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The Microeconomic Foundations of Competitiveness and
                the Role of Clusters



                                                                                                                Professor Michael E. Porter
                                                                                                                  Harvard Business School

                                                                                                                                    Mississippi
                                                                                                                                    May, 2000



 This presentation draws on ideas from Professor Porter’s articles and books, in particular, The Competitive Advantage of Nations (The Free
 Press, 1990), “The Microeconomic Foundations of Economic Development,” in The Global Competitiveness Report 1998, (World Economic
 Forum, 1998), “Clusters and the New Competitive Agenda for Companies and Governments” in On Competition (Harvard Business School
 Press, 1998) and ongoing statistical study of clusters, and “What is Strategy?” (Harvard Business Review, Nov/Dec 1996). No part of this
 publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means - electronic, mechanical, photocopying,
 recording, or otherwise - without the permission of Michael E. Porter.
The Shifting Economic Policy Agenda

                                  •   Macro                      • Micro




                                  •   Current Productivity       • Innovation




                                  •   Economy Wide               • Clusters



                                                                 • Cross-national
                                  •   National

                                                                 • Regional / local


                                  •   Economic                   • Economic integrated
                                                                   with social

Mississippi - Micro - 05-00.ppt                              2                        Copyright © 2000 Professor Michael E. Porter
Sources of Rising Prosperity
           •         A nation or region’s standard of living (wealth) is determined by the productivity
                     with which it uses its human, capital, and natural resources. The appropriate
                     definition of competitiveness is productivity.
                        –         Productivity depends both on the value of products and services (e.g.
                                  uniqueness, quality) as well as the efficiency with which they are produced.
                                  Productivity should be measured in terms of the value (revenue) produced per
                                  unit of labor or capital, not just the volume.
                        –         It is not what industries a nation or region competes in that matters for
                                  prosperity, but how firms compete in those industries
                        –         Productivity in a nation or region is a reflection of what both domestic and
                                  foreign firms choose to do in that location. The location of ownership is
                                  secondary for national prosperity.
                        –         The productivity of “local” industries is of fundamental importance to
                                  competitiveness, not just that of traded industries



           •         Nations and regions compete in offering the most productive environment for
                     business


Mississippi - Micro - 05-00.ppt                                      3                               Copyright © 2000 Professor Michael E. Porter
Shifting Sources of Prosperity




                                   Comparative                    Competitive
                                    Advantage                     Advantage




                                  Wealth is set by           Wealth is created by a
                                   endowments                 nation or region’s
                                                                   choices




Mississippi - Micro - 05-00.ppt                          4                       Copyright © 2000 Professor Michael E. Porter
Determinants of Productivity and Productivity Growth

                                    Macroeconomic, Political, and Legal Context
                                    Macroeconomic, Political, and Legal Context




                                              Microeconomic Foundations



                                     Internal                         External


                                   Sophistication of                  Quality of the
                                  Company Operations             Microeconomic Business
                                     and Strategy                      Environment




Mississippi - Micro - 05-00.ppt                            5                          Copyright © 2000 Professor Michael E. Porter
The Relationship Between Microeconomic
                                                                                                           Foundations and GDP Per Capita
                                                                                $40,000
                       (Current Dollars Adjusted for Purchasing Power Parity)




                                                                                                                                                                                                                                     United States
                                                                                $30,000
 1998 GDP per Capita




                                                                                                                                                                                                                            Singapore      Switzerland

                                                                                                                                                                                                             Norway
                                                                                                                                                                                                        Iceland         Belgium
                                                                                                                                                                                                                            Austria   Denmark
                                                                                                                                                                                                          Hong Kong                   Canada
                                                                                                                                                                                                                        Japan France       Netherlands
                                                                                                                                                                                                              Australia               Germany
                                                                                                                                                                                    Italy                                 United Kingdom        Finland
                                                                                                                                                                                               Taiwan                                     Sweden
                                                                                $20,000                                                                                                                      Ireland
                                                                                                                                                                                                        Israel
                                                                                                                                                                                                Spain                  New Zealand


                                                                                                                                                                       Portugal
                                                                                                                                                        Greece
                                                                                                                                                                        Korea         Chile
                                                                                                                                                    Czech Republic
                                                                                                                                                     Argentina         Malaysia
                                                                                                                                                                     Mauritius
                                                                                $10,000                                     Venezuela
                                                                                                                                         Slovakia           Mexico
                                                                                                                                                              Hungary
                                                                                                                Colombia              Costa Rica      Poland     Turkey         South Africa
                                                                                                                                         Thailand
                                                                                                  Ecuador                                               Brazil
                                                                                                                      Bulgaria         Peru
                                                                                                             Russia          China       Philippines             Jordan
                                                                                                   Bolivia    Indonesia                        Egypt
                                                                                                                         El Salvador     Zimbabwe
                                                                                                                Ukraine                         India
                                                                                                                                 Vietnam
                                                                                    $0
                                                                                          -2                                     -1                                        0                                           1                                    2
                                                                                                                                            Microeconomic Competitiveness Factor (MICI)
                                                                                          Source: M. Porter, “Microeconomic Competitiveness: Findings from the 1999 Executive Survey ,” Global Competitiveness Report, Geneva: World Economic
Mississippi - Micro - 05-00.ppt
                                                                                          Forum, 1999. Refer also to 1998 report.                               6                                                            Copyright © 2000 Professor Michael E. Porter
Sources of Superior Performance




                                   Operational                          Strategic
                                                                        Strategic
                                  Effectiveness                        Positioning
                                                                       Positioning



               • Assimilating, attaining, and                •   Creating a unique and
                 extending best practice                         sustainable competitive
                                                                 position




Mississippi - Micro - 05-00.ppt                       7                        Copyright © 2000 Professor Michael E. Porter
Productivity and the Microeconomic Business Environment
                                                         Context for
                                                         Context for
                                                            Firm
                                                             Firm
                                                          Strategy
                                                           Strategy
                                                         and Rivalry
                                                         and Rivalry


                                                  • A local context that
                                                    encourages investment
                                                    and sustained upgrading
                                   Factor
                                    Factor        • Vigorous competition                 Demand
                                                                                         Demand
                                   (Input)
                                    (Input)         among locally-based                 Conditions
                                                                                        Conditions
                                  Conditions
                                  Conditions        rivals



                • Factor (input) quantity                                        • Sophisticated and
                  and cost                                                         demanding local customer(s)
                                                                                 • Unusual local demand in
                                                        Related and
                                                        Related and                specialized segments that can
                • Factor quality                        Supporting
                                                         Supporting                be served globally
                • Factor specialization                  Industries
                                                          Industries             • Customer needs that
                                                                                   anticipate those elsewhere
                                               • Presence of capable, locally-
                                                 based suppliers and firms in
                                                 related fields
                                               • Presence of clusters instead
Mississippi - Micro - 05-00.ppt                  of isolated industries
                                                                8                                 Copyright © 2000 Professor Michael E. Porter
The California Wine Cluster                                                   Winemaking Equipment
                                                                                                                                   Winemaking Equipment


                          Grapestock
                          Grapestock                                                                                                           Barrels
                                                                                                                                               Barrels
                                                                                    State Government Agencies
                                                                                  (e.g., Select Committee on Wine
                                                                                     Production and Economy)
                Fertilizer, Pesticides,
                Fertilizer, Pesticides,                                                                                                         Bottles
                                                                                                                                                Bottles
                      Herbicides
                       Herbicides


                    Grape Harvesting                                                                                                   Caps and Corks
                                                                                                                                       Caps and Corks
                    Grape Harvesting
                       Equipment
                       Equipment

                                                                                                                                                Labels
                                                                                                                                                Labels
                 Irrigation Technology
                  Irrigation Technology                                                                      Wineries/Processing
                                                                                                             Wineries/Processing
                                                                 Growers/Vineyards
                                                                 Growers/Vineyards                                Facilities
                                                                                                                   Facilities       Public Relations and
                                                                                                                                    Public Relations and
                                                                                                                                        Advertising
                                                                                                                                         Advertising

                                                                                                                                     Specialized Publications
                                                                                                                                      Specialized Publications
                                                                                                                                   (e.g., Wine Spectator, Trade
                                                                                                                                    (e.g., Wine Spectator, Trade
                                                                                                                                              Journal)
                                                                                                                                               Journal)




                  California
                  California                                                    Educational, Research, & Trade
                                                                                Educational, Research, & Trade                       Tourism Cluster
                                                                                                                                     Tourism Cluster
             Agricultural Cluster
             Agricultural Cluster                                              Organizations (e.g. Wine Institute,
                                                                               Organizations (e.g. Wine Institute,
                                                                                 UC Davis, Culinary Institutes)
                                                                                  UC Davis, Culinary Institutes)


