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Identify and Unlock your !
Mobile Strategy

EXPERT SERIES
April 23, 2014
2
We Are Clearly Innovative
Overview / About Clearly Innovative
Clearly Innovative builds mobile solutions for
the leading mobile platforms.
§  User Experience Experts
§  End-to-End Mobile Services Provider
§  Cross-Platform Development Expertise
§  Certified Small Business (& minority-owned)
3
We Are Clearly Innovative
Our Clients
Clearly Innovative has
developed over 30
mobile solutions and
served clients in
various industries:
§  Government 
§  Commercial 
§  Start-ups 
§  Non-profits
4
We Are Clearly Innovative
Why Mobile?!
What’s a Mobile Strategy? !
Part I: Identifying!
Workshop Agenda
Part II: Unlocking!
Part III: How We Can Help!
Recap!
5
We Are Clearly Innovative
Please Ask
Questions?
+ Ground Rule
6
We Are Clearly Innovative
Workshop Vocabulary

§  Cross-Platform
§  Mobile Solution
§  Operating System
§  User Experience
§  Metric 
§  Enterprise
§  Javascript 
!
7
We Are Clearly Innovative
Why Mobile?
Why Mobile?
8
We Are Clearly Innovative
Mobile Love
Why Mobile?
2 out of 3 people 
Check their phone at least once
every hour.



1 in 10
Check EVERY 5 MINUTES

= Opportunity!


*HARRIS INTERACTIVE SURVEY, AUGUST 2013
9
We Are Clearly Innovative
Why Mobile is Important to You
Why Mobile?
§  90% of global organizations are planning to
sustain or increase their investment in mobile
technologies during the next 12 to 18 months. 
§  25% of online shopping occurs on mobile
devices which accounts for $163 billion in sales in
2014.
!
§  27% of companies across the globe plan to
incorporate location-based marketing within the
next year.
*IBM Institute for Business Value Survey, 2014
10
We Are Clearly Innovative
Why Mobile?
What’s a Mobile
Strategy?
+ Why Mobile?
11
We Are Clearly Innovative
Mobile strategy is not a
technology or a project, 
but a practice. 

It is the alignment of consumer
needs, business goals, and
mobile technologies.
What’s a Mobile Strategy?
12
We Are Clearly Innovative
Queens Public Library
What’s a Mobile Strategy?
13
We Are Clearly Innovative
Why Do I Need A Strategy?
What’s a Mobile Strategy?
Focus + Direction = Success
14
We Are Clearly Innovative
Any Questions?
+ Pause
15
We Are Clearly Innovative
Why Mobile?
Part I: Identifying
+ Why Mobile?
+ What’s a Mobile Strategy?
16
We Are Clearly Innovative
Who should be apart of the process:
§  Vision: C-suite level member (CEO, Director, etc.)
§  Execution Lead: Communications Director / IT
Manager
§  Target Audience Advocate: Board member, etc.
§  Technology Partner: Clearly Innovative
Identify Your Mobile Team
Part I: Identifying
17
We Are Clearly Innovative
The following are mobile experience categories:
§  Messaging!
§  Entertainment!
§  Social Networking!
§  Causal Games!
§  Technology Specific!
§  Brand Awareness & Marketing!
Understanding the Experiences
Part I: Identifying
18
We Are Clearly Innovative
•  Objectives
•  Target Groups
•  Context of Usage
•  Problem Identification
•  Measurable Metrics
The Mobile Strategy Roadmap

Part I: Identifying
19
We Are Clearly Innovative
•  Platform Strategy
•  Solutions
•  Life-cycle Plan
•  Integration with
Communication & Sales
The Mobile Strategy Roadmap

Part I: Identifying
20
We Are Clearly Innovative
Any Questions?
+ Pause
21
We Are Clearly Innovative
Why Mobile?
Part II: Unlocking
+ Why Mobile?
+ What’s a Mobile Strategy?
+ Part I: Identifying
22
We Are Clearly Innovative
§  What is the issue?
§  Most common task?
§  The need of our mobile consumers?

