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Project report
                     On
                  Hero Honda




Submitted to:-            Submitted by:-
Miss payal bassi          Yoonaf ishtiaq
                          BBA 2nd YEAR
Lect of Seminar
                          Roll no: - 17



       Desh Bhagat Institute Of
     Management And Computer
                   Sciences

                                           2
Hero Honda's company profile


The joint venture between India's Hero Group and Honda
Motor Company, Japan has not only created the world's
single largest two wheeler company but also one of the most
successful joint ventures worldwide.

During the 80s, Hero Honda became the first company in
India to prove that it was possible to drive a vehicle without
polluting the roads. The company introduced new generation
motorcycles that set industry benchmarks for fuel thrift and
low emission. A legendary 'Fill it - Shut it - Forget it'
campaign captured the imagination of commuters across
India, and Hero Honda sold millions of bikes purely on the
commitment of increased mileage.

Over 20 million Hero Honda two wheelers tread Indian roads
today. These are almost as many as the number of people in
Finland, Ireland and Sweden put together!

Hero Honda has consistently grown at double digits since
inception; and today, every second motorcycle sold in the
country is a Hero Honda. Every 30 seconds, someone in India
buys Hero Honda's top -selling motorcycle – Splendor. This
festive season, the company sold half a million two wheelers
i n a single month—a feat unparalleled in global automotive
history.


                                                                 3
Hero Honda bikes currently roll out from its three globally
benchmarked manufacturing facilities. Two of these are
based at Dharuhera and Gurgaon in Haryana and the third
state of the art manufacturing facility was inaugurated at
Haridwar, Uttrakhand in April this year. These plants
together are capable of producing out 4.4 million units per
year.

Hero Honda's extensive sales and service network now spans
over 3000 customer touch points. These comprise a mix of
dealerships, service and spare points, spare parts stockiest
and authorized representatives of dealers located across
different geographies.

Hero Honda values its relationship with customers. Its unique
CRM initiative - Hero Honda Passport Program, one of the
largest programs of this kind in the world, has over 3 million
members on its roster. The program has not only helped
Hero Honda understand its customers and deliver value at
different price points, but has also created a loyal
community of brand ambassadors.

Having reached an unassailable pole position in the Indian
two wheeler market, Hero Honda is constantly working
towards consolidating its position in the market place. The
company believes that changing demographic profile of
India, increasing urbanization and the empowerment of rural
India will add millions of new families to the economic
                                                                 4
mainstream. This would provide the growth ballast that
would sustain Hero Honda in the years to come. As
Brijmohan Lall Munjal, the Chairman, Hero Honda Motors
succinctly points out, quot;We pioneered India's motorcycle
industry, and it's our responsibility now to take the
industry to the next level. We'll do all it takes to reach
there.''

HERO HONDA. 'S MISSION

Hero Honda’s mission is to strive for synergy between
technology, systems and human resources, to produce
products and services that meet the quality, performance
and price aspirations of its customers. At the same time
maintain the highest standards of ethics and social
responsibilities

This mission is what drives Hero Honda to new heights in
excellence and helps the organization forge a unique and
mutually beneficial relationship with all its stake holders.

HERO HONDA'S MANDATE

Hero Honda is a world leader because of its excellent
manpower, proven management, extensive dealer network,
efficient supply chain and world-class products with cutting
edge technology from Honda Motor Company, Japan. The
teamwork and commitment are manifested in the highest


                                                               5
level of customer satisfaction, and this goes a long way
towards reinforcing its leadership status.




               FROM THE CHAIRMAN'S DESK

LEADING WITH A DREAM

We had a dream. The dream of making motorcycles that
would touch and transform the lives of our customers by
giving them a mode of transport that was fuel-efficient,
comfortable and environment friendly. One that would
enhance their efficiency at work, enable them to share
moments of joy with their families and add up to a better
quality of life.

In a scenario where the customer had a few choices, our
vision was to offer the highest quality at a reasonable price,
to meet our customer’s expectations, and to exceed them.



Behind the success of Hero Honda, is the saga of team-work.
We would like to acknowledge the role played by our JV
partners, Honda Motor Company, Japan, and all our business
associates, shareholders and employees



                                                                 6
PROMINENT AWARDS AND ACCOLADES
                                               TO THE CHAIRMAN

                        Reality by The Institute of Company Secretaries of India



2006     'Lifetime Achievement Award' for Translating Excellence in Corporate Governance into
PROMINENT AWARDS AND ACCOLADES Awards and Accolades
 Year
TO THE CHAIRMAN


2005    Indian Automotive Hall of Pride by Overdrive
       CNBC TV18 Commendation of Business Leadership displaying extraordinary Corporate
       Leadership and Entrepreneurial Spirit
       Padma Bhushan by Government of India
       Doctor of Letters (Honoris Causa) by Hemwati Nandan Bahuguna Garhwal University, Srinagar
       Garhwal
       Lifetime Achievement Award by ET Awards for Corporate Excellence

2004   Life Time Achievement Award for Management by All India Management Association
       D. Litt. (Honoris Causa) by Banaras Hindu University
       Lifetime Achievement Award by Amity Business School
       Lifetime Achievement Award by HT Power Jobs

2002   Entrepreneur of the Year Award by Business Standard
       Giants International Award to the Chairman in the field of Business & Industry
       Business Leadership Award by Madras Management Association

2001   Entrepreneur of the Year Award by Ernst & Young

2000   Sir Jehangir Ghandy Medal for Industrial Peace - by XLRI, Jamshedpur

1998   Business Leader of the Year by Business Baron

1997   Distinguished Entrepreneurship Award by PHD Chambers of Commerce & Industry

1995   National Award for outstanding contribution to the Development of Indian Small Scale Industry
       (NSIC Award - Presented by President of India)

1994   Businessman of the Year by Business India Group of Publications

1992   Honorary Membership - Indian Institution of Industrial Engineering Award




                                                                                                       7
8
ABOUT THE CHAIRMAN

Brijmohan Lall Munjal – Seeding a Dream

quot;Don't dream if you can't fulfill your dreams'' Brijmohan Lall
Munjal is often fond of saying. The founder and patriarch of
the $ 2.8 billion Hero Group is your classic first generation
entrepreneur. He is a man who started small, dreamt big and
used a combination of grit and perseverance to create one of
the country's largest corporate groups and the World's No.1
Two Wheeler Company.
Instinctive from a young age, Brijmohan Lall made a rather
unusual start in life. Around the time when the freedom
movement in India was taking shape in the late 1920s, he
walked into a newly opened Gurukul (Indian heritage school)
near his home in Kamalia (now in Pakistan). He was only six
years old then.
Thus began an extraordinary tale of courage and
perseverance. Brijmohan began his business story after
partition in 1947, when he and his brothers relocated to
Ludhiana. The family set up a company that provided poor
people with basic transport (cycles). Three decades later, as
India evolved, he added a second crucial chapter - which
visualized affordable and technologically superior transport
to millions of middle class Indians. The rest is history.




                                                                 9
Building Relationships
When Brijmohan and his brothers started out, there was no
concept of organized dealer networks. Companies just
produced, and most dealers functioned like traders.
Brijmohan changed the rules of the business by trusting his
gut instincts; introducing business norms that were ahead of
their time, and by investing in strategic relationships.
Brijmohan built a series of bonds and networks with
hundreds of family members, vendors, dealers and
employees. Much like the Japanese keiretsu system, these
networks are now the glue that holds the Hero Group
together.



quot;Thanks to the relationships that we have nurtured so
passionately in the Hero Family, the younger generations of
some of our bicycle dealers have become dealers of Hero
Honda. These relationships have survived through
generations - through bad times and good times'' the
patriarch now reminiscences.



Besides bonding with his vendors and dealers, Brijmohan has
been personally responsible for kindling a spirit of
entrepreneurship amongst his employees, and today, 40 of
his former employees are successful entrepreneurs.

                                                              10
Staying Ahead


Though not technically qualified in the conventional sense,
few of his contemporaries have understood the dynamics of
technology better than Brijmohan Lall has. He could always
visualize the applicability of technology before others could.
For example, in the 1980s, when all two-wheeler companies
in India opted for two-stroke engine technology, Brijmohan
preferred a four-stoke engine - a technology that
dramatically increased fuel efficiency and reduced
maintenance costs. This technology was one of the biggest
reasons for Hero Honda's stupendous success.
Time and again, Brijmohan managed to steal a march over
his industry peers. For example, when Honda Motors of Japan
was looking for a collaborator in the 1980s, the Hero Group
was not high up the pecking order initially as there were
other more eligible and established suitors.
Yet it didn't take long for the astute Japanese to realize that
the Hero Group and Honda had much more in common than
earlier perceived; there a sharp focus on financial and raw
material management, and employee turnover was low.
Honda officials were also amazed to find that the Munjals
were already practicing quot;Just-in-time-inventoryquot; at the time
(JIT). It turned out that Brijmohan Lall's aspiration to provide
                                                                  11
cheap transportation to India's poor by default ensured lean
and cost-effective operations. This in turn increased vendor
efficiency and led to near-zero inventories.