                                                                                                                                        Food Cluster
                                                                                                                                        Food Cluster
  Sources: California Wine Institute, Internet search, California State Legislature. Based on research by MBA 1997 students R.
  Alexander, R. Arney , N. Black, E. Frost, and A. Shivananda.
Mississippi - Micro - 05-00.ppt                                                                  9                                   Copyright © 2000 Professor Michael E. Porter
What is a Cluster?
              A cluster is a geographically proximate group of interconnected
              companies and associated institutions in a particular field, linked by
              commonalities and complementarities
             •          End-product or service companies
             •          Suppliers of specialized inputs, components, machinery, financing, and
                        services
             •          Firms in related and downstream industries (i.e., channels or customers)
             •          Producers of complementary products
             •          Specialized infrastructure providers
             •          Government and other institutions providing specialized training, education,
                        information, research, and technical support (e.g. universities, think tanks,
                        vocational training providers)
             •          Standards-setting and influential government agencies
             •          Trade associations and other collective private sector bodies


                                           Clusters go beyond a single industry
Mississippi - Micro - 05-00.ppt                                10                         Copyright © 2000 Professor Michael E. Porter
The Norwegian Maritime Cluster
                                                                       Fisheries
                                                                        Fisheries
                                                                           and
                                                                           and
                                                                         Fishing
                                                                         Fishing
     Ship owners
     Ship owners                                                       Equipment
                                                                       Equipment                                      Shipyards
                                                                                                                      Shipyards

    Ship brokers
    Ship brokers
     and agents
     and agents
                                                                                                                   Boat builders
                                                                                                                   Boat builders
     Banking and
     Banking and                                                                         Maritime
                                                                                         Maritime
                                                    Maritime
                                                    Maritime                            Equipment
       Finance
       Finance
                                                    Services
                                                                       Shipping
                                                                       Shipping         Equipment
                                                    Services                            Suppliers
                                                                                         Suppliers
                                                                                                                 Ship equipment
                                                                                                                 Ship equipment
Maritime lawyers
Maritime lawyers


 Underwriters and
  Underwriters and                                                                                                     Maritime
                                                                                                                       Maritime
 maritime insurance
 maritime insurance                                                                                                   authorities
                                                                                                                      authorities
                                                                        Offshore
                                                                        Offshore
                                                                       Exploration
                                                                       Exploration
         Maritime
         Maritime                                                        and Oil
                                                                         and Oil
          R&D                                                          Production                                  Classification
                                                                                                                   Classification
           R&D                                                         Production                                    societies
                                                                                                                      societies
       Maritime
        Maritime
      consultants
      consultants                                                                                                      Maritime
                                                                                                                        Maritime
                                                                                                                       education
                                                                                                                       education
                                                                                     Processing
                                                                                     Processing
                                                     Fixed platforms
                                                     Fixed platforms    Pipelines
                                                                        Pipelines    equipment
                                                                                      equipment

                • Norway has 0.1% of the world’s population, represents 1.0% of the world’s
                  economy, yet accounts for 10% of world seaborne transportation
                         Source: Sven Ullring, presented to M.I.T.
Mississippi - Micro - 05-00.ppt                                            11                        Copyright © 2000 Professor Michael E. Porter
The Houston Oil and Gas Cluster
                                       Upstream                                                                         Downstream



                                                                                           Oil                                                      Oil                  Oil
                                                                                                         Oil         Oil           Oil
                                                                                         Trans-                                                  Wholesale             Retail
              Oil & Natural Gas                  Oil & Natural Gas                                     Trading     Refining   Distribution       Marketing
                                                                                        portation                                                                     Marketing
               Exploration &                      Completion &
                Development                         Production                                                                    Gas
                                                                                          Gas            Gas         Gas                            Gas                 Gas
                                                                                                                               Transmis-
                                                                                        Gathering     Processing    Trading                      Distribution         Marketing
                                                                                                                                  sion




                              Oilfield Services/Engineering & Contracting Firms




      Equipment                                       Specialized                                   Subcontractors                                        Business
      Suppliers                                       Technology                                                                                          Services
                                                       Services                                      (e.g. Surveying,
      (e.g. Oil Field                                                                                 Mud Logging,                                  (e.g. MIS Services,
        Chemicals,                                     (e.g. Drilling                                  Maintenance                                      Technology
       Drilling Rigs,                                  Consultants,                                      Services)                                       Licenses,
        Drill Tools)                                Reservoir Services,                                                                             Risk Management)
                                                   Laboratory Analysis)


                                                                     Specialized Institutions
                                                 (e.g. Academic Institutions, Training Centers, Industry Associations)

Mississippi - Micro - 05-00.ppt                                                    12                                                        Copyright © 2000 Professor Michael E. Porter
Clusters and Competitive Advantage
                      Productivity
                      • Efficient access to information, specialized inputs and employees,
                        institutions, and “public goods”
                      • Achieving complementarities across businesses
                      • Better incentives and performance measurement

                      Innovation
                      • Ability to perceive and respond to innovation opportunities
                      • Rapid diffusion of improvements

                      New Business Formation
                      • Perceiving opportunities for new businesses
                      • Lowering barriers to entry (including perceived risk)



                      •      Competition is fundamentally affected by externalities / linkages
                             across firms, industries, and associated institutions

Mississippi - Micro - 05-00.ppt                                 13                           Copyright © 2000 Professor Michael E. Porter
The Influence of Clusters on the Nature of Local
                                                Competition

                                   Operational
                                    Operational                       Strategic
                                                                       Strategic
                                  Effectiveness
                                   Effectiveness                     Positioning
                                                                      Positioning


      • Clusters facilitate rapid                              • Clusters foster strategic
        operational improvement                                  competition instead of imitation
        and extending the                                        and price cutting
        productivity frontier                                     – OE differences within
         – Rapid dissemination of                  Clusters         clusters are hard to sustain
                                                   Clusters
           best practices                                         – Proximity discourages
         – Opportunities for                                        imitation vs. the pursuit of
           experimentation with                                     different strategies
           new activity                                           – Clusters can provide a better
           configurations and                                       environment in which to
           approaches                                               perceive new needs and
                                                                    segments
                                                                  – The presence of local
                                                                    suppliers, related firms, and
                                                                    supporting institutions
                                                                    enables strategic differences
Mississippi - Micro - 05-00.ppt                       14                      Copyright © 2000 Professor Michael E. Porter
Why Innovation Matters

                   •       Advanced nations cannot support high wages and profits through producing
                           standard products or services made with standard methods
                            – High wages can only be justified by productivity differences
                            – Developing economies have far lower wages and improving skills and
                              infrastructure
                            – Developing nations can access existing technology via outsourcing
                              and technology acquisition
                            – A broader array of nations are building innovative capability
                            – Multinational companies can choose to locate activities anywhere,
                              including innovation-related activities



                   •       The prosperity of advanced nations depends on innovation
                   •       A faster rate of innovation is also fundamental to coping with slow
                           workforce growth and to expanding the world economic pie
                   •       Innovation holds the key to solving many of the world’s most pressing social
                           challenges (e.g., health care and the environment)

Mississippi - Micro - 05-00.ppt                                 15                               Copyright © 2000 Professor Michael E. Porter
Innovation and the Standard of Living



                                                Prosperity




                                              Competitiveness
                                               (Productivity)




                                            Innovative Capacity



Mississippi - Micro - 05-00.ppt                      16                   Copyright © 2000 Professor Michael E. Porter
Massachusetts Clusters

                                                         Biotechnology
                                                         Biotechnology
                                                                                     Financial
                                                                                     Financial
                                           Healthcare
                                           Healthcare                                Services
                                                                                     Services
                            Information
                             Information
                            Technology
                             Technology                                                          Tourism &
                                                                                                 Tourism &
                              • Services                                                          Leisure
                                                                                                  Leisure
                              • Hardware



          Defense                                            Knowledge
                                                             Knowledge                                      Environmental
                                                                                                            Environmental
          Defense
                                                              Creation                                       Products &
                                                                                                              Products &
                                                              Creation                                         Services
                                                                                                               Services
                                                        •• Advanced Education
                                                            Advanced Education
                                                         •• Innovation Services
                                                             Innovation Services
             Metal
              Metal
          Fabrication //
          Fabrication                                                                                   Specialty
                                                                                                        Specialty
          Processing
           Processing                                                                                    Paper
                                                                                                          Paper


