2. Presented By:
Sir K.J.Malik
Presented By:

3. Pizza Hut in Pakistan
 Pizza Hut came to Karachi
 Pizza Hut came to Lahore
 Pizza Hut came to Multan

4. Purchases of Pizza hut
CHEESE
CHICKEN
YUM Also from K&Ns
MEAT
BUNNY’S
GARLIC BREAD
BAKERY ITEMS
LOCAL VENDORS
FRUITS VEGETABLES FLOUR SPICES

5. PROCEDURE INVENTORY CONTROL
Cold storage Dry storage
freezer Prep room
Walk in proffer
retarder Make table
OVEN

6. Hierarchy in Pakistan at Head office level
YUM
RSC
CEO
COO
HR MKT FM MIS
PM
AREA COACH

7. Hierarchy in Pakistan at Restaurant level
AREA COACH
RGM
Asst. RGM
SHIFT
MANAGER
TRAINING
MANAGER
SHIFT SUPERVISOR
CREW MEMBERS

8. FUNCTIONS OF MANAGEMENT
•Planning
Planning on head office level
Planning on branch level
• Organizing
•Appraisals
•Job enrichment
•Job enlargement

9. •Staffing
Hiring , Firing rights are with the head office
RGM sends the monthly report of the employee's
to the head office
• Leading
•Monthly bases briefings
• day to day briefings
•Shift base briefings

10. •Controlling
Champs
Care plus
Beat year ago target
Inventory receiving procedure
Delivery standards

11. Promotional activities throughout the world:-
•Hut scholarship
•Brand ambassador in unites states
•“Scratch and Win” Card in China
•Online marketing and promotional schemes

12. Marketing Strategies of Pizza Hut in Pakistan
•Pizza pooch club
•Double masti
•Midnight fiesta
•New Flavors
•Oven hot (Delivery system)
•Pizzeria

13. PEST ANALYSIS
Political
•politically soundcities or countries
•Follow the rules and regulations of host countries
•Trade license
•Food inspection
•“HILAL” certification
•Advertise only with the permission of Government

14. •Economical
•Well developed areas
•purchasing powers and buying behaviors of the
people
•financial institutions
•size of market segment

15. Social
•Different products for different people in different
countries
•Equal employment opportunities
•“HALAL” material for Islamic countries
•Addition of waist coat for female employees in
Pakistan
•Different events for different occasion
•Socially responsible

16. •Technological
•POSSIZA
• Oven hot (heated pouches) technology
•Delivery Support Centre (DSC)

17. SWOT ANALYSIS
Strengths
• Pioneers in the Pizza industry.
• “Early Bird Movers” in technology of “heated pouches”.
• World’s largest food chain.
• Ranked “No.1 Pizza Chain”
• Modifications in their menu
Weaknesses
•Very expensive
•Less attention towards promotional activities
•Unable to deliver pizza on promise time.
•Not proper attention towards kids.

18. Opportunities
•Great potential in Asian market
Threats
•New entrants
•Tough competition

19. Conclusion
• Market leader in pizza industry
• Operating in Pakistan, having 21 branches
• Need to focus on following points to still occupy the
leading position:
 More economical deals
 More emphasis on promotional activities
 More hostile staff
 More emphasis on kids
 More branches in Multan