Mrketing plan recharging technology abhishek thakur,sourabh kulkarni

THE GEORGE WASHINGTON UNIVERSITY
EMSE 6035 Marketing of
Technology
Free n Fast Electric Charging Station
Abhishek Thakur & Sourabh Kulkarni
11/27/2013

Free n Fast Electric Charging Station EMSE 6035 Marketing of Technology
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Table of Contents
1.0 Executive Summary:................................................................................................................................2
2.0 Organization Analysis..............................................................................................................................4
3.0 Product....................................................................................................................................................4
3.1 Value Proposition................................................................................................................................6
4.0 Market.....................................................................................................................................................7
4.1 Market Segment .................................................................................................................................8
5.0 Marketing Strategy .................................................................................................................................9
5.0.1 Innovators:...................................................................................................................................9
5.0.2 Early Adopters:.............................................................................................................................9
5.0.3 Early Majority:............................................................................................................................10
5.0.4 Late Majority:.............................................................................................................................11
5.1 3 P’s of Marketing.............................................................................................................................11
5.1.1 Price: ..........................................................................................................................................11
5.1.2 Place:..........................................................................................................................................12
5.1.3Promotion:..................................................................................................................................12
5.2 Competition: .....................................................................................................................................13
5.2.1 Competitor analysis: ..................................................................................................................14
5.2.2 SWOT analysis............................................................................................................................15
5.2.3 Competitive Trends....................................................................................................................15
5.3 Marketing Expense Budget...............................................................................................................16
6.0 Partnerships..........................................................................................................................................16
7.0 Objectives..............................................................................................................................................17
7.2 Business objectives ...........................................................................................................................17
7.3 Sales objectives.................................................................................................................................18
7.4 Other objectives................................................................................................................................18
8.0 Outsourcing:..........................................................................................................................................19
References ..................................................................................................................................................20

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1.0 Executive Summary:
AS! Electricals is a privately owned firm which provides Electric Charging Stations to make it
convenient for the Electric Vehicle (EV) owners to recharge their Vehicle batteries. We have
createda range of products to provide our services for EV owners. We will offer our services to
all household, employees of various technical and Government organizations and to owners of
Electric vehicles through our public outlets.
Our product “Free n Fast”provides better charging facilities to all types of Electric Vehicles. We
have createdthree different products according to three different segments of the market. The
different types of products are- HouseLine, BusinessLineand PublicLine. We have defined our
scope of themarket to Electric Vehicle users in California State. The main reason to give the
services in California State is because it has themost number of Electric Vehicle users compared
to other states in US. These products will be easily accessible to the public through different
charging units at various locations all over California. Allof the location is separated by less than
15 miles. These units will be installed at common locations like- Food outlets, malls, and retail
shops. We provide better services at a cheaper cost than our competitors.
Our Innovators are the members of Electric Vehicle Entrepreneurs of Silicon Valley(EVESE)
which is a non-profit organization of environmentalists who promote the use of Electric Vehicles
(EV). We will be targeting all the technical and Government offices which will be our Early
Adopters. We have California State government as our beachhead in order to enter the
mainstream market and attract the Early Majority. California government has signed a contract
which will make it mandatory for residencies in California to have at least 1 Electric Charging
units. After capturing this niche market,we will enter the mainstream market by providing our
services to private companies like FedEx, UPS and shuttle services which has alarge number of

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Electric Vehicles. Once our product has achieved mass market adoption and the growth of our
market stabilizes we hope to attract the general public through main service using the PublicLine
product
There is a lot of competitors in the market who provides Electric Charging stations for
recharging the batteries of Electric Vehicles.. The best feature of our product is it is possible to
recharge the batteries 20 times faster. No other competitors charge Electric Vehicle batteries at
this speed. We are providing this service to all kind of Electric Vehicles and the hybrid Vehicles.
The cost which we offer is less than the one provided by our competitors.
In order to make it a seamless driving experience for the drivers/users of the Electric Vehicles,we
will be partnering with BMW. This will be a revolutionary partnership since BMW is launching
i3 which will be released next year. The benefit of entering in a partnership with BMW is that
BMW has a brand name. This will helps us to achieve recognition and also help us to establish
our self in the market in a more efficient way.
We will be contracting with 2 of the Asian Giant companies in China and India. All the
production of the Electric Charging Station will be manufactured from China. We have partnered
with these outsourcing firms to roll out more Electric Charging Stations in less amount of time.
This will also keep the production costs down. We will integrate all the manufactured parts and
assemble them at our assembly unit in CA. Outsourcing will be the most helpful when it comes
to inventory.