                                   Photonics
                                   Photonics                                               Polymers
                                                                                           Polymers
                                                  Marine
                                                  Marine                Textiles,
                                                                         Textiles,
                                                Equipment
                                                Equipment               Apparel &
                                                                        Apparel &
                                                & Services
                                                & Services              Footwear
                                                                        Footwear
Mississippi - Micro - 05-00.ppt                                    17                                 Copyright © 2000 Professor Michael E. Porter
Selected Regional Clusters of Competitive U.S. Industries
                             Boise            Wisconsin / Iowa / Illinois
                             Sawmills         Agricultural Equipment        Minneapolis      West Michigan                                                 Boston
                                                                                                                            Western Massachusetts
                             Farm Machinery                                 Cardio-vascular Office and Institutional                                       Mutual Funds
                                                                                                                            Polymers
                                                   Omaha                    Equipment        Furniture                                                     Biotechnology
Seattle                                            Telemarketing            and Services                                  Rochester                        Software and
Aircraft Equipment and Design                      Hotel Reservations                                                     Imaging
                                                                                                         Michigan                                             Networking
Boat and Ship Building                             Credit Card Processing                                                 Equipment
                                                                                     Warsaw, Indiana     Clocks                                            Venture Capital
Metal Fabrication                                                                                                 Detroit
                                                                                     Orthopedic Devices
                                                                                                                  Auto Equipment                             Hartford
Oregon                                                                                                            and Parts                                  Insurance
Electrical Measuring                                                                                                                                          Providence
Equipment                                                                                                                                                     Jewelry
Woodworking Equipment                                                                                                                                         Marine Equipment
Logging / Lumber Supplies
                                                                                                                                            New York City
                                                                                                                                            Financial Services
Silicon Valley                                                                                                                              Advertising
Microelectronics                                                                                                                            Publishing
Biotechnology                                                                                                                               Multimedia
Venture Capital                                                                                                                          Pennsylvania / New Jersey
                                                                                                                                         Pharmaceuticals
        Las Vegas                                                                                                                         Pittsburgh
        Amusement /                                                                                                                       Advanced Materials
        Casinos                                                                                                                           Energy
        Small Airlines
                                                                                                                                          North Carolina
Los Angeles Area                                                                                                                          Household Furniture
Defense Aerospace                                                                                                                         Synthetic Fibers
Entertainment                                                                                                                             Hosiery
                                                             Wichita
               Carlsbad                                      Light Aircraft                                                               Cleveland / Louisville
               Golf Equipment                                Farm Equipment                                                               Paints & Coatings
                                                                                                    Baton Rouge /
   Phoenix                                                                                          New Orleans                       Dalton, Georgia
   Helicopters                                                    Dallas                            Specialty Foods                   Carpets
   Semiconductors                                                 Real Estate
                                                                  Development         Southeast Texas /
   Electronic Testing Labs                                                                                    Nashville / Louisville
                                Colorado                                              Louisiana
   Optics                                                                                                     Hospital Management    South Florida
                                Computer Integrated Systems / Programming             Chemicals
                                                                                                                                     Health Technology
                                Engineering Services                                                                                 Computers
Mississippi - Micro - 05-00.ppt
                                Mining / Oil and Gas Exploration                             18                                                Copyright © 2000 Professor Michael E. Porter
The Composition of Regional Economies


                       50 “Traded” Clusters (35.7% of Total Employment)
                        50 “Traded” Clusters (35.7% of Total Employment)                  Natural
                                                                                           Natural
                                                                                         Resource
                                                                                          Resource
                           e.g. • Aerospace Engines
                                                                                           Driven
                                                                                            Driven
                                         • Aerospace Vehicles and Defense                Industries
                                                                                          Industries
                                         • Analytical Instruments
                                         • Apparel...


                       19 Local Clusters (64.2% of Total Employment)
                                  e.g.   • Local Agriculture
                                         • Local Commercial Services
                                         • Local Community and Civic Organizations
                                         • Local Construction Services...


Mississippi - Micro - 05-00.ppt                                19                    Copyright © 2000 Professor Michael E. Porter
The Information Technology Cluster
          Services                          Hardware
Software and Programmer Services          Computers                     Peripherals                           Telecommunications Equipment
Computer programming services             Electronic Computers         Computer storage devices              Telephone and telegraph aparatus
Prepackaged software                                                   Computer terminals                    Radio and TV communications equipment
Computer integrated systems design                                     Computer peripheral equipment         Communications equipment N.E.C.



Computer and Information Services
Information Retrieval Services
Data processing and preparation
Computer facilities management
Computer rental and leasing                 Components
Computer maintenance and repair
Computer related services N.E.C.           Semiconductors                    Optical Devices                        Electrical components, parts
                                                                                                                    and processes
                                          Electron tubes                    Magnetic and optical recording media   Electronic connectors
                                          Semiconductors and related        Optical instruments and lenses         Electronic Components N.E.C.
                                                                                                                   Plating and polishing
                                                                                                                   Electrical industrial apparatus N.E.C.
                                                                                                                   Printed circuit boards
                                                                                                                   Electronic resistors
                                                                                                                   Electronic coils and transformers



Research Organizations                      Instruments
 Commercial physical research               Instruments to measure electricity
 Noncommercial research organizations       Analytical instruments
                                            Measuring and controlling devices




Mississippi - Micro - 05-00.ppt                                        20                                                    Copyright © 2000 Professor Michael E. Porter
Computer
                                                   The Information Technology Cluster
                         Rental and                                                                 Computer
                          Leasing                                                                   Integrated
                                               Information
                                                                                                     Systems
                            0.310**             Retrieval
                                                                                                      Design
                                                 Services
                                                                Computer                             0..505**
                                                  0.554**        Related
                                                               Services nec
                                                                                                   Computer
                                                 Data               0.610**                       Programming
                                              Processing                                            Services
                                                 and
                                              Preparation                                            0.613**                       Noncom-
                                                                Computer                                                            mercial
                                                                Facilities
                                                  0.579**                                                                          Research
                                                               Management          Computer                      Commercial
                                                                                                  Prepackaged                        Orgs.
                                                                                  Maintenance                     Physical
                                                                                                    Software
                                                                    0.681**       and Repair                      Research          0.416**

                                                                                        0.699**      0.725**       0.667**

                                  Radio and TV          Communi-                                                                                                                     Calculating /
                                                                         Telephone &              Electronic            Computer          Storage             Computer
                                   Communi-              cations                                                                                                                     Accounting
                                                                          Telegraph                                     Terminals         Devices             Peripherals
                                  cation Equip.         Equipment
                                                                          Apparatus               Computers                                                                           Machines
                                       nec                 nec
                                    0.534**              0.536**              0.773**                 1.000              0.642**              0.595**              0.498**               0.328**


                                                                                                  Magnetic and
                                                               Measuring           Analytical       Optical       Electronic    Semicon-
                                                                  and             Instruments      Recording     Components    ductors and
                                                               Controlling                          Media                        Related
                                            Optical
                                                                Devices                                                         Devices             Plating and
                                          Instruments                               0.684**          0.777**       0.860**                           Polishing
                    Instruments           and Lenses               0.669**                                                                                                Electronic
                                                                                                                                    0.765**
                    to Measure                                                                                                                                              Coils &
                                                                                                     Printed
                     Electricity              0.651**                                                                                                    0.569**         Transformers
                                                                                                     Circuit
                                                                                                     Boards
                       0.645**                                                                                                 Electronic                                    0.353**
                                                                                                                               Connectors
                                                                                                     0.695**                                            Electronic
                                                                                                                                                        Resistors
                                                                                                   Electrical                       0.752**                                  Electron
Note: **Locational correlation of employment with the core industry                                Industrial                                                                 Tubes
                                                                                                                                                         0.416**
across U.S. states. Correlations are statistically significant at the                              Apparatus
95% level.                                                                                            nec
                                                                                                                                                                             0.342**
Source: Professor Michael E. Porter, Cluster Mapping Project, 1999.
Mississippi - Micro - 05-00.ppt                                                                      0.573**
                                                                                                        21                                                            Copyright © 2000 Professor Michael E. Porter
The Information Technology Cluster
                        SF-OaklandBay Area-
                        Silicon Valley, CA
                                                                                  Knoxville, TN

                                           BoiseCity.ID-OR
                                                                 Denver-Boulder, CO
                                                                                                  Boston, MA




                                                                                                        Raleigh-
                                                                                                        Durham NC
                                                                                                               ,
                                  San Diego, CA                                                     Location Quotient*

                                                                                                                    2to 3
                                                                            Austin, TX
*Measure of a cluster’s concentration in a
                                                  Albuquerque, NM-AZ                                                1to 2
region relative to a cluster’s concentration
in the nation
                                                                            Huntsville, AL
                                                                                                                    0to 1
Source: Cluster Mapping Project
Mississippi - Micro - 05-00.ppt                                        22                              Copyright © 2000 Professor Michael E. Porter
The Information Technology Cluster
                                                    Software and Programmer Services

                                                                                       Washington-
                                                                                       Baltimore, DC-MD
                      Seattle, WA                   Salt Lake City, UT
                                                                                      Minneapolis-
                                                               Denver-Boulder, CO
                                  Portland, OR                                        St. Paul, MN        Boston, MA




                                                                                                                        Raleigh-
                                                                                                                        Durham-NC
                                    San Diego, CA
                                                                                                                Location Quotient*
               SF-Oakland Bay Area                        Tucson, AZ            Huntsville-
               Silicon Valley, CA                                               Atlanta, AL-GA                          1.51 to 3.5
                                                               Austin, TX                                               1 to 1.50
     *Measure of a cluster’s concentration in a region relative to
     a cluster’s concentration in the nation                                                                             0 to 1
     Source: Cluster Mapping Project
Mississippi - Micro - 05-00.ppt                                                 23                               Copyright © 2000 Professor Michael E. Porter
The Automotive Cluster