                   BOARD OF DIRECTORS




                                                               12
No.    Name of the Directors Designation
1      Mr. Brijmohan Lall Munjal Chairman & Whole-time
                                    Director
2      Mr. Pawan Munjal             Managing Director &
                                 CEO
3      Mr.   Toshiaki Nakagawa   Joint Managing Director
4      Mr.   Sumihisa Fukuda     Technical Director
5      Mr.   Om Prakash Munjal   Non-executive Director
6      Mr.   Sunil Kant Munjal   Non-executive Director
7      Mr.   Masahiro Takedagawa Non-executive Director
8      Mr.   Satoshi Matsuzawa   Non-executive Director
       (Alternate Director to Mr.
       Takashi Nagai)
9      Mr. Pradeep Dinodia          Non-executive &
                                    Independent Director
10     Gen.(Retd.) Ved Prakash      Non-executive &
       Malik                        Independent Director
11     Mr. Analjit Singh            Non-executive &
                                    Independent Director
12     Dr. Pritam Singh             Non-executive &
                                    Independent Director
13     Ms. Shobhana Bhartia         Non-executive &
                                    Independent Director
14     Mr. Sunil Bharti Mittal      Non-executive &
                                    Independent Director
15.    Mr. Meleveetil               Non-executive &
       Damodaran                    Independent Director

      BRIEF PROFILE OF DIRECTORS

                                                      13
MR. BRIJMOHAN LALL MUNJAL

Mr. Brijmohan Lall Munjal is the founder Director and
Chairman of the Company and the $ 2.8 billion Hero
Group. He is the Past President of Confederation of Indian
Industry (CII), Society of Indian Automobile Manufacturers
(SIAM) and was a Member of the Board of the Country's
Central Bank (Reserve Bank of India ). In recognition of his
contribution to industry, Mr. Lall was conferred the Padma
Bhushan Award by the Union Government.
Mr. Brijmohan Lall Munjal is currently on the board of the
following companies:

No Name of Company                 Nature of Office
.
1   Hero Honda Motors Limited      Chairman and Whole-
                                time Director
2   Hero Cycles Limited         Chairman and      Director
3   Hero Honda Finlease Limited Chairman and      Director
4   Munjal Showa Limited        Chairman and      Director
5   Sunbeam Auto Limited        Chairman and      Director
6   Easy Bill Limited           Director
7   Hero Financial Services     Director
    Limited
8   Munjal Auto Industries         Director
   Limited
9 Shivam Autotech Limited          Director
10 Daimler Hero Commercial         Director
    Vehicles Limited

                                                               14
MR. PAWAN MUNJAL

Mr. Pawan Munjal is the Managing Director and CEO of the
Company. He is responsible for growth and strategic
planning for the entire Group. A graduate in mechanical
engineering, Mr. Munjal has been instrumental in bringing
about technological and managerial excellence in the
Company's operations. He has been the Chairman of
several Committees of CII.

He is also on the board of Indian Institute of Management,
Lucknow . An avid golfer, Mr. Munjal is Past Chairman of
the Asian PGA Tour Board of Directors and the Past
President of Professional Golfers Association of India
(PGAI). Under his guidance, Hero Honda launched the
Hero Indian Sports Academy (HISA) in collaboration with
Laureus Foundation to provide equal opportunities in
sports to various communities and to reward talent in the
country.

Mr. Pawan Munjal is currently on the Board of the following
companies:




                                                              15
No Name of Company                      Nature of
.                                       Office
1   Hero Honda Motors Limited           Managing
                                        Director
2   Hero Honda Finlease Limited         Director
3   Daimler Hero Commercial Vehicles    Director
    Limited




                   SALES PERFORMANCE

                       July'0 July'0    FY 05-     FY 06-
                         5     6         06         07
                       23005 23531
Total Sales                             917617 1068006
                         0       4
Exports (incl in
                       6900     10575   36441      39970
above)




                                                            16
Hero Honda Registers 23% Growth in June'06

Hero Honda Sells Over 2.50 Lakh Units in February 2006

Hero Honda Begins 2006 On A High Note

Hero Honda Motors Scales A New High In Cy ’05

Hero Honda Continues On The Growth Path

Retail Sales Escalate To An Unprecedented 4 Lakh + Units
In October’05

Hero Honda Registers 22.3 Per Cent Growth In September
’05

Hero Honda’s Sales Jump 28.5 Per Cent In August 2005

Hero Honda Registers 12 Per Cent Growth In Sales In July
2005

Hero Honda Registers 13% Growth In Sales In Q1 Of 2005-
06

Hero Honda Motorcycle Sales In May At 2,26,072

Hero Honda Starts The Financial Year With Over 20%
Growth




HERO HONDA REGISTERS 23% GROWTH IN JUNE '06
Records a growth of 21% Sales in Q1 Of 2006-07


New Delhi, July 01, 2006: Hero Honda, the 'World No.1'
two-wheeler company, continues to strengthen its
leadership in the Indian two-wheeler industry, registering
impressive growth in sales in the first quarter of the FY

                                                             17
2006 - 07.


For the quarter ending June 2006, the company achieved
cumulative sales of 8,32,692 units, recording a growth of
21.29% compared to the same period last year. During the
corresponding period last Financial Year, the company had
recorded sales of 6,86,494 units in the first quarter ending
June 2005.


In June 2006, the company sold 2,78,660 units registering
an impressive growth of 23.26% as against 2,26,073 units
in June last year.


During the month, Hero Honda launched Glamour FI -
India's first Fuel Injection motorcycle. The new technology
eliminates the need for a carburetor, offers the most
comfortable drive and the lowest emissions, in addition to a
host of other features, which is now available for the first
time to Indian two-wheeler riders.


Hero Honda Sells Over 2.50 Lakh Units In February
2006


CUMULATIVE SALES JUMP 14.16 %


New Delhi, March 1, 2006: Hero Honda, the ‘World No. 1’

                                                               18
two-wheeler company for the fifth year in a row, has
continued to exhibit a leader’s performance in the first
couple of months in 2006.
During the month of February 2006, the company sold
2,50,695 units, as compared to 2,23,546 motorcycles sold
during February 2005. This translates into a growth of 12.14
per cent in sales volume.
The cumulative sales of the company for the period April
2005 - February 2006 also witnessed a notable jump of
3,38,632 units, from 23,89,807 to 27,28,439 units during
the corresponding period last year. This reflects a growth of
14.16 percent.
In January 2006, Hero Honda rolled out its first 100cc
gearless scooter the “Pleasure” across India. The company
also launched 22 first ever women-exclusive scooter
showrooms “Just4her” across the country. “Just4her” is a
unique concept pioneered by Hero Honda Motors targeting
the women customers.
In January 2006, Hero Honda was also conferred the honor
of the “Bike Maker of the Year” by NDTV Profit-Bike and Car
for the year 2005. Additionally its 150 cc offering Achiever
received the coveted ‘Bike of the Year’ award. Achiever and
Glamour also received the best bike awards for their
respective categories. The most desirable amongst these
awards, the ‘NDTV Viewers’ Choice’ award in the bike
category was also awarded to Hero Honda Glamour, truly

                                                               19
exemplifying the customers’ enduring trust and faith in the
company.


           Hero Honda Begins 2006 On A High Note
              CUMULATIVE SALES JUMP 14 %

New Delhi, February 1, 2006: Hero Honda, the ‘World No
1’ two-wheeler company for the fifth consecutive year, has
continued to exhibit a leader’s performance in the first
month of the New Year.
During the month of January 2006, the company sold
2,49,450 motorcycles, as compared with 2,30,280
motorcycles sold during January 2005. This translates into
an increase of 8.3 % in sales volume.
The cumulative sales of the company for the period April
2005 - January 2006 has also increased to 24,77,744
motorcycles, a notable jump from 21,66,261 motorcycles
during the corresponding period last year. This reflects a
growth of 14.3 %.
In the month of January, Hero Honda rolled out its first
scooter, the 100cc “Pleasure” and launched 22 women-
exclusive scooter showrooms “Just4her” across the country.
The cities where “Just4her” showrooms were launched
include Lucknow, Delhi, Ahmedabad, Pune (two
showrooms), Bangalore, Hyderabad, Baroda, Madgaon,
Chennai (two showrooms), Chandigarh, Ludhiana, Jaipur,


                                                              20
Nagpur, Jamshedpur, Bhubaneswar, Guwahati, Coimbatore,
Cochin, Indore and Raipur.
The month of January also saw Hero Honda being conferred
the honour of the “Bike Maker of the Year” by NDTV Profit-
Bike and Car for the year 2005. Additionally its 150 cc
offering Achiever received the coveted ‘Bike of the Year’
award. Achiever and Glamour also received the best bike
awards for their respective categories. The most desirable
amongst these awards, the ‘NDTV Viewers Choice’ award in
the bike category was also awarded to Hero Honda
Glamour, truly exemplifying the customers’ enduring trust
and faith in the company.


Hero Honda Motors Scales A New High In Cy ’05
CLOSES THE YEAR WITH SALES OF OVER 29 LAC
BIKES

New Delhi, January 2, 2006: Hero Honda, the ‘World No.
1’ two-wheeler company, set precedence in the industry by
registering an unparalleled growth throughout the calendar
year (CY) 2005. In the year that logged an impressive
growth in the two-wheeler sector, Hero Honda continued to
exceed expectations by selling a staggering 29,16,523
motorcycles during the calendar year 2005. This converts to
a growth of 15.3 per cent over CY ’04 where the company
sold 25,28,699 bikes.

                                                             21
Mr. Pawan Munjal, Managing Director, Hero Honda Motors
Ltd., thanked customers for the company’s continuous
brilliant performance. He said “This year has been exciting
for us where we crossed significant milestones. We fulfilled
our commitment to the customers by providing the latest
and global standard products. We launched several new
products this calendar year. It is to the complete credit of
our customers who have shown continued faith in us and
our products that we have achieved the World No. 1 two-
wheeler company year after year.quot;
During CY ’05, the company continued its consistent growth
in sales performance. In December 2005, the company sold
a total of 2,45,104 motorcycles as compared with 2,30,751
bikes during the same month last year which means an
increase of 6.2 per cent. With this, the cumulative tally for
the period April-December 2005 stands at 22,31,104 bikes,
clocking a growth of 15.2 percent over the year 2004. The
company sold 19,35,981 motorcycles during the same
period last year.
The calendar year 2005 also saw a slew of new launches in
various segments by the company. One of the biggest
milestones was the launch of ‘Pleasure’- the first scooter by
Hero Honda. ‘Pleasure’ which is slated to hit the roads in
January is targeted primarily at women. Having established
its leadership in the industry, Hero Honda further
                                                                22
consolidated its position by launching three new
motorcycles - ‘Super Splendour’, ‘Glamour’ and ‘Achiever’.


The year also witnessed one of the highest civilian
honours, the Padma Bibhushan being awarded to Mr.
Brijmohan Lall, Chairman, Hero Honda Motors, for his
invaluable contribution to trade, industry and
philanthropist activities. Mr. Brijmohan Lall is a first
generation entrepreneur who through sheer hard
work and perseverance has made his mark on the
global business environment. During the year Mr.
Brijmohan Lall was also honoured with a Lifetime
Achievement Award by the Economic Times.

     Hero Honda Continues On The Growth Path


CUMULATIVE SALES FOR THE PERIOD APR-NOV ’05
GROWS BY OVER 14 PER CENT


New Delhi, December 1st, 2005: Hero Honda, the ‘World
No. 1’ two-wheeler company, is continuing to ride high on
its steady sales performance month after month.
During November 2005, the company recorded a sales
volume of 2,51,186 motorcycles as compared with 2,35,836
motorcycles sold during the same month last year. This
translates into an increase of 6.5 per cent.