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2.0 Organization Analysis
We would like to introduce you to AS! Electricals. We are the industry leader in the field of
electronic recycling, disposal and parts harvesting. We are introducing a new line of product
which is “Free n Fast” charging stations for Electric Vehicles (EV). We have been in business
for over 20 years now with a successful track record in E-recycling business. We have offices in
20 different locations around United States withheadquarter in Sacramento, California. We offer
a wide range of electronic recycling products with totalannual revenue of $200 million. We have
a large workforce of 450 employees spread across our 20 offices.
We have aninnovative culture in our organization where we promote new ideas from our
employees. We have a successful track record of becoming one of the market leaders in the
product segments we venture into. We have partnered with several state governments around
United States for better implementation of our environmental friendly products. We hope to
become a Fortune 500 company within the next 5 years.
3.0 Product
Electric Charging Station is the charging place for Electric Vehicles to recharge their batteries.
All the attributes are designed in such a way to make it convenient for users to use our
services.The different features make the product a full experience for the users. These features
add value to the product and help us to compete with our competitors in a better way since many
of the features are far more advanced than the ones provided by our competitors. We have three
different types of products that are being developed which will be targeted to three different
segments of the market. Following are three kinds of products we offer:
HouseLine:HouseLine is our primary product which is created in order to provide services for
people charging their Electric Vehicles at their residencies. It contains all the features needed for
people in order to recharge their batteries in their houses. Some of the significant features are:
Charging Indicator: It indicates the percentage of charging completed which helps the
user with the knowledge of how much more time it needs to charge completely
Online Bill Payment: The HouseLine charging station has a unique number which
facilitates the user to recharge their account online
24x7 Customer Support: All types of maintenance issues or breakdown of the machine
can be assisted through our 24 hours customer support

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BusinessLine: This is our upgraded version where we have some added features. This product is
mainly targeted towards the technical and Government offices. Some of the added features in
this product are:
All Weather: The systems are designed in such a way that they can be used throughout
the year. The operating temperatures for the system to work efficiently are from 5
degrees Fahrenheit to 115 degrees Fahrenheit
Smart Phone App: We are also launching a smartphone app which will be supported on
iOS, Android and Windows devices. It will be integrated in the system in such a way that
it can notify users with the charged percentage of their EV battery
Secure Login ID: This feature makes the system secure for users. It gives them a
security to use their Credit cards
PublicLine: This is our prime product wherein we try to attract maximum customers and earn
maximum profits. This product will generally be available near the outlet malls, food malls,
cafes where people park their vehicles for hours. This will provide them to recharge their
batteries while they are shopping or eating. We have a new bunch of added features that can
come in handy.
SMS Alert: once the recharge is complete it will automatically send a SMS to the user
notifying that the charge has complete
Internet connectivity at charging station: It is not always that you will get Wi-Fi at
food or shopping outlets. The range of this Wi-Fi will be 500-750 ft.
Our product Electric Charging Station helps us to provide services across USA. The Product Life
Cycle is of 10 years with maintenance needed every 6 months after 2 years of
installation.Originally, this product will be readily available at all the Public outlets in CA cities
separated by a distance of 15-18 miles apart. The HouseLineproduct can be purchased online; the
cost includes one-time membership fees for 1 year and has free installation and all the
maintenance for that year is included in the cost.

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Features: HouseLine Business Level PublicLine
20 times faster Yes Yes Yes
Charging Indicator Yes Yes Yes
Self-Retracting Yes Yes Yes
User Friendly Yes Yes Yes
Cloud Connection Yes Yes Yes
Multi-Language Yes Yes Yes
24X7 Customer Support Yes Yes Yes
100% Safe Yes Yes Yes
Online Bill Payment Yes Yes Yes
All Weather - Yes Yes
Smart Phone App - Yes Yes
Secure Login ID - Yes Yes
SMS Alert - Yes Yes
Multiple Chord - - Yes
Internet Connectivity at charging Station - - Yes
3.1 Value Proposition
20 times faster: Our charging stations are enabled with the advanced technologies that
helps our customers to recharge their Electric Vehicle batteries 20 times faster
13-15 minutes to recharge: Our Charging units provide the fastest recharging option in
the market. The time is taken to recharge the batteries of an Electric Vehicle is less than
15 minutes. This is far most the fastest recharging available in the market when compared
to any of our competitors present in the market
Cheaper Cost to recharge: The cost to recharge the batteries of an Electric Vehicle is
half when compared to the cost charged by our competitors. The membership fees for 1
year is also lower than the competitor
Free Installation and Maintenance: Once the product is purchased we will install the
product for free at your office or residence. We will provide free maintenance for 1 year
from the time when the product is purchased
Mobile charging if Battery drain/ Breakdown: If your battery drains or there is a break
down due to some technical issues in the battery then we also provide on-site assistance

