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There are a couple of important reasons why social is important for brands: * people, collectively and one on one, have all sorts of conversations, public, internal, private. Part of those conversations is the fact that they buy based on beliefs -- yours. Do they connect with theirs? * a brand is a person's gut feeling about a product, service, or organization. It's individual, and it's based on emotions and not driven by your messages. * more and more people are online. You can discover what they do there, depending on who your customers are. Here are some ideas of how you can think through developing, implementing, managing and measuring a social media program.
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The globe and mail the great escape-february 2011
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iOS6より標準搭載されたPassbook。そもそもPassbookって何?具体的には何ができるの?そんな「?」にお答えします!
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Learn about FDI trends in 2016 and how to increase your share.
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Discover the latest trends in lead generation, how to turn your economic development website into a lead generator, raise your game with site selection consultants and learn about the best practices in FDI attraction.
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There are a couple of important reasons why social is important for brands: * people, collectively and one on one, have all sorts of conversations, public, internal, private. Part of those conversations is the fact that they buy based on beliefs -- yours. Do they connect with theirs? * a brand is a person's gut feeling about a product, service, or organization. It's individual, and it's based on emotions and not driven by your messages. * more and more people are online. You can discover what they do there, depending on who your customers are. Here are some ideas of how you can think through developing, implementing, managing and measuring a social media program.
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The globe and mail the great escape-february 2011
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Development Counsellors International
iOS6より標準搭載されたPassbook。そもそもPassbookって何?具体的には何ができるの?そんな「?」にお答えします!
Passbookとは_株式会社ランチェスター
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Learn about FDI trends in 2016 and how to increase your share.
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Discover the latest trends in lead generation, how to turn your economic development website into a lead generator, raise your game with site selection consultants and learn about the best practices in FDI attraction.
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Forget “Best Practices;” what about “Worst Practices”? We take a step back and lift the veil on what economic developers are commonly getting wrong in their marketing efforts and how to change it. We’ll challenge you to take an honest look at your own program and decide: “Am I just repeating what everyone else is doing? Am I marketing, or politicking? Is my website working for me, or just working?”
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Site selection consultants touch an estimated 40 percent of all location decisions in North America every year. So how can you and your organization build productive, working relationships with this important audience? In this presentation, CEOs of three organizations that the site consultants rated “best in class” in DCI’s most recent “Winning Strategies in Economic Development Marketing” survey share their top tips for working with site selection consultants.
Tips from The Top: Best Practices for Working with Site Selection Consultants
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Learn 10 best practices to make sure your economic development website's industry pages are on target.
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Learn why earned media works in shaping business decision maker's perceptions, lessons from various communities, and how to effectively tell your community's story.
The Earned Media Advantage: A Blueprint for Working with the News Media
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In September 2014, the International Congress and Conference Association (ICCA) surveyed its members around the world to specifically explore how DMOs are currently managing the massive amounts of data they encounter on a daily basis in order to effect sales. ICCA hops to spark a discussion about CRM in order to improve CRM systems for use in convention sales.
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Wondering how your economic development organization can successfully launch a talent attrition campaign or how your region can stand out amongst a sea of competition for skilled labor? Two innovative talent attraction campaigns, Hello West Michigan and Imagine Pittsburgh, offer valuable insight into the unique approaches they are taking in attracting top talent, and DCI shares additional background based on our research of talent attraction campaigns across North America, through our blog series and the creation of our eBook, “10 Top Tips in Talent Attraction.”
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In 1996, Development Counsellors International set out to provide the economic development community with a unique opportunity: a chance to hear from its target audience. With a comprehensive survey of corporate executives with site selection responsibilities, DCI sought to understand best practices in marketing places by going directly to the “customer” of the economic development world. Since its inception, A View from Corporate America: Winning Strategies in Economic Development Marketing has become a valuable and highly regarded resource among economic development professionals. Now in its seventh iteration, Winning Strategies has expanded upon its original form to include questions on international business climates, as well as to provide an updated snapshot of corporate America in 2014. This is the presentation that Andy Levine and Dariel Curren gave during IEDC's Annual Conference in Fort Worth, Texas.
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DCI surveyed a group of economic developers to find out the biggest challenges they face (both professional and personal), and whether or not they would encourage their child to become an economic developer.
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There's no substitute for seeing a community firsthand - especially for site selectors who live and breathe business location decisions every day. And since it's estimated that site selection consultants advise mid-sized to Fortune 500 companies on up to 40 percent of all business location decisions, it's critical for economic developers to get their communities on the radar of this key audience. Bringing site selectors into your community for a hosted familiarization (FAM) tour is one of the most effective ways to do just this, allowing you to directly communicate and showcase your region's assets and advantages.
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Forget “Best Practices;” what about “Worst Practices”? We take a step back and lift the veil on what economic developers are commonly getting wrong in their marketing efforts and how to change it. We’ll challenge you to take an honest look at your own program and decide: “Am I just repeating what everyone else is doing? Am I marketing, or politicking? Is my website working for me, or just working?”
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Site selection consultants touch an estimated 40 percent of all location decisions in North America every year. So how can you and your organization build productive, working relationships with this important audience? In this presentation, CEOs of three organizations that the site consultants rated “best in class” in DCI’s most recent “Winning Strategies in Economic Development Marketing” survey share their top tips for working with site selection consultants.
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Learn 10 best practices to make sure your economic development website's industry pages are on target.
