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USER ADOPTION
STRATEGY
TINYURL.COM/BIBLETECH
TECHSMO   Helping leaders LEAD with
          technology & social media
DIFFERENT PRODUCT, SIMILAR CHALLENGE
DIGITAL
   LITERACY
PIONEER
USER ADOPTION
STRATEGY
NO ADOPTION = NO VALUE
INNOVATORS
EARLY ADOPTERS
EARLY MAJORITY
LATE MAJORITY
LAGGARDS
TECHNOLOGY
ACCEPTANCE
MODEL
the degree to which a person
 PERCEIVED   believes that using a particular
USEFULNESS   system would enhance his or
             her performance
the degree to which a
  PERCEIVED   person believes that
EASE-OF-USE   using a particular system
              would be free from effort
DEFINE
           RESEARCH
  DESIGN   IDEATE
           PROTOTYPE
THINKING   CHOOSE
           IMPLEMENT
           LEARN
GETMENTALNOTES.COM
CONCEPTS
FOCUS ON THE “WHY”
NOT THE “WHAT”
DON’T REINVENT THE
WHEEL. STUDY IT.
EVERYTHING
STARTEDSMALL
               BIG
PROGRESSIVE DISCLOSURE
SIMPLE & SOPHISTICATED
QR CODES
THE INTERNET OF THINGS
GE SMART GRID
AUGMENTING REALITY
COMPUTATIONAL POWER IS PREDICTED TO EXCEED
 THAT OF A HUMAN BRAIN WITHIN 10 YEARS AND
   TO EXCEED ALL HUMAN BRAINS WITHIN 30
I WILL LIVE LONG ENOUGH TO LIVE FOREVER...
              -RAY KURZWEIL
SCARY
I AM SURE THAT NEITHER DEATH NOR LIFE, NOR
  ANGELS NOR RULERS, NOR THINGS PRESENT
   NOR THINGS TO COME, NOR POWERS, NOR
HEIGHT NOR DEPTH, NOR ANYTHING ELSE IN ALL
CREATION, WILL BE ABLE TO SEPARATE US FROM
 THE LOVE OF GOD IN CHRIST JESUS OUR LORD.
               Romans 8:38
GUTENBERG OPPORTUNITIES
QUESTIONS?
THANK YOU!

AARON@GOPOTLUCK.COM

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User adoption strategy for digital literacy

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  21. we can learn most rapidly about the psychology of persuasion and persuasive technology by working with existing solutions.\n\nBe an early adopter. Don’t be that guy who is \n
  22. When one looks at the history of successful consumer Internet services, a striking similarity emerges: Each service started in a small, focused way: Google offered a simple search box. Yahoo was merely a list of links. Facebook was a directory created for friends. As the small offerings succeeded, they expanded. That approach to innovation works. In contrast, services launched with many features or ambitious goals seem always to fail.\n
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  45. Slowdown Aging & Disease Process\nBiotech\nNano-tech\n
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