This document outlines Amanda Bentley's research and branding development work for a product called Children's TechCreate. It discusses her research on integrating digital media into children's lives and how technology can foster creativity. It details her naming process for the product, development of a brand character, logo design research and finished logo. Finally, it discusses her social media research and efforts to establish a Facebook page for the Children's TechCreate brand to build an online community.

1. Technology and Art for Children Amanda Bentley
FA102a, Research and Brand Developement

2. Technology and Art for Children Amanda Bentley
Assignment One, Research
“Ask Ray | Article on Integrating Digital Media
Into Children’s Lives by My Wife Sonya
Kurzweil, PhD”
http://www.kurzweilai.net/ask-ray-article-on-integrating-digital-media-into-childrens-lives-by-my-wife-sonya-kurzweil-phd

3. Technology and Art for Children Amanda Bentley
Assignment One, Research
“She is interested in the way that digital media
can be integrated into the lives of children and
teens.”
http://www.kurzweilai.net/ask-ray-article-on-integrating-digital-media-into-childrens-lives-by-my-wife-sonya-kurzweil-phd

4. Technology and Art for Children Amanda Bentley
Assignment One, Research
“Play is a remarkably creative process that
fosters emotional health, imagination, original
thinking, problem solving, critical thinking, and
self-regulation. What children see or interact
with on the screen is only a representation of
things in the real world.”
http://www.washingtonpost.com/blogs/answer-sheet/post/is-technology-sapping-childrens-creativity/
2012/09/12/10c63c7e-fced-11e1-a31e-804fccb658f9_blog.html

5. Technology and Art for Children Amanda Bentley
Assignment One, Research
“It's this combination of low and high-tech
resources that enables immersive learning to
take place.”
http://www.theguardian.com/teacher-network/teacher-blog/2012/mar/21/creativity-technology-classroom-teaching

6. Technology and Art for Children Amanda Bentley
Assignment One, Description of Future Product or Service
Utilizing Technology to Develop Creativity

7. Technology and Art for Children Amanda Bentley
Assignment Two, Naming Process
Selected words from original post:
Interacting, Children, Technology, Creativity
Generated name possibilities:
Children’s InterCreate (using interacting, creativity)
Children’s TechCreate (using technology, creativity)
Selected name:
Children’s TechCreate
Justification for selected name:
Makes obvious who the product is for. Does not give
away exactly what the product does, but uses words
to intrigue customers.

8. Technology and Art for Children Amanda Bentley
Assignment Two, Brand Character Diagram

9. Technology and Art for Children Amanda Bentley
Assignment Three, Logotype Research, Diagram Word
Playful

10. Technology and Art for Children Amanda Bentley
Assignment Three, Logotype Research
http://logo.designcrowd.com/contest.aspx?briefId=426181
http://www.santabanta.com/photos/logos/15607013.htm
http://creditworksusa.com/bp-gas-station-logo

11. Technology and Art for Children Amanda Bentley
Assignment Three, Finished Logotype

12. Technology and Art for Children Amanda Bentley
Assignment Four, Social Media Branding, Research
Skype
https://www.facebook.com/Skype
Apple Inc.
https://www.facebook.com/authorized.apple
Coca-Cola
https://www.facebook.com/cocacola

13. Technology and Art for Children Amanda Bentley
Assignment Four, Social Media Branding, Creating Community
• Direct messaged friends on Facebook
• Posted on existing Facebook groups I am a
part of
• Posted to personal timeline
• Had a friend post to her personal timeline

14. Technology and Art for Children Amanda Bentley
Assignment Four, Social Media Branding, Facebook Page

15. Technology and Art for Children Amanda Bentley
Assignment Four, Social Media Branding, Facebook Page

16. Technology and Art for Children Amanda Bentley
Assignment Four, Social Media Branding, Facebook Page