This is the first of two sessions Aaron Manfull gave at the CSPA high school journalism convention at Columbia University March 15, 2012. This session deals with planning for an online move.

1. Publications 2.0
The time is now to move your
publication online.
start here
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2. #CSPAsc12
@manfull
aaronmanfull.com
JEADigitalMedia.org
theNext26.com
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8. Joomla 2008-2010
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9. WordPress 2010-current
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10. Give Your Publication
An Online Presence
Stop Thinking About Doing It
Start Today
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11. Everything must revolve around it.
1 This is not an extra appendage.
•Put an editor in charge
•Offer incentives for students. Writing for the
Web shouldn’t be used as punishment.
•Create positions that revolve around the
web
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12. Class Structure
newspaper yearbook
Writers Writers
Designers Designers
Photographers Photographers
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13. Class Structure
newspaper newspaper yearbook
Writers Writers
Designers Designers
Photographers Photographers
Some Web Some Web
Video
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14. Class Structure
newspaper digital
yearbook
media
Writers Web Writers
Designers Video Designers
Photographers
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15. Editor Roles
EIC
Digital Media
Digital
Web Editor Publicity
Media Director
Beats Social Video/ Photo
Networking Podcast Editor
Editor
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16. Define your purpose.
2 What is your mission?
•How do each of the student media at
the school differ?
•What niche will the Web find itself
fitting into?
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17. Develop
3 a sitemap.
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18. 4 Get an easy, memorable URL.
Our progression:
FHN026.com
Northstartoday.com
Excaliburyearbook.com
FHNtoday.com
(considered francishowellnorth.com)
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19. 5 Choose your platform
Ways of going about it:
•Putting PDFs of your publication online
(issuu.com)
•Using an application like Dreamweaver
•Using a CMS like my.hsj.org, Joomla,
Drupal or Wordpress
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20. aaronmanfull.com @manfull JEADigitalMedia.org
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