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Unlock Business Value through Data Governance
• If your organization understands your function, they see
  you as an investment. If your organization does not
  understand what you do, they are likely to perceive you
  as a cost. The goal of this webinar is to provide you with
  concrete ideas for how to reinforce the first mindset at
  your organization. Success stories must be used to
  ensure continued organizational support. When selling
  data governance to organizational management, it is
  useful to concentrate on the specifics that motivate the
  initiative. This means developing a specific vocabulary
  and set of narratives to facilitate understanding of your
  organizational business concepts. For example: using
  specific common terms (and narratives) when referencing
  organizational mishaps, e.g. The Chocolate Story.

                                                                                 1
                                              Copyright 2013 by Data Blueprint
Unlock Business Value through Data Governance
If your organization understands your function, they
see you as an investment. If your organization
does not understand what you do, they are likely to
perceive you as a cost. The goal of this webinar is
to provide you with concrete ideas for how to
reinforce the first mindset at your organization.
Success stories must be used to ensure continued
organizational support. When selling data
governance to organizational management, it is
useful to concentrate on the specifics that motivate
the initiative. This means developing a specific
vocabulary and set of narratives to facilitate
understanding of your organizational business
concepts. For example: using specific common
terms (and narratives) when referencing
organizational mishaps, e.g. The Chocolate Story.
Date: April 9, 2013
Time: 2:00 PM ET
Presented by: Peter Aiken, PhD
                                                                                          2
                                                       Copyright 2013 by Data Blueprint
Commonly Asked Questions

1) Will I get copies of the
   slides after the event?


2) Is this being recorded
   so I can view it
   afterwards?


                                                                 3
                              Copyright 2013 by Data Blueprint
Get Social With Us!




 Live Twitter Feed         Like Us on Facebook               Join the Group
 Join the conversation!        www.facebook.com/            Data Management &
       Follow us:                datablueprint              Business Intelligence
    @datablueprint             Post questions and         Ask questions, gain insights
                                   comments               and collaborate with fellow
       @paiken
                           Find industry news, insightful     data management
Ask questions and submit
                                      content                   professionals
your comments: #dataed
                               and event updates.


                                                                                                    4
                                                                 Copyright 2013 by Data Blueprint
Unlock Business Value through
Data Governance
Meet Your Presenter: Peter Aiken, Ph.D.

 •   Internationally recognized thought-
     leader in the data management field -
     30 years of experience
     –   Recipient of multiple international awards
     –   Founder, Data Blueprint
     –   7 books and dozens of articles
 •   Experienced w/ 500+ data
     management practices in 20
     countries
 •   Multi-year immersions with
     organizations as diverse as the
     US DoD, Deutsche Bank, Nokia,
     Wells Fargo, and the Commonwealth
     of Virginia


                                                                                         6
                                                      Copyright 2013 by Data Blueprint
Motivation
  • #nowthatcherisdead



  • #now thatcher is dead



  • #now that cher is dead



  • #now t hatcher is dead


                                                                7
                             Copyright 2013 by Data Blueprint
8
Copyright 2013 by Data Blueprint
Unlock Business Value through Data Governance
•• Context: What is Data Management/
     Context: What       Management/
     DAMA/DM BoK/CDMP?
   DAMA/DM BoK/CDMP?
• What is Data Governance and why
 • What is Data Governance and why
    is it Important?
   is it Important?
   –
   –   Organizational -> IT -> Data
       Organiza*onal	
  -­‐>	
  IT	
  -­‐>	
  Data
   –   Requirements for Effective Data
   –   Requirements	
  for	
  Effec*ve	
  Data	
  Governance
       Governance
• Data Governance
• Data Governance
   –
   –   Frameworks
       Frameworks
   –
   –   Checklists	
  
       Checklists
   –
   –   Worst	
  Prac*ces
       Worst Practices
   –
   –   Building	
  Blocks
       Building Blocks
• Data Governance in Action:
• Data Governance in Action:                                  Tweeting now:
   – Securi*es	
  eexample
   – Securities xample                                          #dataed
   – Retail	
  eexample
   – Retail xample
• Take Aways/References/Q&A
• Take Aways/References/Q&A
                                                                                                   9
                                                                Copyright 2013 by Data Blueprint
Unlock Business Value through Data Governance
•   Context: What is Data Management/
    DAMA/DM BoK/CDMP?
• What is Data Governance and why
  is it Important?
    – Organizational -> IT -> Data
    – Requirements for Effective Data
      Governance
• Data Governance
    –   Frameworks
    –   Checklists
    –   Worst Practices
    –   Building Blocks
• Data Governance in Action:            Tweeting now:
    – Securities example                  #dataed
    – Retail example
• Take Aways/References/Q&A
                                                                             10
                                          Copyright 2013 by Data Blueprint
Data Management is an Integrated System of Five Practice Areas




                                                                                   #dataed
                                                                                     11
                                                Copyright 2013 by Data Blueprint
Five Integrated DM Practices
            Manage data coherently.

  Data Program
  Coordination
                                                    Share data across boundaries.
                      Organizational
                      Data Integration



                                 Data Stewardship                   Data Development



Assign responsibilities for data.
                                                      Engineer data delivery systems.


                                                     Data Support
                                                      Operations

          Maintain data availability.

                                                                                                            #dataed
                                                                                                                12
                                                                         Copyright 2013 by Data Blueprint
Data Management Practices Hierarchy (after Maslow)
 •     5 Data
       Management
       Practices Areas /
       Data Management
       Basics
• Are necessary but
  insufficient                                                  Advanced
  prerequisites to                                              Data
  organizational data                                           Practices
  leveraging                                                    •   Cloud
                                                                •   MDM
  applications                                                  •   Mining
     (that is Self Actualizing                                  •   Analytics
     Data or Advanced Data                                      •   Warehousing
     Practices)                                                 •   Big


                                     Basic Data Management Practices
                                       – Data Program Management
                                       – Organizational Data Integration
                                       – Data Stewardship
                                       – Data Development
                                       – Data Support Operations

                          http://3.bp.blogspot.com/-ptl-9mAieuQ/T-idBt1YFmI/AAAAAAAABgw/Ib-nVkMmMEQ/s1600/maslows_hierarchy_of_needs.pngby Data Blueprint
                                                                                                                            Copyright 2013
Data	
  Management	
  Func-ons	
  
   DAMA DM BoK & CDMP
• Published by DAMA International
  – The professional association for Data
    Managers (40 chapters worldwide)
  – DMBoK organized around
  – Primary data management functions
    focused around data delivery to the
    organization (more at dama.org)
  – Organized around several environmental
    elements
• CDMP
  – Certified Data Management Professional
  – DAMA International and ICCP
  – Membership in a distinct group made up of
    your fellow professionals
  – Recognition for your specialized knowledge
    in a choice of 17 specialty areas
  – Series of 3 exams
  – For more information, please visit:
    • http://www.dama.org/i4a/pages/index.cfm?pageid=3399
    • http://iccp.org/certification/designations/cdmp
                                                                                                           #dataed
                                                                                                               14
                                                                        Copyright 2013 by Data Blueprint
Unlock Business Value through Data Governance
•   Context: What is Data Management/
    DAMA/DM BoK/CDMP?
• What is Data Governance and why
  is it Important?
    – Organizational -> IT -> Data
    – Requirements for Effective Data
      Governance
• Data Governance
    –   Frameworks
    –   Checklists
    –   Worst Practices
    –   Building Blocks
• Data Governance in Action:            Tweeting now:
    – Securities example                  #dataed
    – Retail example
• Take Aways/References/Q&A
                                                                             15
                                          Copyright 2013 by Data Blueprint
Unlock Business Value through Data Governance
•   Context: What is Data Management/
    DAMA/DM BoK/CDMP?
• What is Data Governance and why
  is it Important?
    – Organizational -> IT -> Data
    – Requirements for Effective Data
      Governance
• Data Governance
    –   Frameworks
    –   Checklists
    –   Worst Practices
    –   Building Blocks
• Data Governance in Action:            Tweeting now:
    – Securities example                  #dataed
    – Retail example
• Take Aways/References/Q&A
                                                                             16
                                          Copyright 2013 by Data Blueprint
Data Strategy in Context
 Organiza)onal




 IT	
  Strategy




 Data	
  Strategy
                    Only	
  1	
  is	
  10	
  organiza/ons	
  has	
  a	
  board	
  approved	
  data	
  
                                                      strategy!


                                                                                                                             17
                                                                                          Copyright 2013 by Data Blueprint
Corporate Governance
•   "Corporate governance - which can be
    defined narrowly as the relationship of
    a company to its shareholders or,
    more broadly, as its relationship to
    society….", Financial Times, 1997.

•   "Corporate governance is about
    promoting corporate fairness,
    transparency and accountability"
    James Wolfensohn, World Bank,
    President Financial Times, June 1999.

•   “Corporate governance deals with the
    ways in which suppliers of finance to
    corporations assure themselves of
    getting a return on their investment”,
    The Journal of Finance, Shleifer and
    Vishny, 1997.

