1. The document discusses the importance of user experience design and provides examples of how considering the user perspective leads to more successful products. It describes user experience design as a multidisciplinary field that involves understanding users.
2. The presentation includes a case study where Aptima conducted user research and redesigned a university medical center website based on user needs. Through interviews and card sorting, they developed personas and information architecture to better organize content.
3. Another case study describes redesigning a trainee assessment tool to address usability issues identified after long-term use. Aptima used focus groups, mockups, and usability testing to create a clearer, more intuitive interface for evaluators.