                                                                 Detroit-AnnArbor-
                                                                 Cleveland-Akron-
                                                                 Traverse City-Columbus, MI-OH
                                               Grand Forks, ND
                                                                                                              Buffalo Falls, NY




                                                                                                                Greenville-
                                                                                                                Spartanburg, NC-SC

                                                                                                            Location Quotient*
                           Fort Smith, AR-OK
                                                                                                                       2to 4
                                                      Jonesboro, AR
                                                                                                                       1to 2
                                                                       Tupelo, MS
                                                                                                 Western
*Measure of a cluster’s concentration in a region relative                                       Tennesee
to a cluster’s concentration in the nation
                                                                                                                      0to 1

Source: Cluster Mapping Project
Mississippi - Micro - 05-00.ppt                                             24                                Copyright © 2000 Professor Michael E. Porter
Level of Aggregation and Competitiveness




           Company                     Industry    Cluster     Sector                 Economy



                                                             e.g., services,
                                                             manufacturing,
                                                             “high-tech”




Mississippi - Micro - 05-00.ppt                       25                       Copyright © 2000 Professor Michael E. Porter
Appropriate Roles of Government in Economic Development


                              1.   Establish a stable and predictable macroeconomic and political
                                   environment

                              2.   Improve the availability, quality, and efficiency of general purpose
                                   inputs, infrastructure and institutions

                              3.   Establish overall rules and incentives governing competition that
                                   encourage productivity growth

                              4.   Facilitate cluster development and upgrading

                              5.   Develop and implement a positive and long-term process for
                                   economic upgrading which mobilizes national government, local
                                   government, business, institutions, and citizens



Mississippi - Micro - 05-00.ppt                                  26                           Copyright © 2000 Professor Michael E. Porter
Cluster Policy versus Industrial Policy


                                     Industrial                       Cluster-based
                                       Policy                            Policy



                  • Target desirable industries /         •   All clusters can contribute to prosperity
                    sectors
                                                          • Domestic and foreign companies both
                  • Focus on domestic companies             enhance productivity
                  • Intervene in competition (e.g.,       • Relax impediments and constraints to
                    protection, industry promotion,         productivity
                    subsidies)
                                                          • Emphasize cross-industry linkages /
                                                            complementarities

                                                          • Encourages initiative at the state and local
                  • Centralizes decisions at the
                                                            level
                    national level

                                  Distort competition                 Enhance competition
Mississippi - Micro - 05-00.ppt                          27                               Copyright © 2000 Professor Michael E. Porter
Illustrative Government Influences on Cluster Upgrading
                                                                  Context for
                                                                  Context for
                                                                     Firm
                                                                      Firm
                                                                   Strategy
                                                                    Strategy
                                                                  and Rivalry
                                                                  and Rivalry


                                                          l   Eliminate barriers to local
                                                              competition
                                                          l   Focus efforts to attract
                                                              foreign investment around
                                   Factor
                                    Factor                    clusters                                       Demand
                                                                                                             Demand
                                    (Input)
                                     (Input)              l   Focus export promotion                        Conditions
                                                                                                            Conditions
                                  Conditions
                                  Conditions                  around clusters
                                                          l   Organize relevant
                                                              government departments
                                                              around clusters                                l   Create streamlined, pro-
        l    Create specialized education                                                                        innovation regulatory
             and training programs                                                                               standards affecting the cluster
        l    Establish local university                                                                          to
             research efforts in cluster-                                                                            l    reduce regulatory uncertainty
             related technologies                                                                                    l    stimulate early adoption
                                                                  Related and
                                                                  Related and                                        l    encourage innovation or new
        l    Support cluster-specific
             information gathering and                            Supporting
                                                                   Supporting                                             products and processes
                                                                                                             l   Sponsor independent
             compilation                                           Industries
                                                                    Industries                                   testing, product
        l    Improve specialized
                                                                                                                 certification, and rating
             transportation,
                                                                                                                 services for cluster
             communications, and other      l   Sponsor forums to bring together cluster participants
                                                                                                                 products/services
             infrastructure required by     l   Cluster-specific efforts to attract suppliers and service
                                                                                                             l   Act as sophisticated buyer
             cluster                            providers from other locations
                                                                                                                 of the cluster’s products /
                                            l   Establish cluster-oriented free trade zones, industrial
                                                                                                                 services
Mississippi - Micro - 05-00.ppt                 parks, or supplier parks  28                                             Copyright © 2000 Professor Michael E. Porter
Government and Cluster Development
                                                      Principles


                     •      Cluster policy does not substitute for the need to improve the
                            general business environment

                     •      Clusters offer a different way to view and understand the economy

                     •      Clusters offer a mechanism to bring together government and the
                            private sector

                     •      Cluster policy seeks to upgrade all existing and emerging clusters,
                            not choose amongst them

                     •      Cluster policy is focused on removing impediments and obstacles
                            to cluster development. It is not the same as “industrial policy”



Mississippi - Micro - 05-00.ppt                             29                        Copyright © 2000 Professor Michael E. Porter
Government Roles in Cluster Development

                  •      Convening cluster participants

                             – Involve institutions and multiple levels of government
                  •      Acting on government induced / influenced weaknesses or
                         obstacles to productivity

                  •      Aligning government organizational structure, and other data
                         collection, with clusters

                  •      Encouraging other institutions to develop cluster-based strategies

                             – e.g. universities, training providers



Mississippi - Micro - 05-00.ppt                               30                        Copyright © 2000 Professor Michael E. Porter
Public / Private Cooperation in Cluster Upgrading
                                         Minnesota’s Medical Device Cluster
                                                                       Firm
                                                                        Firm
                                                                     Strategy,
                                                                     Strategy,
                                                                     Structure
                                                                     Structure
                                                                    and Rivalry
                                                                    and Rivalry


                                                     l   Aggressive trade associations (Medical
                                                         Alley Association, High Tech Council)
                                                     l   Effective global marketing of the cluster
                                   Factor                and of Minnesota as the “The Great           Demand
                                    Factor               State of Health”                             Demand
                                  Conditions
                                  Conditions         l   Full-time “Health Care Industry             Conditions
                                                                                                     Conditions
                                                         Specialist” in the department of Trade
                                                         and Economic Development

      l     Joint development of vocational-                                                          l   State sanctioned
            technical college curricula with the                                                          reimbursement policies to
            medical device industry                                                                       enable easier adoption
      l     Minnesota Project Outreach exposes                                                            and reimbursement for
            businesses to resources available at                                                          innovative products
            university and state government                        Related and
                                                                   Related and
            agencies                                               Supporting
                                                                    Supporting
      l     Active medical technology licensing                     Industries
            through University of Minnesota
                                                                     Industries
      l     State-formed Greater Minnesota Corp.
            to finance applied research, invest in
            new products, and assist in technology
            transfer
Mississippi - Micro - 05-00.ppt                                            31                                   Copyright © 2000 Professor Michael E. Porter
Company Attitudes Towards Clusters


           First Reaction                              Upon Reflection

           •        Create more competition            •   Increase efficiency

           •        Lose employees to spin-offs        •   Expand the availability of inputs

           •        Drive up local costs               •   Increase flexibility

                                                       •   Increase information

                                                       •   Facilitate marketing

                                                       •   Speed innovation



                                                       •   Most cluster participants are not
                                                           direct competitors

Mississippi - Micro - 05-00.ppt                   32                              Copyright © 2000 Professor Michael E. Porter
Illustrative Private Sector Influences on Cluster Upgrading
                                                         Context for
                                                         Context for
                                                            Firm
                                                             Firm
                                                          Strategy
                                                           Strategy
                                                         and Rivalry
                                                         and Rivalry


                                                 l   Market jointly through trade
                                                     fairs and delegations
                                                 l   Collaborate with
                         Factor
                          Factor                     government export                     Demand
                                                                                           Demand
                         (Input)
                          (Input)                    promotion efforts                    Conditions
                                                                                          Conditions
                       Conditions
                       Conditions                l   Create directories of
                                                     cluster participants
     l          Jointly develop specialized
                vocational, technical, college                                             l   Work with government
                and university curricula                                                       to streamline
          l Sponsor specialized university                                                     regulations and modify
                research centers                        Related and
                                                        Related and                            them to encourage
          l Collect cluster information                 Supporting                             innovation
                                                         Supporting
                through trade associations               Industries                        l   Establish local testing
          l Maintain close liaison with
                                                          Industries
                                                                                               and standards
                infrastructure providers to                                                    organizations
                address specialized cluster      l   Establish a cluster-based trade
                needs (e.g., data                    association
                communications, logistics)       l   Encourage local supplier formation
          l Develop courses for managers             and attract local investments by
                on regulatory, quality, and          suppliers based elsewhere through
                managerial issues
Mississippi - Micro - 05-00.ppt
                                                     individual and collective efforts
                                                                33                                  Copyright © 2000 Professor Michael E. Porter
Guidelines for Organizing and Implementing
                                         a Successful Cluster Initiative