                                                                                 18
                                              Copyright 2013 by Data Blueprint
Definition of IT Governance
• IT Governance:
• "putting structure around how organizations align IT strategy with
  business strategy, ensuring that companies stay on track to achieve their
  strategies and goals, and implementing good ways to measure IT’s
  performance.
• It makes sure that all stakeholders’ interests are taken into account and
  that processes provide measurable results.
• An IT governance framework should answer some key questions, such
  as how the IT department is functioning overall, what key metrics
  management needs and what return IT is giving back to the business
  from the investment it’s making." CIO Magazine (May 2007)
According to the IT Governance Institute, there are five areas of focus:
• Strategic Alignment
• Value Delivery
• Resource Management
• Risk Management
• Performance Measures

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                                                          Copyright 2013 by Data Blueprint
No clear connection exists between to business priorities and IT initiatives
                                                                                                                                                                  Walmart Strategy Map
                            CEO Perspective




                                                                                              Leverage                                                                                                             Growth                                                                              Return
                                                  Grow expenses      Grow operating                                                                                                            Grow                                                                                    Produce                             Deliver greater
                                                                                          Pass on          Drive efficiency   Leverage scale        Leverage              Deploy new                         Attract new     Expand into          Enter new           Make                              Drive ROI
                                                   slower than        income faster                                                                                                       productivity of                                                                           significant free                        shareholder
                                                                                          savings          with technology       globally           expertise              formats                            members       new channels           markets         acquisitions                        performance
                                                      sales             than sales                                                                                                        existing assets                                                                              cash flow                                value
        Perspectiv
        Customer




                                                                                                                                                                                          Develop new,                        Integrate       Develop new,           Remain
                                                                                                                              See more uniform brand and retail           Open new                          Appeal to new                                                                                 Increase
                                                         Attract more customers & have customer purchasing more                                                                            innovative                         shopping         innovative         relevant to all
            e




                                                                                                                                        experience                         stores                           demographics                                                                               "Green" Image
                                                                                                                                                                                             formats                         experience          formats            customers
        Perspectiv




                                                                                                                                                                                            Increase                                               Present
         Internal




                                                      Create                                                                                         Improve
                                                                                                           Improve use of       Strengthen                                  Making         benefit from                                           consistent        Integrate                          Match staffing      Increase sell
                                                    competitive                                                                                     Associate
             e




                                                                                                             information       supply chain                               acquisitions      our global                                             view and         channels                           to store needs      through
                                                    advantages                                                                                     productivity
                                                                                                                                                                                            expertise                                             experience
        Perspectiv




                                                                                                                                                                                             Improve
        Financial




                                                                                                                                                  Human and                                                  Increased
                                                                                                              Reduce           Inventory                             Manage new             Sales and                       Revenue                                                                    Return on
                                                             Gross Margin Improvement                                                            Intell. Capital                                            member-base                                                             Cash flow
            e




                                                                                                             expenses         Management                              facilities            margin by                       growth                                                                     Capital
                                                                                                                                                  investment                                                  revenues
                                                                                                                                                                                             facilities




                                                                                                                              ( Alignment Gap )
                                                                                                                                               Strategic Initiatives

                                                                                                                                               Associate                                                     Customer
                                                                                      Supply Chain                                                                              Merchant Tools                                                Multi Channel
                                                                                                                                               Productivity                                                   Insights
 Transformation Portfolio




                                                                                                                                                                                Corporate Processes

                                                                                               Supply Chain                                    Human Capital                                                                                  Corp. Reputation                         Acquisition      Strategic Planning

                                                                                              Inventory Mgmt                                                          Real estate                              CRM                        Sales                        CRM                         Accting

                                                                                                            Transactional Processing                                            Retail Planning

                                              Analytic and reporting processes

                                              Corporate Reputation - Risk Management, Compliance, Marketing, IT and Data Governance

                                                                                                                                                                                    Corporate Data

                                                         Logistics                                   Locations and Codes                                      Associate

                                                                                                                                                                                           Item

                                                                                               Suppliers                                                                                                                    Customer
                                                                                                                                                                                                                                                                                                             Adapted	
  from	
  John	
  Ladley




                                                                                                                                                                                                                                                                                                                            20
                                                                                                                                                                                                                                                               Copyright 2013 by Data Blueprint
7 Data Governance Definitions
• The formal orchestration of people, process, and technology to enable an
  organization to leverage data as an enterprise asset. - The MDM Institute
• A convergence of data quality, data management, business process management,
  and risk management surrounding the handling of data in an organization –
  Wikipedia
• A system of decision rights and accountabilities for information-related processes,
  executed according to agreed-upon models which describe who can take what
  actions with what information, and when, under what circumstances, using what
  methods – Data Governance Institute
• The execution and enforcement of authority over the management of data assets and
  the performance of data functions – KiK Consulting
• A quality control discipline for assessing, managing, using, improving, monitoring,
  maintaining, and protecting organizational information – IBM Data Governance
  Council
• Data governance is the formulation of policy to optimize, secure, and leverage
  information as an enterprise asset by aligning the objectives of multiple functions –
  Sunil Soares
• The exercise of authority and control over the management of data assets – DM BoK

                                                                                                    21
                                                                 Copyright 2013 by Data Blueprint
Organizational Data Governance Purpose Statement

• What does data governance
  mean to my organization?
  –   Getting some individuals
      (whose opinions matter)
  –   To form a body (needs a
      formal purpose/authority)
  –   Who will advocate/evangelize
      for (not dictate, enforce, rule)
  –   Increasing scope and rigor of

  –   Data-centric development
      practices

                                                                            22
                                         Copyright 2013 by Data Blueprint
Data Governance from the DMBOK




                                                              23
                           Copyright 2013 by Data Blueprint
Data Governance from the DMBOK

       Organizational Strategy Formulation/Implementation

             Data Security Planning/Implementation

             Operational Data Delivery Performance

              Data Quality/Inventory Management

                    Decision Making Needs




                                                                                           24
                                                        Copyright 2013 by Data Blueprint
What is the Difference Between DG and DM?
   • Data Governance
     – Policy level guidance
     – Setting general guidelines and direction
     – Example: All information not marked public
       should be considered confidential
   • Data Management
     – The business function of planning
       for, controlling and delivering
       data/information assets
     – Example: Delivering data
       to solve business challenges

                                                                          25
                                       Copyright 2013 by Data Blueprint
Why is Data Governance Important?
Cost organizations millions each year in
• Productivity
• Redundant and siloed efforts
• Poorly thought out hardware and software purchases
• Reactive instead of proactive initiatives
• Delayed decision making using
  inadequate information
• 20-40% of IT spending can be
  reduced through better
  data governance

                                                                                 26
                                              Copyright 2013 by Data Blueprint
5 Requirements for Effective DG
Data governance is a set of well-defined policies and
practices designed to ensure that data is:        • Integrity
                                                                                                 • Accountability
1. Accessible                                                                                    • Transparency
   –   Can the people who need it access the data they need?                                     • Strategic alignment
   –   Does the data match the format the user requires?                                         • Standardization
2. Secure                                                                                        • Organizational change
                                                                                                   management
   –   Are authorized people the only ones who can access the data?                              • Data architecture
   –   Are non-authorized users prevented from accessing it?                                     • Stewardship/Quality
3. Consistent                                                                                    • Protection
   –   When two users seek the "same" piece of data, is it actually the same data?
   –   Have multiple versions been rationalized?
4. High Quality
   –   Is the data accurate?
   –   Has it been conformed to meet agreed standards
5. Auditable
   –   Where did the data come from?
   –   Is the lineage clear?
   –   Does IT know who is using it and for what purpose?
                           Source: “5 Steps to Effective Data Governance” by Angela Guess; http://www.dataversity.net/archives/5160


                                                                                                                             27
                                                                                          Copyright 2013 by Data Blueprint
Unlock Business Value through Data Governance
•   Context: What is Data Management/
    DAMA/DM BoK/CDMP?
• What is Data Governance and why
  is it Important?
    – Organizational -> IT -> Data
    – Requirements for Effective Data
      Governance
• Data Governance
    –   Frameworks
    –   Checklists
    –   Worst Practices
    –   Building Blocks
• Data Governance in Action:            Tweeting now:
    – Securities example                  #dataed
    – Retail example
• Take Aways/References/Q&A
                                                                             28
                                          Copyright 2013 by Data Blueprint
Unlock Business Value through Data Governance
•   Context: What is Data Management/
    DAMA/DM BoK/CDMP?
• What is Data Governance and why
  is it Important?
    – Organizational -> IT -> Data
    – Requirements for Effective Data
      Governance
• Data Governance
    –   Frameworks
    –   Checklists
    –   Worst Practices
    –   Building Blocks
• Data Governance in Action:            Tweeting now:
    – Securities example                  #dataed
    – Retail example
• Take Aways/References/Q&A
                                                                             29
                                          Copyright 2013 by Data Blueprint
Getting Started



        Assess context                             Execute plan


        Define DG roadmap                         Evaluate results


          Secure executive mandate                         Revise plan


                                                 Apply change management
         Assign Data Stewards
(Occurs once)                        (Repeats)




                                                                                                 30
                                                              Copyright 2013 by Data Blueprint
Data Governance Frameworks

• A system of ideas
  for guiding analyses
• A means of
  organizing project
  data                                                                                                                                                                                                                                                                                                                                                      ™




• Data integration              Classification

                         Audience



                             Executive
                                      Names

                           Perspectives

                                                     A
                                                     l
                                                     i
                                                     g
                                                                     What
                                                         C o m p o s i t e
                                                         Inventory	
 Identification
                                                                           Products
                                                                                           I n t e g r a t i o n s
                                                                                                                        How