                                                             23
The cumulative sales of the company for the period April-
November 2005 has also jumped by 14.7 per cent,
increasing from 17,05,230 motorcycles sold during April–
November 2004 to 19,56,416 motorcycles sold during the
same period in 2005.
The month of November also witnessed the 5th Hero Honda
Indian Television Academy Awards, the first and only
television awards in the country.

Retail Sales Escalate To An Unprecedented 4 Lakh +
Units In
October ’05
DESPATCH CROSSES THE 3-LAKH LANDMARK
New Delhi, October 31, 2005: Hero Honda, the ‘World
No.1’ two wheeler manufacturer, has set yet another
precedent for the Indian two-wheeler industry by recording
incredible sales in October 2005. The company’s retail sales
crossed the 4-lakh milestone, for the first time ever in the
Indian two-wheeler industry.
Additionally, dispatch during the month also reached an
unprecedented high of 3,02,000 units, marking a
remarkable jump of 23.02% as compared with the
corresponding month in 2004. The company had recorded
dispatch of 2,45,475 units in October 2004.
Hero Honda’s achievement of the landmark 4 lakh plus
retail sales and 3 lakh plus dispatch, within a single month,

                                                                24
is an extraordinary feat considering the growing
competition in the two-wheeler market and is certain to
redefine industry standards.


The company’s sales performance during October 2005 is a
testimony to the success of its customer centric business
philosophy. Month over month, the company has been
recording increasing sales, also signifying the success of its
new models launched in the current year.
The company’s sales (dispatch) during the month is up by
13.5%, as compared with the previous month (September
2005), when the company had recorded sales of 2,66,071
units.
With the first festive month ending, Hero Honda’s
cumulative sales (dispatch) for the period April-October
2005 has also registered a significant growth of 17.87%
over the corresponding period in the previous year. The
company’s cumulative sales tally has thereby increased to
17,31,992 units, a jump from 14,69,394 units in 2004.
With the recent launch of Achiever in end-October and the
forthcoming launch of Pleasure in mid-November, the
company is confident of continuing its upward movement
on the sales chart.
The company’s festive promotion, which offers Rs.1001/- off
on each of its models, has also met with huge success,
across the country.

                                                             25
Hero Honda Registers 22.3 Per Cent Growth In
September ’05
CLOSES HALF YEAR WITH IMPRESSIVE NUMBERS

New Delhi, 1st October 2005: Hero Honda, the ‘World
No.1’ two-wheeler company, for the fourth consecutive
year, continued its upswing during the month of September
2005.
The September sales of Hero Honda mark an impressive
growth of 22.3 per cent over last year. The company sold
2,66,071 bikes in September 2005 as against 2,17,507
bikes in the corresponding month during the previous year.
Sales during the month have also jumped by 9.6 per cent
over the previous month (August 2005), when the company
sold 2,46,304 motorcycles.
The cumulative sales of the company for the period April -
September 2005 have also shown a growth of 16.84 per
cent over the corresponding period last year. The
cumulative sales during the period have increased to
14,29,992 motorcycles from 12,23,919 motorcycles during
April-September 2004.
  Hero Honda's Sales Jump 28.5 Per Cent In August
2005


                                                             26
PHASED LAUNCH OF 'GLAMOUR' COMPLETED; OVER
45,000 UNITS SOLD ALREADY
New Delhi, September 01, 2005: Hero Honda Motors
Ltd., the ‘World No.1’ two-wheeler company for the fourth
consecutive year, is continuing with its robust performance
month after month. The company’s emphasis on proactive
understanding and satisfaction of customer needs and
desires along with new product offerings has resulted in the
company consolidating its leadership in the industry.
The company sold a total of 2,46,304 motorcycles during
August 2005, thereby registering an impressive growth of
28.5 per cent in sales over the corresponding month last
year. The company had sold a total of 1,91,635 motorcycles
in August 2004.
At the end of August 2005, the cumulative sales of the
company for the period April - August 2005 stood at
11,63,921 motorcycles, translating into a growth of 15.6 per
cent. The company had sold 10,06,412 motorcycles during
the corresponding period (April-August 2004) last year.
Also during the month, Hero Honda completed the phased
launch of ‘Glamour’- its new offering in the 125 cc segment.
The bike comes powered with the futuristic and exemplary
Quantum Core engine, which has been perfected after a
series of refinements and offers customers an
unprecedented combination of top-class fuel-efficiency and
high power. The company has already sold over 45,000

                                                              27
units of Glamour since its first launch in South India towards
the end of June, demonstrating a tremendous response
from customers.




Hero Honda Registers 12 Per Cent Growth In Sales In
July 2005
CUMULATIVE SALES CROSS NINE LAKH BIKES IN FOUR
MONTHS
New Delhi, August 01, 2005: Hero Honda Motors Ltd.,
the ‘World No.1’ two-wheeler company has come to
epitomize consistent performance. The company has,
month on month, managed to stand up against all odds and
maintained its leadership in the increasingly competitive 2-
wheeler segment.
During the month of July 2005, the company sold 2,30,050
bikes, as against 2,05,654 bikes in the corresponding period
last year, thus registering a sales growth of 12 per cent.
For the period April - July 2005, the cumulative sale of the
company stood at 9,17,617 units, translating into a growth
of 12.6% per cent. The company had sold 8,14,777 units
during the corresponding period last year.

                                                               28
The company was able to achieve this impressive growth in
the face of continuing supply constraints of components
caused by the volatile labour situation prevailing in parts of
the state of Haryana, where both the manufacturing plants
of the company are located. The adverse situation impacted
other industries in the region as well. Thanks to the
initiative taken by the Haryana government, the situation
has improved and production is expected to be back on
track.


Market demand for Hero Honda products remains buoyant
and the company launched ‘Glamour’- a new entry by the
company in the premium deluxe segment, in Western India
during this month. The bike was very successfully launched
in South India in the previous month and has been very well
received by the customers in that region. With this new
product in its portfolio, the company is now looking at
consolidating its indisputable leadership in the market.

Hero Honda Registers 13% Growth In Sales In Q1 Of
2005-06
New Delhi, July 01, 2005: Hero Honda, the ‘World No.1’
two-wheeler company, continues to strengthen its
leadership in the Indian two-wheeler industry, registering
impressive growth in sales in the first quarter of 2005 – 06.
For the quarter ending June 2005, the company achieved


                                                                29
cumulative sales of 6,86,494 units, recording a growth of 13
per cent. During the corresponding period last Financial
Year, the company had recorded sales of 6,09,123 units.
In June 2005, the company sold 2,26,073 bikes registering a
growth of 12.5% as against 2,00,922 units in June last year.
This impressive growth was achieved in the face of
continuing supply constraints of components caused by the
volatile situation prevailing in parts of the state of Haryana,
where both the manufacturing plants of the company are
located. The adverse situation has impacted other
industries in the region as well.


However, market demand for Hero Honda products remains
buoyant and production is expected to be back on track to
meet this demand. With the steady progress of monsoon,
the outcome also remains positive.

Hero Honda Motorcycle Sales In May At 2,26,072
New Delhi, June 1, 2005: Hero Honda, the ‘World No. 1’
two-wheeler company, sold 2,26,072 units in May 2005.
The impressive figure was achieved despite some supply
constraints. With the huge demand for Hero Honda bikes in
the market and supplies now back to normal, sales are set
to get a boost in June.
During the month of May, Hero Honda also announced
auditions for Hero Honda MTV Roadies- 3, a reality show
that the company has been associated with for the last two

                                                              30
years. This year the Hero Honda MTV Roadies journey will
begin on June 12th from Jaisalmer to Leh with 13 bikers on
Hero Honda Karizma, the only premium sports bike in India.
The show aims at testing the participants’ endurance and
bringing out the real riders in them.




Hero Honda Starts The Financial Year With Over 20%
Growth
New Delhi, May 2, 2005: Hero Honda, the ‘World No. 1’
two-wheeler company, has started the year with a bang.
The company sold impressive peak capacity 2,35,422
motorcycles during April 2005, a jump of 20.09% per cent
as compared with the corresponding period in the previous
FY The company had sold 1,96,024 motorcycles in April
  .
2004.
The month also saw the launch of CD Deluxe, the stylish,
true value, 100cc motorcycle from Hero Honda,
encompassing the legendary Hero Honda values of fuel-
efficiency, economy and rock-solid dependability. The new
model comes with a unique suspension, which smoothens
and absorbs bumps on rough roads. Also, its double tubular-
cradle frame imparts extra stability to the motorcycle.
CD Deluxe is available at an ex-showroom price of
                                                             31
Rs.33,900/- across India, in five attractive colours - Candy
Blazing Red, Black (2 stripes), Candy Tahitian Blue, Cloud
Silver, Amaranth Maroon and Cool Mint Green. The new
model is a part of the company’s efforts to offer enhanced
value-for-money to its customers.




                            PRINT ADs

   New Launches:




        Glamour            Just4her       Glamour PGMFI




       CD Deluxe         CBZ X-Treme          Achiever




   Next Generation         Pleasure        Splendar NXG
    of Motorcycling



         Hunk


                                                               32
Campaigns:

We got a Good thing Going!




A Lot less Stops   One Litre Road         It's the Honda
Stretch That Litre. Save Petrol




 Chartered Accountant         Over-Time      Best Seller




  Economical Honours

Others:




  World's No.1!       Friends For Life      Nawab of
                                            Najafgarh




Designed to Excel Awaaz Consumer Awards '06



                  Quick Links


                                                           33
34
35
36
STOCK HISTORY
Details of issue of Equity Shares since beginning




                                                    37
Date of   Date of    Particulars of Issue      No. of
Approva Issue                                  Shares
l
         19.01.84 Subscription shares          150
09.08.19 19.03.85 Public Issue                 11999985
84
09.08.19 29.04.87 Issue of Rights Shares 3975000
84                in the ratio of 15:50
09.08.19 07.02.19 Issue of Bonus Shares 3993750
84       95       in the ratio of 1:4
09.08.19 28.09.19 Issue of Bonus Shares 19968750
84       98       in the ratio of 1:1
09.08.19 26.03.20 Sub-division of Equity       199687500
84        01         Shares of Rs. 10 each     *
                     Into 5 Equity Shares of
                      Rs. 2 each
* Equity Shares of Rs. 2 each.