             •      Shared understanding of competitiveness and the role of clusters
             •      Private-sector led with active government participation, rather than
                    organized and controlled by government
             •      Focus on removing obstacles and easing constraints to cluster
                    upgrading rather than seeking subsidies or limiting competition
             •      Encompass (over time) all clusters in a region or nation
             •      Appropriate cluster boundaries
             •      Wide involvement of cluster participants as well as associated
                    institutions
             •      Attention to personal relationships to facilitate linkages, foster open
                    communications, and build trust
             •      A bias towards action
             •      Clusters are institutionalized by the private sector

Mississippi - Micro - 05-00.ppt                        34                          Copyright © 2000 Professor Michael E. Porter
Common Pitfalls in Cluster Initiatives


                                  •• Prioritizing or “picking” clusters
                                     Prioritizing or “picking” clusters

                                  •• Government-driven
                                     Government-driven

                                  •• Overly broad or overly narrow cluster definitions
                                     Overly broad or overly narrow cluster definitions

                                  •• Using the cluster concept as aacover for industrial policy
                                     Using the cluster concept as cover for industrial policy

                                  •• Orientation toward subsidies or limiting competition
                                     Orientation toward subsidies or limiting competition

                                  •• Ignoring small or emerging clusters
                                      Ignoring small or emerging clusters

                                  •• Attempting to create clusters from “scratch”
                                     Attempting to create clusters from “scratch”

Mississippi - Micro - 05-00.ppt                                  35                         Copyright © 2000 Professor Michael E. Porter
The Shifting Economic Policy Agenda

                                  •   Macro                       • Micro




                                  •   Current Productivity        • Innovation




                                  •   Economy Wide                • Clusters



                                                                  • Cross-national
                                  •   National

                                                                  • Regional / local


                                  •   Economic                    • Economic integrated
                                                                    with social

Mississippi - Micro - 05-00.ppt                              36                        Copyright © 2000 Professor Michael E. Porter
The Shifting Economic Policy Agenda
                                  •   Macro                                 •   Micro




                                  •   Current Productivity                  •   Innovation




                                  •   Economy Wide                          •   Clusters



                                                                            •   Cross-national
                                  •   National

                                                                            •   Regional / local




                         •• Economic
                            Economic                                  •• Economic integrated
                                                                         Economic integrated
                                                                         with social
                                                                         with social

                            • From market intervention to help the poor to equipping
                              disadvantaged citizens to succeed in the market
                            • From inequality as a failure of the market to inequality as a failure
                              of government
                            • From inflicting environmental standards on business to fostering
                              corporate environmental innovation
                            • From cutting health care cost to finding innovative health solutions
Mississippi - Micro - 05-00.ppt                                 37                                 Copyright © 2000 Professor Michael E. Porter
Integrating Economic and Social Policy

                There is no inherent conflict between capitalism and social needs



                                        Economic            Social
                                        Policy              Policy



                      • A productive and growing economy requires:
                           – Rising skill levels
                           – Safe working conditions
                           – Healthy workers who live in decent housing in safe neighborhoods
                           – A sense of opportunity
                           – Assimilation of underemployed citizens into the productive workforce
                           – Low levels of pollution (pollution is a sign of unproductive use of
                             physical resources)
                      • “Social” policies must be aligned with productivity in the economy and
                        prepare and motivate citizens to succeed in the market system

Mississippi - Micro - 05-00.ppt                             38                            Copyright © 2000 Professor Michael E. Porter
Economic Development in Inner Cities
                                             Premises of the New Model
              • Inner-city distress is as much an economic as a social problem
                            – Without viable jobs, social investments will be insufficient
              • Economic development in inner cities must be approached from a business
                strategy perspective - businesses must be genuinely profitable, and the
                private sector must play the leading role
              • There are existing and potential competitive advantages of inner cities that
                can support viable businesses and jobs
              • The disadvantages of inner cities as business locations must be addressed
                directly, not offset by subsidies
              • The inner city can only prosper if it is integrated into the regional and
                national economy
              • The paradigm must shift from:
                            – reducing poverty to creating income, jobs, and wealth
                            – community deficiencies to market opportunities


                                             Widen prosperity to all of our citizens
Mississippi - Micro - 05-00.ppt                                39                            Copyright © 2000 Professor Michael E. Porter
The Shifting Economic Policy Agenda

                                  •   Macro                       • Micro




                                  •   Current Productivity        • Innovation




                                  •   Economy Wide                • Clusters



                                                                  • Cross-national
                                  •   National

                                                                  • Regional / local


                                  •   Economic                    • Economic integrated
                                                                    with social

Mississippi - Micro - 05-00.ppt                              40                        Copyright © 2000 Professor Michael E. Porter
Selected References
                                                           Michael E. Porter

                     •      “Microeconomic Competitiveness: Findings from the 1999 Executive Survey” in The Global
                            Competitiveness Report 1999, (World Economic Forum, 1999)

                     •      “The Determinants of National Innovative Capacity”, with Scott Stern and Jeffrey Furman,
                            (Harvard Business School Working Paper, 1999)

                     •      “The Microeconomic Foundations of Economic Development,” in The Global Competitiveness
                            Report 1998, (World Economic Forum, 1998)

                     •      “Clusters and the New Competitive Agenda for Companies and Governments” in On Competition
                            (Harvard Business School Press, 1998)

                     •      “What is Strategy?” (Harvard Business Review, Nov-Dec 1996)

                     •       “The Competitive Advantage of the Inner City,” (Harvard Business Review, May-June 1995)

                     •      "Toward a New Conception of the Environment-Competitiveness Relationship," with Claas van
                            der Linde (The Journal of Economic Perspectives, Fall 1995).

                     •      "Making Competition in Health Care Work,” with Elizabeth O. Teisberg and Gregory B. Brown
                            (Harvard Business Review, July-Aug 1994)

                     •      The Competitive Advantage of Nations (The Free Press, 1990)


Mississippi - Micro - 05-00.ppt                                         41                                  Copyright © 2000 Professor Michael E. Porter

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2000 Harvard C I T Cluster Study