                                                                                                             Process	
 Identification
                                                                                                                              Forecast Sales
                                                                                                                                                                            Where

                                                                                                                                                             Distribution	
 Identification
                                                                                                                                                                                   Material Supply Ntwk
                                                                                                                                                                                                          A l i g n m e n t
                                                                                                                                                                                                                                     Who

                                                                                                                                                                                                                    Responsibility	
 Identification
                                                                                                                                                                                                                                        General Mgmt
                                                                                                                                                                                                                                                                      When

                                                                                                                                                                                                                                                             Timing	
 Identification
                                                                                                                                                                                                                                                                             Product Cycle
                                                                                                                                                                                                                                                                                                C o m p o s i t e
                                                                                                                                                                                                                                                                                                                            Why

                                                                                                                                                                                                                                                                                                           Motivation	
 Identification
                                                                                                                                                                                                                                                                                                                              New Markets
                                                                                                                                                                                                                                                                                                                                            Version	
 3.0




                                                                                                                                                                                                                                                                                                                       I n t e g r a t i o n s
                                                                                                                                                                                                                                                                                                                                                            A
                                                                                                                                                                                                                                                                                                                                                            l
                                                                                                                                                                                                                                                                                                                                                            i
                                                                                                                                                                                                                                                                                                                                                            g
                                                                                                                                                                                                                                                                                                                                                                 Classification
                                                                                                                                                                                                                                                                                                                                                                 Names




                                                                                                                                                                                                                                                                                                                                                                        Scope
                                                                                                                                                                                                                                                                                                                                                                              Model
                                                                                                                                                                                                                                                                                                                                                                                Names




  priorities decision
                                                                                                                                                                                                                                                                                                                                                                       Contexts
                                                                           Product Types                                      Plan Production                                      Product Dist. Ntwk                                   Product Mgmt                         Market Cycle                                     Revenue Growth



                            Perspective
                                                                                                                              Sell Products                                        Voice Comm. Ntwk                                     Engineering Design                   Planning Cycle                                   Expns Reduction

                                                     n                     Parts Bins
                                                                           Customers
                                                                                                                              Take Orders
                                                                                                                              Train Employees
                                                                                                                                                                                   Data Comm. Ntwk
                                                                                                                                                                                   Manu. Process Ntwk
                                                                                                                                                                                                                                        Manu. Engineering
                                                                                                                                                                                                                                        Accounting
                                                                                                                                                                                                                                                                             Order Cycle
                                                                                                                                                                                                                                                                             Employee Cycle
                                                                                                                                                                                                                                                                                                                              Cust Convenience
                                                                                                                                                                                                                                                                                                                              Customer Satis.               n
                                                                                                                                                                                                                                                                                                                                                            m
                                                                           Territories                                        Assign Territories                                                                                        Finance                              Maint. Cycle                                     Regulatory Comp.
                                                     m                     Orders
                                                                           Employees
                                                                                                                              Develop Markets
                                                                                                                              Maintain Facilities
                                                                                                                                                                                   Parts Dist. Ntwk
                                                                                                                                                                                   Personnel Dist. Ntwk
                                                                                                                                                                                                                                        Transportation
                                                                                                                                                                                                                                        Distribution
                                                                                                                                                                                                                                                                             Production Cycle
                                                                                                                                                                                                                                                                             Sales Cycle
                                                                                                                                                                                                                                                                                                                              New Capital
                                                                                                                                                                                                                                                                                                                              Social Contribution
                                                     e              e.g.
                                                                           Vehicles
                                                                                                                       e.g.
                                                                                                                              Repair Products
                                                                                                                                                                            e.g.
                                                                                                                                                                                   etc., etc.
                                                                                                                                                                                                                                 e.g.
                                                                                                                                                                                                                                        Marketing
                                                                                                                                                                                                                                                                      e.g.
                                                                                                                                                                                                                                                                             Economic Cycle
                                                                                                                                                                                                                                                                                                                     e.g.
                                                                                                                                                                                                                                                                                                                              Increased Yield
                                                                                                                                                                                                                                                                                                                                                            e
                           (Business	
 Context       n
                                                                           Accounts                                           Record Transctns                                                                                          Sales                                Accounting Cycle                                 Increased Quality
                                                                                                                                                                                                                                                                                                                                                            n    (Scope	
 Identification	
 
                                                     t                                                                                                                                                                                                                                                                                                      t             Lists)
                               Planners)
                                                     T
                                                             List: Inventory Types                              List: Process Types                             List: Distribution Types                              List: Responsibility Types                    List: Timing Types                         List: Motivation Types                       T
                                                     r                                                                                                                                                                                                                                                                                                      r
                                                     a                                                                                                                                                                                                                                                                                                      a
                                                     n     Inventory	
 Definition                               Process	
 Definition                            Distribution	
 Definition                               Responsibility	
 Definition                 Timing	
 Definition                           Motivation	
 Definition                         n
                                                     s                                                                                                                                                                                                                                                                                                      s
                         Business Mgmt               f
                                                     o
                                                             e.g.: primitive
                                                                           model:
                                                                                                                                    e.g.: composite model:                                                                                                                                                                                                  f
                                                                                                                                                                                                                                                                                                                                                            o         Business
                                                            e.g.                                             e.g.                                                   e.g.                                                 e.g.                                e.g.                                               e.g.
                          Perspective                r
                                                     m
                                                                                                                                                                                                                                                                                                                                                            r
                                                                                                                                                                                                                                                                                                                                                            m         Concepts
                                                     a                                                                                                                                                                                                                                                                                                      a
                           (Business	
 Concept	
     t                                                                                                                                                                                                                                                                                                      t     (Business	
 Definition	
 
                                                     i        Business Entity                                   Business Transform                                    Business Location                                   Business Role                         Business Interval                                Business End                               i
                                Owners)              o                                                                                                                                                                                                                                                                                                      o           Models)
                                                     n        Business Relationship                             Business Input/Output                                 Business Connection                                 Business Work Product                 Business Moment                                  Business Means                             n




  making framework
                                                     s                                                                                                                                                                                                                                                                                                      s

                                                         Inventory	
 Representation                         Process	
 Representation                         Distribution	
 Representation                          Responsibility	
 Representation          Timing	
 Representation                       Motivation	
 Representation
                             Architect                      e.g.                                             e.g.                                               e.g.                                                    e.g.                                 e.g.                                               e.g.
                                                                                                                                                                                                                                                                                                                                                                        System
                            Perspective                                                                                                                                                                                                                                                                                                                                  Logic
                             (Business	
 Logic                                                                                                                                                                                                                                                                                                                         (System
                                                              System Entity                                     System Transform                                      System Location                                     System Role                           System Interval                                  System End                                     Representation	
 Models)
                               Designers)
                                                              System Relationship                               System Input /Output                                  System Connection                                   System Work Product                   System Moment                                    System Means

                                                          Inventory	
 Specification                           Process	
 Specification                          Distribution	
 Specification                            Responsibility	
 Specification             Timing	
 Specification                        Motivation	
 Specification
                             Engineer                       e.g.                                             e.g.                                            e.g.                                                             e.g.                           e.g.                                             e.g.                                                  Technology
                            Perspective                                                                                                                                                                                                                                                                                                                               Physics




• A means of
                            (Business	
 Physics	
                                                                                                                                                                                                                                                                                                                    (Technology
                                                              Technology Entity                                 Technology Transform                                  Technology Location                                 Technology Role                       Technology Interval                              Technology End                                  Specification	
 Models)
                                Builders)
                                                              Technology Relationship                           Technology Input /Output                              Technology Connection                               Technology Work Product               Technology Moment                                Technology Means

                                                     A   Inventory	
 Configuration                            Process	
 Configuration                          Distribution	
 Configuration                            Responsibility	
 Configuration            Timing	
 Configuration                         Motivation	
 Configuration                        A
                                                                                                                                                                                                                                                                                                                                                            l
                                                     l
                            Technician               i
                                                     g
                                                                    e.g.                                               e.g.                                                 e.g.                                                 e.g.                                 e.g.                                           e.g.                                   i
                                                                                                                                                                                                                                                                                                                                                            g        Tool
                            Perspective              n
                                                     m
                                                                                                                                                                                                                                                                                                                                                            n
                                                                                                                                                                                                                                                                                                                                                            m
                                                                                                                                                                                                                                                                                                                                                            e
                                                                                                                                                                                                                                                                                                                                                                  Components
                                                     e
                                                                                                                                                                                                                                                                                                                                                            n
                          (Business	
 Component n
                                                t                                                                                                                                                                                                                                                                                                           t     (Tool	
 Configuration	
 