                 LISTING INFORMATION

Hero Honda Motors Ltd. is actively traded on the bourses
and is included in the computation of the BSE Sensex,
BSE-100, BSE-200, BSE-500, S&P CNX Nifty and S&P CNX
500. The scrip is traded on the nationwide network of
terminals of the following Stock Exchanges:


                                                           38
The Stock Exchange, Mumbai
   Phiroze Jeejeebhoy Towers , Dalal Street, Mumbai - 400 001
   Telephone: 022-2272 1233/34
   Facsimile: 022-2272 1552
   e-mail: info@bseindia.com
   Website: www.bseindia.com
   BSE Code: 500182

   National Stock Exchange of India Limited
   Exchange Plaza ,
   Plot No. C/1, G Block, Bandra-Kurla Complex,Bandra (East),
   Mumbai - 400 051
   Telephone: 022-2659 8100-114, 5641 8100 - 108
   Facsimile: 022-2659 8120
   e-mail: cc_nse@nse.co.in
   Website: www.nseindia.com
   NSE Code: HEROHONDA


  The Company has paid the annual listing fee to the
  Stock Exchanges for the financial year 2005-06 in
  stipulated time.

                HEROHONDA BIKE MODELS
Model: Achiver ES         Model: Achiver Kick    Model: CBZ Xtreme ES
                          Start

Model: CBZ Xtreme Kick    Model: CD Dawn         Model: CD Deluxe
Start

Model: Glamour Electric   Model: Glamour FI ES   Model: Glamour FI Kick
Start                                            Start


Model: Glamour Kick       Model: Hunk ES         Model: Hunk Kick Start
Start

                                                                        39
Model: New Karizma       Model: Passion Plus    Model: Pleasure


Model: Splendor NXG      Model: Splendor NXG    Model: Splendor Plus
(Alloy)                  (Spoke)

Model: Super Splendor    Model: Ambition        Model: CBZ


Model: CBZ* Kick Start   Model: CBZ* Electric   Model: CD 100 SS
                         Start

Model: Dawn              Model: Karizma         Model: Passion


Model: Splendor          Model: Street Dlx      Model: Super Splendor
                                                KS




                                                                        40
HERO HONDA KARIZMA
                          Jet Set Go...

                          Hero Honda Karizma was the first real
sports bike in India. The bike addresses to those who have a passion
for speed and styling and head-turning looks. It has 17 ps power
thrust and picks up 0-60 in 3.8 heart-stopping seconds. The bike is
based on power and styling. Disc breaks and Mag wheels makes
Karizma         the      safest      jet       on     the      road.




      Company       Stroke      Maximum Power          Displacement
   Hero Honda
                   4-Stroke    16.8 bhp @ 7000 rpm         223 cc
   Motors Ltd.

Striking Features

       Style
  •
       Sporty position of the seat.
  •
       It stands on its feet even at speeds reaching up to 130 kmph.
  •
       Fuel Efficiency.
  •


Color Variants

       Pearl Composed Red
  •
       Myth Gold Metallic
  •
       Sparkling Silver
  •
       Turquoise Blue
  •
       Candy Blazing Red
  •

                                                                       41
Black
    •
        Moon Yellow
    •


Price Tag - Rs 79,000 Ex-Showroom in Delhi

.

(The prices are to the close approximation. Please check the latest
prices and variant specifications with your dealer.)

Technical Specifications

Dimension & Weight
Overall height         1160 mm
Overall length         2125 mm
Overall Width          755 mm
Wheelbase              1355 mm
Ground Clearance       150 mm
Kerb weight            150 kg
Fuel Tank Capacity     15 litres
Engine
Type                   OHC, Air Cooled
Stroke (2/4)           4-stroke
No. of cylinders       Single Cylinder
Displacement           223cc
Electrical             12 V, 7.0 Ah
Transmission
No. of Gears           5 speed
Clutch                 Multi-plate wet type
Performance
Maximum Power          16.8bhp @ 7000rpm
Max. Torque            -

                                                                 42
Start               Kick / Electric
Suspensions
Front               Telescopic Hydraulic Shock Absorbers
                    Swing arm with 5 step adjustable type hydraulic
Rear
                    shock absorber
Brakes
Front               Disc Brakes, 276 mm diameter
Rear                Internal Expanding Shoe, 130 mm
Tyres
Front               2.75 x 18” - 42 P
Rear                100 / 90 x 18” - 56 P


More 150 cc - 500 cc Bikes in India
Bajaj Avenger     Bajaj Pulsar      Bajaj PulsarDTSi
Bullet Electra    Bullet 350        Hero Honda Achiever
                  Hero Honda CBZ X-
Hero Honda Hunk                     Honda Unicorn
                  treme
Kinetic Comet     Thunderbird       TVS Apache
TVS Apache RTR FI
                  TVS Fiero FX      Yamaha R15
160




                                                                  43
44
Hero Honda-Hunk

                   Hunk, the latest launch from Hero Honda, as the
name indicates is a manly bike. Hunk is the fourth product in the
150cc. Hunk is very sporty in looks and performance. The look of the
bike is definitely a upright one having a brawny styling. The bike is
available in the market in four colors black, blue, red and silver. The
cover of air filter and battery are of black and silver colors and the tail
extension has a dual black color painted on it. The engine is also not
the typical black in color but it has got silver and gray colors on it. The
front forks and gas filled rear have copper and gray colors. The bike
has got a big tank and black alloy wheels.

                                   Price Ex.Showroom(Mumbai)
Available Models of Hunk
           Model                       Engine        Price
     • Hero Honda Hunk 150             149.2 cc           Rs. 59,749




 Hero Honda Hunk 150

 Price Rs.59,749
 Price Ex. Showroom (Mumbai)




                                                                          45
Specifications            Colors   Photos

Dimensions and Weights

Length              2080 (mm)
Width               765 (mm)
Height              1095 (mm)
Wheelbase           1235 (mm)
Seat Height         -
Ground Clearance 145 (mm)
Fuel Tank Capacity 12.4 (L)
Reserve        Tank
                    2.2 (L)
Capacity
Self Kerb weight    146 (kg)
Kick Kerb weight    143 (kg)

Performance

Max Speed           -
Acceleration(0-
                    -
200m)
Overtaking
Acceleration    for -
200 m (at 40kmph)
Acceleration (0-60
                    -
kmph)
Mileage (in Indian
                    -
Mode)

Body and Tyre


                                            46
Frame                     -
Front Suspension          Telescopic
                          Hydraulic
Rear Suspension           Swing Arm
Front Tyre                2.75 X 18 42P
Rear Tyre                 100/90 X 18 - 56P
                          (W
Front Brake Drum          -
Front Brake Disc          240 (mm)
Rear Brake Drum           130 (mm)
Rear Brake Disc           -

Engine and Transmission

Engine Type               Air Cooled, 4 -
                          Stroke Single
                          Cylinder O
Engine response           -
Displacement              149.2 cc (cc)
Net Power                 14.4Ps@8500rpm
Torque                    12.8Nm@6500rpm
Air Filter                -
Carburetor                CV
ACG           Power
Generating          -
Capacity
Oil Capacity        -
Transmission        -
Gear Shift Pattern -

Electricals

Ignition                  -
Battery       In   Kick
                          12V -7 Ah
Start

                                              47
Battery     In   Self
                      -
Start
Headlamp              12V - 35 / 35 W
Tail / Stop lamp      12 V - 5W, 12V -
                      21W




Front Right View       Back View         Metre




 Another Colour
     View




                                                 48
Hero Honda-Achiever

                  Its new Power Pro 149.1cc 4 stroke air-cooled
engine produces power of 13.4 bhp (10 kW).
Its petrol tank comes with excellent body graphics. Its masculine and
robust structure is really eye-catching to many bikers.
Riding here becomes safer due to the presence of multi-reflector
headlight with halogen lamp and a position lamp, multi-reflector tail
light and winkers, protective visor etc.


Available Models of Achiever Price Ex. Showroom(Mumbai)
           Model                 Engine         Price
  • Hero Honda Achiever 150       149.1       Rs. 53,200



 Hero Honda Achiever 150
 Price Rs.53,200
 Price Ex. Showroom (Mumbai)


Specifications                   Colors                    Photos

Dimensions and Weights

Length               -
Width                -
Height               -
Wheelbase            1290 (mm)
Seat Height          -

                                                                        49
Ground
                 -
Clearance
Fuel        Tank
                 12 (L)
Capacity
Reserve     Tank
                 -
Capacity
Self Kerb weight -
Kick Kerb weight 134 (kg)

Performance

Max Speed         101 (kmph)
Acceleration(0-
                  -
200m)
Overtaking
Acceleration for
                  -
200     m     (at
40kmph)
Acceleration (0-
                  5 (Sec)
60 kmph)
Mileage       (in
                  -
Indian Mode)

Body and Tyre

Frame            Diamond Cradle
Front Suspension Telescopic
                 hydraulic
Rear Suspension Swing Arm
Front Tyre       2.75 X 18 - 42 P /
                 4
Rear Tyre        3.00 X 18 - 52 P /
                 6
Front      Brake
                 -
Drum
Front Brake Disc 240 (mm)
                                      50
Rear Brake Drum 130 (mm)
Rear Brake Disc -

Engine and Transmission

Engine Type        4 Stroke, Air
                   Cooled
Engine response -
Displacement       149.1 (cc)
Net Power          13.4bhp@6500rpm
Torque             12.8nm@5000rpm
Air Filter         -
Carburettor        -
ACG         Power
Generating         -
Capacity
Oil Capacity       -
Transmission       5-Speed
Gear         Shift
                   -
Pattern
Electricals

Ignition         -
Battery In Kick
                 -
Start
Battery In Self
                 12V - 2.5 Ah
Start
Headlamp         35/35 W Halogen
Tail / Stop lamp -




                    Herohonda-Glamour


                                        51
Hero Honda Glamour is equipped with all the
required market friendly features. Two models of this bike are based
on all the technological advances. It is the bike for every kind of
customers and with different choices. This bike comes with all the
facilities that all finicky bike lovers really look for in his best
possession


Available Models of Glamour Price Ex.Showroom(Mumbai)
            Model               Engine        Price
    • Herohonda Glamour Fi       124.8      Rs. 53,000



Herohonda Glamour Fi
Price Rs.53,000
Price Ex. Showroom (Mumbai)


