1. A Short Report on Software as a Service (SaaS) Market Prepared by Abhishek Chikhalkar Wednesday, March 15, 2011 Created by Abhishek Chikhalkar

2. Definition of SaaS “Software as a Service (SaaS) is a software distribution model in which applications are hosted by a vendor or service provider and made available to customers over a network, typically the Internet.” In Layman’s Language, SaaS is a new model of how software is delivered. SaaS refers to software that is accessed via a web browser and is paid on a subscription basis (monthly or yearly). It is different from the traditional model where a customer buys a license to software and assumes ownership for its maintenance and installation. Wednesday, March 15, 2011 Created by Abhishek Chikhalkar

4. Key Drivers for Growth Cost and Time Saving - SaaS deployments tend to cost less than on-premise installations because of the lower upfront investment required. Also, SaaS implementations don't require large capital expenditures in the way of additional hardware and infrastructure for running the application.Flexibility - To meet Customer’s expectation and choices, SaaS vendors begin to offer hybrid solutions.Scalability - Due to multiple customer and users at a time, SaaS vendors recognize the importance of providing scalable applications and databases. Security - SaaS Vendor provides the highest levels of security from an infrastructure, application and data-access standpoint. Pricing and Support Innovations - Pay as you go, Pay as per Users. Wednesday, March 15, 2011 Created by Abhishek Chikhalkar

5. Key SaaS Players In Customer Relationship Management (CRM) - Salesforce.com - NetSuite - Oracle On-Demand - Zoho.com - SugarCRM - SAP Business By Design In Human Capital Management - Taleo - Salary.com - Kenexa - PeopleClick In Supply Chain Management (SCM) - Manugistics - SAP.com - Digital River Wednesday, March 15, 2011 Created by Abhishek Chikhalkar

6. In Learning Management Systems (LMS)- SumTotal.com - Saba.com - GeoLearning.com - BlackboardIn Content Management - EMC eRoom - Interwoven In Web Conferencing - Cisco WebEx - Citrix Online - Microsoft Live Meeting - Netspoke - AdobeIn Web Analytics - Intellitracker Enterprise R6 - Omniture SiteCatalyst - Coremetrics - Google Analytics - Yahoo Analytics Wednesday, March 15, 2011 Created by Abhishek Chikhalkar

7. SaaS Success Story Zoho is one of the early successes and the firm currently offers a whole host of applications on a SaaS model. Some of Zoho’s key products and offerings are:Productivity & Collaboration Tools- Zoho Mail (Web Based email service) - Zoho Writer (Online Word Processor) - Zoho Show (Online Presentation tool) - Zoho Sheet (Online spreadsheets) - Zoho Wiki (Full Featured wiki) - Zoho Chat (IM tool) Business Apps - Zoho CRM (On Demand CRM solution) - Zoho Meeting (Web Conferencing and Remote support) - Zoho Reports (Online Reporting & BI) - Zoho People (HRIS & Application tracking system) - Zoho Business (Email hosting & Office suite) Wednesday, March 15, 2011 Created by Abhishek Chikhalkar

8. Software as a Service (SaaS) Global Market Forecast According to research and analyst firm IDC, the Software as a Service (SaaS) market achieved worldwide revenues of $13.1 billion in 2009. IDC predicts the SaaS market to reach $40.5 billion by 2014, representing a compound annual growth rate of 25.3%. Wednesday, March 15, 2011 Created by Abhishek Chikhalkar

9. Software as a Service (SaaS) APAC Market Forecast According to MarketsandMarkets.com, the APAC Software as a Service (SaaS) market is expected to grow from $390 million in 2008 to $4321 million in 2015, at an estimated CAGR of 41.0% from 2008 to 2015. Wednesday, March 15, 2011 Created by Abhishek Chikhalkar

10. Software as a Service (SaaS) Indian Market Forecast According to springboardresearch.com, it has been estimated that SaaS market in India to register a growth of 60 percent CAGR from 2008 to 2012. The India SaaS market was $105 million in 2009, and is estimated to be worth $352 million by 2012. Wednesday, March 15, 2011 Created by Abhishek Chikhalkar

11. A Case Study on How Accenture helped Ashoka achieve high performance with Software as a service (SaaS) sales solution Key Challenge - To manage the vast social network which was affected due to fragmentation and inconsistency in their CRM Technologies.Main objective - To create a global, digital platform that would capture essential information and automate core business processes to realize efficiencies and promote integration with the Salesforce CRM system.Role of Accenture - A strategic advice and technical project management support from Accenture Development Partnerships (ADP) which is group within Accenture designed to operate on a nonprofit basis. Accenture supported a successful implementation of Salesforce CRM solution by advising Ashoka on its change management and deployment strategies. Benefits to Ashoka - IT cost were reduced as there were no requirements to purchase any server or installation of software on machines to run Ashoka’s SaaS-based sales solution. Now Ashoka’s staff can track events, manage a larger set of contact information, search for and share information, and send mass communications. It also helps Ashoka to provide an up-to-date snapshot and history of their interactions and processes. Wednesday, March 15, 2011 Created by Abhishek Chikhalkar