                             Implementers)                            Tool Entity                                     Tool Transform                                        Tool Location                                       Tool Role                             Tool Interval                                          Tool End                                    Models)
                                                     T             Tool Relationship                                Tool Input /Output                                     Tool Connection                                 Tool Work Product                          Tool Moment                                           Tool Means                      T
                                                                                                                                                                                                                                                                                                                                                            r
                                                     r
                                                     a                                                                                                                                                                                                                                                                                                      a
                                                     n                                                                                                                                                                                                                                                                                                      n




  assessing progress
                             Enterprise              s
                                                     f           Inventory                                             Process                                              Distribution                                  Responsibility                                Timing                                        Motivation                            s
                                                                                                                                                                                                                                                                                                                                                            f       Operations
                            Perspective              o
                                                     r
                                                               Instantiations                                       Instantiations                                         Instantiations                                 Instantiations                            Instantiations                                   Instantiations                         o
                                                                                                                                                                                                                                                                                                                                                            r       Instances
                                                     m                                                                                                                                                                                                                                                                                                      m
                                 (Users)             a                                                                                                                                                                                                                                                                                                      a       (Implementations)
                                                     t                                                                                                                                                                                                                                                                                                      t
                              The                    i
                                                     o
                                                           Operations	
 Entities                            Operations	
 Transforms                           Operations	
 Locations                                    Operations	
 Roles                   Operations	
 Intervals                             Operations	
 Ends
                                                                                                                                                                                                                                                                                                                                                            i
                                                                                                                                                                                                                                                                                                                                                            o         The
                           Enterprise                n
                                                     s   Operations	
 Relationships                         Operations	
 In/Outputs                          Operations	
 Connections                                Operations	
 Work	
 Products            Operations	
 Moments                               Operations	
 Means
                                                                                                                                                                                                                                                                                                                                                            n
                                                                                                                                                                                                                                                                                                                                                            s      Enterprise
                                                         C o m p o s i t e                 I n t e g r a t i o n s                                                                                        A l i g n m e n t                                                                     C o m p o s i t e      I n t e g r a t i o n s
                               Audience                                                                                                                                                                                                                                                                                                                         *Horizontal integration lines
                                                                                                                                                                                                                                                                                                                                                                are shown for example purposes
                         Perspectives                              Inventory                                          Process                                         Distribution                                      Responsibility                                 Timing                                        Motivation                                 only and are not a complete set.
                                                                                                                                                                                                                                                                                                                                                                Composite, integrative rela-
                                  Enterprise                          Sets                                             Flows                                           Networks                                         Assignments                                    Cycles                                        Intentions                                 tionships connecting every cell
                               Names                                                                                                                                                                                                                                                                                                                            horizontally potentially exist.

                                                                                                           © 1987-2011 John A. Zachman, all rights reserved. Zachman® and Zachman International® are registered trademarks of John A. Zachman




                                                                                                                                                                                                                                                                                                                                                                                                   31
                                                                                                                                                                                                                                 Copyright 2013 by Data Blueprint
Data Governance Institute




                                                                                                                                                               Copyright 2013 by Data Blueprint

8 	
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  -­‐	
  all	
  rights	
  reserved!
                                                      http://www.datagovernance.com/
                                                       ©	
  	
  	
  	
  	
  	
  Copyright	
  this	
  and	
  previous	
  years	
  by	
  Data	
  Blueprint	
  
KiK Consulting




                     http://www.kikconsulting.com/


                                Copyright 2013 by Data Blueprint   8
8
IBM Data Governance Council




                                                                  Copyright 2013 by Data Blueprint
                 http://www-01.ibm.com/software/data/system-z/data-governance/workshops.html
                                                                                                     8
8
Elements of Effective Data Governance




           See IBM Data Governance Council, http://www-01.ibm.com/software/tivoli/ governance/servicemanagement/by Data Blueprint
                                                                                                      Copyright 2013 data-governance.html.   8
8
American College Personnel Association




                                                                 36
                              Copyright 2013 by Data Blueprint
Data Governance from the DM BoK




                Illustration from The DAMA Guide to the Data Management Body of Knowledge p.Copyright 2013 byData Blueprint
                                                                                            37 © 2009 by DAMA International   13
13
NASCIO DG Implementation Process




                                                               38
                            Copyright 2013 by Data Blueprint
NASCIO Scorecard




                                                      39
                   Copyright 2013 by Data Blueprint
Data Governance Checklist
•   The Privacy Technical Assistance
    Center has published a new checklist
    “to assist stakeholder organizations,
    such as state and local education
    agencies, with establishing and
    maintaining a successful data
    governance program to help ensure
    the individual privacy and
    confidentiality of education records.”
• The five page paper offers a number of suggestions for
  implementing a successful data governance program that can
  be applied to a variety of business models beyond education.
• For more information, please visit the Privacy Technical
  Assistance Center: http://ed.gov/ptac


                                                                                                                              40
                                                                                           Copyright 2013 by Data Blueprint
                Source: “Data Governance Checklist for Educators” by Angela Guess; http://www.dataversity.net/archives/5198
Data Governance Checklist
•   Decision-Making Authority
    –   Assign appropriate levels of authority to data stewards
    –   Proactively define scope and limitations of that authority
•   Standard Policies and Procedures
    –   Adopt and enforce clear policies and procedures in a written data
        stewardship plan to ensure that everyone understands the importance of
        data quality and security
    –   Helps to motivate and empower staff to implement DG
•   Data Inventories
    –   Conduct inventory of all data that require protection
    –   Maintain up-to-date inventory of all sensitive records and data systems
    –   Classify data by sensitivity to identify focus areas for security efforts
•   Data Content Management
    –   Closely manage data content to justify the collection of sensitive data,
        optimize data management processes and ensure compliance with federal,
        state, and local regulations


                                                                                                                                  41
                                                                                               Copyright 2013 by Data Blueprint
                    Source: “Data Governance Checklist for Educators” by Angela Guess; http://www.dataversity.net/archives/5198
Data Governance Checklist, cont’d
•   Data Records Management
    –   Specify appropriate managerial and user activities related to handling data to
        provide data stewards and users with appropriate tools for complying with an
        organization’s security policies
•   Data Quality
    –   Ensure that data are accurate, relevant, timely, and complete for their intended
        purposes
    –   Key to maintaining high quality data is a proactive approach to DG that requires
        establishing and regularly updating strategies for preventing, detecting, and
        correcting errors and misuses of data
•   Data Access
    –   Define and assign differentiated levels of data access to individuals based on
        their roles and responsibilities
    –   This is critical to prevent unauthorized access and minimize risk of data breaches
•   Data Security and Risk Management
    –   Ensure the security of sensitive and personally identifiable data and mitigate the
        risks of unauthorized disclosure of these data
    –   Top priority for effective data governance plan


                                                                                                                            42
                    Source: “Data Governance Checklist for Educators” by Angela Guess; http://www.dataversity.net/archives/5198
                                                                                               Copyright 2013 by Data Blueprint
Largely Ineffective DG Investments
                         • Approximately, 10%
                           percent of organizations
                           achieve parity and
                           (potential positive
                           returns) on their DM
                           investments.

                         • Only 30% of DM
                           investments achieve
                           tangible returns at all.

                         • Seventy percent of
                           organizations have very
                           small or no tangible
                           return on their DM
                           investments.


                                                                        43
                                     Copyright 2013 by Data Blueprint
Data Governance Goals and Principles
• To define, approve, and communicate
  data strategies, policies, standards,
  architecture, procedures, and metrics.
• To track and enforce regulatory
  compliance and conformance to data
  policies, standards, architecture, and
  procedures.
• To sponsor, track, and oversee the
  delivery of data management projects
  and services.
• To manage and resolve data related
  issues.
• To understand and promote the value
  of data assets.
                                                                                                                  44
                                                                               Copyright 2013 by Data Blueprint
                  from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International
Data Governance Activities
•   Understand Strategic Enterprise Data Needs

•   Develop and Maintain the Data Strategy

•   Establish Data Professional Roles and Organizations

•   Identify and Appoint Data Stewards

•   Establish Data Governance and Stewardship Organizations

•   Develop and Approve Data Policies, Standards, and Procedures

•   Review and Approve Data Architecture

•   Plan and Sponsor Data Management Projects and Services

•   Estimate Data Asset Value and Associated Costs
                                                                                                                   45
                                                                                Copyright 2013 by Data Blueprint
                     from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International
Data Governance Primary Deliverables
• Data Policies

• Data Standards

• Resolved Issues

• Data Management Projects and Services

• Quality Data and Information

• Recognized Data Value
                                                                                                            46
                                                                         Copyright 2013 by Data Blueprint
              from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International
Data Governance Roles and Responsibilities
Participants:                                Consumers:
•   Executive Data Stewards                  •     Data Producers
•   Coordinating Data Stewards               •     Knowledge Workers
•   Business Data Stewards                   •     Managers and Executives
•   Data Professionals                       •     Data Professionals
•   DM Executive                             •     Customers
•   CIO


Suppliers:
•   Business Executives
•   IT Executives
•   Data Stewards
•   Regulatory Bodies



                                                                                                                   47
                                                                                Copyright 2013 by Data Blueprint
                     from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International
Data Governance Technologies
• Intranet Website

