This document discusses a music collaboration between Arctic Monkeys, an indie rock band, and Dizzee Rascal, a grime artist. It notes their different genres but successful collaboration. The primary target audience is described as urban white youth aged 14-25 who connect with the bands' young ages. Inspiration is drawn from videos showing band performance. For Arctic Monkeys, the focus is on playing instruments as a group in smart casual clothing. For Dizzee Rascal, the urban performance style in also smart casual clothing engages the audience through his machine-gun rapping and eclectic music influences.