If your organization understands your function, they see you as an investment. If your organization does not understand what you do, they are likely to perceive you as a cost. The goal of this webinar is to provide you with concrete ideas for how to reinforce the first mindset at your organization. Success stories must be used to ensure continued organizational support. When selling data governance to organizational management, it is useful to concentrate on the specifics that motivate the initiative. This means developing a specific vocabulary and set of narratives to facilitate understanding of your organizational business concepts. For example: using specific common terms (and narratives) when referencing organizational mishaps, e.g. The Chocolate Story.
Learning Objectives:
Understanding contextually why data governance can be tricky for most organizations
Demonstrate a variety of “storytelling” techniques
How to use “worst practices” to your advantage
Understanding foundational data governance concepts based on the Data Management Body of Knowledge (DMBOK)
Taking away several novel but tangible examples of generating business value through data governance
Unraveling Multimodality with Large Language Models.pdf
Data-Ed: Unlock Business Value through Data Governance
1. Unlock Business Value through Data Governance
• If your organization understands your function, they see
you as an investment. If your organization does not
understand what you do, they are likely to perceive you
as a cost. The goal of this webinar is to provide you with
concrete ideas for how to reinforce the first mindset at
your organization. Success stories must be used to
ensure continued organizational support. When selling
data governance to organizational management, it is
useful to concentrate on the specifics that motivate the
initiative. This means developing a specific vocabulary
and set of narratives to facilitate understanding of your
organizational business concepts. For example: using
specific common terms (and narratives) when referencing
organizational mishaps, e.g. The Chocolate Story.
1
Copyright 2013 by Data Blueprint
2. Unlock Business Value through Data Governance
If your organization understands your function, they
see you as an investment. If your organization
does not understand what you do, they are likely to
perceive you as a cost. The goal of this webinar is
to provide you with concrete ideas for how to
reinforce the first mindset at your organization.
Success stories must be used to ensure continued
organizational support. When selling data
governance to organizational management, it is
useful to concentrate on the specifics that motivate
the initiative. This means developing a specific
vocabulary and set of narratives to facilitate
understanding of your organizational business
concepts. For example: using specific common
terms (and narratives) when referencing
organizational mishaps, e.g. The Chocolate Story.
Date: April 9, 2013
Time: 2:00 PM ET
Presented by: Peter Aiken, PhD
2
Copyright 2013 by Data Blueprint
3. Commonly Asked Questions
1) Will I get copies of the
slides after the event?
2) Is this being recorded
so I can view it
afterwards?
3
Copyright 2013 by Data Blueprint
4. Get Social With Us!
Live Twitter Feed Like Us on Facebook Join the Group
Join the conversation! www.facebook.com/ Data Management &
Follow us: datablueprint Business Intelligence
@datablueprint Post questions and Ask questions, gain insights
comments and collaborate with fellow
@paiken
Find industry news, insightful data management
Ask questions and submit
content professionals
your comments: #dataed
and event updates.
4
Copyright 2013 by Data Blueprint
6. Meet Your Presenter: Peter Aiken, Ph.D.
• Internationally recognized thought-
leader in the data management field -
30 years of experience
– Recipient of multiple international awards
– Founder, Data Blueprint
– 7 books and dozens of articles
• Experienced w/ 500+ data
management practices in 20
countries
• Multi-year immersions with
organizations as diverse as the
US DoD, Deutsche Bank, Nokia,
Wells Fargo, and the Commonwealth
of Virginia
6
Copyright 2013 by Data Blueprint
7. Motivation
• #nowthatcherisdead
• #now thatcher is dead
• #now that cher is dead
• #now t hatcher is dead
7
Copyright 2013 by Data Blueprint
9. Unlock Business Value through Data Governance
•• Context: What is Data Management/
Context: What Management/
DAMA/DM BoK/CDMP?
DAMA/DM BoK/CDMP?
• What is Data Governance and why
• What is Data Governance and why
is it Important?
is it Important?