• E-Mail

• Metadata Tools

• Metadata Repository

• Issue Management Tools

• Data Governance KPI Dashboard
                                                                                                            48
                                                                         Copyright 2013 by Data Blueprint
              from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International
Data Governance Practices and Techniques
• Data Value
• Data Management
  Cost
• Achievement of
  Objectives
• # of Decisions Made
• Steward Representation/Coverage
• Data Professional Headcount
• Data Management Process Maturity
                                                                                                             49
                                                                          Copyright 2013 by Data Blueprint
               from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International
Unlock Business Value through Data Governance
•   Context: What is Data Management/
    DAMA/DM BoK/CDMP?
• What is Data Governance and why
  is it Important?
    – Organizational -> IT -> Data
    – Requirements for Effective Data
      Governance
• Data Governance
    –   Frameworks
    –   Checklists
    –   Worst Practices
    –   Building Blocks
• Data Governance in Action:            Tweeting now:
    – Securities example                  #dataed
    – Retail example
• Take Aways/References/Q&A
                                                                             50
                                          Copyright 2013 by Data Blueprint
Unlock Business Value through Data Governance
•   Context: What is Data Management/
    DAMA/DM BoK/CDMP?
• What is Data Governance and why
  is it Important?
    – Organizational -> IT -> Data
    – Requirements for Effective Data
      Governance
• Data Governance
    –   Frameworks
    –   Checklists
    –   Worst Practices
    –   Building Blocks
• Data Governance in Action:            Tweeting now:
    – Securities example                  #dataed
    – Retail example
• Take Aways/References/Q&A
                                                                             51
                                          Copyright 2013 by Data Blueprint
Data Governance Examples, cont’d




Formalizing the Role of U.S. Army IT Governance/Compliance
                                                                                52
                                             Copyright 2013 by Data Blueprint
Suicide Mitigation




                                         53
      Copyright 2013 by Data Blueprint
Suicide Mitigation Mapping
              Data
                 Deploy                 Work
                 ments                  History                     Abuse


 Soldier                                            Legal
                          Mental
                          illness                   Issues                                      Suicide
                                                                                                Analysis




DMSS                 G1                 DMDC                  FAP                                 CID




           MDR



Data objects              All sources             Best source for         How reconcile
complete?                 identified?             each object?            differences
                                                                          between
                                                                          sources?

                                                                                                        12   54
                                                                     Copyright 2013 by Data Blueprint
Senior Army Official
  • A very heavy dose of
    management support
  • Any questions as to future
    data ownership, "they should make an
    appointment to speak directly with me!"
  • Empower the team
    – The conversation turned from "can this be
      done?" to "how are we going to accomplish
      this?"
    – Mistakes along the way would be tolerated
    – Implement a workable solution in prototype form
                                                                            55
                                         Copyright 2013 by Data Blueprint
Communication Patterns




                                                                                                                            56
           Source: The Challenge and the Promise: Strengthening the Force, Preventing Suicide and Saving Lives - The Final Report of
                                                                                       Copyright 2013 by Data Blueprint

           the Department of Defense Task Force on the Prevention of Suicide by Members of the Armed Forces - August 2010
Example of Poor Data Governance
Mizuho Securities Example
• Wanted to sell 1 share for
  600,000 yen
• Sold 600,000 shares for 1      CLUMSY typing cost a Japanese bank
  yen                            at least £128 million and staff their
                                 Christmas bonuses yesterday, after a
• $347 million loss              trader mistakenly sold 600,000 more
• In-house system did not have   shares than he should have. The
  limit checking                 trader at Mizuho Securities, who has
                                 not been named, fell foul of what is
• Tokyo stock exchange           known in financial circles as “fat finger
  system did not have limit      syndrome” where a dealer types
                                 incorrect details into his computer. He
  checking                       wanted to sell one share in a new
• And doesn't allow order        telecoms company called J Com, for
  cancellations                  600,000 yen (about £3,000).


                                                                                          57
                                                       Copyright 2013 by Data Blueprint
Diaper Story




                                          Old        New
               Shipping                 Semi         Best
               Terms                  2/10 net 30     ?
               Turns                          5      50
               Risks                   same          JIT
                                                     58
                  Copyright 2013 by Data Blueprint
Unlock Business Value through Data Governance
•   Context: What is Data Management/
    DAMA/DM BoK/CDMP?
• What is Data Governance and why
  is it Important?
    – Organizational -> IT -> Data
    – Requirements for Effective Data
      Governance
• Data Governance
    –   Frameworks
    –   Checklists
    –   Worst Practices
    –   Building Blocks
• Data Governance in Action:            Tweeting now:
    – Securities example                  #dataed
    – Retail example
• Take Aways/References/Q&A
                                                                             59
                                          Copyright 2013 by Data Blueprint
Unlock Business Value through Data Governance
•   Context: What is Data Management/
    DAMA/DM BoK/CDMP?
• What is Data Governance and why
  is it Important?
    – Organizational -> IT -> Data
    – Requirements for Effective Data
      Governance
• Data Governance
    –   Frameworks
    –   Checklists
    –   Worst Practices
    –   Building Blocks
• Data Governance in Action:            Tweeting now:
    – Securities example                  #dataed
    – Retail example
• Take Aways/References/Q&A
                                                                             60
                                          Copyright 2013 by Data Blueprint
Take Aways
• Need for DG is increasing
• DG is a new discipline
  – Must conform to constraints
  – No one best way
• Comparing DG frameworks can be useful
• DG directs data management efforts
• DG interacts directly and indirectly with the
  organization
• Process improvement can improve DG
  practices

                                                                          61
                                       Copyright 2013 by Data Blueprint
10 DG Worst Practices in Detail
1. Buy-in but not Committing:
   Business vs. IT
  –   Business needs to do more
  –   Data governance tasks need
      to recognized as priority
  –   Without a real business-resource commitment, data governance
      takes a backseat and will never be implemented effectively
2. Ready, Fire, Aim
  –   Good: Create governance steering committee
      (business representatives from across enterprise)
      and separate governance working group (data stewards)
  –   Problem: Often get the timing wrong: Panels are formed and
      people are assigned BEFORE they really understand the scope
      of the data governance and participants’ roles and responsibilities
  –   Prematurely organize management framework and realize you
      need a do-over = Guaranteed way to stall DG initiative

                                                                                                                           62
                 Source: “Data Governance Worst Practices” by Angela Guess; http://www.dataversity.net/archives/4895
                                                                                        Copyright 2013 by Data Blueprint
10 DG Worst Practices in Detail
3. Trying to Solve World Hunger or Boil the Ocean
   •   Trap 1: Trying to solve all organizational data
       problems in initial project phase
   •   Trap 2: Starting with biggest data problems (highly political issues)
   •   Almost impossible to establish a DG program while tacking data
       problems that have taken years to build up
   •   Instead: “Think globally and act locally”: break data problems down
       into incremental deliverables
   •   “Too big too fast” = Recipe for disaster
4. The Goldilocks Syndrome
   •   Encountering things that are either one
       extreme or another
   •   Either the program is too high-level and
       substantive issues are never dealt with or it
       attempts to create definitions and rules for every field and table
   •   Need to find happy compromise that enables DG initiatives to create
       real business value
                                                                                                                              63
                                                                                           Copyright 2013 by Data Blueprint
                      Source: “Data Governance Worst Practices” by Angela Guess; http://www.dataversity.net/archives/4895
Data-Ed: Unlock Business Value through Data Governance
Data-Ed: Unlock Business Value through Data Governance
Data-Ed: Unlock Business Value through Data Governance
Data-Ed: Unlock Business Value through Data Governance
Data-Ed: Unlock Business Value through Data Governance
Data-Ed: Unlock Business Value through Data Governance
Data-Ed: Unlock Business Value through Data Governance
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Data-Ed: Unlock Business Value through Data Governance