Specifications                      Colors                       Photos

Dimensions and Weights

Length              2005 (mm)
Width               735 (mm)
Height              1070 (mm)
Wheelbase           1265 (mm)
Seat Height         -
Ground Clearance 150 (mm)
Fuel Tank Capacity 12 (L)
Reserve        Tank
                    1.5 (L)
Capacity
Self Kerb weight    129 (kg)
Kick Kerb weight    125 (kg)

                                                                          52
Performance

Max Speed           -
Acceleration(0-
                    -
200m)
Overtaking
Acceleration    for -
200 m (at 40kmph)
Acceleration (0-60
                    -
kmph)
Mileage (in Indian
                    -
Mode)

Body and Tyre

Frame               -
Front Suspension    Telescopic
                    Hydraulic
Rear Suspension     Swing Arm
Front Tyre          2.75 x 18 - 42 P
Rear Tyre           3.0quot; x 18 - 52 P
Front Brake Drum    240 (mm)
Front Brake Disc    -
Rear Brake Drum     130 (mm)
Rear Brake Disc     -

Engine and Transmission

Engine Type         Air-Cooled, 4-
                    stroke OHC
Engine response     -
Displacement        124.8 (cc)
Net Power           9.0bhp@7000rpm
Torque              10.3Nm@4000rpm

                                       53
Air Filter          -
Carburettor         -
ACG           Power
Generating          -
Capacity
Oil Capacity        -
Transmission        4-Speed
Gear Shift Pattern -

Electricals

Ignition                  -
Battery  In    Kick
                          -
Start
Battery  In        Self
                          -
Start
Headlamp                  35W / 35W -
                          Halogen
Tail / Stop lamp          -