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4.0 Market
The need for Electric Charging Stations is high as the number of Electric Vehicles owners is
growing. There is a highneed for these kinds of product in the market as more and more Vehicle
manufacturers are bringing in new Electric Vehicles. The main goal of our product is to make it
convenient for the users of Electric Vehicles to recharge their batteries on the go. We want to
provide this solution at lesser cost and also want to save up the time needed to charge the
batteries.
Source: http://electricdrive.org/index.php?ht=d%2Fsp%2Fi%2F20952%2Fpid%2F20952
We have defined our scope of themarket to Electric Vehicle users in California State. The main
reason is to offer the services in California State since it has themost number of Electric Vehicle
users. Also, rather than offering services to adifferent area it is best to focus on one area and look
for improvements before shifting the focus to the next area. The potential opportunity for the
service to flourish is the increase in demand of the Electric Vehicles. In addition to this, more
Vehicle Manufacturers are entering in this Electric area.
The market of Electric Vehicles is increasing,and it is estimated that 1 Million people will have
Electric Vehicles by 2015. These statistics helps us to believe that there will be an increase in
demand for Electric Charging stations since people are buying new Electric Vehicles as people
are becoming more Environmental friendly. The main reason to come up with this service is to
make it easier for the Vehicle users to reuse the same battery. There are many other charging
stations that provide the same services.

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Source: http://ecomento.com/201three/10/29/explosive-growth-electric-Vehicle-charging-
stations-w-awesome-infographics/
4.1 Market Segment
We have segmented our market on thebasis of demographics. Our main focus will be on the
Electric Vehicle users in California. We have segmented the market into three groups. We have
createdthree different products that will be targeted to three different segments of the society.
Our market segment is divided into
1) Household
2) Technical and Government offices
3) Public
Household: We have designed our HouseLine product which will be targeted to all the residents
of California. The California government has signed a treaty which will make it compulsory for
all the residents to have charging station in their houses.
Technical and Government offices: The technical organizations and governments offices can
avail our services through a membership plans that can be available through the purchase of
BusinessLine product. We have targeted the technical organizations since the statistics conducted
suggests that the techies are the large number of people who have Electric Vehicles. We will be
targeting them by providing our charging units in the parking lots of their businesses. They can
avail the services by paying the membership fees.
Public: Our service will be available to thegeneral public to recharge their Electric Vehicle
batteries at different locations. We will have our charging units stationed at those locations
where people visit often.

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5.0 Marketing Strategy
We are entering the market as a cheaper and better alternative to the existing products. So our
marketing strategy will depend on how we place our products to the different segments in the
market. Every product undergoes a product lifecycle phase as shown below:
Source:
http://www.chasminstitute.com/METHODOLOGY/TechnologyAdoptionLifeCycle/tabid/89/Def
ault.aspx
5.0.1 Innovators: Initially we need to make the technology Enthusiastsi.e. Innovators interested
about our products. So we plan to install our charging stations in the homes and offices for
members of Electric Vehicle Entrepreneurs of Silicon Valley(EVESE) which is a non-profit
organization of environmentalists who promote the use of Electric Vehicles (EV). Initially, we
will provide them with free membership for 6 months. We will ask them for their feedback on
our product which will help us improve our product and services.
5.0.2 Early Adopters: Our next strategy will be to target the Early adopters. In our example, we
will be targeting all the technical and Government offices. Many statistics provides the
information that technical and government people in California prefer Electric Vehicles over
conventionalVehicles. We will be installing free charging units in Google, Facebook, Deloitte,
Yahoo and many of the State agency offices in California. We are planning to install free
charging units in the parking areas of the technical offices and Government offices. All the cost