  • 1. Unlock Business Value through Data Governance • If your organization understands your function, they see you as an investment. If your organization does not understand what you do, they are likely to perceive you as a cost. The goal of this webinar is to provide you with concrete ideas for how to reinforce the first mindset at your organization. Success stories must be used to ensure continued organizational support. When selling data governance to organizational management, it is useful to concentrate on the specifics that motivate the initiative. This means developing a specific vocabulary and set of narratives to facilitate understanding of your organizational business concepts. For example: using specific common terms (and narratives) when referencing organizational mishaps, e.g. The Chocolate Story. 1 Copyright 2013 by Data Blueprint
  • 2. Unlock Business Value through Data Governance If your organization understands your function, they see you as an investment. If your organization does not understand what you do, they are likely to perceive you as a cost. The goal of this webinar is to provide you with concrete ideas for how to reinforce the first mindset at your organization. Success stories must be used to ensure continued organizational support. When selling data governance to organizational management, it is useful to concentrate on the specifics that motivate the initiative. This means developing a specific vocabulary and set of narratives to facilitate understanding of your organizational business concepts. For example: using specific common terms (and narratives) when referencing organizational mishaps, e.g. The Chocolate Story. Date: April 9, 2013 Time: 2:00 PM ET Presented by: Peter Aiken, PhD 2 Copyright 2013 by Data Blueprint
  • 3. Commonly Asked Questions 1) Will I get copies of the slides after the event? 2) Is this being recorded so I can view it afterwards? 3 Copyright 2013 by Data Blueprint
  • 4. Get Social With Us! Live Twitter Feed Like Us on Facebook Join the Group Join the conversation! www.facebook.com/ Data Management & Follow us: datablueprint Business Intelligence @datablueprint Post questions and Ask questions, gain insights comments and collaborate with fellow @paiken Find industry news, insightful data management Ask questions and submit content professionals your comments: #dataed and event updates. 4 Copyright 2013 by Data Blueprint
  • 5. Unlock Business Value through Data Governance
  • 6. Meet Your Presenter: Peter Aiken, Ph.D. • Internationally recognized thought- leader in the data management field - 30 years of experience – Recipient of multiple international awards – Founder, Data Blueprint – 7 books and dozens of articles • Experienced w/ 500+ data management practices in 20 countries • Multi-year immersions with organizations as diverse as the US DoD, Deutsche Bank, Nokia, Wells Fargo, and the Commonwealth of Virginia 6 Copyright 2013 by Data Blueprint
  • 7. Motivation • #nowthatcherisdead • #now thatcher is dead • #now that cher is dead • #now t hatcher is dead 7 Copyright 2013 by Data Blueprint
  • 8. 8 Copyright 2013 by Data Blueprint
  • 9. Unlock Business Value through Data Governance •• Context: What is Data Management/ Context: What Management/ DAMA/DM BoK/CDMP? DAMA/DM BoK/CDMP? • What is Data Governance and why • What is Data Governance and why is it Important? is it Important? – – Organizational -> IT -> Data Organiza*onal  -­‐>  IT  -­‐>  Data – Requirements for Effective Data – Requirements  for  Effec*ve  Data  Governance Governance • Data Governance • Data Governance – – Frameworks Frameworks – – Checklists   Checklists – – Worst  Prac*ces Worst Practices – – Building  Blocks Building Blocks • Data Governance in Action: • Data Governance in Action: Tweeting now: – Securi*es  eexample – Securities xample #dataed – Retail  eexample – Retail xample • Take Aways/References/Q&A • Take Aways/References/Q&A 9 Copyright 2013 by Data Blueprint
  • 10. Unlock Business Value through Data Governance • Context: What is Data Management/ DAMA/DM BoK/CDMP? • What is Data Governance and why is it Important? – Organizational -> IT -> Data – Requirements for Effective Data Governance • Data Governance – Frameworks – Checklists – Worst Practices – Building Blocks • Data Governance in Action: Tweeting now: – Securities example #dataed – Retail example • Take Aways/References/Q&A 10 Copyright 2013 by Data Blueprint
  • 11. Data Management is an Integrated System of Five Practice Areas #dataed 11 Copyright 2013 by Data Blueprint
  • 12. Five Integrated DM Practices Manage data coherently. Data Program Coordination Share data across boundaries. Organizational Data Integration Data Stewardship Data Development Assign responsibilities for data. Engineer data delivery systems. Data Support Operations Maintain data availability. #dataed 12 Copyright 2013 by Data Blueprint
  • 13. Data Management Practices Hierarchy (after Maslow) • 5 Data Management Practices Areas / Data Management Basics • Are necessary but insufficient Advanced prerequisites to Data organizational data Practices leveraging • Cloud • MDM applications • Mining (that is Self Actualizing • Analytics Data or Advanced Data • Warehousing Practices) • Big Basic Data Management Practices – Data Program Management – Organizational Data Integration – Data Stewardship – Data Development – Data Support Operations http://3.bp.blogspot.com/-ptl-9mAieuQ/T-idBt1YFmI/AAAAAAAABgw/Ib-nVkMmMEQ/s1600/maslows_hierarchy_of_needs.pngby Data Blueprint Copyright 2013
  • 14. Data  Management  Func-ons   DAMA DM BoK & CDMP • Published by DAMA International – The professional association for Data Managers (40 chapters worldwide) – DMBoK organized around – Primary data management functions focused around data delivery to the organization (more at dama.org) – Organized around several environmental elements • CDMP – Certified Data Management Professional – DAMA International and ICCP – Membership in a distinct group made up of your fellow professionals – Recognition for your specialized knowledge in a choice of 17 specialty areas – Series of 3 exams – For more information, please visit: • http://www.dama.org/i4a/pages/index.cfm?pageid=3399 • http://iccp.org/certification/designations/cdmp #dataed 14 Copyright 2013 by Data Blueprint
  • 15. Unlock Business Value through Data Governance • Context: What is Data Management/ DAMA/DM BoK/CDMP? • What is Data Governance and why is it Important? – Organizational -> IT -> Data – Requirements for Effective Data Governance • Data Governance – Frameworks – Checklists – Worst Practices – Building Blocks • Data Governance in Action: Tweeting now: – Securities example #dataed – Retail example • Take Aways/References/Q&A 15 Copyright 2013 by Data Blueprint
  • 16. Unlock Business Value through Data Governance • Context: What is Data Management/ DAMA/DM BoK/CDMP? • What is Data Governance and why is it Important? – Organizational -> IT -> Data – Requirements for Effective Data Governance • Data Governance – Frameworks – Checklists – Worst Practices – Building Blocks • Data Governance in Action: Tweeting now: – Securities example #dataed – Retail example • Take Aways/References/Q&A 16 Copyright 2013 by Data Blueprint
  • 17. Data Strategy in Context Organiza)onal IT  Strategy Data  Strategy Only  1  is  10  organiza/ons  has  a  board  approved  data   strategy! 17 Copyright 2013 by Data Blueprint
  • 18. Corporate Governance • "Corporate governance - which can be defined narrowly as the relationship of a company to its shareholders or, more broadly, as its relationship to society….", Financial Times, 1997. • "Corporate governance is about promoting corporate fairness, transparency and accountability" James Wolfensohn, World Bank, President Financial Times, June 1999. • “Corporate governance deals with the ways in which suppliers of finance to corporations assure themselves of getting a return on their investment”, The Journal of Finance, Shleifer and Vishny, 1997. 18 Copyright 2013 by Data Blueprint
  • 19. Definition of IT Governance • IT Governance: • "putting structure around how organizations align IT strategy with business strategy, ensuring that companies stay on track to achieve their strategies and goals, and implementing good ways to measure IT’s performance. • It makes sure that all stakeholders’ interests are taken into account and that processes provide measurable results. • An IT governance framework should answer some key questions, such as how the IT department is functioning overall, what key metrics management needs and what return IT is giving back to the business from the investment it’s making." CIO Magazine (May 2007) According to the IT Governance Institute, there are five areas of focus: • Strategic Alignment • Value Delivery • Resource Management • Risk Management • Performance Measures 19 Copyright 2013 by Data Blueprint
  • 20. No clear connection exists between to business priorities and IT initiatives Walmart Strategy Map CEO Perspective Leverage Growth Return Grow expenses Grow operating Grow Produce Deliver greater Pass on Drive efficiency Leverage scale Leverage Deploy new Attract new Expand into Enter new Make Drive ROI slower than income faster productivity of significant free shareholder savings with technology globally expertise formats members new channels markets acquisitions performance sales than sales existing assets cash flow value Perspectiv Customer Develop new, Integrate Develop new, Remain See more uniform brand and retail Open new Appeal to new Increase Attract more customers & have customer purchasing more innovative shopping innovative relevant to all e experience stores demographics "Green" Image formats experience formats customers Perspectiv Increase Present Internal Create Improve Improve use of Strengthen Making benefit from consistent Integrate Match staffing Increase sell competitive Associate e information supply chain acquisitions our global view and channels to store needs through advantages productivity expertise experience Perspectiv Improve Financial Human and Increased Reduce Inventory Manage new Sales and Revenue Return on Gross Margin Improvement Intell. Capital member-base Cash flow e expenses Management facilities margin by growth Capital investment revenues facilities ( Alignment Gap ) Strategic Initiatives Associate Customer Supply Chain Merchant Tools Multi Channel Productivity Insights Transformation Portfolio Corporate Processes Supply Chain Human Capital Corp. Reputation Acquisition Strategic Planning Inventory Mgmt Real estate CRM Sales CRM Accting Transactional Processing Retail Planning Analytic and reporting processes Corporate Reputation - Risk Management, Compliance, Marketing, IT and Data Governance Corporate Data Logistics Locations and Codes Associate Item Suppliers Customer Adapted  from  John  Ladley 20 Copyright 2013 by Data Blueprint