–
– Organizational -> IT -> Data
Organiza*onal
-‐>
IT
-‐>
Data
– Requirements for Effective Data
– Requirements
for
Effec*ve
Data
Governance
Governance
• Data Governance
• Data Governance
–
– Frameworks
Frameworks
–
– Checklists
Checklists
–
– Worst
Prac*ces
Worst Practices
–
– Building
Blocks
Building Blocks
• Data Governance in Action:
• Data Governance in Action: Tweeting now:
– Securi*es
eexample
– Securities xample #dataed
– Retail
eexample
– Retail xample
• Take Aways/References/Q&A
• Take Aways/References/Q&A
9
Copyright 2013 by Data Blueprint
10. Unlock Business Value through Data Governance
• Context: What is Data Management/
DAMA/DM BoK/CDMP?
• What is Data Governance and why
is it Important?
– Organizational -> IT -> Data
– Requirements for Effective Data
Governance
• Data Governance
– Frameworks
– Checklists
– Worst Practices
– Building Blocks
• Data Governance in Action: Tweeting now:
– Securities example #dataed
– Retail example
• Take Aways/References/Q&A
10
Copyright 2013 by Data Blueprint
11. Data Management is an Integrated System of Five Practice Areas
#dataed
11
Copyright 2013 by Data Blueprint
12. Five Integrated DM Practices
Manage data coherently.
Data Program
Coordination
Share data across boundaries.
Organizational
Data Integration
Data Stewardship Data Development
Assign responsibilities for data.
Engineer data delivery systems.
Data Support
Operations
Maintain data availability.
#dataed
12
Copyright 2013 by Data Blueprint
13. Data Management Practices Hierarchy (after Maslow)
• 5 Data
Management
Practices Areas /
Data Management
Basics
• Are necessary but
insufficient Advanced
prerequisites to Data
organizational data Practices
leveraging • Cloud
• MDM
applications • Mining
(that is Self Actualizing • Analytics
Data or Advanced Data • Warehousing
Practices) • Big
Basic Data Management Practices
– Data Program Management
– Organizational Data Integration
– Data Stewardship
– Data Development
– Data Support Operations
http://3.bp.blogspot.com/-ptl-9mAieuQ/T-idBt1YFmI/AAAAAAAABgw/Ib-nVkMmMEQ/s1600/maslows_hierarchy_of_needs.pngby Data Blueprint
Copyright 2013
14. Data
Management
Func-ons
DAMA DM BoK & CDMP
• Published by DAMA International
– The professional association for Data
Managers (40 chapters worldwide)
– DMBoK organized around
– Primary data management functions
focused around data delivery to the
organization (more at dama.org)
– Organized around several environmental
elements
• CDMP
– Certified Data Management Professional
– DAMA International and ICCP
– Membership in a distinct group made up of
your fellow professionals
– Recognition for your specialized knowledge
in a choice of 17 specialty areas
– Series of 3 exams
– For more information, please visit:
• http://www.dama.org/i4a/pages/index.cfm?pageid=3399
• http://iccp.org/certification/designations/cdmp
#dataed
14
Copyright 2013 by Data Blueprint
15. Unlock Business Value through Data Governance
• Context: What is Data Management/
DAMA/DM BoK/CDMP?
• What is Data Governance and why
is it Important?
– Organizational -> IT -> Data
– Requirements for Effective Data
Governance
• Data Governance
– Frameworks
– Checklists
– Worst Practices
– Building Blocks
• Data Governance in Action: Tweeting now:
– Securities example #dataed
– Retail example
• Take Aways/References/Q&A
15
Copyright 2013 by Data Blueprint
16. Unlock Business Value through Data Governance
• Context: What is Data Management/
DAMA/DM BoK/CDMP?
• What is Data Governance and why
is it Important?
– Organizational -> IT -> Data
– Requirements for Effective Data
Governance
• Data Governance
– Frameworks
– Checklists
– Worst Practices
– Building Blocks
• Data Governance in Action: Tweeting now:
– Securities example #dataed
– Retail example
• Take Aways/References/Q&A
16
Copyright 2013 by Data Blueprint
17. Data Strategy in Context
Organiza)onal
IT
Strategy
Data
Strategy
Only
1
is
10
organiza/ons
has
a
board
approved
data
strategy!
17
Copyright 2013 by Data Blueprint
18. Corporate Governance
• "Corporate governance - which can be
defined narrowly as the relationship of
a company to its shareholders or,
more broadly, as its relationship to
society….", Financial Times, 1997.
