Presented by Ann Rockley at Documentation and Training Life Sciences, June 23-26, 2008 in Indianapolis, IN. Patents expiring, increased shareholder expectations, increased competition in the market and increasing customer expectation for good reliable content has put pressure on today’s Life Sciences’ firms. Being able to create, manage, and deliver content in your firm effectively and efficiently will save your firm time and money, strengthening your bottom line and sustaining shareholder value, allowing your firm to build a solid foundation for future growth. Life Sciences organizations create huge amounts of content. They put a lot of time and effort into creating it, both from a regulatory perspective, and from sales and marketing and customer perspectives. Yet, much of content needed to run these organizations is locked away in silos and does not provide maximum value to the organization because it is not easily discoverable, lacks consistency from one silo to another, and is limited in implementation and value. Content does not add value to business goals because it is very difficult to align all aspects of an initiative to the business goals and the business strategies underlying them, and to do it across the silos. There is no unified enterprise content model let alone across and individual department or a channel (e.g., the web). This session provides an understanding of a unified content model and identifies both the roadblocks and the reality of a common model.

1. Developing a Unified Content Model Ann Rockley Prepared by Ann Rockley President, The Rockley Group Inc.

25. Benefits