The Times of India is the world's largest English language newspaper by circulation. It is owned by Bennett, Coleman & Co. Ltd. and in 2008 had a circulation of over 3.14 million copies, making it the 8th largest newspaper overall. The Times Group also publishes other newspapers. The Times of India circulates around 50,000 copies in Chandigarh and surrounding areas. It offers various advertising packages and supplement rates, and is attempting to retain clients through current offers like buy one get one free advertisements.
2. Times Of India
The Times of India (TOI) is an Indian
English-language daily newspaper.
According to Audit Bureau of Circulations,
it has the largest circulation among all
English-language newspapers in the
world, across all formats.
It is owned and published by Bennett,
Coleman & Co. Ltd. which is owned by
the Sahu Jain family.
3. Achievement in Sales
In the year 2008, the newspaper reported
that (with a circulation of over 3.14 million) it
was certified by the Audit Bureau of
Circulations (India) as the world's largest
selling English-language daily, ranking it as
the 8th largest selling newspaper in any
language in the world.
4. Current Situation
The Times of India is published by
the media group Bennett, Coleman & Co.
Ltd. This company, along with its other
group companies, known as The Times
Group, also publishes The Economic
Times, Mumbai Mirror, Pune
Mirror, Bangalore Mirror, Ahmedabad
Mirror, the Navbharat Times,
the Maharashtra Times.
5. Circulation around Tri-City
The Times of Chandigarh is circulated
around the Tricity also stretching its
distribution to
Rajpura, Patiala, Derabassi, Zirakpur, Kalka
, Baddi and Pinjore. Approximately 50,000
subscribers prevail in the above given
region.
6. Rates for advertising in TOI
The TOI offers packages on
advertisements.
Before a client decides to advertise, TOI
offers them 2 packages i.e. BASE and
MULTIPLE
If the client wants to advertise in TOI
which is to be distributed around the
tricity region, they charge from 370
Rs/sq.cm for base and 175 Rs/sq.cm
7. TOI
TOI does not practice full front page
advertisements, but provide with half and full
page covers which they term as JACKETS.
Full and Half jackets.
For back page advertisements, whose
specifications to be précised is 1727 sq.cm
with a width of 32.9 and 52.5 height.
However, the colored and black and white
advertisements cost the same.
8. TOI Supplements
TOI has various supplements ranging from
health, education, environment, real
estate and classifieds.
All supplements have their own cost. For
instance to advertise in health
supplements, the cost is around Rs
85/sq.cm
To advertise in education supplements it
costs around 190/sq.cm
9. TOI’s attempt for retaining
clients
TOI also has current offers to attract
advertisers.
Along with the multi and base rates, until
the first week of july, TOI is offering 1+1 if
one advertises a 170 sq cm ad.
10. TOI Feature Articles
TOIalso prints feature articles.
The TOI terms this as MEDIA NET PAID
ARTICLES.
However, the price for advertising in TOI is
equal to these kind of articles and
measured in per sq cm.
11. Thank you for your
patience…
P.S. no questions please….