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of installation and maintenance will be free for them,but we will incur a membership fees from
them. The membership fees will be offered at a discounted rate.
5.0.3 Early Majority:In order to enter the early majority phase we will target a beachhead who
will have a direct contact with masses through word of mouth and will give our customers a
compelling reason to buy our product. It will also help us grow our customer base by providing
adjacencies to enter related segments and thereafter the mainstream market.
5.0.3.1 Beachhead: We will be signing a contract with California state. The California
government is planning to make it mandatory for 2.5 million residencies in California to have
Charging unit by 2025.In this contract,we hope to get at least a market share of 30% which is
around 800,000 residencies. Once we sign this contract and start installing the stations we hope
that will help us to get more contracts from the other states who want to make installing charging
stations mandatory in homes. Since we have a tie up with the Government, people will know
about our product and will feel safe about it. It will also help us in creating a brand image for our
product.
After capturing this niche market,we will enter the mainstream market by providing our services
to private companies like FedEx, UPS and shuttle services which has alarge number of Electric
Vehicles. They use these vehicles to deliver their services. We hope this will act as a Bowling
Alley as this will increase our product to be expected in the mainstream market. This will also
establish us in the market as the dominant market leader. Once people start getting connected
with us through our services and products it will create a tornado effect which will cause a time
of mass market adoption.
30.00%
70.00%
Targeted Market Share by 2016
Our product
Other

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Since, we have entered a partnership with BMW we will also be targeting their customers
through selling of our HouseLine charging stations at a discounted cost with each of their
Electric Vehicles.
5.0.4 Late Majority:Once our product has achieved mass market adoption and the growth of our
marketstabilizes we hope to attract the general public through main service using the PublicLine
product which will be installed at all the major outlets in California. This will be a time when we
will have customer intimacy towards our product and our services. We will direct all our
resources in order to emphasize operational excellence and expand our customer base.
5.1 3P’s of Marketing
5.1.1 Price:
Price of the product plays an important role when it comes to compete with your competitors.
The estimated costs for using our services are much cheaper than the services provided by our
competitors. In addition, the features provided are advanced as the charging time taken to
recharge the battery is 20 times faster than our competitors. In our example, the price of the
product varies according to the different segments of the market that will use our service. The
price is different for different types of product viz. HouseLine, BusinessLine, and PublicLine.
HouseLine: This requires just the initial cost of purchasing the product which is $1499. This
includes free membership as well as free installation. The maintenance is provided free for 5
years from the time when the product is purchased. The membership fees include $37 per month
or $330 if paid annually.
BusinessLine: The technical company will have to purchase the product which will cost $3799.
This includes free installation and maintenance for 1 year. The membership fees for all the office
is $479 per month or $4499 if paid annually. The number of users who can avail this service is
20 per month for each Electric Station
PublicLine: People can avail the services at $ 3.78 per recharge if they are not a member and
can pay through their credit cards. They can also avail the membership benefits if they have
bought our House Line product. The cost of charging at Public outlets if they have House Line
product will be $1.78 per recharge.
The price given by us is lowest in the market while the features included are the best. We will be
earning a margin of 30% profit for every product sold for HouseLine while the profit margin
would be 24% for the Busies Line. We will gain a 15% profit for every recharge done at
PublicLine stations. Since we are majorly outsourcing all the production of the product, the profit
earned is estimated to increase after 2 years of implementation of this service. This is being
calculated while taking into consideration the production cost, assembly cost, distribution cost,
employee’ssalaries, taxes, advertising and partnership costs.

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5.1.2 Place:
The products will be available for buying through our website. Most of the products can be
purchased directly through the website. People who want to buy the HouseLine product for their
residency can purchase it directly on the website. In addition to this,we will be open outlet
storesfor San Francisco and Los Angeles regions. People can purchase the product from our
outlet store directly. The BusinessLine product for all the Organizations and the offices will be
available through our website. There will be a Contact Us Page where the interested group needs
to fill the form,and we will get back to them with quotes.
We will be collaborating with BMW so our product will also be displayed at many of the trade
shows that BMW will be part of. In addition to that since the product will be available at all the
BMW outlets, people can check them out as well as find brochures of the products if they want
to buy. However, the trade shows of BMW and our website are the only places where our
product will be available.
5.1.3Promotion:
Electric Vehicle Tradeshows: Our main source of promotion of the product would be through
the tradeshows. This is the best platform where the print and the digital media are present,and we
can set up our booth and help the customers to know about our product.
BMW’s website: BMW will be having a new page created for our product and there will be a
link which will be redirected to our product’s store page if a customer wishes to buy the product
Launch Events of BMW’s new Electric Vehicles: Any new Vehicle,which is being launched
byBMW,will also showcase our product and the use of it.
Automobile magazines: The information of the product will be available in automobile
magazines. Dropouts from the magazines about our products information along with the
product’s website link will be available
Social Media: We will create a new Facebook page of our product; we will also launch a twitter
handle of our company’s page and create #tags for the three different products.