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Development Counsellors International
Learn why earned media works in shaping business decision maker's perceptions, lessons from various communities, and how to effectively tell your community's story.
The Earned Media Advantage: A Blueprint for Working with the News Media
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In September 2014, the International Congress and Conference Association (ICCA) surveyed its members around the world to specifically explore how DMOs are currently managing the massive amounts of data they encounter on a daily basis in order to effect sales. ICCA hops to spark a discussion about CRM in order to improve CRM systems for use in convention sales.
CRM in Convention Sales – Where Does Your DMO Stand?
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Wondering how your economic development organization can successfully launch a talent attrition campaign or how your region can stand out amongst a sea of competition for skilled labor? Two innovative talent attraction campaigns, Hello West Michigan and Imagine Pittsburgh, offer valuable insight into the unique approaches they are taking in attracting top talent, and DCI shares additional background based on our research of talent attraction campaigns across North America, through our blog series and the creation of our eBook, “10 Top Tips in Talent Attraction.”
Talent Attraction Webinar: Two Communities Talk Talent
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In 1996, Development Counsellors International set out to provide the economic development community with a unique opportunity: a chance to hear from its target audience. With a comprehensive survey of corporate executives with site selection responsibilities, DCI sought to understand best practices in marketing places by going directly to the “customer” of the economic development world. Since its inception, A View from Corporate America: Winning Strategies in Economic Development Marketing has become a valuable and highly regarded resource among economic development professionals. Now in its seventh iteration, Winning Strategies has expanded upon its original form to include questions on international business climates, as well as to provide an updated snapshot of corporate America in 2014. This is the presentation that Andy Levine and Dariel Curren gave during IEDC's Annual Conference in Fort Worth, Texas.
Winning Strategies in Economic Development Marketing 2014 - IEDC
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Development Counsellors International
How do you adapt to the new marketing landscape? This presentation takes a look at five winning traits of a strong economic development marketing program.
Adapting to the Changing Marketing Landscape
Adapting to the Changing Marketing Landscape
Development Counsellors International
DCI surveyed a group of economic developers to find out the biggest challenges they face (both professional and personal), and whether or not they would encourage their child to become an economic developer.
Survey of Senior Economic Developers
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Development Counsellors International
There's no substitute for seeing a community firsthand - especially for site selectors who live and breathe business location decisions every day. And since it's estimated that site selection consultants advise mid-sized to Fortune 500 companies on up to 40 percent of all business location decisions, it's critical for economic developers to get their communities on the radar of this key audience. Bringing site selectors into your community for a hosted familiarization (FAM) tour is one of the most effective ways to do just this, allowing you to directly communicate and showcase your region's assets and advantages.
When Site Selectors Come to Visit: 8 Tips for a Memorable FAM Tour
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Development Counsellors International
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Tailoring Press Materials for the Digital Catwalk
Tailoring Press Materials for the Digital Catwalk
Development Counsellors International
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How Generational Buying Preferences Will Transform the Meetings Marketplace
How Generational Buying Preferences Will Transform the Meetings Marketplace
Development Counsellors International
Best practices for marketing to the site selector audience from DCI's Andy Levine.
Working with Top Site Selectors– Best and NEXT Practices
Working with Top Site Selectors– Best and NEXT Practices
Development Counsellors International
A look at what to do when you want to launch a campaign to attract talent to your community. Plus some interesting data on why people relocate to different cities and the best opportunity for your community on who to attract to your region.
Got Talent?
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Travel + leisure desert highs-december 2011 final
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Six Biggest Mistakes in Economic Development Marketing
Six Biggest Mistakes in Economic Development Marketing
Got Economic Development? 7 Practical Ways That DMOSs & EDOs Can Work Together
Got Economic Development? 7 Practical Ways That DMOSs & EDOs Can Work Together
Tips from The Top: Best Practices for Working with Site Selection Consultants
Tips from The Top: Best Practices for Working with Site Selection Consultants
Best Practices for Economic Development Industry Website Pages
Best Practices for Economic Development Industry Website Pages
The Earned Media Advantage: A Blueprint for Working with the News Media
The Earned Media Advantage: A Blueprint for Working with the News Media
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CRM in Convention Sales – Where Does Your DMO Stand?
Talent Attraction Webinar: Two Communities Talk Talent
Talent Attraction Webinar: Two Communities Talk Talent
Winning Strategies in Economic Development Marketing 2014 - IEDC
Winning Strategies in Economic Development Marketing 2014 - IEDC
Adapting to the Changing Marketing Landscape
Adapting to the Changing Marketing Landscape
Survey of Senior Economic Developers
Survey of Senior Economic Developers
When Site Selectors Come to Visit: 8 Tips for a Memorable FAM Tour
When Site Selectors Come to Visit: 8 Tips for a Memorable FAM Tour
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Executives' Perceptions of Canada's Business Climate
Why Won't Forbes Write About Me? Place Marketing in the New Media Landscape
Why Won't Forbes Write About Me? Place Marketing in the New Media Landscape
Tailoring Press Materials for the Digital Catwalk
Tailoring Press Materials for the Digital Catwalk
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The Rise of the Digital Ambassador
Rankings Demystified
Rankings Demystified
How Generational Buying Preferences Will Transform the Meetings Marketplace
How Generational Buying Preferences Will Transform the Meetings Marketplace
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Working with Top Site Selectors– Best and NEXT Practices
Got Talent?
Got Talent?
Travel + leisure desert highs-december 2011 final
Travel + leisure desert highs-december 2011 final
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