  • 21. 7 Data Governance Definitions • The formal orchestration of people, process, and technology to enable an organization to leverage data as an enterprise asset. - The MDM Institute • A convergence of data quality, data management, business process management, and risk management surrounding the handling of data in an organization – Wikipedia • A system of decision rights and accountabilities for information-related processes, executed according to agreed-upon models which describe who can take what actions with what information, and when, under what circumstances, using what methods – Data Governance Institute • The execution and enforcement of authority over the management of data assets and the performance of data functions – KiK Consulting • A quality control discipline for assessing, managing, using, improving, monitoring, maintaining, and protecting organizational information – IBM Data Governance Council • Data governance is the formulation of policy to optimize, secure, and leverage information as an enterprise asset by aligning the objectives of multiple functions – Sunil Soares • The exercise of authority and control over the management of data assets – DM BoK 21 Copyright 2013 by Data Blueprint
  • 22. Organizational Data Governance Purpose Statement • What does data governance mean to my organization? – Getting some individuals (whose opinions matter) – To form a body (needs a formal purpose/authority) – Who will advocate/evangelize for (not dictate, enforce, rule) – Increasing scope and rigor of – Data-centric development practices 22 Copyright 2013 by Data Blueprint
  • 23. Data Governance from the DMBOK 23 Copyright 2013 by Data Blueprint
  • 24. Data Governance from the DMBOK Organizational Strategy Formulation/Implementation Data Security Planning/Implementation Operational Data Delivery Performance Data Quality/Inventory Management Decision Making Needs 24 Copyright 2013 by Data Blueprint
  • 25. What is the Difference Between DG and DM? • Data Governance – Policy level guidance – Setting general guidelines and direction – Example: All information not marked public should be considered confidential • Data Management – The business function of planning for, controlling and delivering data/information assets – Example: Delivering data to solve business challenges 25 Copyright 2013 by Data Blueprint
  • 26. Why is Data Governance Important? Cost organizations millions each year in • Productivity • Redundant and siloed efforts • Poorly thought out hardware and software purchases • Reactive instead of proactive initiatives • Delayed decision making using inadequate information • 20-40% of IT spending can be reduced through better data governance 26 Copyright 2013 by Data Blueprint
  • 27. 5 Requirements for Effective DG Data governance is a set of well-defined policies and practices designed to ensure that data is: • Integrity • Accountability 1. Accessible • Transparency – Can the people who need it access the data they need? • Strategic alignment – Does the data match the format the user requires? • Standardization 2. Secure • Organizational change management – Are authorized people the only ones who can access the data? • Data architecture – Are non-authorized users prevented from accessing it? • Stewardship/Quality 3. Consistent • Protection – When two users seek the "same" piece of data, is it actually the same data? – Have multiple versions been rationalized? 4. High Quality – Is the data accurate? – Has it been conformed to meet agreed standards 5. Auditable – Where did the data come from? – Is the lineage clear? – Does IT know who is using it and for what purpose? Source: “5 Steps to Effective Data Governance” by Angela Guess; http://www.dataversity.net/archives/5160 27 Copyright 2013 by Data Blueprint
  • 28. Unlock Business Value through Data Governance • Context: What is Data Management/ DAMA/DM BoK/CDMP? • What is Data Governance and why is it Important? – Organizational -> IT -> Data – Requirements for Effective Data Governance • Data Governance – Frameworks – Checklists – Worst Practices – Building Blocks • Data Governance in Action: Tweeting now: – Securities example #dataed – Retail example • Take Aways/References/Q&A 28 Copyright 2013 by Data Blueprint
  • 29. Unlock Business Value through Data Governance • Context: What is Data Management/ DAMA/DM BoK/CDMP? • What is Data Governance and why is it Important? – Organizational -> IT -> Data – Requirements for Effective Data Governance • Data Governance – Frameworks – Checklists – Worst Practices – Building Blocks • Data Governance in Action: Tweeting now: – Securities example #dataed – Retail example • Take Aways/References/Q&A 29 Copyright 2013 by Data Blueprint
  • 30. Getting Started Assess context Execute plan Define DG roadmap Evaluate results Secure executive mandate Revise plan Apply change management Assign Data Stewards (Occurs once) (Repeats) 30 Copyright 2013 by Data Blueprint
  • 31. Data Governance Frameworks • A system of ideas for guiding analyses • A means of organizing project data ™ • Data integration Classification Audience Executive Names Perspectives A l i g What C o m p o s i t e Inventory Identification Products I n t e g r a t i o n s How Process Identification Forecast Sales Where Distribution Identification Material Supply Ntwk A l i g n m e n t Who Responsibility Identification General Mgmt When Timing Identification Product Cycle C o m p o s i t e Why Motivation Identification New Markets Version 3.0 I n t e g r a t i o n s A l i g Classification Names Scope Model Names priorities decision Contexts Product Types Plan Production Product Dist. Ntwk Product Mgmt Market Cycle Revenue Growth Perspective Sell Products Voice Comm. Ntwk Engineering Design Planning Cycle Expns Reduction n Parts Bins Customers Take Orders Train Employees Data Comm. Ntwk Manu. Process Ntwk Manu. Engineering Accounting Order Cycle Employee Cycle Cust Convenience Customer Satis. n m Territories Assign Territories Finance Maint. Cycle Regulatory Comp. m Orders Employees Develop Markets Maintain Facilities Parts Dist. Ntwk Personnel Dist. Ntwk Transportation Distribution Production Cycle Sales Cycle New Capital Social Contribution e e.g. Vehicles e.g. Repair Products e.g. etc., etc. e.g. Marketing e.g. Economic Cycle e.g. Increased Yield e (Business Context n Accounts Record Transctns Sales Accounting Cycle Increased Quality n (Scope Identification t t Lists) Planners) T List: Inventory Types List: Process Types List: Distribution Types List: Responsibility Types List: Timing Types List: Motivation Types T r r a a n Inventory Definition Process Definition Distribution Definition Responsibility Definition Timing Definition Motivation Definition n s s Business Mgmt f o e.g.: primitive model: e.g.: composite model: f o Business e.g. e.g. e.g. e.g. e.g. e.g. Perspective r m r m Concepts a a (Business Concept t t (Business Definition i Business Entity Business Transform Business Location Business Role Business Interval Business End i Owners) o o Models) n Business Relationship Business Input/Output Business Connection Business Work Product Business Moment Business Means n making framework s s Inventory Representation Process Representation Distribution Representation Responsibility Representation Timing Representation Motivation Representation Architect e.g. e.g. e.g. e.g. e.g. e.g. System Perspective Logic (Business Logic (System System Entity System Transform System Location System Role System Interval System End Representation Models) Designers) System Relationship System Input /Output System Connection System Work Product System Moment System Means Inventory Specification Process Specification Distribution Specification Responsibility Specification Timing Specification Motivation Specification Engineer e.g. e.g. e.g. e.g. e.g. e.g. Technology Perspective Physics • A means of (Business Physics (Technology Technology Entity Technology Transform Technology Location Technology Role Technology Interval Technology End Specification Models) Builders) Technology Relationship Technology Input /Output Technology Connection Technology Work Product Technology Moment Technology Means A Inventory Configuration Process Configuration Distribution Configuration Responsibility Configuration Timing Configuration Motivation Configuration A l l Technician i g e.g. e.g. e.g. e.g. e.g. e.g. i g Tool Perspective n m n m e Components e n (Business Component n t t (Tool Configuration Implementers) Tool Entity Tool Transform Tool Location Tool Role Tool Interval Tool End Models) T Tool Relationship Tool Input /Output Tool Connection Tool Work Product Tool Moment Tool Means T r r a a n n assessing progress Enterprise s f Inventory Process Distribution Responsibility Timing Motivation s f Operations Perspective o r Instantiations Instantiations Instantiations Instantiations Instantiations Instantiations o r Instances m m (Users) a a (Implementations) t t The i o Operations Entities Operations Transforms Operations Locations Operations Roles Operations Intervals Operations Ends i o The Enterprise n s Operations Relationships Operations In/Outputs Operations Connections Operations Work Products Operations Moments Operations Means n s Enterprise C o m p o s i t e I n t e g r a t i o n s A l i g n m e n t C o m p o s i t e I n t e g r a t i o n s Audience *Horizontal integration lines are shown for example purposes Perspectives Inventory Process Distribution Responsibility Timing Motivation only and are not a complete set. Composite, integrative rela- Enterprise Sets Flows Networks Assignments Cycles Intentions tionships connecting every cell Names horizontally potentially exist. © 1987-2011 John A. Zachman, all rights reserved. Zachman® and Zachman International® are registered trademarks of John A. Zachman 31 Copyright 2013 by Data Blueprint
  • 32. Data Governance Institute Copyright 2013 by Data Blueprint 8  -­‐    datablueprint.com 1/26/2010 http://www.datagovernance.com/  -­‐  all  rights  reserved! http://www.datagovernance.com/ ©            Copyright  this  and  previous  years  by  Data  Blueprint  
  • 33. KiK Consulting http://www.kikconsulting.com/ Copyright 2013 by Data Blueprint 8 8
  • 34. IBM Data Governance Council Copyright 2013 by Data Blueprint http://www-01.ibm.com/software/data/system-z/data-governance/workshops.html 8 8
  • 35. Elements of Effective Data Governance See IBM Data Governance Council, http://www-01.ibm.com/software/tivoli/ governance/servicemanagement/by Data Blueprint Copyright 2013 data-governance.html. 8 8
  • 36. American College Personnel Association 36 Copyright 2013 by Data Blueprint
  • 37. Data Governance from the DM BoK Illustration from The DAMA Guide to the Data Management Body of Knowledge p.Copyright 2013 byData Blueprint 37 © 2009 by DAMA International 13 13
  • 38. NASCIO DG Implementation Process 38 Copyright 2013 by Data Blueprint
  • 39. NASCIO Scorecard 39 Copyright 2013 by Data Blueprint
  • 40. Data Governance Checklist • The Privacy Technical Assistance Center has published a new checklist “to assist stakeholder organizations, such as state and local education agencies, with establishing and maintaining a successful data governance program to help ensure the individual privacy and confidentiality of education records.” • The five page paper offers a number of suggestions for implementing a successful data governance program that can be applied to a variety of business models beyond education. • For more information, please visit the Privacy Technical Assistance Center: http://ed.gov/ptac 40 Copyright 2013 by Data Blueprint Source: “Data Governance Checklist for Educators” by Angela Guess; http://www.dataversity.net/archives/5198
