ITmoov 2012 - Rogerthat multiple choice messaging platform

The Rogerthat platform

Multiple choice messaging

for community automation

®

© Mobicage NV – confidential – http://www.rogerthat.net

W E C O M P A N I E S
H E L P
AND ORGANIZATIONS
I N T E R A C T I N A

S T R U C T U R E D W A Y
W I T H T H E I R
M O B I L E A U D I E N C E


Rogerthat?
Enabling automation and interactivity via messaging


Next-gen messaging


Messaging shortcomings

SMS E-mail
¤  Not interactive ¤  Low open rate

¤  Not visually rich ¤  Limited interactivity

¤  Expensive ¤  No structured Q&A

IM & Social Smartphone app
¤  No A2P ¤  Upfront investment

¤  Limited interactivity ¤  Time to market

¤  Unstructured ¤  Users do not upgrade


“Roger that”

¤  “I understand”

¤  “I hear you”
Structured
Interactive
¤  “I acknowledge”
Communication
¤  “I agree”
for
¤  “Yes, this is true”
Community
¤  “You are right” Automation

¤  “OK, next question”


The Rogerthat platform

…enables you to set up structured
interactive communication between
your existing systems and your mobile
audience

¤  Rich messaging gateway for
smartphones & web

¤  Easy-to-use interactive forms

¤  Intuitive one-click experience

¤  Flexible: no business logic in the app

¤  Automated message flows


A2P P2P


Interactive elements
Buttons Slider Text / Barcode Checkboxes

And much more …

Rogerthat platform

¤  Rich messaging
¤  Alarm
¤  Remote control
¤  Group messaging

¤  Button actions
¤  Phone call
¤  Show map
¤  Open web browser

¤  Location aware (geo-fencing)

¤  Cloud
¤  Performant
¤  Scalable
¤  Reliable


Brand exposure


Communication initiators

¤  User
¤  Poke from phone
¤  Poke from web
¤  QR code scan
¤  Ad or poster
¤  Personalized

¤  Application
¤  Location trigger
¤  Event trigger
¤  Campaign


Products

¤  Rogerthat smartphone app
¤  Application within existing Rogerthat app
¤  Fastest time to market

¤  Dedicated app
¤  Your brand
¤  “The [company] Communicator”

¤  Rogerthat SDK
¤  A2P / P2P functionality in other / existing apps
¤  Embedded


Message Flow Designer
Where business content meets technicality


Message Flow Designer
¤  Drag, drop & deploy

¤  Easy to use

¤  Interactive elements

¤  Branded messages

¤  Real-time response
processing
¤  Visualization
¤  Data mining


Message Flow

Message Flow


Extending your reach
Business opportunities on top of the Rogerthat platform


Interactive (mobile) audiences

¤ Organization members ¤ Consumers
¤ Employees ¤ Citizens

¤ Subscribers ¤ Patients

¤ Partners ¤ Listeners

¤ Customers ¤ Watchers


Always connected
The smartphone is becoming “72% use their smartphone while
consuming other media”
the single most important “40% use smartphones while in the
entry point to your bathroom”

audience. “35% check smartphone before getting
out of bed”

Improving interactivity and “Being always on is becoming a social
expectation”
responsiveness is key “50% of Americans prefer communicating
digitally to face to face conversation”

“83% of young people sleep next to their
phones”

Rogerthat enables both


Smartphones in Europe

Android

Platforms

Android

iPhone
Blackberry

Use Cases
¤  Field force automation ¤  Balloting

¤  Recalling employees ¤  Clinical studies & treatment fidelity

¤  Crisis communication ¤  Government

¤  Invitation, scheduling, reminding ¤  Classifieds

¤  Quizzes, polls, games, voting ¤  Interactive advertising

¤  Customer intimacy ¤  Warranties

¤  Customer service & support ¤  News flashes

¤  Mobile commerce ¤  Invitations

¤  Daily deals ¤  Data gathering for belief networks & AI

And many more …

Cost-Benefit

Cost Benefits
¤  Minimal upfront cost ¤  Audience engagement
¤  Go live in days
¤  Process automation
¤  Easy integration
¤  Multi-platform ¤  Business agility
¤  Agile message flows
¤  Real Time Business Intelligence
¤  Pay as you go
¤  Message based ¤  Communication cost reductions
¤  Call center personnel
¤  User based
¤  SMS
¤  Phased approach ¤  BYOD

¤  Avoid waiting music or IVR

¤  Create new business opportunities


Technical
Easy to use messaging gateway


A2P Deployment

Rogerthat
Gateway

Integration with
existing systems

Focus of Mobicage NV Focus of Partner or Customer


Rogerthat API

¤  Protocol
¤  JSON-RPC
¤  HTTP(S) or XMPP

¤  Open source libraries
¤  Java library
¤  .NET library

¤  Extensive example code (Python, PHP, Java, .NET)
¤  http://www.rogerthat.net/developers/example-code/
¤  http://www.rogerthat.net/developers/api-reference/


JSON-RPC API example


Roadmap

¤  Embed Rogerthat in your own smartphone app

¤  Cross-platform support
¤  Win desktop
¤  Win mobile
¤  Blackberry

¤  One-click payment

¤  Track & Trace

¤  Picture upload & file transfer


Get a free trial account now

http://www.rogerthat.net

Mobicage NV
Antwerpsesteenweg 19
9080 Lochristi
Belgium
+32 9 324 25 64
info@mobicage.com

®


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