: SELZENTRY, in combination with other
antiretroviral agents, is indicated for treatment-experienced adult patients
infected with only CCR5-tropic HIV-1 detectable, who have evidence of viral
replication and HIV-1 strains resistant to multiple antiretroviral agents.
WARNING: Hepatotoxicity has been reported with SELZENTRY use. Evidence of a
systemic allergic reaction (e.g., pruritic rash, eosinophilia or elevated IgE) prior to the
development of hepatotoxicity may occur. Patients with signs or symptoms of hepatitis or
allergic reaction following use of SELZENTRY should be evaluated immediately.
There is limited experience in patients with reduced hepatic function; therefore, SELZENTRY
should be used with caution in this population. Discontinuation of SELZENTRY should be considered
in any patient with signs or symptoms of hepatitis, or with increased liver transaminases combined with
rash or other systemic symptoms.
The safety and efficacy of SELZENTRY have not been specifically studied in patients with significant underlying
liver disorders such as patients co-infected with viral hepatitis B or C. Caution should be used when administering
SELZENTRY to patients with pre-existing liver dysfunction or who are co-infected with viral hepatitis B or C.
Use with caution in patients at increased risk of cardiovascular events. More cardiovascular events including myocardial
ischemia and/or infarction were observed in patients who received SELZENTRY.
Caution should be used when administering SELZENTRY in patients with a history of postural hypotension or who receive
concomitant medication known to lower blood pressure. Patients should be advised that if they experience dizziness while
receiving SELZENTRY, they should avoid driving or operating machinery.
Immune reconstitution syndrome has been reported in patients treated with combination antiretroviral therapy,
including SELZENTRY.
There are no data available in pediatric patients; therefore, SELZENTRY should not be used in patients <16 years old.
Please see brief summary of full prescribing information, including boxed warning, on adjacent pages.
Category: Pharmaceutical advertising
Client: Pfizer
Agency: Euro RSCG Life
Responsibilities: Mechanical, Prepress
Lloyd Abrams
abramsdesign@aol.com
718-544-1656

4. Category: Pharmaceutical advertising
Client: Allergan
Agency: Ogilvy Healthworld
Responsibilities: Photoshop, Mechanical, Prepress
Lloyd Abrams
abramsdesign@aol.com
718-544-1656

5. Category: Consumer Advertising
Client: Dow Jones Television
Agency: RyanDrossman
Responsibilities: Mechanical, Prepress
Lloyd Abrams
abramsdesign@aol.com
718-544-1656

6. Category: Consumer Advertising
Client: Dow Jones Television
Agency: RyanDrossman
Responsibilities: Mechanical, Prepress
Lloyd Abrams
abramsdesign@aol.com
718-544-1656

7. Joe Namath Shaquille O’Neal
Jerry Rice Mike Schmidt Keyshawn Johnson
FROM SPORTING GREATS
TO SPORTING GOODS.
If you’re a sports fan, you’ll feel Check the matchup analysis and From bobbing head dolls to original
like a kid in a candy store. But predictions put out by Vegas pros. artwork, you’ll find it all here. Visit
SportsLine is more than that. It’s a SportsLine doesn’t just cover us at www.sportsline.com or call
sports bar, a community room, a frat sports, we cover sports fans as well. SportsLine USA at 1-800-781-9444
house, a stadium, a superstore. From head to toe, hats to shoes. Get use preferred customer #CS996.
Where else can you chat, exchange into gear with licensed sports apparel Whether you come to talk shop or
e-mail and talk shop with the greatest of your favorite team. Pick up your just to shop,SportsLine is the place to be.
superstars and legends of the games? SportsLine t’s and caps. Collect limited
Hang out with your heroes (we’re edition memorabilia. Wrap your VISIT SPORTSLINE NOW
the official online service of the NFL hands around a football autographed AND SAVE UP TO $1000
Players). Play our exclusive contests. by Broadway Joe or a bat signed by ON TRAVEL AND
Win great prizes. Get the exclusive
inside scoop from leading sportswriters.
Junior or even the Babe himself.
Trade, buy and sell merchandise.
ENTERTAINMENT.
http:/
/www.sportsline.com
™
Separate Internet access charges may apply.
Information and product availability are subject to
change without further notice. SportsLine USA is a SportsLine is available on the World Wide Web
trademark of SportsLine USA, Inc. All other trade-
marks are the property of their respective owners. through America Online, Compuserve, Prodigy and
All rights reserved. ©1996 SportsLine USA Microsoft Network or through direct Internet access.
CALL NOW FOR YOUR FREE 30-DAY TRYOUT. 1-800-781-9444.
Category: Consumer Advertising
Client: Sportsline
Agency: RyanDrossman
Responsibilities: Photo retouching, Mechanical, Prepress
Lloyd Abrams
abramsdesign@aol.com
718-544-1656

8. Category: Corporate advertising
Client: Bear Stearns
Agency: RyanDrossman
Responsibilities: Comp, Mechanical, Prepress
Lloyd Abrams
abramsdesign@aol.com
718-544-1656

