2. CONSUMER Is a person who buys and uses the merchandise (product which can be apparel or non apparel) and are the primary influence on the market.

3. COSTUME The term costume can refer to wardrobe or dress of a certain period in history, people or class Costume may also refer to the artistic arrangement of accessories in a picture , statue or play , appropriate to the time, place, or other circumstances represented or described to a particular style of clothing worn to portray a type of character at a social event such as a fancy dress party or in an artistic theatrical performance . Costume used in yakshagana - a theater art from India. A Kid wearing a Bee costume Costumed performers in Bristol Renaissance Faire . Santa

5. SOFT GOODS Are goods that are used up when used once, or that have a short & specific lifespan & wear & tear of the merchandise is quicker Fashion and Textile merchandise is a soft good (e.g. dresses, lingerie, coats, household textiles) as contrasted with hard goods (home appliances, hardware or furniture) Health care & beauty products Furnishings

10. Details – Are features which enhance the look of the garment like Embroideries, placket enhancements, button

12. Victorian motifs African motifs Celtic Motif

13. REPEAT Repeat is the “ Repetition” of floral or geometric print in a fabric design. And Repetition is use of same form again and again Block Repeat Half Drop Repeat All Over Repeat Ogee Plaid

15. FASHION FORECASTING Fashion forecasting is the prediction of the colors and style of apparel and accessories which are new directions in fashion that the majority of people would like to buy at a given time and place. It is anticipating the customers wants & needs by Designers, Merchandisers & Buyers. It needs to be done well in advance i.e minimum of 2 seasons away so as to produce fresh stocks on time & to keep the business going.

17. DRAPING Is a procedure of creating fashion designs by manipulating, pinning & cutting muslin or other fabric over a dress form so as to alter the fall of the fabric in different positions. In this technique, the drapes garment is then used to create a pattern from which garment can be made

18. PATTERN MAKING Patternmaking is the art of designing patterns with specific body measurements with hand on paper or cardboard before A pattern is an original garment from which other garments of a similar style are copied, or the paper or cardboard templates from which the parts of a garment are traced onto fabric before cutting out and assembling (sometimes called paper patterns ). Worked across all clothing categories it is an integral part of fashion design & clothing industry. e.g: Different parts of a trouser pattern Coat pattern

19. GRADING Grading means scaling i.e the act of arranging in a graduated series Pattern grading means creating a set of pattern pieces for each of the sizes listed on the garment specification sheet for a style.

21. RETAILER Is an individual or firm that sells merchandise to the consumers. These items are purchased from the manufacturer or wholesaler and sold to the end user at a marked up price. In the fashion industry, that merchandise would be apparel and related products.

23. ELEMENTS USED IN VM This includes combining product, environment, and space into a stimulating and engaging display to encourage the sale of a product or service. Many elements can be used by visual merchandisers in creating displays, including , color, lighting, space, product information, sensory and interactive installations. inputs such as smell, touch, and sound as well as technologies such as digital displays educating the customers about the product/service in an effective and creative way. COLOR THEME

24. MERCHANDISER Merchandiser is a person responsible for ensuring that right product appear in the right store at the right time and in the right quantities. Role of Sourcing Merchandiser: This involves procurement of all raw materials required to make a product Role of Production Merchandiser This involves ensuring that the work flow & time chart for the production is followed; at times Quality control may also be handled by the production merchandiser Role of a Retail Merchandiser :- This involves working closely with the buying teams to accurately forecast trends, plan stock levels and monitor performance, maximize profits and manage the performance of the ranges. They also decide on the quantity & oversee the delivery and distribution of the stock and deal with problems with suppliers as they arise.

37. Recurring cycle in skirt lengths

45. Working Designer’s Own Name Giorgio Armani, Dolce and Gabbana, Calvin Klein, Betsey Johnson, Anna Sui, Pamela Dennis, Christy Allen

48. Private Labels Private Labels in Department and Discount Stores Saks Fifth Avenue - Real Clothes, The Works Federated – INC, Charter Club, Alfani, Badge J C Penny – Arizona Jeans, Hunt Club Target – Merona, Pro Sprit Shopper’s Stop - Stop

49. Couture Custom make clothing for wealthy individuals Christian Dior, Yyes St. Laurent, Givenchy, Chanel etc.

53. Conservative Updated Advanced Better Moderate Budget/Discounter

57. Conservative Updated Advanced Better Look: Could be extreme colour, pattern, texture Fit: very current , a bit extreme Make : interesting, but less important than the look Moderate Look: stylish colour, pattern, texture Fit: stylish but not extreme Performance : easy care or somewhat more delicate Make : good, Budget/Discounter Look: A look that has been around awhile Fit: comfortable Performance : wash and wear Make: sturdy, simple

58. Women’s wear lines Conservative Updated Advanced Better Ralph Lauren Jones New York Liz Claiborne Carole Little (Also known as Contemporary) BCBG (Bon Chic Bon Genre) Theory Laundry by Shelli Siegel Moderate Lauren by Ralph Lauren Alfred Dunner John Paul Richards ABS Budget/Discounter Kathie Lee (Wal-Mart) Russ (Wal-Mart)

59. Shoe lines Conservative Updated Advanced Better Etienne Aigner Enzo (Also known as Contemporary) BCBG Moderate Dexter Unisa Budget/Discounter Cherokee (Target) Merona (Target)

60. Men’s wear lines Conservative Updated Advanced Better Polo Nautica Kenneth Cole Claiborne Perry Ellis DKNY CK Moderate Chaps Levi Arrow Ron Chereskin Dockers Guess YMLA Budget/Discounter Manhattan Merona (Target)

61. Kids Better Polo Baby Dior Guess Tommy Hilfiger DKNY Moderate Buster Brown Oshkosh Budget/Discounter Hush Puppies