Abracadabra Social Media Pinterest Presentation to WEBA (Women Entrepenuers of the Bay Area. We discuss the basics of Pinterest and more advanced techniques of Marketing your business with Pinterest.

1. Women
Entrepreneurs
of the Bay Area
WELCOME

2. Pinterest for Business Basics
Presented by
Clyde Lerner & Rosemarie D’Amiani
Abracadabra, A Social Media Company
‘Social Media Done For You’
contactus@abracadabrasocialmedia.com
P: 888.688.0477
We, at Abracadabra Social Media expand social footprints for
business and perform marketing and social media tasks, including
daily posting to social networks for those business owners who
don’t have time to do their own social media effectively.
Additionally, we analyze small businesses to increase their
profitability and engineer marketing campaigns to increase ROI.
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3. Pinterest for Business Basics
Before you can Monetize, you need to understand the fundamentals
What is Pinterest?
interest
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Pinterest is an online pinboard: where you can post collections of things you love and
follow collections by people with great taste.

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6. Pinterest Business Branding
What’s Really Going On With Pinterest?
• Fastest site in history of web to reach 10m unique
visitors
• Significant Source of Referral Traffic
• Pinterest now drives more referral traffic than
Twitter
• 87% of the traffic is Women
• Behavior Pattern = Shift From Search to
Discovery
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7. Pinterest Business Branding
Content Sharing Ideas on Pinterest
•Photos and Videos/Powerful stats and inspirational quotes
•Infographics
•Calls to action
•Create and share original graphics for your brand
•Create catalogs of your services/products
•Host contests with prizes for greater participation
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9. Pinterest Business Branding
Increase the Value (Monetize) Pinterest
• Optimize your Pinterest pins/ greater search engine results
• Engage related brands and comment, post and re-pin
• When adding original pins, add the website for the pin
• For re-pinning - Don’t change the “back” of a pin that does not
belong to you
• Facebook, Google & You Tube gain the most referral traffic from
Pinterest
• Straight advertising is not welcome, many ways to be subtle
• Tip: Follow other pins and get more followers
• Tip: Use the right phrases for SEO / commercial use
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10. Pinterest Business Branding
How to Connect Social Media on Pinterest
• Twitter/Facebook Connections
• Pin, re-pin, like and comment regularly
• Place a “Pin It” button on your Website,
Blog, and Bookmark bar
• Place a “Follow Me” on Pinterest button
on your website and blog
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11. Pinterest For Business
Super Useful Tools for Pinterest
•www.Url2pin.it and Screen2Pin Chrome Extension (http://
bit.ly/JPnsYr) assist in pinning whole websites
•http://ShareAsImage.com ~ Turn your words or famous
quotes in to Images
•http://www.Pinvolve.co/ ~Creates a board to post your
Facebook updates that include images/Fans can re-post from
Facebook
•Pinterest.com/source/yourdomainname.com - See how many
pins are by a certain user
•http://bit.ly/LIaWh8 Code for “Pin It” and “Follow Me On
Pinterest”
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12. Pinterest for Business Basics
Recommended Best Practices / Monetizing Pinterest
• When setting up your Pinterest Profile, fill in all
boxes, making sure to have it reflect your brand
with photos/logos, etc.
• Create interesting names for boards-use
keywords/short names
• Pin content steadily instead of huge bursts of pins
at a time
• Network with other professionals in your field and
in related fields (follow-comment-pin)
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14. Pinterest for Business Basics
Marketing
• Post your Webinars, Blogs. Speaking Engagements, and Ebooks
on Pinterest making sure the Pin goes to the product you want to
sell
• Pins from a variety of sources not just your own business
• Pinning and liking creating a variety makes boards more popular
• Use original, creative content (#1 way to get more traction on
Pinterest)
• Protect your brand by using watermarks on original graphics
• Everyone gets notified via email when you like or re-pin
• Showcase all your products and or services and create boards for
that specific purpose.
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16. Pinterest for Business Basics
Marketing on Pinterest
How to add ‘Pin it it’ button http://pinterest.com/about/goodies/
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17. Pinterest for Business Basics
Customer Graphics
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18. Original Graphics – We Provide This Service
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19. Pinterest for Business Basics
Still have questions on Pinterest?
Rosemarie D’Amiani & Clyde Lerner
contactus@abracadabrasocialmedia.com
Telephone: 888.688.0477
Pin With Us: http://www.AbraOnPinterest
FB: http://www.AbraOnFacebook.com
THANKS FOR ATTENDING
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