                                        54

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Hero

  • 1. 1
  • 2. Project report On Hero Honda Submitted to:- Submitted by:- Miss payal bassi Yoonaf ishtiaq BBA 2nd YEAR Lect of Seminar Roll no: - 17 Desh Bhagat Institute Of Management And Computer Sciences 2
  • 3. Hero Honda's company profile The joint venture between India's Hero Group and Honda Motor Company, Japan has not only created the world's single largest two wheeler company but also one of the most successful joint ventures worldwide. During the 80s, Hero Honda became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. The company introduced new generation motorcycles that set industry benchmarks for fuel thrift and low emission. A legendary 'Fill it - Shut it - Forget it' campaign captured the imagination of commuters across India, and Hero Honda sold millions of bikes purely on the commitment of increased mileage. Over 20 million Hero Honda two wheelers tread Indian roads today. These are almost as many as the number of people in Finland, Ireland and Sweden put together! Hero Honda has consistently grown at double digits since inception; and today, every second motorcycle sold in the country is a Hero Honda. Every 30 seconds, someone in India buys Hero Honda's top -selling motorcycle – Splendor. This festive season, the company sold half a million two wheelers i n a single month—a feat unparalleled in global automotive history. 3
  • 4. Hero Honda bikes currently roll out from its three globally benchmarked manufacturing facilities. Two of these are based at Dharuhera and Gurgaon in Haryana and the third state of the art manufacturing facility was inaugurated at Haridwar, Uttrakhand in April this year. These plants together are capable of producing out 4.4 million units per year. Hero Honda's extensive sales and service network now spans over 3000 customer touch points. These comprise a mix of dealerships, service and spare points, spare parts stockiest and authorized representatives of dealers located across different geographies. Hero Honda values its relationship with customers. Its unique CRM initiative - Hero Honda Passport Program, one of the largest programs of this kind in the world, has over 3 million members on its roster. The program has not only helped Hero Honda understand its customers and deliver value at different price points, but has also created a loyal community of brand ambassadors. Having reached an unassailable pole position in the Indian two wheeler market, Hero Honda is constantly working towards consolidating its position in the market place. The company believes that changing demographic profile of India, increasing urbanization and the empowerment of rural India will add millions of new families to the economic 4
  • 5. mainstream. This would provide the growth ballast that would sustain Hero Honda in the years to come. As Brijmohan Lall Munjal, the Chairman, Hero Honda Motors succinctly points out, quot;We pioneered India's motorcycle industry, and it's our responsibility now to take the industry to the next level. We'll do all it takes to reach there.'' HERO HONDA. 'S MISSION Hero Honda’s mission is to strive for synergy between technology, systems and human resources, to produce products and services that meet the quality, performance and price aspirations of its customers. At the same time maintain the highest standards of ethics and social responsibilities This mission is what drives Hero Honda to new heights in excellence and helps the organization forge a unique and mutually beneficial relationship with all its stake holders. HERO HONDA'S MANDATE Hero Honda is a world leader because of its excellent manpower, proven management, extensive dealer network, efficient supply chain and world-class products with cutting edge technology from Honda Motor Company, Japan. The teamwork and commitment are manifested in the highest 5
  • 6. level of customer satisfaction, and this goes a long way towards reinforcing its leadership status. FROM THE CHAIRMAN'S DESK LEADING WITH A DREAM We had a dream. The dream of making motorcycles that would touch and transform the lives of our customers by giving them a mode of transport that was fuel-efficient, comfortable and environment friendly. One that would enhance their efficiency at work, enable them to share moments of joy with their families and add up to a better quality of life. In a scenario where the customer had a few choices, our vision was to offer the highest quality at a reasonable price, to meet our customer’s expectations, and to exceed them. Behind the success of Hero Honda, is the saga of team-work. We would like to acknowledge the role played by our JV partners, Honda Motor Company, Japan, and all our business associates, shareholders and employees 6
  • 7. PROMINENT AWARDS AND ACCOLADES TO THE CHAIRMAN Reality by The Institute of Company Secretaries of India 2006 'Lifetime Achievement Award' for Translating Excellence in Corporate Governance into PROMINENT AWARDS AND ACCOLADES Awards and Accolades Year TO THE CHAIRMAN 2005 Indian Automotive Hall of Pride by Overdrive CNBC TV18 Commendation of Business Leadership displaying extraordinary Corporate Leadership and Entrepreneurial Spirit Padma Bhushan by Government of India Doctor of Letters (Honoris Causa) by Hemwati Nandan Bahuguna Garhwal University, Srinagar Garhwal Lifetime Achievement Award by ET Awards for Corporate Excellence 2004 Life Time Achievement Award for Management by All India Management Association D. Litt. (Honoris Causa) by Banaras Hindu University Lifetime Achievement Award by Amity Business School Lifetime Achievement Award by HT Power Jobs 2002 Entrepreneur of the Year Award by Business Standard Giants International Award to the Chairman in the field of Business & Industry Business Leadership Award by Madras Management Association 2001 Entrepreneur of the Year Award by Ernst & Young 2000 Sir Jehangir Ghandy Medal for Industrial Peace - by XLRI, Jamshedpur 1998 Business Leader of the Year by Business Baron 1997 Distinguished Entrepreneurship Award by PHD Chambers of Commerce & Industry 1995 National Award for outstanding contribution to the Development of Indian Small Scale Industry (NSIC Award - Presented by President of India) 1994 Businessman of the Year by Business India Group of Publications 1992 Honorary Membership - Indian Institution of Industrial Engineering Award 7
  • 8. 8
  • 9. ABOUT THE CHAIRMAN Brijmohan Lall Munjal – Seeding a Dream quot;Don't dream if you can't fulfill your dreams'' Brijmohan Lall Munjal is often fond of saying. The founder and patriarch of the $ 2.8 billion Hero Group is your classic first generation entrepreneur. He is a man who started small, dreamt big and used a combination of grit and perseverance to create one of the country's largest corporate groups and the World's No.1 Two Wheeler Company. Instinctive from a young age, Brijmohan Lall made a rather unusual start in life. Around the time when the freedom movement in India was taking shape in the late 1920s, he walked into a newly opened Gurukul (Indian heritage school) near his home in Kamalia (now in Pakistan). He was only six years old then. Thus began an extraordinary tale of courage and perseverance. Brijmohan began his business story after partition in 1947, when he and his brothers relocated to Ludhiana. The family set up a company that provided poor people with basic transport (cycles). Three decades later, as India evolved, he added a second crucial chapter - which visualized affordable and technologically superior transport to millions of middle class Indians. The rest is history. 9
  • 10. Building Relationships When Brijmohan and his brothers started out, there was no concept of organized dealer networks. Companies just produced, and most dealers functioned like traders. Brijmohan changed the rules of the business by trusting his gut instincts; introducing business norms that were ahead of their time, and by investing in strategic relationships. Brijmohan built a series of bonds and networks with hundreds of family members, vendors, dealers and employees. Much like the Japanese keiretsu system, these networks are now the glue that holds the Hero Group together. quot;Thanks to the relationships that we have nurtured so passionately in the Hero Family, the younger generations of some of our bicycle dealers have become dealers of Hero Honda. These relationships have survived through generations - through bad times and good times'' the patriarch now reminiscences. Besides bonding with his vendors and dealers, Brijmohan has been personally responsible for kindling a spirit of entrepreneurship amongst his employees, and today, 40 of his former employees are successful entrepreneurs. 10
  • 11. Staying Ahead Though not technically qualified in the conventional sense, few of his contemporaries have understood the dynamics of technology better than Brijmohan Lall has. He could always visualize the applicability of technology before others could. For example, in the 1980s, when all two-wheeler companies in India opted for two-stroke engine technology, Brijmohan preferred a four-stoke engine - a technology that dramatically increased fuel efficiency and reduced maintenance costs. This technology was one of the biggest reasons for Hero Honda's stupendous success. Time and again, Brijmohan managed to steal a march over his industry peers. For example, when Honda Motors of Japan was looking for a collaborator in the 1980s, the Hero Group was not high up the pecking order initially as there were other more eligible and established suitors. Yet it didn't take long for the astute Japanese to realize that the Hero Group and Honda had much more in common than earlier perceived; there a sharp focus on financial and raw material management, and employee turnover was low. Honda officials were also amazed to find that the Munjals were already practicing quot;Just-in-time-inventoryquot; at the time (JIT). It turned out that Brijmohan Lall's aspiration to provide 11
  • 12. cheap transportation to India's poor by default ensured lean and cost-effective operations. This in turn increased vendor efficiency and led to near-zero inventories. BOARD OF DIRECTORS 12
  • 13. No. Name of the Directors Designation 1 Mr. Brijmohan Lall Munjal Chairman & Whole-time Director 2 Mr. Pawan Munjal Managing Director & CEO 3 Mr. Toshiaki Nakagawa Joint Managing Director 4 Mr. Sumihisa Fukuda Technical Director 5 Mr. Om Prakash Munjal Non-executive Director 6 Mr. Sunil Kant Munjal Non-executive Director 7 Mr. Masahiro Takedagawa Non-executive Director 8 Mr. Satoshi Matsuzawa Non-executive Director (Alternate Director to Mr. Takashi Nagai) 9 Mr. Pradeep Dinodia Non-executive & Independent Director 10 Gen.(Retd.) Ved Prakash Non-executive & Malik Independent Director 11 Mr. Analjit Singh Non-executive & Independent Director 12 Dr. Pritam Singh Non-executive & Independent Director 13 Ms. Shobhana Bhartia Non-executive & Independent Director 14 Mr. Sunil Bharti Mittal Non-executive & Independent Director 15. Mr. Meleveetil Non-executive & Damodaran Independent Director BRIEF PROFILE OF DIRECTORS 13
  • 14. MR. BRIJMOHAN LALL MUNJAL Mr. Brijmohan Lall Munjal is the founder Director and Chairman of the Company and the $ 2.8 billion Hero Group. He is the Past President of Confederation of Indian Industry (CII), Society of Indian Automobile Manufacturers (SIAM) and was a Member of the Board of the Country's Central Bank (Reserve Bank of India ). In recognition of his contribution to industry, Mr. Lall was conferred the Padma Bhushan Award by the Union Government. Mr. Brijmohan Lall Munjal is currently on the board of the following companies: No Name of Company Nature of Office . 1 Hero Honda Motors Limited Chairman and Whole- time Director 2 Hero Cycles Limited Chairman and Director 3 Hero Honda Finlease Limited Chairman and Director 4 Munjal Showa Limited Chairman and Director 5 Sunbeam Auto Limited Chairman and Director 6 Easy Bill Limited Director 7 Hero Financial Services Director Limited 8 Munjal Auto Industries Director Limited 9 Shivam Autotech Limited Director 10 Daimler Hero Commercial Director Vehicles Limited 14
  • 15. MR. PAWAN MUNJAL Mr. Pawan Munjal is the Managing Director and CEO of the Company. He is responsible for growth and strategic planning for the entire Group. A graduate in mechanical engineering, Mr. Munjal has been instrumental in bringing about technological and managerial excellence in the Company's operations. He has been the Chairman of several Committees of CII. He is also on the board of Indian Institute of Management, Lucknow . An avid golfer, Mr. Munjal is Past Chairman of the Asian PGA Tour Board of Directors and the Past President of Professional Golfers Association of India (PGAI). Under his guidance, Hero Honda launched the Hero Indian Sports Academy (HISA) in collaboration with Laureus Foundation to provide equal opportunities in sports to various communities and to reward talent in the country. Mr. Pawan Munjal is currently on the Board of the following companies: 15
  • 16. No Name of Company Nature of . Office 1 Hero Honda Motors Limited Managing Director 2 Hero Honda Finlease Limited Director 3 Daimler Hero Commercial Vehicles Director Limited SALES PERFORMANCE July'0 July'0 FY 05- FY 06- 5 6 06 07 23005 23531 Total Sales 917617 1068006 0 4 Exports (incl in 6900 10575 36441 39970 above) 16