  • 1. The Microeconomic Foundations of Competitiveness and the Role of Clusters Professor Michael E. Porter Harvard Business School Mississippi May, 2000 This presentation draws on ideas from Professor Porter’s articles and books, in particular, The Competitive Advantage of Nations (The Free Press, 1990), “The Microeconomic Foundations of Economic Development,” in The Global Competitiveness Report 1998, (World Economic Forum, 1998), “Clusters and the New Competitive Agenda for Companies and Governments” in On Competition (Harvard Business School Press, 1998) and ongoing statistical study of clusters, and “What is Strategy?” (Harvard Business Review, Nov/Dec 1996). No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means - electronic, mechanical, photocopying, recording, or otherwise - without the permission of Michael E. Porter.
  • 2. The Shifting Economic Policy Agenda • Macro • Micro • Current Productivity • Innovation • Economy Wide • Clusters • Cross-national • National • Regional / local • Economic • Economic integrated with social Mississippi - Micro - 05-00.ppt 2 Copyright © 2000 Professor Michael E. Porter
  • 3. Sources of Rising Prosperity • A nation or region’s standard of living (wealth) is determined by the productivity with which it uses its human, capital, and natural resources. The appropriate definition of competitiveness is productivity. – Productivity depends both on the value of products and services (e.g. uniqueness, quality) as well as the efficiency with which they are produced. Productivity should be measured in terms of the value (revenue) produced per unit of labor or capital, not just the volume. – It is not what industries a nation or region competes in that matters for prosperity, but how firms compete in those industries – Productivity in a nation or region is a reflection of what both domestic and foreign firms choose to do in that location. The location of ownership is secondary for national prosperity. – The productivity of “local” industries is of fundamental importance to competitiveness, not just that of traded industries • Nations and regions compete in offering the most productive environment for business Mississippi - Micro - 05-00.ppt 3 Copyright © 2000 Professor Michael E. Porter
  • 4. Shifting Sources of Prosperity Comparative Competitive Advantage Advantage Wealth is set by Wealth is created by a endowments nation or region’s choices Mississippi - Micro - 05-00.ppt 4 Copyright © 2000 Professor Michael E. Porter
  • 5. Determinants of Productivity and Productivity Growth Macroeconomic, Political, and Legal Context Macroeconomic, Political, and Legal Context Microeconomic Foundations Internal External Sophistication of Quality of the Company Operations Microeconomic Business and Strategy Environment Mississippi - Micro - 05-00.ppt 5 Copyright © 2000 Professor Michael E. Porter
  • 6. The Relationship Between Microeconomic Foundations and GDP Per Capita $40,000 (Current Dollars Adjusted for Purchasing Power Parity) United States $30,000 1998 GDP per Capita Singapore Switzerland Norway Iceland Belgium Austria Denmark Hong Kong Canada Japan France Netherlands Australia Germany Italy United Kingdom Finland Taiwan Sweden $20,000 Ireland Israel Spain New Zealand Portugal Greece Korea Chile Czech Republic Argentina Malaysia Mauritius $10,000 Venezuela Slovakia Mexico Hungary Colombia Costa Rica Poland Turkey South Africa Thailand Ecuador Brazil Bulgaria Peru Russia China Philippines Jordan Bolivia Indonesia Egypt El Salvador Zimbabwe Ukraine India Vietnam $0 -2 -1 0 1 2 Microeconomic Competitiveness Factor (MICI) Source: M. Porter, “Microeconomic Competitiveness: Findings from the 1999 Executive Survey ,” Global Competitiveness Report, Geneva: World Economic Mississippi - Micro - 05-00.ppt Forum, 1999. Refer also to 1998 report. 6 Copyright © 2000 Professor Michael E. Porter
  • 7. Sources of Superior Performance Operational Strategic Strategic Effectiveness Positioning Positioning • Assimilating, attaining, and • Creating a unique and extending best practice sustainable competitive position Mississippi - Micro - 05-00.ppt 7 Copyright © 2000 Professor Michael E. Porter
  • 8. Productivity and the Microeconomic Business Environment Context for Context for Firm Firm Strategy Strategy and Rivalry and Rivalry • A local context that encourages investment and sustained upgrading Factor Factor • Vigorous competition Demand Demand (Input) (Input) among locally-based Conditions Conditions Conditions Conditions rivals • Factor (input) quantity • Sophisticated and and cost demanding local customer(s) • Unusual local demand in Related and Related and specialized segments that can • Factor quality Supporting Supporting be served globally • Factor specialization Industries Industries • Customer needs that anticipate those elsewhere • Presence of capable, locally- based suppliers and firms in related fields • Presence of clusters instead Mississippi - Micro - 05-00.ppt of isolated industries 8 Copyright © 2000 Professor Michael E. Porter
  • 9. The California Wine Cluster Winemaking Equipment Winemaking Equipment Grapestock Grapestock Barrels Barrels State Government Agencies (e.g., Select Committee on Wine Production and Economy) Fertilizer, Pesticides, Fertilizer, Pesticides, Bottles Bottles Herbicides Herbicides Grape Harvesting Caps and Corks Caps and Corks Grape Harvesting Equipment Equipment Labels Labels Irrigation Technology Irrigation Technology Wineries/Processing Wineries/Processing Growers/Vineyards Growers/Vineyards Facilities Facilities Public Relations and Public Relations and Advertising Advertising Specialized Publications Specialized Publications (e.g., Wine Spectator, Trade (e.g., Wine Spectator, Trade Journal) Journal) California California Educational, Research, & Trade Educational, Research, & Trade Tourism Cluster Tourism Cluster Agricultural Cluster Agricultural Cluster Organizations (e.g. Wine Institute, Organizations (e.g. Wine Institute, UC Davis, Culinary Institutes) UC Davis, Culinary Institutes) Food Cluster Food Cluster Sources: California Wine Institute, Internet search, California State Legislature. Based on research by MBA 1997 students R. Alexander, R. Arney , N. Black, E. Frost, and A. Shivananda. Mississippi - Micro - 05-00.ppt 9 Copyright © 2000 Professor Michael E. Porter
  • 10. What is a Cluster? A cluster is a geographically proximate group of interconnected companies and associated institutions in a particular field, linked by commonalities and complementarities • End-product or service companies • Suppliers of specialized inputs, components, machinery, financing, and services • Firms in related and downstream industries (i.e., channels or customers) • Producers of complementary products • Specialized infrastructure providers • Government and other institutions providing specialized training, education, information, research, and technical support (e.g. universities, think tanks, vocational training providers) • Standards-setting and influential government agencies • Trade associations and other collective private sector bodies Clusters go beyond a single industry Mississippi - Micro - 05-00.ppt 10 Copyright © 2000 Professor Michael E. Porter
  • 11. The Norwegian Maritime Cluster Fisheries Fisheries and and Fishing Fishing Ship owners Ship owners Equipment Equipment Shipyards Shipyards Ship brokers Ship brokers and agents and agents Boat builders Boat builders Banking and Banking and Maritime Maritime Maritime Maritime Equipment Finance Finance Services Shipping Shipping Equipment Services Suppliers Suppliers Ship equipment Ship equipment Maritime lawyers Maritime lawyers Underwriters and Underwriters and Maritime Maritime maritime insurance maritime insurance authorities authorities Offshore Offshore Exploration Exploration Maritime Maritime and Oil and Oil R&D Production Classification Classification R&D Production societies societies Maritime Maritime consultants consultants Maritime Maritime education education Processing Processing Fixed platforms Fixed platforms Pipelines Pipelines equipment equipment • Norway has 0.1% of the world’s population, represents 1.0% of the world’s economy, yet accounts for 10% of world seaborne transportation Source: Sven Ullring, presented to M.I.T. Mississippi - Micro - 05-00.ppt 11 Copyright © 2000 Professor Michael E. Porter
  • 12. The Houston Oil and Gas Cluster Upstream Downstream Oil Oil Oil Oil Oil Oil Trans- Wholesale Retail Oil & Natural Gas Oil & Natural Gas Trading Refining Distribution Marketing portation Marketing Exploration & Completion & Development Production Gas Gas Gas Gas Gas Gas Transmis- Gathering Processing Trading Distribution Marketing sion Oilfield Services/Engineering & Contracting Firms Equipment Specialized Subcontractors Business Suppliers Technology Services Services (e.g. Surveying, (e.g. Oil Field Mud Logging, (e.g. MIS Services, Chemicals, (e.g. Drilling Maintenance Technology Drilling Rigs, Consultants, Services) Licenses, Drill Tools) Reservoir Services, Risk Management) Laboratory Analysis) Specialized Institutions (e.g. Academic Institutions, Training Centers, Industry Associations) Mississippi - Micro - 05-00.ppt 12 Copyright © 2000 Professor Michael E. Porter
  • 13. Clusters and Competitive Advantage Productivity • Efficient access to information, specialized inputs and employees, institutions, and “public goods” • Achieving complementarities across businesses • Better incentives and performance measurement Innovation • Ability to perceive and respond to innovation opportunities • Rapid diffusion of improvements New Business Formation • Perceiving opportunities for new businesses • Lowering barriers to entry (including perceived risk) • Competition is fundamentally affected by externalities / linkages across firms, industries, and associated institutions Mississippi - Micro - 05-00.ppt 13 Copyright © 2000 Professor Michael E. Porter
  • 14. The Influence of Clusters on the Nature of Local Competition Operational Operational Strategic Strategic Effectiveness Effectiveness Positioning Positioning • Clusters facilitate rapid • Clusters foster strategic operational improvement competition instead of imitation and extending the and price cutting productivity frontier – OE differences within – Rapid dissemination of Clusters clusters are hard to sustain Clusters best practices – Proximity discourages – Opportunities for imitation vs. the pursuit of experimentation with different strategies new activity – Clusters can provide a better configurations and environment in which to approaches perceive new needs and segments – The presence of local suppliers, related firms, and supporting institutions enables strategic differences Mississippi - Micro - 05-00.ppt 14 Copyright © 2000 Professor Michael E. Porter