• "Corporate governance is about
promoting corporate fairness,
transparency and accountability"
James Wolfensohn, World Bank,
President Financial Times, June 1999.
• “Corporate governance deals with the
ways in which suppliers of finance to
corporations assure themselves of
getting a return on their investment”,
The Journal of Finance, Shleifer and
Vishny, 1997.
18
Copyright 2013 by Data Blueprint
19. Definition of IT Governance
• IT Governance:
• "putting structure around how organizations align IT strategy with
business strategy, ensuring that companies stay on track to achieve their
strategies and goals, and implementing good ways to measure IT’s
performance.
• It makes sure that all stakeholders’ interests are taken into account and
that processes provide measurable results.
• An IT governance framework should answer some key questions, such
as how the IT department is functioning overall, what key metrics
management needs and what return IT is giving back to the business
from the investment it’s making." CIO Magazine (May 2007)
According to the IT Governance Institute, there are five areas of focus:
• Strategic Alignment
• Value Delivery
• Resource Management
• Risk Management
• Performance Measures
19
Copyright 2013 by Data Blueprint
20. No clear connection exists between to business priorities and IT initiatives
Walmart Strategy Map
CEO Perspective
Leverage Growth Return
Grow expenses Grow operating Grow Produce Deliver greater
Pass on Drive efficiency Leverage scale Leverage Deploy new Attract new Expand into Enter new Make Drive ROI
slower than income faster productivity of significant free shareholder
savings with technology globally expertise formats members new channels markets acquisitions performance
sales than sales existing assets cash flow value
Perspectiv
Customer
Develop new, Integrate Develop new, Remain
See more uniform brand and retail Open new Appeal to new Increase
Attract more customers & have customer purchasing more innovative shopping innovative relevant to all
e
experience stores demographics "Green" Image
formats experience formats customers
Perspectiv
Increase Present
Internal
Create Improve
Improve use of Strengthen Making benefit from consistent Integrate Match staffing Increase sell
competitive Associate
e
information supply chain acquisitions our global view and channels to store needs through
advantages productivity
expertise experience
Perspectiv
Improve
Financial
Human and Increased
Reduce Inventory Manage new Sales and Revenue Return on
Gross Margin Improvement Intell. Capital member-base Cash flow
e
expenses Management facilities margin by growth Capital
investment revenues
facilities
( Alignment Gap )
Strategic Initiatives
Associate Customer
Supply Chain Merchant Tools Multi Channel
Productivity Insights
Transformation Portfolio
Corporate Processes
Supply Chain Human Capital Corp. Reputation Acquisition Strategic Planning
Inventory Mgmt Real estate CRM Sales CRM Accting
Transactional Processing Retail Planning
Analytic and reporting processes
Corporate Reputation - Risk Management, Compliance, Marketing, IT and Data Governance
Corporate Data
Logistics Locations and Codes Associate
Item
Suppliers Customer
Adapted
from
John
Ladley
20
Copyright 2013 by Data Blueprint
21. 7 Data Governance Definitions
• The formal orchestration of people, process, and technology to enable an
organization to leverage data as an enterprise asset. - The MDM Institute
• A convergence of data quality, data management, business process management,
and risk management surrounding the handling of data in an organization –
Wikipedia
• A system of decision rights and accountabilities for information-related processes,
executed according to agreed-upon models which describe who can take what
actions with what information, and when, under what circumstances, using what
methods – Data Governance Institute
• The execution and enforcement of authority over the management of data assets and
the performance of data functions – KiK Consulting
• A quality control discipline for assessing, managing, using, improving, monitoring,
maintaining, and protecting organizational information – IBM Data Governance
Council
• Data governance is the formulation of policy to optimize, secure, and leverage
information as an enterprise asset by aligning the objectives of multiple functions –
Sunil Soares
• The exercise of authority and control over the management of data assets – DM BoK
21
Copyright 2013 by Data Blueprint
22. Organizational Data Governance Purpose Statement
• What does data governance
mean to my organization?
