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Corporate Blogging D I G I Corp

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Abhishek Desai
Abhishek Desai

This presentation contains current and future scenarios for corporate blogging and how it can help companies in marketing and promoting their brand.

BusinessTechnologie
1 von 33
Corporate Blogging Abhishek Desai Executive Director DIGICorp Information Systems Pvt. Ltd. www.digi-corp.com
What is it ? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blog & Personal Homepage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Blogs ,[object Object],[object Object],[object Object]
Internal Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
External Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CEO Blogs ,[object Object],[object Object],[object Object],[object Object]
CEO Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Should your company blog? - I ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Should your company blog? - II ,[object Object],[object Object],[object Object],[object Object],[object Object]
Should your company blog? - III ,[object Object],[object Object]
But there are road blocks! ,[object Object],[object Object],[object Object]
So what is the value of blogging in the business?
Branding ,[object Object]
Google Rank ,[object Object],[object Object],[object Object]
Finding, Hiring, and Training Great People ,[object Object],[object Object]
Market Research Watch and learn ,[object Object],[object Object],[object Object]
Innovation ,[object Object],[object Object]
Have new markets find YOU ,[object Object],[object Object]
Marketing Blogs can be used to establish thought leadership ,[object Object],[object Object]
Building community ,[object Object],[object Object]
Transparency and Authenticity ,[object Object],[object Object]
Direct access to your customer ,[object Object],[object Object]
So why are we concerned about Corporate Blogging ?
"Losing control" of what people are saying about you! ,[object Object]
Somebody will say something ,[object Object]
SOME Major Points On How to blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some Blogistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
So in summary... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Corporate Blogging D I G I Corp

  • 1. Corporate Blogging Abhishek Desai Executive Director DIGICorp Information Systems Pvt. Ltd. www.digi-corp.com
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  • 13. So what is the value of blogging in the business?
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  • 24. So why are we concerned about Corporate Blogging ?
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