  • 15. Why Innovation Matters • Advanced nations cannot support high wages and profits through producing standard products or services made with standard methods – High wages can only be justified by productivity differences – Developing economies have far lower wages and improving skills and infrastructure – Developing nations can access existing technology via outsourcing and technology acquisition – A broader array of nations are building innovative capability – Multinational companies can choose to locate activities anywhere, including innovation-related activities • The prosperity of advanced nations depends on innovation • A faster rate of innovation is also fundamental to coping with slow workforce growth and to expanding the world economic pie • Innovation holds the key to solving many of the world’s most pressing social challenges (e.g., health care and the environment) Mississippi - Micro - 05-00.ppt 15 Copyright © 2000 Professor Michael E. Porter
  • 16. Innovation and the Standard of Living Prosperity Competitiveness (Productivity) Innovative Capacity Mississippi - Micro - 05-00.ppt 16 Copyright © 2000 Professor Michael E. Porter
  • 17. Massachusetts Clusters Biotechnology Biotechnology Financial Financial Healthcare Healthcare Services Services Information Information Technology Technology Tourism & Tourism & • Services Leisure Leisure • Hardware Defense Knowledge Knowledge Environmental Environmental Defense Creation Products & Products & Creation Services Services •• Advanced Education Advanced Education •• Innovation Services Innovation Services Metal Metal Fabrication // Fabrication Specialty Specialty Processing Processing Paper Paper Photonics Photonics Polymers Polymers Marine Marine Textiles, Textiles, Equipment Equipment Apparel & Apparel & & Services & Services Footwear Footwear Mississippi - Micro - 05-00.ppt 17 Copyright © 2000 Professor Michael E. Porter
  • 18. Selected Regional Clusters of Competitive U.S. Industries Boise Wisconsin / Iowa / Illinois Sawmills Agricultural Equipment Minneapolis West Michigan Boston Western Massachusetts Farm Machinery Cardio-vascular Office and Institutional Mutual Funds Polymers Omaha Equipment Furniture Biotechnology Seattle Telemarketing and Services Rochester Software and Aircraft Equipment and Design Hotel Reservations Imaging Michigan Networking Boat and Ship Building Credit Card Processing Equipment Warsaw, Indiana Clocks Venture Capital Metal Fabrication Detroit Orthopedic Devices Auto Equipment Hartford Oregon and Parts Insurance Electrical Measuring Providence Equipment Jewelry Woodworking Equipment Marine Equipment Logging / Lumber Supplies New York City Financial Services Silicon Valley Advertising Microelectronics Publishing Biotechnology Multimedia Venture Capital Pennsylvania / New Jersey Pharmaceuticals Las Vegas Pittsburgh Amusement / Advanced Materials Casinos Energy Small Airlines North Carolina Los Angeles Area Household Furniture Defense Aerospace Synthetic Fibers Entertainment Hosiery Wichita Carlsbad Light Aircraft Cleveland / Louisville Golf Equipment Farm Equipment Paints & Coatings Baton Rouge / Phoenix New Orleans Dalton, Georgia Helicopters Dallas Specialty Foods Carpets Semiconductors Real Estate Development Southeast Texas / Electronic Testing Labs Nashville / Louisville Colorado Louisiana Optics Hospital Management South Florida Computer Integrated Systems / Programming Chemicals Health Technology Engineering Services Computers Mississippi - Micro - 05-00.ppt Mining / Oil and Gas Exploration 18 Copyright © 2000 Professor Michael E. Porter
  • 19. The Composition of Regional Economies 50 “Traded” Clusters (35.7% of Total Employment) 50 “Traded” Clusters (35.7% of Total Employment) Natural Natural Resource Resource e.g. • Aerospace Engines Driven Driven • Aerospace Vehicles and Defense Industries Industries • Analytical Instruments • Apparel... 19 Local Clusters (64.2% of Total Employment) e.g. • Local Agriculture • Local Commercial Services • Local Community and Civic Organizations • Local Construction Services... Mississippi - Micro - 05-00.ppt 19 Copyright © 2000 Professor Michael E. Porter
  • 20. The Information Technology Cluster Services Hardware Software and Programmer Services Computers Peripherals Telecommunications Equipment Computer programming services Electronic Computers Computer storage devices Telephone and telegraph aparatus Prepackaged software Computer terminals Radio and TV communications equipment Computer integrated systems design Computer peripheral equipment Communications equipment N.E.C. Computer and Information Services Information Retrieval Services Data processing and preparation Computer facilities management Computer rental and leasing Components Computer maintenance and repair Computer related services N.E.C. Semiconductors Optical Devices Electrical components, parts and processes Electron tubes Magnetic and optical recording media Electronic connectors Semiconductors and related Optical instruments and lenses Electronic Components N.E.C. Plating and polishing Electrical industrial apparatus N.E.C. Printed circuit boards Electronic resistors Electronic coils and transformers Research Organizations Instruments Commercial physical research Instruments to measure electricity Noncommercial research organizations Analytical instruments Measuring and controlling devices Mississippi - Micro - 05-00.ppt 20 Copyright © 2000 Professor Michael E. Porter
  • 21. Computer The Information Technology Cluster Rental and Computer Leasing Integrated Information Systems 0.310** Retrieval Design Services Computer 0..505** 0.554** Related Services nec Computer Data 0.610** Programming Processing Services and Preparation 0.613** Noncom- Computer mercial Facilities 0.579** Research Management Computer Commercial Prepackaged Orgs. Maintenance Physical Software 0.681** and Repair Research 0.416** 0.699** 0.725** 0.667** Radio and TV Communi- Calculating / Telephone & Electronic Computer Storage Computer Communi- cations Accounting Telegraph Terminals Devices Peripherals cation Equip. Equipment Apparatus Computers Machines nec nec 0.534** 0.536** 0.773** 1.000 0.642** 0.595** 0.498** 0.328** Magnetic and Measuring Analytical Optical Electronic Semicon- and Instruments Recording Components ductors and Controlling Media Related Optical Devices Devices Plating and Instruments 0.684** 0.777** 0.860** Polishing Instruments and Lenses 0.669** Electronic 0.765** to Measure Coils & Printed Electricity 0.651** 0.569** Transformers Circuit Boards 0.645** Electronic 0.353** Connectors 0.695** Electronic Resistors Electrical 0.752** Electron Note: **Locational correlation of employment with the core industry Industrial Tubes 0.416** across U.S. states. Correlations are statistically significant at the Apparatus 95% level. nec 0.342** Source: Professor Michael E. Porter, Cluster Mapping Project, 1999. Mississippi - Micro - 05-00.ppt 0.573** 21 Copyright © 2000 Professor Michael E. Porter
  • 22. The Information Technology Cluster SF-OaklandBay Area- Silicon Valley, CA Knoxville, TN BoiseCity.ID-OR Denver-Boulder, CO Boston, MA Raleigh- Durham NC , San Diego, CA Location Quotient* 2to 3 Austin, TX *Measure of a cluster’s concentration in a Albuquerque, NM-AZ 1to 2 region relative to a cluster’s concentration in the nation Huntsville, AL 0to 1 Source: Cluster Mapping Project Mississippi - Micro - 05-00.ppt 22 Copyright © 2000 Professor Michael E. Porter
  • 23. The Information Technology Cluster Software and Programmer Services Washington- Baltimore, DC-MD Seattle, WA Salt Lake City, UT Minneapolis- Denver-Boulder, CO Portland, OR St. Paul, MN Boston, MA Raleigh- Durham-NC San Diego, CA Location Quotient* SF-Oakland Bay Area Tucson, AZ Huntsville- Silicon Valley, CA Atlanta, AL-GA 1.51 to 3.5 Austin, TX 1 to 1.50 *Measure of a cluster’s concentration in a region relative to a cluster’s concentration in the nation 0 to 1 Source: Cluster Mapping Project Mississippi - Micro - 05-00.ppt 23 Copyright © 2000 Professor Michael E. Porter
  • 24. The Automotive Cluster Detroit-AnnArbor- Cleveland-Akron- Traverse City-Columbus, MI-OH Grand Forks, ND Buffalo Falls, NY Greenville- Spartanburg, NC-SC Location Quotient* Fort Smith, AR-OK 2to 4 Jonesboro, AR 1to 2 Tupelo, MS Western *Measure of a cluster’s concentration in a region relative Tennesee to a cluster’s concentration in the nation 0to 1 Source: Cluster Mapping Project Mississippi - Micro - 05-00.ppt 24 Copyright © 2000 Professor Michael E. Porter
  • 25. Level of Aggregation and Competitiveness Company Industry Cluster Sector Economy e.g., services, manufacturing, “high-tech” Mississippi - Micro - 05-00.ppt 25 Copyright © 2000 Professor Michael E. Porter
  • 26. Appropriate Roles of Government in Economic Development 1. Establish a stable and predictable macroeconomic and political environment 2. Improve the availability, quality, and efficiency of general purpose inputs, infrastructure and institutions 3. Establish overall rules and incentives governing competition that encourage productivity growth 4. Facilitate cluster development and upgrading 5. Develop and implement a positive and long-term process for economic upgrading which mobilizes national government, local government, business, institutions, and citizens Mississippi - Micro - 05-00.ppt 26 Copyright © 2000 Professor Michael E. Porter
  • 27. Cluster Policy versus Industrial Policy Industrial Cluster-based Policy Policy • Target desirable industries / • All clusters can contribute to prosperity sectors • Domestic and foreign companies both • Focus on domestic companies enhance productivity • Intervene in competition (e.g., • Relax impediments and constraints to protection, industry promotion, productivity subsidies) • Emphasize cross-industry linkages / complementarities • Encourages initiative at the state and local • Centralizes decisions at the level national level Distort competition Enhance competition Mississippi - Micro - 05-00.ppt 27 Copyright © 2000 Professor Michael E. Porter