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5.2 Competition:
In the EVSE(Electric Vehicle Supply equipment )space of the U.S market we have many
companies as our direct competitors . All of them have different market shares with all of these
companies having relative strengths and weaknesses. The current top 10 vendors in the EVSE
space are:
ChargePoint
DBT
Chargemaster
Schnieder Electric
General Electric
ECOtality
ClipperCreek
Aerovironment
Siemens
Efacec
The graph below shows the current market position on the different competitors based on the
research done by the Proprietary Pike Pulse methodology.
SOURCE: http://www.navigantresearch.com/research/pike-pulse-report-electric-vehicle-
charging-equipment

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5.2.1 Competitor analysis:
We will analyze our major competitors or the Gorillas of the market against whom we are going
to fight for a piece of thepie. The following table summarizes our competitoranalyses:
Company ChagePoint Inc. DBT-USA ChargemasterPlc Our Product
Brand Name -chargepoint+ DBT POLAR Free n Fast
Image Not Available
Price $2450 $1818 $2000 $1499
Membership
rate
Free $25 Pa $10pa $37 Pa
Market share 65%+ 10%+(partnered
with Charge point)
5%+ N/A
Number of
charging
locations(world
wide)
14000 + 10000+ 2000+ N/A
Charging price /
hour
Variable(depend
s on the owner)
$.75/hour $1/hr $1.78/ charge

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5.2.2 SWOT analysis
Strength Weakness
We have political support as
Government is promoting theuse of
EV’s.
We have funding available if we run
out of cash
We provide more services to the
customers than any of our competitors
We can change directions quickly if our
marketing plan doesn’t show results
We have strongandcommitted
leadership at top.
Project is significantand very complex
Project is likely to be costly
Competition is fierce in the market
A large Gorilla with a big brand name
i.e. –chargepoint+ is present in the
market
Opportunities Threats
Project will have positive
environmental effects
Project can establish a brand name of
our business.
We will providebetter and cheaper
alternative for the market.
Project will reduce fear of using
EV’from customers mind.
Increasing competition
Time delays
International issues causing delays
Ever changing charging technology.
5.2.3 Competitive Trends
The EVSE business is growing rapidly as the sales figure for plug-in vehicles has jumped by 24
percent to 10,060 vehicles as reported in October 2013 for California area. This is a 43 percent
increase from the last year sales recorded in October 2012. The Gorilla in this market i.e.
ChargePoint has the largest network of charging stations with a market share of over 65 percent
and a network of over 14000 charging locations.
In this ever growing industry, research has pointed out that there is currently a driver connecting
to a charging station every 15 seconds on an average. The research also states that thisbusiness
will grow at a rate of 40% every year for the next 25 years and has a lot of potential to tap into
make profits.

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5.3 Marketing Expense Budget
Our objective is to invest 10% of our annual forecast sales revenue in the marketing expenses.
We hope this will give dividends’ in theform of better products and services infuture. The table
below shows our contemplated expenses in thefuture.
Market Expense Budget
2014 2015 2016
Website maintenance $18,000 $22,000 $30,000
Magazine $4,000 $6,500 $8,000
Tradeshows $50,000 $50,000 $50,000
Others Expenses $20,000 $30,000 $40,000
Total Expenses $92,000 $108,500 $128,000
6.0 Partnerships
In order to make it a seamless driving experience for the drivers/ users of the Electric
Vehicles,we will be partnering with BMW. This will be a revolutionary partnership since BMW
is launching i3 which will be released next year. The benefit of entering in a partnership with
BMW is that BMW has a brand name. They have been in the business from decades,and people
consider them trustworthy. Since we are new in this business,and we do not have any Brand or
any customers, people don’t know us and would resist from using our services.
Further to add to the partnership deal we will be having our Charging Station at each of BMW’s
showrooms, outlets which can also be used by public to charge other vehicles other than BMW.
The benefit of this is when people come to enquire for new Electric Vehicles which they might
or might not purchase from BMW but when they have their own Electric Vehicles not
necessarily BMW’s they can use our service since we will not be an anonymous entity to them.
In addition to this BMW will give free 3 year membership for free of our service which can only
be used for BMW’s i3Vehicles. The prominent feature that will be added in BMW’s i3Vehicle is
that the Vehiclewill have a built in device that will help the drivers of the Vehicle to know about
the five nearest available Charging Stations.