  • 17. Hero Honda Registers 23% Growth in June'06 Hero Honda Sells Over 2.50 Lakh Units in February 2006 Hero Honda Begins 2006 On A High Note Hero Honda Motors Scales A New High In Cy ’05 Hero Honda Continues On The Growth Path Retail Sales Escalate To An Unprecedented 4 Lakh + Units In October’05 Hero Honda Registers 22.3 Per Cent Growth In September ’05 Hero Honda’s Sales Jump 28.5 Per Cent In August 2005 Hero Honda Registers 12 Per Cent Growth In Sales In July 2005 Hero Honda Registers 13% Growth In Sales In Q1 Of 2005- 06 Hero Honda Motorcycle Sales In May At 2,26,072 Hero Honda Starts The Financial Year With Over 20% Growth HERO HONDA REGISTERS 23% GROWTH IN JUNE '06 Records a growth of 21% Sales in Q1 Of 2006-07 New Delhi, July 01, 2006: Hero Honda, the 'World No.1' two-wheeler company, continues to strengthen its leadership in the Indian two-wheeler industry, registering impressive growth in sales in the first quarter of the FY 17
  • 18. 2006 - 07. For the quarter ending June 2006, the company achieved cumulative sales of 8,32,692 units, recording a growth of 21.29% compared to the same period last year. During the corresponding period last Financial Year, the company had recorded sales of 6,86,494 units in the first quarter ending June 2005. In June 2006, the company sold 2,78,660 units registering an impressive growth of 23.26% as against 2,26,073 units in June last year. During the month, Hero Honda launched Glamour FI - India's first Fuel Injection motorcycle. The new technology eliminates the need for a carburetor, offers the most comfortable drive and the lowest emissions, in addition to a host of other features, which is now available for the first time to Indian two-wheeler riders. Hero Honda Sells Over 2.50 Lakh Units In February 2006 CUMULATIVE SALES JUMP 14.16 % New Delhi, March 1, 2006: Hero Honda, the ‘World No. 1’ 18
  • 19. two-wheeler company for the fifth year in a row, has continued to exhibit a leader’s performance in the first couple of months in 2006. During the month of February 2006, the company sold 2,50,695 units, as compared to 2,23,546 motorcycles sold during February 2005. This translates into a growth of 12.14 per cent in sales volume. The cumulative sales of the company for the period April 2005 - February 2006 also witnessed a notable jump of 3,38,632 units, from 23,89,807 to 27,28,439 units during the corresponding period last year. This reflects a growth of 14.16 percent. In January 2006, Hero Honda rolled out its first 100cc gearless scooter the “Pleasure” across India. The company also launched 22 first ever women-exclusive scooter showrooms “Just4her” across the country. “Just4her” is a unique concept pioneered by Hero Honda Motors targeting the women customers. In January 2006, Hero Honda was also conferred the honor of the “Bike Maker of the Year” by NDTV Profit-Bike and Car for the year 2005. Additionally its 150 cc offering Achiever received the coveted ‘Bike of the Year’ award. Achiever and Glamour also received the best bike awards for their respective categories. The most desirable amongst these awards, the ‘NDTV Viewers’ Choice’ award in the bike category was also awarded to Hero Honda Glamour, truly 19
  • 20. exemplifying the customers’ enduring trust and faith in the company. Hero Honda Begins 2006 On A High Note CUMULATIVE SALES JUMP 14 % New Delhi, February 1, 2006: Hero Honda, the ‘World No 1’ two-wheeler company for the fifth consecutive year, has continued to exhibit a leader’s performance in the first month of the New Year. During the month of January 2006, the company sold 2,49,450 motorcycles, as compared with 2,30,280 motorcycles sold during January 2005. This translates into an increase of 8.3 % in sales volume. The cumulative sales of the company for the period April 2005 - January 2006 has also increased to 24,77,744 motorcycles, a notable jump from 21,66,261 motorcycles during the corresponding period last year. This reflects a growth of 14.3 %. In the month of January, Hero Honda rolled out its first scooter, the 100cc “Pleasure” and launched 22 women- exclusive scooter showrooms “Just4her” across the country. The cities where “Just4her” showrooms were launched include Lucknow, Delhi, Ahmedabad, Pune (two showrooms), Bangalore, Hyderabad, Baroda, Madgaon, Chennai (two showrooms), Chandigarh, Ludhiana, Jaipur, 20
  • 21. Nagpur, Jamshedpur, Bhubaneswar, Guwahati, Coimbatore, Cochin, Indore and Raipur. The month of January also saw Hero Honda being conferred the honour of the “Bike Maker of the Year” by NDTV Profit- Bike and Car for the year 2005. Additionally its 150 cc offering Achiever received the coveted ‘Bike of the Year’ award. Achiever and Glamour also received the best bike awards for their respective categories. The most desirable amongst these awards, the ‘NDTV Viewers Choice’ award in the bike category was also awarded to Hero Honda Glamour, truly exemplifying the customers’ enduring trust and faith in the company. Hero Honda Motors Scales A New High In Cy ’05 CLOSES THE YEAR WITH SALES OF OVER 29 LAC BIKES New Delhi, January 2, 2006: Hero Honda, the ‘World No. 1’ two-wheeler company, set precedence in the industry by registering an unparalleled growth throughout the calendar year (CY) 2005. In the year that logged an impressive growth in the two-wheeler sector, Hero Honda continued to exceed expectations by selling a staggering 29,16,523 motorcycles during the calendar year 2005. This converts to a growth of 15.3 per cent over CY ’04 where the company sold 25,28,699 bikes. 21
  • 22. Mr. Pawan Munjal, Managing Director, Hero Honda Motors Ltd., thanked customers for the company’s continuous brilliant performance. He said “This year has been exciting for us where we crossed significant milestones. We fulfilled our commitment to the customers by providing the latest and global standard products. We launched several new products this calendar year. It is to the complete credit of our customers who have shown continued faith in us and our products that we have achieved the World No. 1 two- wheeler company year after year.quot; During CY ’05, the company continued its consistent growth in sales performance. In December 2005, the company sold a total of 2,45,104 motorcycles as compared with 2,30,751 bikes during the same month last year which means an increase of 6.2 per cent. With this, the cumulative tally for the period April-December 2005 stands at 22,31,104 bikes, clocking a growth of 15.2 percent over the year 2004. The company sold 19,35,981 motorcycles during the same period last year. The calendar year 2005 also saw a slew of new launches in various segments by the company. One of the biggest milestones was the launch of ‘Pleasure’- the first scooter by Hero Honda. ‘Pleasure’ which is slated to hit the roads in January is targeted primarily at women. Having established its leadership in the industry, Hero Honda further 22
  • 23. consolidated its position by launching three new motorcycles - ‘Super Splendour’, ‘Glamour’ and ‘Achiever’. The year also witnessed one of the highest civilian honours, the Padma Bibhushan being awarded to Mr. Brijmohan Lall, Chairman, Hero Honda Motors, for his invaluable contribution to trade, industry and philanthropist activities. Mr. Brijmohan Lall is a first generation entrepreneur who through sheer hard work and perseverance has made his mark on the global business environment. During the year Mr. Brijmohan Lall was also honoured with a Lifetime Achievement Award by the Economic Times. Hero Honda Continues On The Growth Path CUMULATIVE SALES FOR THE PERIOD APR-NOV ’05 GROWS BY OVER 14 PER CENT New Delhi, December 1st, 2005: Hero Honda, the ‘World No. 1’ two-wheeler company, is continuing to ride high on its steady sales performance month after month. During November 2005, the company recorded a sales volume of 2,51,186 motorcycles as compared with 2,35,836 motorcycles sold during the same month last year. This translates into an increase of 6.5 per cent. 23
  • 24. The cumulative sales of the company for the period April- November 2005 has also jumped by 14.7 per cent, increasing from 17,05,230 motorcycles sold during April– November 2004 to 19,56,416 motorcycles sold during the same period in 2005. The month of November also witnessed the 5th Hero Honda Indian Television Academy Awards, the first and only television awards in the country. Retail Sales Escalate To An Unprecedented 4 Lakh + Units In October ’05 DESPATCH CROSSES THE 3-LAKH LANDMARK New Delhi, October 31, 2005: Hero Honda, the ‘World No.1’ two wheeler manufacturer, has set yet another precedent for the Indian two-wheeler industry by recording incredible sales in October 2005. The company’s retail sales crossed the 4-lakh milestone, for the first time ever in the Indian two-wheeler industry. Additionally, dispatch during the month also reached an unprecedented high of 3,02,000 units, marking a remarkable jump of 23.02% as compared with the corresponding month in 2004. The company had recorded dispatch of 2,45,475 units in October 2004. Hero Honda’s achievement of the landmark 4 lakh plus retail sales and 3 lakh plus dispatch, within a single month, 24
  • 25. is an extraordinary feat considering the growing competition in the two-wheeler market and is certain to redefine industry standards. The company’s sales performance during October 2005 is a testimony to the success of its customer centric business philosophy. Month over month, the company has been recording increasing sales, also signifying the success of its new models launched in the current year. The company’s sales (dispatch) during the month is up by 13.5%, as compared with the previous month (September 2005), when the company had recorded sales of 2,66,071 units. With the first festive month ending, Hero Honda’s cumulative sales (dispatch) for the period April-October 2005 has also registered a significant growth of 17.87% over the corresponding period in the previous year. The company’s cumulative sales tally has thereby increased to 17,31,992 units, a jump from 14,69,394 units in 2004. With the recent launch of Achiever in end-October and the forthcoming launch of Pleasure in mid-November, the company is confident of continuing its upward movement on the sales chart. The company’s festive promotion, which offers Rs.1001/- off on each of its models, has also met with huge success, across the country. 25
  • 26. Hero Honda Registers 22.3 Per Cent Growth In September ’05 CLOSES HALF YEAR WITH IMPRESSIVE NUMBERS New Delhi, 1st October 2005: Hero Honda, the ‘World No.1’ two-wheeler company, for the fourth consecutive year, continued its upswing during the month of September 2005. The September sales of Hero Honda mark an impressive growth of 22.3 per cent over last year. The company sold 2,66,071 bikes in September 2005 as against 2,17,507 bikes in the corresponding month during the previous year. Sales during the month have also jumped by 9.6 per cent over the previous month (August 2005), when the company sold 2,46,304 motorcycles. The cumulative sales of the company for the period April - September 2005 have also shown a growth of 16.84 per cent over the corresponding period last year. The cumulative sales during the period have increased to 14,29,992 motorcycles from 12,23,919 motorcycles during April-September 2004. Hero Honda's Sales Jump 28.5 Per Cent In August 2005 26
  • 27. PHASED LAUNCH OF 'GLAMOUR' COMPLETED; OVER 45,000 UNITS SOLD ALREADY New Delhi, September 01, 2005: Hero Honda Motors Ltd., the ‘World No.1’ two-wheeler company for the fourth consecutive year, is continuing with its robust performance month after month. The company’s emphasis on proactive understanding and satisfaction of customer needs and desires along with new product offerings has resulted in the company consolidating its leadership in the industry. The company sold a total of 2,46,304 motorcycles during August 2005, thereby registering an impressive growth of 28.5 per cent in sales over the corresponding month last year. The company had sold a total of 1,91,635 motorcycles in August 2004. At the end of August 2005, the cumulative sales of the company for the period April - August 2005 stood at 11,63,921 motorcycles, translating into a growth of 15.6 per cent. The company had sold 10,06,412 motorcycles during the corresponding period (April-August 2004) last year. Also during the month, Hero Honda completed the phased launch of ‘Glamour’- its new offering in the 125 cc segment. The bike comes powered with the futuristic and exemplary Quantum Core engine, which has been perfected after a series of refinements and offers customers an unprecedented combination of top-class fuel-efficiency and high power. The company has already sold over 45,000 27
  • 28. units of Glamour since its first launch in South India towards the end of June, demonstrating a tremendous response from customers. Hero Honda Registers 12 Per Cent Growth In Sales In July 2005 CUMULATIVE SALES CROSS NINE LAKH BIKES IN FOUR MONTHS New Delhi, August 01, 2005: Hero Honda Motors Ltd., the ‘World No.1’ two-wheeler company has come to epitomize consistent performance. The company has, month on month, managed to stand up against all odds and maintained its leadership in the increasingly competitive 2- wheeler segment. During the month of July 2005, the company sold 2,30,050 bikes, as against 2,05,654 bikes in the corresponding period last year, thus registering a sales growth of 12 per cent. For the period April - July 2005, the cumulative sale of the company stood at 9,17,617 units, translating into a growth of 12.6% per cent. The company had sold 8,14,777 units during the corresponding period last year. 28
