Developing a digital communication strategy for tools like Twitter and Facebook eliminates the pressure to simply chase buzzwords and hope for the best. With a comprehensive strategy, you have a clear framework for engaging your community based on your organization’s specific mission and resources. In this webinar, digital strategist Stephen Warley of BostonKnows breaks down the key criteria for designing your digital strategy, including: * Marketing goals * Financial resources * Time management * Viral impact * Technical abilities * Community’s communication needs With a comprehensive strategy in place, you can intelligently and methodically consider which communication tools suit your needs. Stephen weighs the pros and cons of the most prevalent tools.

1. Facebook or Twitter? The Importance of a Digital Strategy Stephen Warley [email_address] October 14, 2009

2. “ Supporting a vibrant arts and cultural community through quality direct legal/business services and educational programs to the artists and arts communities in Greater Boston by leveraging the resources of the legal and business communities…”

4. Stop Chasing Buzz Words

7. Who Are YOU?

9. www.artsboston.com

11. Why Are You Unique?

12. www.bostondancealliance.org

14. www.artsandbusinesscouncil.org

16. How Much Money Do You Have?

17. www.investopedia.com

20. How Comfortable Are You With Technology?

21. utterli.com

24. www.blogger.com

25. www.theflip.com

28. http://del.icio.us

31. How Does Your Community Want to Interact With You?

33. Verizon [email_address] AT&T 617-555-1212@txt.att.net T-Mobile 617-555-1212@tmomail.net Sprint 617-555-1212@messaging.sprintpcs.com Send Email to Mobile

34. surveymonkey.com

37. www.addthis.com

39. HubArts.com

40. jimsullivanink.com

41. Messages With Substance

42. Engage, Don’t Sell

43. www.zumix.org

45. Stay Focused

46. www.newtonartcenter.org

47. It’s About Your Members

48. rtnda.org

49. www.friendsoffenwaystudios.org

50. Give to Receive

51. downtownwineandspirits.com

52. Digital Tools With Impact

53. Cool Is a Red Flag

55. Photos

56. flickr.com Search “arts boston” under “groups”

57. flickr.com

59. facebook.com Search “BIMA”

61. Social Networks

64. ning.com

65. http://bostoncyberarts.ning.com/

66. BrooklynArtProject.com

67. unlockaustin.com

69. Twitter

71. twitter.com Tweet During Events From Your Cell Phone

78. www.twitterfountain.nl

79. http://portwiture.com

81. Blogs

82. bostonhandmade.blogspot.com

83. runningahospital.blogspot.com

84. bostonist.com

85. bostonreb.com

86. overheardinnewyork.com

87. www.wbztv.com

89. Video

90. www.youtube.com/user/ArtsBusinessBoston

92. www.youtube.com/user/NYTVF

93. vailmusicfestival.org

95. huntingtontheatre.org

96. www.youtube.com/yellowpages

97. gardnermuseum.org/music/podcast/theconcert.asp

99. Key Points Choose Digital Tools Based on Your Strategy

100. Key Points Make Messages About Your Members

101. Key Points Make a Commitment

102. Upcoming A&BC Webinars Oct 29 – Writing to Engage Your Community Nov 13 – Photos That Generate Awareness Dec 2 – Best Practices for Free and Paid Online Promotion

103. Register at www.artsandbusinesscouncil.org

105. Facebook or Twitter? The Importance of a Digital Strategy Stephen Warley [email_address] October 14, 2009