This is a presentation I did at the 2013 JEA/NSPA National High School Journalism Convention in San Francisco. It dealt with helping schools with what to do once they were online.
3. @
• Everything must revolve around it.
• Define your mission.
What’s your purpose.
• Develop a sitemap.
• Get an easy, memorable URL.
• Choose your platform and
learn* all you can about it
My five previous points…
4. @
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•Make it a part of your news organization, not just a
novelty or an “extra” – establish beat reports
•Teach editors/staff how to post their own content
•Make Web postings part of the grading criteria –
don’t use Web work as punishment
•Plan special coverage for the Web. Don’t just
regurgitate.
Develop a system for generating
frequent updates
5. @
N A M E W E E K S 1 , 5 , 9 W E E K S 2 , 6 , 1 0 W E E K S 3 , 7 , 1 1 W E E K S 4 , 8 , 1 2 B E A T
A ld e r f e r, S a m W e b m a s t e r B lo g W e b m a s t e r B lo g n / a
A lle n , D a k o t a A S , B U B L B U , T C H L D e a n s
A lv a r a d o , T o n y D Y S T , S A T A S , B U B L B U n o b e a t , y o u p i c k *
A y e r s , J e s s ic a B U , O T T H L A S , B U B L B e s t B u d d ie s
B a r r y , A d r ie n n e B L , T C B U P O D A S , B U R ic k G r a n lu n d
B a t e s , K e lle y A S , B U B L B U , S R P O D T r a c k ( b o t h )
B a u g h , K y le B lo g E d it o r B lo g E d it o r n / a
B a y , I z z y D Y S T , S A T A S , B U B L B U L e a r n in g C e n t e r
B e c k e r, G r a y s o n B U , T L G I I W P A S , B U B L n o b e a t , y o u p i c k *
B U P O D A S , B U n o b e a t , y o u p i c k *
B o e g lin , C la ir e A S , B U B L , S A T B U P O D S t u d e n t C o u n c il
B o o t s , C a l D Y S T , T W S S A S , B U B L B U C h u c k J o n e s
B o u k a i, A m it B U , S R H L A S , B U B L , T W S S K a r o n W a l la c e
B r e w s t e r, K e v in B L B U , O T T P O D A S , B U J o e K in g
B r i z z i, C a t h r y n A S , B U B L B U H L , O T T B a s il S m o t h e r m a n
C a r d w e ll , B e n E d it o r B lo g E d it o r B lo g n / a
C a r t e r, N o e ll e D Y S T A S , B U B L B U , T C T r a c i R o d g e r s
C a s e y , B e n B U I I W P, S A T A S , B U B L n o b e a t , y o u p i c k *
C la r k , A llis o n B L , T C B U P O D A S , B U E d C o le m a n
C o n n o r, G a r r e t t A S , B U B L , S R B U H L B a s e b a ll
C r o g h a n , R e y n D Y S T A S , B U B L B U , S A T G o lf ( b o t h )
C u m m in g , J a c k B U , S A T I I W P A S , B U B L C r o s s C o u n t r y ( b o t h )
D a n n , C o n n ie E d it o r B lo g E d it o r B lo g n / a
D o r s o n , D a n ie l B L , O T T B U I I W P , O T T B U J u n io r C l a s s C o u n c il
D u g a n , T im B U , S R B L , O T T B U I I W P S o c c e r ( b o t h )
E ls e r, S im o n D Y S T B U B L , T C B U , S R C o m p a r a t iv e R e lig io n
E n g , M o lly B U H L , T W S S B U , S A T B L n o b e a t , y o u p i c k *
E r w in , A lic ia B L B U , T L G I I W P B U , T W S S C a f e t e r ia
F a ir c h ild , A u d r e y B U , O T T B L , S A T B U H L n o b e a t , y o u p i c k *
F a lc o n , A s h le y H L B U B L , T W S S B U , S A T S e n io r C la s s C o u n c il
F a r r ie s , A n d r e w B U D Y S T B U , T L G B L , S R n o b e a t , y o u p i c k *
F i lip o w , E m m a B L , T W S S B U I I W P B U , T L G W r e s t lin g
F r e e m a s , J e s s ic a B U , S R B L B U , O T T H L J E L
G a llie n e , K a t y H L , T L G B U B L B U , T O T A n / a
G e lb e r t , R a c h e l B U D Y S T , S R B U B L , S R n o b e a t , y o u p i c k *
B e lt z h o o v e r, R a c h e l B L , O T T
North Central High School - Indiana
8. @
Options for 3 include:
•Write a story
•One photo unit
•Design a page/spread
•Web coverage team
•Multimedia
•Sports scores (limited)
•Social media (limited)
•Web features
•Copy (limited)
•Web team
•Announcements (limited)
•Advertising
•Publicity
•Pitch an Idea
Francis Howell North High School – Missouri
9. @
• Create a series of How-to videos using Jing
• Make checklists that include screenshots
• Post standard file sizes next to computers or
on desktop notes
• Appoint someone to send weekly reminders to
content providers for the week they are scheduled
•Make sure content providers get feedback from staff
Make resources for staff easily
available22
11. @
• Create a series of How-to videos using Jing
• Make checklists that include screenshots
• Post standard file sizes next to computers or
on desktop notes
• Appoint someone to send weekly reminders to
content providers for the week they are scheduled
•Make sure content providers get feedback from staff
Make resources for staff
easily available
22
12. @
•Start trying to just get a new story and
photo
or photo gallery up each day
•Each month, try something new: add social
(Twitter, Instagram, Vine, etc.) short
videos, calendars, sports scores…
Start small and add in small
increments33
13. @
•Work with existing events first and tie in with
the print publication
•Expand to include other, web-only stories
•Coveritlive, Livestream, Ustream,
Soundslides, Smugmug, Thinglink
•Evergreen content such as ‘College Guide’
or‘Guide for New students’
After you get a solid foundation,
look to add bells and whistles
44
15. @
•Work with existing events first and tie in with
the print publication
•Expand to include other, web-only stories
•Coveritlive, Livestream, Ustream,
Soundslides, Smugmug, Thinglink
•Evergreen content such as ‘College Guide’
or‘Guide for New students’
After you get a solid foundation,
look to add bells and whistles44
16. @
•Wait to promote widely until a system is in place
and working
•Email alerts
•Twitter & Facebook
•News website as in-school home page
•Contests
•Cross-promotions between Print, Web
Promote what you do every
chance you get
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