  • 29. The company was able to achieve this impressive growth in the face of continuing supply constraints of components caused by the volatile labour situation prevailing in parts of the state of Haryana, where both the manufacturing plants of the company are located. The adverse situation impacted other industries in the region as well. Thanks to the initiative taken by the Haryana government, the situation has improved and production is expected to be back on track. Market demand for Hero Honda products remains buoyant and the company launched ‘Glamour’- a new entry by the company in the premium deluxe segment, in Western India during this month. The bike was very successfully launched in South India in the previous month and has been very well received by the customers in that region. With this new product in its portfolio, the company is now looking at consolidating its indisputable leadership in the market. Hero Honda Registers 13% Growth In Sales In Q1 Of 2005-06 New Delhi, July 01, 2005: Hero Honda, the ‘World No.1’ two-wheeler company, continues to strengthen its leadership in the Indian two-wheeler industry, registering impressive growth in sales in the first quarter of 2005 – 06. For the quarter ending June 2005, the company achieved 29
  • 30. cumulative sales of 6,86,494 units, recording a growth of 13 per cent. During the corresponding period last Financial Year, the company had recorded sales of 6,09,123 units. In June 2005, the company sold 2,26,073 bikes registering a growth of 12.5% as against 2,00,922 units in June last year. This impressive growth was achieved in the face of continuing supply constraints of components caused by the volatile situation prevailing in parts of the state of Haryana, where both the manufacturing plants of the company are located. The adverse situation has impacted other industries in the region as well. However, market demand for Hero Honda products remains buoyant and production is expected to be back on track to meet this demand. With the steady progress of monsoon, the outcome also remains positive. Hero Honda Motorcycle Sales In May At 2,26,072 New Delhi, June 1, 2005: Hero Honda, the ‘World No. 1’ two-wheeler company, sold 2,26,072 units in May 2005. The impressive figure was achieved despite some supply constraints. With the huge demand for Hero Honda bikes in the market and supplies now back to normal, sales are set to get a boost in June. During the month of May, Hero Honda also announced auditions for Hero Honda MTV Roadies- 3, a reality show that the company has been associated with for the last two 30
  • 31. years. This year the Hero Honda MTV Roadies journey will begin on June 12th from Jaisalmer to Leh with 13 bikers on Hero Honda Karizma, the only premium sports bike in India. The show aims at testing the participants’ endurance and bringing out the real riders in them. Hero Honda Starts The Financial Year With Over 20% Growth New Delhi, May 2, 2005: Hero Honda, the ‘World No. 1’ two-wheeler company, has started the year with a bang. The company sold impressive peak capacity 2,35,422 motorcycles during April 2005, a jump of 20.09% per cent as compared with the corresponding period in the previous FY The company had sold 1,96,024 motorcycles in April . 2004. The month also saw the launch of CD Deluxe, the stylish, true value, 100cc motorcycle from Hero Honda, encompassing the legendary Hero Honda values of fuel- efficiency, economy and rock-solid dependability. The new model comes with a unique suspension, which smoothens and absorbs bumps on rough roads. Also, its double tubular- cradle frame imparts extra stability to the motorcycle. CD Deluxe is available at an ex-showroom price of 31
  • 32. Rs.33,900/- across India, in five attractive colours - Candy Blazing Red, Black (2 stripes), Candy Tahitian Blue, Cloud Silver, Amaranth Maroon and Cool Mint Green. The new model is a part of the company’s efforts to offer enhanced value-for-money to its customers. PRINT ADs New Launches: Glamour Just4her Glamour PGMFI CD Deluxe CBZ X-Treme Achiever Next Generation Pleasure Splendar NXG of Motorcycling Hunk 32
  • 33. Campaigns: We got a Good thing Going! A Lot less Stops One Litre Road It's the Honda Stretch That Litre. Save Petrol Chartered Accountant Over-Time Best Seller Economical Honours Others: World's No.1! Friends For Life Nawab of Najafgarh Designed to Excel Awaaz Consumer Awards '06 Quick Links 33
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  • 37. STOCK HISTORY Details of issue of Equity Shares since beginning 37
  • 38. Date of Date of Particulars of Issue No. of Approva Issue Shares l 19.01.84 Subscription shares 150 09.08.19 19.03.85 Public Issue 11999985 84 09.08.19 29.04.87 Issue of Rights Shares 3975000 84 in the ratio of 15:50 09.08.19 07.02.19 Issue of Bonus Shares 3993750 84 95 in the ratio of 1:4 09.08.19 28.09.19 Issue of Bonus Shares 19968750 84 98 in the ratio of 1:1 09.08.19 26.03.20 Sub-division of Equity 199687500 84 01 Shares of Rs. 10 each * Into 5 Equity Shares of Rs. 2 each * Equity Shares of Rs. 2 each. LISTING INFORMATION Hero Honda Motors Ltd. is actively traded on the bourses and is included in the computation of the BSE Sensex, BSE-100, BSE-200, BSE-500, S&P CNX Nifty and S&P CNX 500. The scrip is traded on the nationwide network of terminals of the following Stock Exchanges: 38
  • 39. The Stock Exchange, Mumbai Phiroze Jeejeebhoy Towers , Dalal Street, Mumbai - 400 001 Telephone: 022-2272 1233/34 Facsimile: 022-2272 1552 e-mail: info@bseindia.com Website: www.bseindia.com BSE Code: 500182 National Stock Exchange of India Limited Exchange Plaza , Plot No. C/1, G Block, Bandra-Kurla Complex,Bandra (East), Mumbai - 400 051 Telephone: 022-2659 8100-114, 5641 8100 - 108 Facsimile: 022-2659 8120 e-mail: cc_nse@nse.co.in Website: www.nseindia.com NSE Code: HEROHONDA The Company has paid the annual listing fee to the Stock Exchanges for the financial year 2005-06 in stipulated time. HEROHONDA BIKE MODELS Model: Achiver ES Model: Achiver Kick Model: CBZ Xtreme ES Start Model: CBZ Xtreme Kick Model: CD Dawn Model: CD Deluxe Start Model: Glamour Electric Model: Glamour FI ES Model: Glamour FI Kick Start Start Model: Glamour Kick Model: Hunk ES Model: Hunk Kick Start Start 39
  • 40. Model: New Karizma Model: Passion Plus Model: Pleasure Model: Splendor NXG Model: Splendor NXG Model: Splendor Plus (Alloy) (Spoke) Model: Super Splendor Model: Ambition Model: CBZ Model: CBZ* Kick Start Model: CBZ* Electric Model: CD 100 SS Start Model: Dawn Model: Karizma Model: Passion Model: Splendor Model: Street Dlx Model: Super Splendor KS 40
  • 41. HERO HONDA KARIZMA Jet Set Go... Hero Honda Karizma was the first real sports bike in India. The bike addresses to those who have a passion for speed and styling and head-turning looks. It has 17 ps power thrust and picks up 0-60 in 3.8 heart-stopping seconds. The bike is based on power and styling. Disc breaks and Mag wheels makes Karizma the safest jet on the road. Company Stroke Maximum Power Displacement Hero Honda 4-Stroke 16.8 bhp @ 7000 rpm 223 cc Motors Ltd. Striking Features Style • Sporty position of the seat. • It stands on its feet even at speeds reaching up to 130 kmph. • Fuel Efficiency. • Color Variants Pearl Composed Red • Myth Gold Metallic • Sparkling Silver • Turquoise Blue • Candy Blazing Red • 41
  • 42. Black • Moon Yellow • Price Tag - Rs 79,000 Ex-Showroom in Delhi . (The prices are to the close approximation. Please check the latest prices and variant specifications with your dealer.) Technical Specifications Dimension & Weight Overall height 1160 mm Overall length 2125 mm Overall Width 755 mm Wheelbase 1355 mm Ground Clearance 150 mm Kerb weight 150 kg Fuel Tank Capacity 15 litres Engine Type OHC, Air Cooled Stroke (2/4) 4-stroke No. of cylinders Single Cylinder Displacement 223cc Electrical 12 V, 7.0 Ah Transmission No. of Gears 5 speed Clutch Multi-plate wet type Performance Maximum Power 16.8bhp @ 7000rpm Max. Torque - 42
  • 43. Start Kick / Electric Suspensions Front Telescopic Hydraulic Shock Absorbers Swing arm with 5 step adjustable type hydraulic Rear shock absorber Brakes Front Disc Brakes, 276 mm diameter Rear Internal Expanding Shoe, 130 mm Tyres Front 2.75 x 18” - 42 P Rear 100 / 90 x 18” - 56 P More 150 cc - 500 cc Bikes in India Bajaj Avenger Bajaj Pulsar Bajaj PulsarDTSi Bullet Electra Bullet 350 Hero Honda Achiever Hero Honda CBZ X- Hero Honda Hunk Honda Unicorn treme Kinetic Comet Thunderbird TVS Apache TVS Apache RTR FI TVS Fiero FX Yamaha R15 160 43
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  • 45. Hero Honda-Hunk Hunk, the latest launch from Hero Honda, as the name indicates is a manly bike. Hunk is the fourth product in the 150cc. Hunk is very sporty in looks and performance. The look of the bike is definitely a upright one having a brawny styling. The bike is available in the market in four colors black, blue, red and silver. The cover of air filter and battery are of black and silver colors and the tail extension has a dual black color painted on it. The engine is also not the typical black in color but it has got silver and gray colors on it. The front forks and gas filled rear have copper and gray colors. The bike has got a big tank and black alloy wheels. Price Ex.Showroom(Mumbai) Available Models of Hunk Model Engine Price • Hero Honda Hunk 150 149.2 cc Rs. 59,749 Hero Honda Hunk 150 Price Rs.59,749 Price Ex. Showroom (Mumbai) 45
  • 46. Specifications Colors Photos Dimensions and Weights Length 2080 (mm) Width 765 (mm) Height 1095 (mm) Wheelbase 1235 (mm) Seat Height - Ground Clearance 145 (mm) Fuel Tank Capacity 12.4 (L) Reserve Tank 2.2 (L) Capacity Self Kerb weight 146 (kg) Kick Kerb weight 143 (kg) Performance Max Speed - Acceleration(0- - 200m) Overtaking Acceleration for - 200 m (at 40kmph) Acceleration (0-60 - kmph) Mileage (in Indian - Mode) Body and Tyre 46
  • 47. Frame - Front Suspension Telescopic Hydraulic Rear Suspension Swing Arm Front Tyre 2.75 X 18 42P Rear Tyre 100/90 X 18 - 56P (W Front Brake Drum - Front Brake Disc 240 (mm) Rear Brake Drum 130 (mm) Rear Brake Disc - Engine and Transmission Engine Type Air Cooled, 4 - Stroke Single Cylinder O Engine response - Displacement 149.2 cc (cc) Net Power 14.4Ps@8500rpm Torque 12.8Nm@6500rpm Air Filter - Carburetor CV ACG Power Generating - Capacity Oil Capacity - Transmission - Gear Shift Pattern - Electricals Ignition - Battery In Kick 12V -7 Ah Start 47
  • 48. Battery In Self - Start Headlamp 12V - 35 / 35 W Tail / Stop lamp 12 V - 5W, 12V - 21W Front Right View Back View Metre Another Colour View 48
  • 49. Hero Honda-Achiever Its new Power Pro 149.1cc 4 stroke air-cooled engine produces power of 13.4 bhp (10 kW). Its petrol tank comes with excellent body graphics. Its masculine and robust structure is really eye-catching to many bikers. Riding here becomes safer due to the presence of multi-reflector headlight with halogen lamp and a position lamp, multi-reflector tail light and winkers, protective visor etc. Available Models of Achiever Price Ex. Showroom(Mumbai) Model Engine Price • Hero Honda Achiever 150 149.1 Rs. 53,200 Hero Honda Achiever 150 Price Rs.53,200 Price Ex. Showroom (Mumbai) Specifications Colors Photos Dimensions and Weights Length - Width - Height - Wheelbase 1290 (mm) Seat Height - 49
  • 50. Ground - Clearance Fuel Tank 12 (L) Capacity Reserve Tank - Capacity Self Kerb weight - Kick Kerb weight 134 (kg) Performance Max Speed 101 (kmph) Acceleration(0- - 200m) Overtaking Acceleration for - 200 m (at 40kmph) Acceleration (0- 5 (Sec) 60 kmph) Mileage (in - Indian Mode) Body and Tyre Frame Diamond Cradle Front Suspension Telescopic hydraulic Rear Suspension Swing Arm Front Tyre 2.75 X 18 - 42 P / 4 Rear Tyre 3.00 X 18 - 52 P / 6 Front Brake - Drum Front Brake Disc 240 (mm) 50
  • 51. Rear Brake Drum 130 (mm) Rear Brake Disc - Engine and Transmission Engine Type 4 Stroke, Air Cooled Engine response - Displacement 149.1 (cc) Net Power 13.4bhp@6500rpm Torque 12.8nm@5000rpm Air Filter - Carburettor - ACG Power Generating - Capacity Oil Capacity - Transmission 5-Speed Gear Shift - Pattern Electricals Ignition - Battery In Kick - Start Battery In Self 12V - 2.5 Ah Start Headlamp 35/35 W Halogen Tail / Stop lamp - Herohonda-Glamour 51
  • 52. Hero Honda Glamour is equipped with all the required market friendly features. Two models of this bike are based on all the technological advances. It is the bike for every kind of customers and with different choices. This bike comes with all the facilities that all finicky bike lovers really look for in his best possession Available Models of Glamour Price Ex.Showroom(Mumbai) Model Engine Price • Herohonda Glamour Fi 124.8 Rs. 53,000 Herohonda Glamour Fi Price Rs.53,000 Price Ex. Showroom (Mumbai) Specifications Colors Photos Dimensions and Weights Length 2005 (mm) Width 735 (mm) Height 1070 (mm) Wheelbase 1265 (mm) Seat Height - Ground Clearance 150 (mm) Fuel Tank Capacity 12 (L) Reserve Tank 1.5 (L) Capacity Self Kerb weight 129 (kg) Kick Kerb weight 125 (kg) 52
  • 53. Performance Max Speed - Acceleration(0- - 200m) Overtaking Acceleration for - 200 m (at 40kmph) Acceleration (0-60 - kmph) Mileage (in Indian - Mode) Body and Tyre Frame - Front Suspension Telescopic Hydraulic Rear Suspension Swing Arm Front Tyre 2.75 x 18 - 42 P Rear Tyre 3.0quot; x 18 - 52 P Front Brake Drum 240 (mm) Front Brake Disc - Rear Brake Drum 130 (mm) Rear Brake Disc - Engine and Transmission Engine Type Air-Cooled, 4- stroke OHC Engine response - Displacement 124.8 (cc) Net Power 9.0bhp@7000rpm Torque 10.3Nm@4000rpm 53
  • 54. Air Filter - Carburettor - ACG Power Generating - Capacity Oil Capacity - Transmission 4-Speed Gear Shift Pattern - Electricals Ignition - Battery In Kick - Start Battery In Self - Start Headlamp 35W / 35W - Halogen Tail / Stop lamp - 54