9. It gives “sticker shock”
Your eyes still widen. Your mouth still drops. But you’re OK. It’s just a normal
a whole new meaning.
reaction to your first glimpse of the new Mercedes C-Class with its shockingly
comfortable price. One look at the sleek new lines, the richly appointed
interior. Not to mention its SmartKey remote locking /security system. Or its
door-mounted side air bags, Brake Assist, and BabySmart™ child seat recognition
system. But don’t call EMS or 9ll. Just call 1-800-FOR-MERCEDES. Or visit
our Web site at www.MBUSA.com. The C-Class, starting at $35,450.
*
* Starting MSRP of $30,450 for a 1998 C230 excludes $595 transportation charge, all taxes, title/documentary fees, registration, tags, dealer prep charges, insurance, optional equipment,
certificate of compliance or noncompliance fees, and finance charges. C 280 shown at MSRP of $37,100 includes optional sunroof and metallic paint. Prices may vary by dealer. WARNING: THE
FORCES OF A DEPLOYING AIR BAG CAN CAUSE SERIOUS OR FATAL INJURY TO A CHILD UNDER AGE 13. THE SAFEST SEATING POSITION FOR YOUR CHILD IS IN THE REAR SEAT, BELTED INTO
AN APPROPRIATE, PROPERLY INSTALLED CHILD SEAT, OR CORRECTLY WEARING A SEAT BELT IF TOO LARGE FOR A CHILD SEAT. A CHILD UNDER 13 SHOULD NOT USE THE FRONT SEAT UNLESS
THE CHILD IS BELTED INTO AN APPROPRIATE, PROPERLY INSTALLED BABYSMART-COMPATIBLE CHILD SEAT. A CHILD UNDER 13 WHO IS TOO LARGE FOR A CHILD SEAT SHOULD NOT USE THE Mercedes-Benz
FRONT SEAT. SEE OWNER’S MANUAL FOR ADDITIONAL WARNINGS AND INFORMATION ON AIR BAGS, SEAT BELTS AND CHILD SEATS. BabySmart is a trademark of Siemens Automotive Company.
©1998 Mercedes-Benz of North America, Inc., Montvale, N.J., Member of the Daimler-Benz Group.
Category: Consumer Advertising
Client: Mercedes-Benz
Agency: Lowe & Partners
Responsibilities: Mechanical
Lloyd Abrams
abramsdesign@aol.com
718-544-1656

10. Cover
Inside Highlights
Category: Entertainment
Client: USA Networks
Agency: USA Networks
Responsibilities: Design, Photo editing,
Mechanical, On-Press check
Lloyd Abrams
abramsdesign@aol.com
718-544-1656

11. Lloyd Abrams 7320 Austin Street 917.743.9898 cell
Forest Hills, NY 718.544.1656 home
11375 abramsdesign@aol.com
EURO RSCG LIFE JANUARY 2007–2009
Digital Artist. Producing all types of print materials including magazine ads, brochures, pocket folders,
convention-panels, dosing cards, and PDF’s. Main programs used were Adobe InDesign, QuarkXPress,
Adobe Illustrator, Adobe Photoshop, and Adobe Acrobat. Responsible for building mechanicals
and disking of print pieces which includes: checking trim size, bleeds, colors, and die-lines. Also,
responsible for delegating work and strong ability to problem solve. Clients include Biogen Idec, Pfizer,
and sanofi-aventis.
DDB RX, LMP, AND WISHBONE 2003–2006
Freelance Production Artist for the above ad agencies. Producing all types of print materials from
magazine ads, brochures, posters, and PDF’s. Main programs used were QuarkXPress, Adobe InDesign,
Adobe Illustrator, Adobe Photoshop, and Adobe Acrobat. Clients include Novartis, and Pfizer.
NYUONLINE, INC. 2001–2002
Graphic Artist. Responsible for the production of web art and print. Designed the logo, toolbars and
buttons for iAuthor; an e-learning program that runs on the Internet.
OGILVY HEALTHWORLD 1998–2001
Production Artist using QuarkXPress, Adobe Photoshop, Adobe Illustrator, Flightcheck, and Adobe
Acrobat. Production of magazine ads, brochures, newsletters and direct mail. Production of logos
and product launches. Pre-press responsibilities include: collecting for output and photo retouching.
Clients include: Alza, Allergan, Bristol-Myers Squibb, Roche, Wyeth.
RYAN DROSSMAN 1996–1997
Production Artist of advertising campaigns using QuarkXPress, Adobe Photoshop, Adobe Illustrator,
Adobe Streamline, Adobe Acrobat. Responsibilities include layout, photo retouching and pre-press.
Clients include: Bear Stearns, Dow Jones Television, Frederick Wildman & Sons, Moviefone,
Sony Theaters, Sportsline.
HOME BOX OFFICE 1994–1995
Production Designer responsible for layout and production of advertising campaigns, direct mail for
HBO and Cinemax using QuarkXPress, Adobe Photoshop and Adobe Illustrator.
USA NETWORKS & SCI-FI CHANNEL 1991–1994
Graphic Designer. First computer print designer on staff. Started the in-house print art department
resulting in enormous costs savings. Responsibilities include: Design from start to finish using
QuarkXPress, Adobe Photoshop, and Adobe Illustrator. Participated in the marketing and launch of
the Sci-Fi Channel. Worked directly with printers and was on press once a month to approve
press proofs.
EDUCATION
School of Visual Arts • Bachelor of Fine Arts Degree
Major: Graphic Design; Minor: Advertising