Example: National Military Family Association
To meet the needs of military families, we
anticipate, listen, and react to their concerns. !
Exercise 1 / Problem Identification
Part II: Unlocking
23
We Are Clearly Innovative
Using the following example, develop the value
statement that addresses your problem in 5 words.

Example: National Military Family Association
Providing military families answers now.!
Exercise 2 / Creating Value
Part II: Unlocking
24
We Are Clearly Innovative
Set your objectives
Each metric should be measurable
§  Increase donations
§  Reduce costs
§  Recruit volunteers
§  Increase number of social
shares
Exercise 3 / Measurable Metrics!
Part II: Unlocking
25
We Are Clearly Innovative
Current vs. Desired Audience
Mobile profile
§  Devices
§  Activities
Demographics
Historical Patterns!
Exercise 4 / Know Your Audience
Part II: Unlocking
26
We Are Clearly Innovative
Why Mobile?
Part III: 
How We Can Help
+ Why Mobile?
+ What’s a Mobile Strategy?
+ Part I: Identifying
+ Part II: Unlocking
27
We Are Clearly Innovative
§  Our Clarity workshops help organizations
brainstorm and identify a valuable mobile solution. 
§  We challenge our clients to dive deep into their
ideas through in-person workshops.
§  You can experience Clarity as a full-suite of
packages:
§  Ideation & Discovery 
§  Mobile Design 
§  Prototyping & Validation 
Try Clarity
Part III: How We Can Help
28
We Are Clearly Innovative
The discovery
workshop provided
true insight to the first
phase of developing
our mobile app
ensuring we targeted
the right audience. 

Marissa Jennings,
Founder of SOCIALGirlz!
Clarity Testimonial
Part III: How We Can Help
“
“
29
We Are Clearly Innovative
Why Mobile?
Recap
+ Why Mobile?
+ What’s a Mobile Strategy?
+ Part I: Identifying
+ Part II: Unlocking
+ Part III: How We Can Help
30
We Are Clearly Innovative
Let’s Talk



Sign-up for a 1-on-1 consultation
Learn more about us at www.clearlyinnovative.com

Recognized with the "Mobile Innovator of the Year" award at
Appcelerator's annual conference.

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Identify & Unlock Your Mobile Strategy