– Getting some individuals
(whose opinions matter)
– To form a body (needs a
formal purpose/authority)
– Who will advocate/evangelize
for (not dictate, enforce, rule)
– Increasing scope and rigor of
– Data-centric development
practices
22
Copyright 2013 by Data Blueprint
24. Data Governance from the DMBOK
Organizational Strategy Formulation/Implementation
Data Security Planning/Implementation
Operational Data Delivery Performance
Data Quality/Inventory Management
Decision Making Needs
24
Copyright 2013 by Data Blueprint
25. What is the Difference Between DG and DM?
• Data Governance
– Policy level guidance
– Setting general guidelines and direction
– Example: All information not marked public
should be considered confidential
• Data Management
– The business function of planning
for, controlling and delivering
data/information assets
– Example: Delivering data
to solve business challenges
25
Copyright 2013 by Data Blueprint
26. Why is Data Governance Important?
Cost organizations millions each year in
• Productivity
• Redundant and siloed efforts
• Poorly thought out hardware and software purchases
• Reactive instead of proactive initiatives
• Delayed decision making using
inadequate information
• 20-40% of IT spending can be
reduced through better
data governance
26
Copyright 2013 by Data Blueprint
27. 5 Requirements for Effective DG
Data governance is a set of well-defined policies and
practices designed to ensure that data is: • Integrity
• Accountability
1. Accessible • Transparency
– Can the people who need it access the data they need? • Strategic alignment
– Does the data match the format the user requires? • Standardization
2. Secure • Organizational change
management
– Are authorized people the only ones who can access the data? • Data architecture
– Are non-authorized users prevented from accessing it? • Stewardship/Quality
3. Consistent • Protection
– When two users seek the "same" piece of data, is it actually the same data?
– Have multiple versions been rationalized?
4. High Quality
– Is the data accurate?
– Has it been conformed to meet agreed standards
5. Auditable
– Where did the data come from?
– Is the lineage clear?
– Does IT know who is using it and for what purpose?
Source: “5 Steps to Effective Data Governance” by Angela Guess; http://www.dataversity.net/archives/5160
27
Copyright 2013 by Data Blueprint
28. Unlock Business Value through Data Governance
• Context: What is Data Management/
DAMA/DM BoK/CDMP?
• What is Data Governance and why
is it Important?
– Organizational -> IT -> Data
– Requirements for Effective Data
Governance
• Data Governance
– Frameworks
– Checklists
– Worst Practices
– Building Blocks
• Data Governance in Action: Tweeting now:
– Securities example #dataed
– Retail example
• Take Aways/References/Q&A
28
Copyright 2013 by Data Blueprint
29. Unlock Business Value through Data Governance
• Context: What is Data Management/
DAMA/DM BoK/CDMP?
• What is Data Governance and why
is it Important?
– Organizational -> IT -> Data
– Requirements for Effective Data
Governance
• Data Governance
– Frameworks
– Checklists
– Worst Practices
– Building Blocks
• Data Governance in Action: Tweeting now:
– Securities example #dataed
– Retail example
• Take Aways/References/Q&A
29
Copyright 2013 by Data Blueprint
30. Getting Started
Assess context Execute plan
Define DG roadmap Evaluate results
Secure executive mandate Revise plan
Apply change management
Assign Data Stewards
(Occurs once) (Repeats)
30
Copyright 2013 by Data Blueprint
33. KiK Consulting
http://www.kikconsulting.com/
Copyright 2013 by Data Blueprint 8
8
34. IBM Data Governance Council
Copyright 2013 by Data Blueprint
http://www-01.ibm.com/software/data/system-z/data-governance/workshops.html
8
8
35. Elements of Effective Data Governance
See IBM Data Governance Council, http://www-01.ibm.com/software/tivoli/ governance/servicemanagement/by Data Blueprint
Copyright 2013 data-governance.html. 8
8
40. Data Governance Checklist
• The Privacy Technical Assistance
Center has published a new checklist
“to assist stakeholder organizations,
such as state and local education
agencies, with establishing and
maintaining a successful data
governance program to help ensure
the individual privacy and
confidentiality of education records.”
• The five page paper offers a number of suggestions for
implementing a successful data governance program that can
be applied to a variety of business models beyond education.
