This document provides guidance on how to write an effective case study. It explains that a case study should present a problem for the reader to solve based on the information provided. It recommends conducting research such as interviews and dividing the materials into sections to understand the key issues. The case study should then describe the problem, solutions attempted, and measurable results. Sections should cover the situation analysis, objectives, strategy, executions, and evaluation of success. Providing additional context and potential changes that occurred after can help readers apply the lessons from the case.

1. +
How To Write A Compelling
Communications Case Study
Edwin Irvanus

2. +
What is a CASE STUDY ???

3. +
Smoking Kids

4. +
The Secret Idol

5. +
WOW Bandung

6. +
A CASE STUDY is
a puzzle to be
solved

7. +
The first thing to remember about
writing a case study is that the
case should have a problem for
the readers to solve.

8. +
The case should have enough
information in it that readers can
understand what the problem is and,
after thinking about it and analyzing the
information, the readers should be able
to come up or relate with a proposed
solution.
S O L U T I O N S

9. +
Writing an interesting case study
is a bit like writing a detective
story.You want to keep your
readers very interested in the
situation.

10. +
A GOOD CASE STUDY

11. +
is more than just a description.

12. +
It is information arranged in such
a way that the reader is put in the
same position as the case writer
was at the beginning, when he or
she was faced with a new
situation and asked to figure out
what was going on.

13. +
A description, on the other hand,
arranges all the information,
comes to conclusions, tells the
reader everything, and the
reader really doesn't have to
work very hard.

14. +
When you write a case study, here are
some hints on how to do it…

15. +
…so that your readers will be challenged, will "experience" the
same things you did when you started your investigation, and will
have enough information to come to some answers.

16. +
Three basic steps in case study writing: research, analysis, and the
actual writing.

17. +
THE RESEARCH PHASE

18. +
Library and Internet research.
Find out what has been written before, and read the important articles that
relate to your case study.When you do this, you may find there is an
existing problem that needs solving, or you may find that you have to come
up an interesting idea that might or might not work at your case site.

19. +
Once you have decided on the
situation or issue you would like to
cover in your case study (and you
might have several issues, not just
one), then you need to go to the
site and talk to experts.

20. +
Interview
Find knowledgeable people to
interview -- they may be at the
project site, participants, the
consultant that work on the project
or the client’s representative that
order the task/project

21. +
What to ask during the interview??
Ask them questions that will help you
understand their opinions.
Eg.
"How do you feel about the situation? "
"What can you tell me about how the
situation developed? "
"What is the problem at the first place?"

22. +
What to ask during the interview??
Ask questions that will give you facts that
might not be available from an article/
research results
Eg.
"What kind of statistics do you keep? May I
have a copy?"
"How many businesses are involved here?"

23. +
What to ask during the interview??
When you ask a question that doesn't let
someone answer with a "yes" or a "no" you
usually get more information.

24. +REMEMBER!!
Your readers can't go to the case or the project or the site, so you
have to "bring it to them."

25. +
THE ANALYSIS PHASE

26. +
Put all the information in one place.
You have to put all the information together where you can see it and
analyze what is going on.

27. +
Divide the materials on sections and
find the pattern
Try to figure out what is really
important, what is happening,
and what a case reader would
need to know in order to
understand the situation.

28. +Try to formulate the case problem in a
few sentences
Once you are satisfied with the way you have defined the problem you
want your readers to think about, break the problem down into all its parts.

29. +
Once you have broken down the problem into pieces, you can
analyze the information you now have and see if you can think about
possible answers to each of the pieces. If you have enough
information, then you can think about how to write the case study
itself.

30. +
Identify the Solution
! The next part of your case
study should be dedicated to
the solutions that the
consultant/agency offered to
address the challenges
identified in part one.

31. +
Answer The Challenge
The solutions section is critical,
because it's the part of your case
study where potential customers
will learn the most about your
specific solution

32. +
Measure the result of the
solution
What’s the point of a case study if
you can't show actual, measurable
results? You picked this company
to be a case study because they
are happy customers, but also
because they have had success
with your solution.

33. +
Let Them Show It Off!!
You can call out results through
direct quotes, pictures, graphs, giant
numbers, whatever. Since many
customers will be skimming your
case study content, it's critical to
make results the easiest part to see
-- because isn't that what people
care about most?

34. +
WRITING THE CASE STUDY

35. +

36. +
Describe the problem or case
question you want the reader to
solve.
In a case study, you can start by
raising a question about the
problem or the challenge that must
be solved by the client or
communication consultant.

37. +
Organize the sections of the case
study
! Situation Analysis
! Objectives
! Target/Audience Analysis
! Budgets
! Strategy
! Creativity/Originality
! Executions/Tactics
! Evaluation of success/
Measurement

38. +

39. +

40. +

41. +
Making SureYour Case Can Be
Used by Other Consultant/Reader
Since different agencies have different ‘languages’ and corporate
cultures, you need to prepare a note that gives additional background
material that they might need to know in order to understand the
situation and solutions.

42. +
It is often interesting to record any changes that actually
occurred after or while the case study was being researched
and written. Once the reader have learned about a situation,
they find it is very interesting to learn more and give their
opinion

43. +

44. +
HOVER CAR

45. +
Prepared by
Edwin Irvanus
sukmolelono at gmail dot com