Presented by Peter Prestipino at the CM Pros Fall 2007 Summit on Web Content Management, November 26, 2007. Capitalize on the explosive growth of social media outlets and learn how to employ many of the time-tested best practices for social media optimization to generate additional brand awareness, website visits and product exposure for your online property at popular social news and bookmark services such as , Reddit, YouTube, MySpace, Stumbleupon, del.icio.us, and popular sites like Techmeme, popurl and other blogs and news sites that syndicate social news. Learn the difference between active SMO, passive SMO and Social SPAM. Master the necessary content development techniques that will generate attention (through traffic and incoming links) for your Web property. You’ll also learn how to design and develop pages that rank well organically in search engines and motivate visitors to act on your unique selling proposition once they arrive on your Web property. This session will benefit those with an initial interest in social media optimization and intrigue those with more experience.

1. Social Media Optimization (SMO) A New Web Landscape: Digg, Del.icio.us & Beyond How many SMO’s does it take to screw in a light bulb? Five, four to confuse you and one to sneak in a ladder and actually change the light bulb.