• For more information, please visit the Privacy Technical
Assistance Center: http://ed.gov/ptac
40
Copyright 2013 by Data Blueprint
Source: “Data Governance Checklist for Educators” by Angela Guess; http://www.dataversity.net/archives/5198
41. Data Governance Checklist
• Decision-Making Authority
– Assign appropriate levels of authority to data stewards
– Proactively define scope and limitations of that authority
• Standard Policies and Procedures
– Adopt and enforce clear policies and procedures in a written data
stewardship plan to ensure that everyone understands the importance of
data quality and security
– Helps to motivate and empower staff to implement DG
• Data Inventories
– Conduct inventory of all data that require protection
– Maintain up-to-date inventory of all sensitive records and data systems
– Classify data by sensitivity to identify focus areas for security efforts
• Data Content Management
– Closely manage data content to justify the collection of sensitive data,
optimize data management processes and ensure compliance with federal,
state, and local regulations
41
Copyright 2013 by Data Blueprint
Source: “Data Governance Checklist for Educators” by Angela Guess; http://www.dataversity.net/archives/5198
42. Data Governance Checklist, cont’d
• Data Records Management
– Specify appropriate managerial and user activities related to handling data to
provide data stewards and users with appropriate tools for complying with an
organization’s security policies
• Data Quality
– Ensure that data are accurate, relevant, timely, and complete for their intended
purposes
– Key to maintaining high quality data is a proactive approach to DG that requires
establishing and regularly updating strategies for preventing, detecting, and
correcting errors and misuses of data
• Data Access
– Define and assign differentiated levels of data access to individuals based on
their roles and responsibilities
– This is critical to prevent unauthorized access and minimize risk of data breaches
• Data Security and Risk Management
– Ensure the security of sensitive and personally identifiable data and mitigate the
risks of unauthorized disclosure of these data
– Top priority for effective data governance plan
42
Source: “Data Governance Checklist for Educators” by Angela Guess; http://www.dataversity.net/archives/5198
Copyright 2013 by Data Blueprint
43. Largely Ineffective DG Investments
• Approximately, 10%
percent of organizations
achieve parity and
(potential positive
returns) on their DM
investments.
• Only 30% of DM
investments achieve
tangible returns at all.
• Seventy percent of
organizations have very
small or no tangible
return on their DM
investments.
43
Copyright 2013 by Data Blueprint
50. Unlock Business Value through Data Governance
• Context: What is Data Management/
DAMA/DM BoK/CDMP?
• What is Data Governance and why
is it Important?
– Organizational -> IT -> Data
– Requirements for Effective Data
Governance
• Data Governance
– Frameworks
– Checklists
– Worst Practices
– Building Blocks
• Data Governance in Action: Tweeting now:
– Securities example #dataed
– Retail example
• Take Aways/References/Q&A
50
Copyright 2013 by Data Blueprint
51. Unlock Business Value through Data Governance
• Context: What is Data Management/
DAMA/DM BoK/CDMP?
• What is Data Governance and why
is it Important?
– Organizational -> IT -> Data
– Requirements for Effective Data
Governance
• Data Governance
– Frameworks
– Checklists
– Worst Practices
– Building Blocks
• Data Governance in Action: Tweeting now:
– Securities example #dataed
– Retail example
• Take Aways/References/Q&A
51
Copyright 2013 by Data Blueprint
52. Data Governance Examples, cont’d
Formalizing the Role of U.S. Army IT Governance/Compliance
52
Copyright 2013 by Data Blueprint
54. Suicide Mitigation Mapping
Data
Deploy Work
ments History Abuse
Soldier Legal
Mental
illness Issues Suicide
Analysis
DMSS G1 DMDC FAP CID
MDR
Data objects All sources Best source for How reconcile
complete? identified? each object? differences
between
sources?
12 54
Copyright 2013 by Data Blueprint
55. Senior Army Official
• A very heavy dose of
management support
• Any questions as to future
data ownership, "they should make an
appointment to speak directly with me!"
• Empower the team
– The conversation turned from "can this be
done?" to "how are we going to accomplish
this?"