  • 1. Identify and Unlock your ! Mobile Strategy EXPERT SERIES April 23, 2014
  • 2. 2 We Are Clearly Innovative Overview / About Clearly Innovative Clearly Innovative builds mobile solutions for the leading mobile platforms. §  User Experience Experts §  End-to-End Mobile Services Provider §  Cross-Platform Development Expertise §  Certified Small Business (& minority-owned)
  • 3. 3 We Are Clearly Innovative Our Clients Clearly Innovative has developed over 30 mobile solutions and served clients in various industries: §  Government §  Commercial §  Start-ups §  Non-profits
  • 4. 4 We Are Clearly Innovative Why Mobile?! What’s a Mobile Strategy? ! Part I: Identifying! Workshop Agenda Part II: Unlocking! Part III: How We Can Help! Recap!
  • 5. 5 We Are Clearly Innovative Please Ask Questions? + Ground Rule
  • 6. 6 We Are Clearly Innovative Workshop Vocabulary §  Cross-Platform §  Mobile Solution §  Operating System §  User Experience §  Metric §  Enterprise §  Javascript !
  • 7. 7 We Are Clearly Innovative Why Mobile? Why Mobile?
  • 8. 8 We Are Clearly Innovative Mobile Love Why Mobile? 2 out of 3 people Check their phone at least once every hour. 1 in 10 Check EVERY 5 MINUTES = Opportunity! *HARRIS INTERACTIVE SURVEY, AUGUST 2013
  • 9. 9 We Are Clearly Innovative Why Mobile is Important to You Why Mobile? §  90% of global organizations are planning to sustain or increase their investment in mobile technologies during the next 12 to 18 months. §  25% of online shopping occurs on mobile devices which accounts for $163 billion in sales in 2014. ! §  27% of companies across the globe plan to incorporate location-based marketing within the next year. *IBM Institute for Business Value Survey, 2014
  • 10. 10 We Are Clearly Innovative Why Mobile? What’s a Mobile Strategy? + Why Mobile?
  • 11. 11 We Are Clearly Innovative Mobile strategy is not a technology or a project, but a practice. It is the alignment of consumer needs, business goals, and mobile technologies. What’s a Mobile Strategy?
  • 12. 12 We Are Clearly Innovative Queens Public Library What’s a Mobile Strategy?
  • 13. 13 We Are Clearly Innovative Why Do I Need A Strategy? What’s a Mobile Strategy? Focus + Direction = Success
  • 14. 14 We Are Clearly Innovative Any Questions? + Pause
  • 15. 15 We Are Clearly Innovative Why Mobile? Part I: Identifying + Why Mobile? + What’s a Mobile Strategy?
  • 16. 16 We Are Clearly Innovative Who should be apart of the process: §  Vision: C-suite level member (CEO, Director, etc.) §  Execution Lead: Communications Director / IT Manager §  Target Audience Advocate: Board member, etc. §  Technology Partner: Clearly Innovative Identify Your Mobile Team Part I: Identifying
  • 17. 17 We Are Clearly Innovative The following are mobile experience categories: §  Messaging! §  Entertainment! §  Social Networking! §  Causal Games! §  Technology Specific! §  Brand Awareness & Marketing! Understanding the Experiences Part I: Identifying
  • 18. 18 We Are Clearly Innovative •  Objectives •  Target Groups •  Context of Usage •  Problem Identification •  Measurable Metrics The Mobile Strategy Roadmap
 Part I: Identifying
  • 19. 19 We Are Clearly Innovative •  Platform Strategy •  Solutions •  Life-cycle Plan •  Integration with Communication & Sales The Mobile Strategy Roadmap
 Part I: Identifying
  • 20. 20 We Are Clearly Innovative Any Questions? + Pause
  • 21. 21 We Are Clearly Innovative Why Mobile? Part II: Unlocking + Why Mobile? + What’s a Mobile Strategy? + Part I: Identifying
  • 22. 22 We Are Clearly Innovative §  What is the issue? §  Most common task? §  The need of our mobile consumers? Example: National Military Family Association To meet the needs of military families, we anticipate, listen, and react to their concerns. ! Exercise 1 / Problem Identification Part II: Unlocking
  • 23. 23 We Are Clearly Innovative Using the following example, develop the value statement that addresses your problem in 5 words. Example: National Military Family Association Providing military families answers now.! Exercise 2 / Creating Value Part II: Unlocking
  • 24. 24 We Are Clearly Innovative Set your objectives Each metric should be measurable §  Increase donations §  Reduce costs §  Recruit volunteers §  Increase number of social shares Exercise 3 / Measurable Metrics! Part II: Unlocking
  • 25. 25 We Are Clearly Innovative Current vs. Desired Audience Mobile profile §  Devices §  Activities Demographics Historical Patterns! Exercise 4 / Know Your Audience Part II: Unlocking
  • 26. 26 We Are Clearly Innovative Why Mobile? Part III: How We Can Help + Why Mobile? + What’s a Mobile Strategy? + Part I: Identifying + Part II: Unlocking
  • 27. 27 We Are Clearly Innovative §  Our Clarity workshops help organizations brainstorm and identify a valuable mobile solution. §  We challenge our clients to dive deep into their ideas through in-person workshops. §  You can experience Clarity as a full-suite of packages: §  Ideation & Discovery §  Mobile Design §  Prototyping & Validation Try Clarity Part III: How We Can Help
  • 28. 28 We Are Clearly Innovative The discovery workshop provided true insight to the first phase of developing our mobile app ensuring we targeted the right audience. Marissa Jennings, Founder of SOCIALGirlz! Clarity Testimonial Part III: How We Can Help “ “
  • 29. 29 We Are Clearly Innovative Why Mobile? Recap + Why Mobile? + What’s a Mobile Strategy? + Part I: Identifying + Part II: Unlocking + Part III: How We Can Help
  • 30. 30 We Are Clearly Innovative Let’s Talk Sign-up for a 1-on-1 consultation Learn more about us at www.clearlyinnovative.com Recognized with the "Mobile Innovator of the Year" award at Appcelerator's annual conference.