www.BrandLessBox.com White Paper

1. Keyword
Selection
Process
Using
the
Google
Keyword
Selection
Tool
to
evaluate
keywords
from
numerous
competitor
websites,
the
keywords
below
were
found
to
be
highly
valuable
in
terms
of
both,
organic
keyword
search
opportunities,
as
well
as
very
expensive
PPC
keywords.
In
review
of
the
keywords,
it
was
important
to
consider
the
value
of
some
keywords
that
didn’t
have
the
millions
of
responses,
but
had
direct
relativity
to
the
product
being
sold
by
the
Institute
for
Forensic
Education.
Terms,
such
as
“crime
scene
classes”
show
only
a
few
hundred
searches,
but
the
PPC
cost
was
in
excess
of
$10.00
per
click.
Showing
the
high
integrity
and
value
that
this
niche
market
holds.
The
goal
behind
the
following
choices
is
to
capture
the
market
of
those
who
are
generally
interested
in
autopsy
and
death
investigation
videos,
while
preserving
the
validity
of
being
a
resource
for
institutions
of
higher
education
and
law
enforcement
training
facilities.
Table
1
shows
the
keywords
and
the
number
of
times
the
terms
were
searched,
locally
and
globally.
Evaluation
of
these
keywords
further
uncovered
hundreds
of
keywords
that
will
be
perfect
for
PPC
advertising.
Many
showed
results
of
50-­‐100
searches,
and
cost
only$0.05.
While
others
approached
the
1000’s
of
searches
for
around
$0.50.
The
combination
of
the
use
of
the
following
organic
keywords,
in
combination
of
the
hundreds
of
PPC
terms
will
increase
traffic
to
www.ForensicDeathInvestigation.com
dramatically.
Keywords:
Forensic,
Crime
Scene,
Autopsy,
Forensics,
Crime,
Video
Gratis,
Watch
Videos,
Crime
Scene
Investigation,
Investigation,
Crime
Investigation,
Crime
Scene
Jobs,
Death
Investigation,
CSI
Investigation,
Crime
Scene
Classes,
Crime
Scene
School,
Autopsy
DVD,
Forensic
Programs

2.
Table
1
Keywords:
Local
Results
Global
Results
Forensic
2,746,000
2,240,000
Crime
Scene
1,220,000
1,000,000
Autopsy
5,000,000
1,500,000
Forensics
1,000,000
823,000
Crime
6,120,000
7,480,000
Video
Gratis
673,000
16,600,000
Watch
Videos
550,000
673,000
Crime
Scene
Investigation
90,500
165,000
Investigation
1,220,000
1,500,000
Crime
Investigation
110,000
165,000
Crime
Scene
Jobs
12,100
9,900
Death
Investigation
14,800
12,100
CSI
Investigation
40,500
49,500
Crime
Scene
Classes
390
480
Crime
Scene
School
3,600
2,400
Autopsy
DVD
880
1,300
Forensic
Programs
18,100
12,100