– Mistakes along the way would be tolerated
– Implement a workable solution in prototype form
55
Copyright 2013 by Data Blueprint
56. Communication Patterns
56
Source: The Challenge and the Promise: Strengthening the Force, Preventing Suicide and Saving Lives - The Final Report of
Copyright 2013 by Data Blueprint
the Department of Defense Task Force on the Prevention of Suicide by Members of the Armed Forces - August 2010
57. Example of Poor Data Governance
Mizuho Securities Example
• Wanted to sell 1 share for
600,000 yen
• Sold 600,000 shares for 1 CLUMSY typing cost a Japanese bank
yen at least £128 million and staff their
Christmas bonuses yesterday, after a
• $347 million loss trader mistakenly sold 600,000 more
• In-house system did not have shares than he should have. The
limit checking trader at Mizuho Securities, who has
not been named, fell foul of what is
• Tokyo stock exchange known in financial circles as “fat finger
system did not have limit syndrome” where a dealer types
incorrect details into his computer. He
checking wanted to sell one share in a new
• And doesn't allow order telecoms company called J Com, for
cancellations 600,000 yen (about £3,000).
57
Copyright 2013 by Data Blueprint
58. Diaper Story
Old New
Shipping Semi Best
Terms 2/10 net 30 ?
Turns 5 50
Risks same JIT
58
Copyright 2013 by Data Blueprint
59. Unlock Business Value through Data Governance
• Context: What is Data Management/
DAMA/DM BoK/CDMP?
• What is Data Governance and why
is it Important?
– Organizational -> IT -> Data
– Requirements for Effective Data
Governance
• Data Governance
– Frameworks
– Checklists
– Worst Practices
– Building Blocks
• Data Governance in Action: Tweeting now:
– Securities example #dataed
– Retail example
• Take Aways/References/Q&A
59
Copyright 2013 by Data Blueprint
60. Unlock Business Value through Data Governance
• Context: What is Data Management/
DAMA/DM BoK/CDMP?
• What is Data Governance and why
is it Important?
– Organizational -> IT -> Data
– Requirements for Effective Data
Governance
• Data Governance
– Frameworks
– Checklists
– Worst Practices
– Building Blocks
• Data Governance in Action: Tweeting now:
– Securities example #dataed
– Retail example
• Take Aways/References/Q&A
60
Copyright 2013 by Data Blueprint
61. Take Aways
• Need for DG is increasing
• DG is a new discipline
– Must conform to constraints
– No one best way
• Comparing DG frameworks can be useful
• DG directs data management efforts
• DG interacts directly and indirectly with the
organization
• Process improvement can improve DG
practices
61
Copyright 2013 by Data Blueprint
62. 10 DG Worst Practices in Detail
1. Buy-in but not Committing:
Business vs. IT
– Business needs to do more
– Data governance tasks need
to recognized as priority
– Without a real business-resource commitment, data governance
takes a backseat and will never be implemented effectively
2. Ready, Fire, Aim
– Good: Create governance steering committee
(business representatives from across enterprise)
and separate governance working group (data stewards)
– Problem: Often get the timing wrong: Panels are formed and
people are assigned BEFORE they really understand the scope
of the data governance and participants’ roles and responsibilities
– Prematurely organize management framework and realize you
need a do-over = Guaranteed way to stall DG initiative
62
Source: “Data Governance Worst Practices” by Angela Guess; http://www.dataversity.net/archives/4895
Copyright 2013 by Data Blueprint
63. 10 DG Worst Practices in Detail
3. Trying to Solve World Hunger or Boil the Ocean
• Trap 1: Trying to solve all organizational data
problems in initial project phase
• Trap 2: Starting with biggest data problems (highly political issues)
• Almost impossible to establish a DG program while tacking data
problems that have taken years to build up
• Instead: “Think globally and act locally”: break data problems down
into incremental deliverables
• “Too big too fast” = Recipe for disaster
4. The Goldilocks Syndrome
• Encountering things that are either one
extreme or another
• Either the program is too high-level and
substantive issues are never dealt with or it
attempts to create definitions and rules for every field and table
• Need to find happy compromise that enables DG initiatives to create
real business value
63
Copyright 2013 by Data Blueprint
Source: “Data Governance Worst Practices” by Angela Guess; http://www.dataversity.net/archives/4895