It is a presentation which i created for a client based out of India. They were pitching a german investor to set a ceramic tableware plant in India. The client is already a leading player in the Indian market. I request everyone to please view it and share your comments and if you need any such presentation, please let me know, i can definitely assist you

1. Exceptional
Opportunity

2. Liberalization of the Indian regulatory framework has enhanced its
attractiveness as a destination for foreign investors. Few point that
distinguishes India are:
One of the biggest economy with robust growth
trajectory
India economy at large
Availability of competitive human capital base
and great work ethics
Increasing infrastructure and living standard with
emerging middle income group
Extensive trade links
Pro-business attitude of Government agencies

3. India, an emerging investment destination
Source: Refer Footnotes
Ranked the second most
favored destination for FDI
over 2010-12 [1]
World’s top location for
non-financial services
investment and among
the top three most
attractive international
investment destinations [2]
Among the top three countries
where British companies can do
better business during 2012-14 [3]
Topped as a vital and
high-potential market [4]
Amongst 5 countries (37 surveyed)
likely to see competitiveness
improve as a consequence of
global recession [5]

4. Government introducing new policies
to stabilize the trade gap in industries
including tableware-ceramic
Indian Tableware industry
Largely unorganized with
only fraction is streamlined
and organized
Dominated by bone-china
manufacturers and importers,
no Porcelain tableware
manufacturer

5. Market
Analysis

6. Indian Ceramic tableware industry
Leading Bone China
manufacturers
Market
Distribution

7. Growth drivers for ceramic industry
Growing middle class population and Increasing purchasing power
Openness to trade
Growth in organized retail sector
Diversified culture heritage in India
Growing leisure hospitality and catering industry
Target
Group
Customer’s need
and key factor

8. The Miscellaneous Mechanical and Engineering sector
attracting maximum investments
German investments in India
Investment inflows from Germany was 117% over the previous
year at US $1,622 million
Germany rank 8th in the list of top ten investing
countries since 1991
Delhi (incl. UP and Haryana) was the
second largest investment destination for
German companies
There has been a 54% growth of German investments
since the year 2000 amounting to around US $4.6 billion

9. German investments in India

10. Marvel Ceramics - History and Growth curve

11. Achievements and Growth curve
• Packing 60-65% of casting material
• Developed about 150 different types of shapes in tableware.
• Maintaining established standards by using ferro-filters and making exact composition
in the slip house
• Reached output of 250 tonnes for the month of October,2012.

12. Distribution Network of Marvel Ceramics
BIIL

13. Strategic Advantage - Location
Marvel and BiiL provides an exceptional investment opportunity in the town of Ghaziabad,
Uttar Pradesh, India for setting up a porcelain tableware manufacturing plant
LEGAL
Government approved
Industrial zone
ACCESSIBILITY
Close to the capital of India,
New Delhi, one of the biggest
trading hub catering domestic
and International market
LOGISTICS
Proximity to Inland
container depots(ICD)
of Tughlakabad and
Dadri
INVENTORY
Central location from our distribution
network reduces inventory cost

14. Strategic Advantage - Site
NO LEGAL ROADBLOCK
Clearance certificates
issued from Pollution , Excise
and Sales dept. of GOI
ABUNDANT AREA
72000 square feet of
covered area
MARKET ACCESSIBILITY
Located on NH 24 with
markets providing daily
operational needs
UNINTERRUPTED POWER SUPPLY
Direct connection on 33 KVA line
ensure round the clock electricity
NATURAL GAS CONNECTION
We have natural gas connection
installed at the site for firing
READY TO MOVE
Site is well prepared and can
be made operational in few
months

15. Strategic Advantage - MCPL and BIIL
EXPERIENCE & EXPERTISE
2 decades experience in
India sub continent
RENOWNED BRAND
Marvel is a leading
tableware brand with a
strong market presence
SKILLED WORKFORCE
We have well equipped
skilled work force
providing cost benefits
ROOTED DISTRIBUTION NETWORK
Well established distribution network in
20+ cities of India
SUPPLY CHAIN ADVANTAGE
Relationship with r/m suppliers
enabling low cost procurement
FIRST MOVERS ADVANTAGE
Be the first to make porcelain
in India

16. THANK
YOU