This is a basic presentation on LinkedIn and how to utilize this social media platform for professional success!

1. LinkedIn Basics The Professional Social Network Abbi Siler abbi.siler@gmail.com @abbisiler www.local2social.com local2social

2. What Is LinkedIn? 75 million Professionals in 200 Countries! Executives from all Fortune 500 Companies are members of this network. Relationships matter – connect with people in a new way to prolong professional relationships & to create new ones via your existing contacts! http://www.youtube.com/watch?v=ZVlUwwgOfKw&feature=player_embedded

3. First Things First – Join LinkedIn http://www.linkedin.com Have your recent resume ready! Company Names, Dates, Education Summary of Experience gained at each job or school! A professional headshot, or recognizable photo! Don’t be too casual with this photo, this is a professional social network– not Facebook.

4. Profile Completeness:What You Need To Get 100% Current Position At Least: 2 Past Positions Your Education Profile Summary – A short paragraph about yourself & professional aspirations! (Remember Your Keywords!) Profile Photo – No Babies, No Partying. Keep it Professional (Headshots work best!) Your Specialties At least: 3 LinkedIn Recommendations

5. Let’s Take A Look At LinkedIn! http://www.linkedin.com

6. Finding Connections Search for People. Import E-Mail Address Book Invite people to connect with you on LinkedIn. Start with your community – search for your professional circle first. Introduce Yourself – send messages to members of your industry or community that you have yet to meet.

7. Connections Are Exponential!

8. LinkedIn Settings You can control who sees what – but remember you want to be found easily! Don’t ever share anything, anywhere that you would be embarrassed to see on a billboard with your face alongside. Be Professional. – There’s a reason why they are called ‘Trusted Professional Connections’

9. Share Your LinkedIn URL Share your presence on LinkedIn on your business cards – this a great way to build your connections online & meet new contacts. Reach out to your clients in a professional way – Facebook is great for building a casual relationship, but for business people LinkedIn can work better! Your LinkedIn URL is located: On Your Profile – Under Education & Recommendations. You can edit your URL to be easy to remember!

10. Don’t Give Up! Don’t just create a profile – get involved with Group Conversations, actively add your contacts to LinkedIn & respond to recommendation requests or messages! Seek out those who would recommend you, too! Update your LinkedIn Status– share your professional news! Example: Real Estate Agent lists a new home – share the details! Your connections may be more likely to buy a home from someone they know than a complete stranger!

11. Abbi Siler www.local2social.com abbi.siler@gmail.com 501-786-3412 Find Me Online: @abbisiler facebook.com/local2social slideshare.net/abbisiler linkedin.com/in/abbisiler