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Operating on a Shoestring Budget:
Controlling Costs & Maximizing Resources
Michigan Meetings Expo
Monday, June 17, 2013
@AaronWolowiec
AaronWolowiec.com
↠ Budgetary concerns
↠ Controlling costs
↠ Maximizing resources
↠ Strategies
↠ Wrap-up
Controlling Costs
Actual Costs
Budgeted Costs
Controlling Costs
Variance
Actual Costs
Budgeted Costs
Example: Food & Beverage
Tips: Food & Beverage
• À la carte
• Fewer options
• Counts/trends
• Overage policy
• Work with chef
• Hold dessert
• Pull break items
• Water pitchers
Maximizing Resources
Possible Usage
Current Usage
Maximizing Resources
Variance
Possible Usage
Current Usage
Example: Professional Speakers
Tips: Professional Speakers
• Blog post
• Twitter chat
• Facebook discussion
• Promotional video
• Newsletter article
• Magazine interview
• Webinar (pre/post)
• Other onsite events
Final Thoughts
TAKEAWAYS
• Control costs by decreasing actual costs to
meet budgeted costs.
• Maximize resources by increasing current
usage to meet possible usage.
APPLICATION
• Critically evaluate your expenses.
• Implement incremental changes.
Meeting Minds blog
http://bit.ly/19FNlZr
Wolowiec: Instead of “Justifying
Expenses”, think “Demonstrating
Conference Value”
CIC Publications
http://bit.ly/19FNBaS
Professional Meeting Management:
Comprehensive Strategies for Meetings,
Conventions & Events, Fifth Edition
Aug. 5, 2013
3:15 p.m. – 4:30 p.m.
Building Financial Momentum Through
Meetings & Membership Collaboration
July 9, 2013
1 – 4 p.m.
Building Financial Momentum Through
Meetings & Membership Collaboration
July 10, 2013
10:15 – 11:30 a.m.
The Meetings Report:
Five Game-Changing Tactics Redefining
Education Strategy and Success
Aaron D. Wolowiec
MSA, CAE, CMP, CTA
(616) 710-1891
aaron@eventgarde.com
www.eventgarde.com
Operating on a Shoestring Budget

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Operating on a Shoestring Budget

Hinweis der Redaktion

  1. WelcomeWhy we selected this topic
  2. Who are you?Planners/suppliersYears of experienceAt least 5 years of experienceAt least 10 years of experienceAt least 15 years of experience20 or more years of experienceDo you have budgetary concerns?
  3. Diagnose your biggest budgetary concerns – 25 minutesMake a list – 2 minutesStar your top three – 1 minuteCount off in groups of nine – 1 minuteRearrange/form groups – 3 minutesIntroduce yourselves – 3 minutesNameOrganizationTop three listIdentify the group’s top five; write on half sheets – 3 minutesAaron to put up expense categories/examples – 3 minutesAdministration (e.g., attrition fees) Program (e.g., Audiovisual)Facilities (e.g., space rental)Food & Beverage (e.g., receptions)Marketing (e.g., printing)Exhibits (e.g., exhibit contractor)Registration (e.g., materials/supplies)Support (e.g., signage)Miscellaneous (e.g., gratuities)Go up to the magic wall, real aloud your response and place it on the wall – 9 minutes
  4. Return to the wall of expenses – 20 minutes Each group receives one of the headers – 1 minute Brainstorm – 10 minutesRemove duplicatesCome up with ideas to:Control costsMaximize resourcesWrite on the half sheets your suggestionsReport out to the group – 9 minutesCollect expense categories/examples (summarize in a blog post)