  • 28. Illustrative Government Influences on Cluster Upgrading Context for Context for Firm Firm Strategy Strategy and Rivalry and Rivalry l Eliminate barriers to local competition l Focus efforts to attract foreign investment around Factor Factor clusters Demand Demand (Input) (Input) l Focus export promotion Conditions Conditions Conditions Conditions around clusters l Organize relevant government departments around clusters l Create streamlined, pro- l Create specialized education innovation regulatory and training programs standards affecting the cluster l Establish local university to research efforts in cluster- l reduce regulatory uncertainty related technologies l stimulate early adoption Related and Related and l encourage innovation or new l Support cluster-specific information gathering and Supporting Supporting products and processes l Sponsor independent compilation Industries Industries testing, product l Improve specialized certification, and rating transportation, services for cluster communications, and other l Sponsor forums to bring together cluster participants products/services infrastructure required by l Cluster-specific efforts to attract suppliers and service l Act as sophisticated buyer cluster providers from other locations of the cluster’s products / l Establish cluster-oriented free trade zones, industrial services Mississippi - Micro - 05-00.ppt parks, or supplier parks 28 Copyright © 2000 Professor Michael E. Porter
  • 29. Government and Cluster Development Principles • Cluster policy does not substitute for the need to improve the general business environment • Clusters offer a different way to view and understand the economy • Clusters offer a mechanism to bring together government and the private sector • Cluster policy seeks to upgrade all existing and emerging clusters, not choose amongst them • Cluster policy is focused on removing impediments and obstacles to cluster development. It is not the same as “industrial policy” Mississippi - Micro - 05-00.ppt 29 Copyright © 2000 Professor Michael E. Porter
  • 30. Government Roles in Cluster Development • Convening cluster participants – Involve institutions and multiple levels of government • Acting on government induced / influenced weaknesses or obstacles to productivity • Aligning government organizational structure, and other data collection, with clusters • Encouraging other institutions to develop cluster-based strategies – e.g. universities, training providers Mississippi - Micro - 05-00.ppt 30 Copyright © 2000 Professor Michael E. Porter
  • 31. Public / Private Cooperation in Cluster Upgrading Minnesota’s Medical Device Cluster Firm Firm Strategy, Strategy, Structure Structure and Rivalry and Rivalry l Aggressive trade associations (Medical Alley Association, High Tech Council) l Effective global marketing of the cluster Factor and of Minnesota as the “The Great Demand Factor State of Health” Demand Conditions Conditions l Full-time “Health Care Industry Conditions Conditions Specialist” in the department of Trade and Economic Development l Joint development of vocational- l State sanctioned technical college curricula with the reimbursement policies to medical device industry enable easier adoption l Minnesota Project Outreach exposes and reimbursement for businesses to resources available at innovative products university and state government Related and Related and agencies Supporting Supporting l Active medical technology licensing Industries through University of Minnesota Industries l State-formed Greater Minnesota Corp. to finance applied research, invest in new products, and assist in technology transfer Mississippi - Micro - 05-00.ppt 31 Copyright © 2000 Professor Michael E. Porter
  • 32. Company Attitudes Towards Clusters First Reaction Upon Reflection • Create more competition • Increase efficiency • Lose employees to spin-offs • Expand the availability of inputs • Drive up local costs • Increase flexibility • Increase information • Facilitate marketing • Speed innovation • Most cluster participants are not direct competitors Mississippi - Micro - 05-00.ppt 32 Copyright © 2000 Professor Michael E. Porter
  • 33. Illustrative Private Sector Influences on Cluster Upgrading Context for Context for Firm Firm Strategy Strategy and Rivalry and Rivalry l Market jointly through trade fairs and delegations l Collaborate with Factor Factor government export Demand Demand (Input) (Input) promotion efforts Conditions Conditions Conditions Conditions l Create directories of cluster participants l Jointly develop specialized vocational, technical, college l Work with government and university curricula to streamline l Sponsor specialized university regulations and modify research centers Related and Related and them to encourage l Collect cluster information Supporting innovation Supporting through trade associations Industries l Establish local testing l Maintain close liaison with Industries and standards infrastructure providers to organizations address specialized cluster l Establish a cluster-based trade needs (e.g., data association communications, logistics) l Encourage local supplier formation l Develop courses for managers and attract local investments by on regulatory, quality, and suppliers based elsewhere through managerial issues Mississippi - Micro - 05-00.ppt individual and collective efforts 33 Copyright © 2000 Professor Michael E. Porter
  • 34. Guidelines for Organizing and Implementing a Successful Cluster Initiative • Shared understanding of competitiveness and the role of clusters • Private-sector led with active government participation, rather than organized and controlled by government • Focus on removing obstacles and easing constraints to cluster upgrading rather than seeking subsidies or limiting competition • Encompass (over time) all clusters in a region or nation • Appropriate cluster boundaries • Wide involvement of cluster participants as well as associated institutions • Attention to personal relationships to facilitate linkages, foster open communications, and build trust • A bias towards action • Clusters are institutionalized by the private sector Mississippi - Micro - 05-00.ppt 34 Copyright © 2000 Professor Michael E. Porter
  • 35. Common Pitfalls in Cluster Initiatives •• Prioritizing or “picking” clusters Prioritizing or “picking” clusters •• Government-driven Government-driven •• Overly broad or overly narrow cluster definitions Overly broad or overly narrow cluster definitions •• Using the cluster concept as aacover for industrial policy Using the cluster concept as cover for industrial policy •• Orientation toward subsidies or limiting competition Orientation toward subsidies or limiting competition •• Ignoring small or emerging clusters Ignoring small or emerging clusters •• Attempting to create clusters from “scratch” Attempting to create clusters from “scratch” Mississippi - Micro - 05-00.ppt 35 Copyright © 2000 Professor Michael E. Porter
  • 36. The Shifting Economic Policy Agenda • Macro • Micro • Current Productivity • Innovation • Economy Wide • Clusters • Cross-national • National • Regional / local • Economic • Economic integrated with social Mississippi - Micro - 05-00.ppt 36 Copyright © 2000 Professor Michael E. Porter
  • 37. The Shifting Economic Policy Agenda • Macro • Micro • Current Productivity • Innovation • Economy Wide • Clusters • Cross-national • National • Regional / local •• Economic Economic •• Economic integrated Economic integrated with social with social • From market intervention to help the poor to equipping disadvantaged citizens to succeed in the market • From inequality as a failure of the market to inequality as a failure of government • From inflicting environmental standards on business to fostering corporate environmental innovation • From cutting health care cost to finding innovative health solutions Mississippi - Micro - 05-00.ppt 37 Copyright © 2000 Professor Michael E. Porter
  • 38. Integrating Economic and Social Policy There is no inherent conflict between capitalism and social needs Economic Social Policy Policy • A productive and growing economy requires: – Rising skill levels – Safe working conditions – Healthy workers who live in decent housing in safe neighborhoods – A sense of opportunity – Assimilation of underemployed citizens into the productive workforce – Low levels of pollution (pollution is a sign of unproductive use of physical resources) • “Social” policies must be aligned with productivity in the economy and prepare and motivate citizens to succeed in the market system Mississippi - Micro - 05-00.ppt 38 Copyright © 2000 Professor Michael E. Porter
  • 39. Economic Development in Inner Cities Premises of the New Model • Inner-city distress is as much an economic as a social problem – Without viable jobs, social investments will be insufficient • Economic development in inner cities must be approached from a business strategy perspective - businesses must be genuinely profitable, and the private sector must play the leading role • There are existing and potential competitive advantages of inner cities that can support viable businesses and jobs • The disadvantages of inner cities as business locations must be addressed directly, not offset by subsidies • The inner city can only prosper if it is integrated into the regional and national economy • The paradigm must shift from: – reducing poverty to creating income, jobs, and wealth – community deficiencies to market opportunities Widen prosperity to all of our citizens Mississippi - Micro - 05-00.ppt 39 Copyright © 2000 Professor Michael E. Porter
  • 40. The Shifting Economic Policy Agenda • Macro • Micro • Current Productivity • Innovation • Economy Wide • Clusters • Cross-national • National • Regional / local • Economic • Economic integrated with social Mississippi - Micro - 05-00.ppt 40 Copyright © 2000 Professor Michael E. Porter
  • 41. Selected References Michael E. Porter • “Microeconomic Competitiveness: Findings from the 1999 Executive Survey” in The Global Competitiveness Report 1999, (World Economic Forum, 1999) • “The Determinants of National Innovative Capacity”, with Scott Stern and Jeffrey Furman, (Harvard Business School Working Paper, 1999) • “The Microeconomic Foundations of Economic Development,” in The Global Competitiveness Report 1998, (World Economic Forum, 1998) • “Clusters and the New Competitive Agenda for Companies and Governments” in On Competition (Harvard Business School Press, 1998) • “What is Strategy?” (Harvard Business Review, Nov-Dec 1996) • “The Competitive Advantage of the Inner City,” (Harvard Business Review, May-June 1995) • "Toward a New Conception of the Environment-Competitiveness Relationship," with Claas van der Linde (The Journal of Economic Perspectives, Fall 1995). • "Making Competition in Health Care Work,” with Elizabeth O. Teisberg and Gregory B. Brown (Harvard Business Review, July-Aug 1994) • The Competitive Advantage of Nations (The Free Press, 1990) Mississippi - Micro - 05-00.ppt 41 Copyright © 2000 Professor Michael E. Porter