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How BMW will benefit from this?
We will be promoting BMW’s i3Vehicles in two different ways. One is through banners,and the
second one is through SMS alerts. At our Electric Charging Stations banners of new BMW’s
i3Vehicle will be on display. This will help as a means of advertisement for BMW. When people
come at our charging stations,they will be notice the coming release of BMW’s Electric Vehicle.
The other way of promoting BMW is through SMS alerts that will provide information on
charging once it is finished with a small advert about the new upcoming BMW Electric Vehicle.
The SMS alerts will contain BMW i3’s Vehicle website link.
7.0 Objectives
7.1 Target market objectives
We want to capture a market share of more than 30% in EVSE space by 2016
We want to be a major player in household sector
At least 20% market share in technical and government organizations in California
In next 5 years, expand our services in the neighboring states
7.2 Business objectives
We plan to achieve $20 million revenue in 3 years
We plan to invest $2 million in R&D to keep doing incremental innovations
We plan to be one of the top 3 in this business sector
Increase profits by 5% per quarter.
0
2000
4000
6000
8000
10000
12000
14000
16000
Q1
2014
Q3
2014
Q1
2015
Q3
2015
Q1
2016
Targeted number of PublicLine
charging stations in California
Targeted number of
PublicLine charging
stations in California

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7.3 Sales objectives
We plan to sell 3000+ units by Q3 2014 to technical and government organizations in
California
We plan install 10000+ PublicLine charging stations in California in the next 24 months
We plan to install our HouseLine product in more than 50,000 residencies across
California in next 24 months.
7.4 Other objectives
Develop partnerships with Nissan and Ford to increase our customer base
We plan to get more contracts from other state Governments in the United States
0
10000
20000
30000
40000
50000
Q2
2014
Q3
2014
Q4
2014
Q1
2015
Q2
2015
Q3
2015
Targeted number of HouseLine
charging stations in California
Targeted number of
HouseLine charging
stations in California
0
2000
4000
6000
8000
10000
Q3 2014 Q1 2015 Q3 2015 Q1 2016
Targeted number of installation in
Technical organisations.
Targeted number of
installation in Technical
organisations.

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8.0 Outsourcing:
Outsourcing is beneficial when it comes to increase profits. It helps the company to reduce the
operating/ labor costs, and dependence on the resources. Outsourcing improved in scaling the
production, increases the profits and also ensures 24x7 working if outsourcing is made to
countries in Asia which are in different time zones.
We will be contracting with 2 of the Asian Giant companies in China and India. All the
production of the Electric Charging Station will be manufactured from China. We have partnered
with these outsourcing firms to roll out more Electric Charging Stations in less amount of time.
This will also keep the production costs down. We will integrate all the manufactured parts and
assemble them at our assembly unit in CA. Outsourcing will be the most helpful when it comes
to inventory.
The other costs like state and Federal tax in USA for manufacturing a single Electric Charging
station is 1.5 times more than it will take to manufacture in China. We will also be contracting
with thecompany in India in order to help our customers with 24x7 customersupport with quick
response.
The outsourcing will help us in two prominent ways. The company in China will help us in
scaling the production at a lower cost. It will help us to manufacture new sets of Charging station
at a faster rate so that we are ready with the operations of the stations before BMW’s i3Vehicle is
released which will have an additional benefit for our revenues. Another benefit of this
outsourcing is that when we consider expanding our business in Asia then our partners can help
us since the distribution cost will also be marginal as we will be getting our Charging stations
from China.

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References
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49735.htmlRetrieved on 11 October 2013
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leaderRetrieved on 27 October 2013
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http://www.cleanenergyresourceteams.org/blog/need-electric-car-charging-station-work-heres-one-
freeRetrieved on 11 November 2013

Mrketing plan recharging technology abhishek thakur,sourabh kulkarni

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Mrketing plan recharging technology abhishek thakur,sourabh kulkarni