  • 41. Data Governance Checklist • Decision-Making Authority – Assign appropriate levels of authority to data stewards – Proactively define scope and limitations of that authority • Standard Policies and Procedures – Adopt and enforce clear policies and procedures in a written data stewardship plan to ensure that everyone understands the importance of data quality and security – Helps to motivate and empower staff to implement DG • Data Inventories – Conduct inventory of all data that require protection – Maintain up-to-date inventory of all sensitive records and data systems – Classify data by sensitivity to identify focus areas for security efforts • Data Content Management – Closely manage data content to justify the collection of sensitive data, optimize data management processes and ensure compliance with federal, state, and local regulations 41 Copyright 2013 by Data Blueprint Source: “Data Governance Checklist for Educators” by Angela Guess; http://www.dataversity.net/archives/5198
  • 42. Data Governance Checklist, cont’d • Data Records Management – Specify appropriate managerial and user activities related to handling data to provide data stewards and users with appropriate tools for complying with an organization’s security policies • Data Quality – Ensure that data are accurate, relevant, timely, and complete for their intended purposes – Key to maintaining high quality data is a proactive approach to DG that requires establishing and regularly updating strategies for preventing, detecting, and correcting errors and misuses of data • Data Access – Define and assign differentiated levels of data access to individuals based on their roles and responsibilities – This is critical to prevent unauthorized access and minimize risk of data breaches • Data Security and Risk Management – Ensure the security of sensitive and personally identifiable data and mitigate the risks of unauthorized disclosure of these data – Top priority for effective data governance plan 42 Source: “Data Governance Checklist for Educators” by Angela Guess; http://www.dataversity.net/archives/5198 Copyright 2013 by Data Blueprint
  • 43. Largely Ineffective DG Investments • Approximately, 10% percent of organizations achieve parity and (potential positive returns) on their DM investments. • Only 30% of DM investments achieve tangible returns at all. • Seventy percent of organizations have very small or no tangible return on their DM investments. 43 Copyright 2013 by Data Blueprint
  • 44. Data Governance Goals and Principles • To define, approve, and communicate data strategies, policies, standards, architecture, procedures, and metrics. • To track and enforce regulatory compliance and conformance to data policies, standards, architecture, and procedures. • To sponsor, track, and oversee the delivery of data management projects and services. • To manage and resolve data related issues. • To understand and promote the value of data assets. 44 Copyright 2013 by Data Blueprint from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International
  • 45. Data Governance Activities • Understand Strategic Enterprise Data Needs • Develop and Maintain the Data Strategy • Establish Data Professional Roles and Organizations • Identify and Appoint Data Stewards • Establish Data Governance and Stewardship Organizations • Develop and Approve Data Policies, Standards, and Procedures • Review and Approve Data Architecture • Plan and Sponsor Data Management Projects and Services • Estimate Data Asset Value and Associated Costs 45 Copyright 2013 by Data Blueprint from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International
  • 46. Data Governance Primary Deliverables • Data Policies • Data Standards • Resolved Issues • Data Management Projects and Services • Quality Data and Information • Recognized Data Value 46 Copyright 2013 by Data Blueprint from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International
  • 47. Data Governance Roles and Responsibilities Participants: Consumers: • Executive Data Stewards • Data Producers • Coordinating Data Stewards • Knowledge Workers • Business Data Stewards • Managers and Executives • Data Professionals • Data Professionals • DM Executive • Customers • CIO Suppliers: • Business Executives • IT Executives • Data Stewards • Regulatory Bodies 47 Copyright 2013 by Data Blueprint from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International
  • 48. Data Governance Technologies • Intranet Website • E-Mail • Metadata Tools • Metadata Repository • Issue Management Tools • Data Governance KPI Dashboard 48 Copyright 2013 by Data Blueprint from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International
  • 49. Data Governance Practices and Techniques • Data Value • Data Management Cost • Achievement of Objectives • # of Decisions Made • Steward Representation/Coverage • Data Professional Headcount • Data Management Process Maturity 49 Copyright 2013 by Data Blueprint from The DAMA Guide to the Data Management Body of Knowledge © 2009 by DAMA International
  • 50. Unlock Business Value through Data Governance • Context: What is Data Management/ DAMA/DM BoK/CDMP? • What is Data Governance and why is it Important? – Organizational -> IT -> Data – Requirements for Effective Data Governance • Data Governance – Frameworks – Checklists – Worst Practices – Building Blocks • Data Governance in Action: Tweeting now: – Securities example #dataed – Retail example • Take Aways/References/Q&A 50 Copyright 2013 by Data Blueprint
  • 51. Unlock Business Value through Data Governance • Context: What is Data Management/ DAMA/DM BoK/CDMP? • What is Data Governance and why is it Important? – Organizational -> IT -> Data – Requirements for Effective Data Governance • Data Governance – Frameworks – Checklists – Worst Practices – Building Blocks • Data Governance in Action: Tweeting now: – Securities example #dataed – Retail example • Take Aways/References/Q&A 51 Copyright 2013 by Data Blueprint
  • 52. Data Governance Examples, cont’d Formalizing the Role of U.S. Army IT Governance/Compliance 52 Copyright 2013 by Data Blueprint
  • 53. Suicide Mitigation 53 Copyright 2013 by Data Blueprint
  • 54. Suicide Mitigation Mapping Data Deploy Work ments History Abuse Soldier Legal Mental illness Issues Suicide Analysis DMSS G1 DMDC FAP CID MDR Data objects All sources Best source for How reconcile complete? identified? each object? differences between sources? 12 54 Copyright 2013 by Data Blueprint
  • 55. Senior Army Official • A very heavy dose of management support • Any questions as to future data ownership, "they should make an appointment to speak directly with me!" • Empower the team – The conversation turned from "can this be done?" to "how are we going to accomplish this?" – Mistakes along the way would be tolerated – Implement a workable solution in prototype form 55 Copyright 2013 by Data Blueprint
  • 56. Communication Patterns 56 Source: The Challenge and the Promise: Strengthening the Force, Preventing Suicide and Saving Lives - The Final Report of Copyright 2013 by Data Blueprint the Department of Defense Task Force on the Prevention of Suicide by Members of the Armed Forces - August 2010
  • 57. Example of Poor Data Governance Mizuho Securities Example • Wanted to sell 1 share for 600,000 yen • Sold 600,000 shares for 1 CLUMSY typing cost a Japanese bank yen at least £128 million and staff their Christmas bonuses yesterday, after a • $347 million loss trader mistakenly sold 600,000 more • In-house system did not have shares than he should have. The limit checking trader at Mizuho Securities, who has not been named, fell foul of what is • Tokyo stock exchange known in financial circles as “fat finger system did not have limit syndrome” where a dealer types incorrect details into his computer. He checking wanted to sell one share in a new • And doesn't allow order telecoms company called J Com, for cancellations 600,000 yen (about £3,000). 57 Copyright 2013 by Data Blueprint
  • 58. Diaper Story Old New Shipping Semi Best Terms 2/10 net 30 ? Turns 5 50 Risks same JIT 58 Copyright 2013 by Data Blueprint
  • 59. Unlock Business Value through Data Governance • Context: What is Data Management/ DAMA/DM BoK/CDMP? • What is Data Governance and why is it Important? – Organizational -> IT -> Data – Requirements for Effective Data Governance • Data Governance – Frameworks – Checklists – Worst Practices – Building Blocks • Data Governance in Action: Tweeting now: – Securities example #dataed – Retail example • Take Aways/References/Q&A 59 Copyright 2013 by Data Blueprint
  • 60. Unlock Business Value through Data Governance • Context: What is Data Management/ DAMA/DM BoK/CDMP? • What is Data Governance and why is it Important? – Organizational -> IT -> Data – Requirements for Effective Data Governance • Data Governance – Frameworks – Checklists – Worst Practices – Building Blocks • Data Governance in Action: Tweeting now: – Securities example #dataed – Retail example • Take Aways/References/Q&A 60 Copyright 2013 by Data Blueprint
  • 61. Take Aways • Need for DG is increasing • DG is a new discipline – Must conform to constraints – No one best way • Comparing DG frameworks can be useful • DG directs data management efforts • DG interacts directly and indirectly with the organization • Process improvement can improve DG practices 61 Copyright 2013 by Data Blueprint
  • 62. 10 DG Worst Practices in Detail 1. Buy-in but not Committing: Business vs. IT – Business needs to do more – Data governance tasks need to recognized as priority – Without a real business-resource commitment, data governance takes a backseat and will never be implemented effectively 2. Ready, Fire, Aim – Good: Create governance steering committee (business representatives from across enterprise) and separate governance working group (data stewards) – Problem: Often get the timing wrong: Panels are formed and people are assigned BEFORE they really understand the scope of the data governance and participants’ roles and responsibilities – Prematurely organize management framework and realize you need a do-over = Guaranteed way to stall DG initiative 62 Source: “Data Governance Worst Practices” by Angela Guess; http://www.dataversity.net/archives/4895 Copyright 2013 by Data Blueprint
  • 63. 10 DG Worst Practices in Detail 3. Trying to Solve World Hunger or Boil the Ocean • Trap 1: Trying to solve all organizational data problems in initial project phase • Trap 2: Starting with biggest data problems (highly political issues) • Almost impossible to establish a DG program while tacking data problems that have taken years to build up • Instead: “Think globally and act locally”: break data problems down into incremental deliverables • “Too big too fast” = Recipe for disaster 4. The Goldilocks Syndrome • Encountering things that are either one extreme or another • Either the program is too high-level and substantive issues are never dealt with or it attempts to create definitions and rules for every field and table • Need to find happy compromise that enables DG initiatives to create real business value 63 Copyright 2013 by Data Blueprint Source: “Data Governance Worst Practices” by Angela Guess; http://www.dataversity.net/archives/4895