Collection of hi-profile projects during my employment with The Athlete\'s Foot. Please feel free to contact me with any questions or comments.
aaron.insel@gmail.com
2. N is for fit - 11/2004
Billboard
New Balance vendor specific shoe chart
Lease line/ladder sign 24x84
Window sign for look fixture 38x50
{ fitprint scanner pad stretch vinyl graphic
Street Team coupon
3. Urban remodel - 10/2003
Stretch vinyl wallpaper graphic
Two-phase lenticular vendor wall graphics Store photo with lenticular application Wall and Cash Wrap mock-up with wallpaper
4. “for her” store remodel - 3/2004
306
basketball
cross-
classics
classic fitness
training
leisure outdoor running
sandals tennis walking
“for her” 17.5” ladder/seating unit toppers
“for her” category ovals
Adjusted back wall logo
SALE SALE UP TO
40%
4 49
$ 98 $ 98
get OFF
AND UP AND UP
WWW.THEATHLETESFOOT.COM WWW.THEATHLETESFOOT.COM WWW.THEATHLETESFOOT.COM
exclusive
CHECK
A C C E P TA N C E
REFUNDS/
SALE UP TO UP TO
The Athlete's Foot gladly E XC H A N G E S
20% 50%
available only at
accepts personal checks
The Athlete's Foot will gladly
9
for the amount of purchase
$ 98
accept returns or exchanges
only with:
of all unworn merchandise WWW.THEATHLETESFOOT.COM
> a valid U.S. driver's license OFF OFF
purchased from any one AND UP
> your name, street address and phone of our stores with:
number imprinted on check WWW.THEATHLETESFOOT.COM WWW.THEATHLETESFOOT.COM WWW.THEATHLETESFOOT.COM
get
> sales receipt (dated no more than
We cannot accept: 30 days before return/exchange)
> valid photo ID
SALE Buy 1 Get 1
> money orders, cashier's checks, UP TO
25%
credit card drafts, starter checks, Credit card purchase will be credited to
business checks, and third-party the credit card and may not be returned
FREE
19
$ 98
checks for cash.
fit
All returned checks are subject to Check purchases may not be returned for
service fee.
OFF
cash until 10 days after purchase.
AND UP
The Athlete's Foot reserves the right Your choice of The Athlete's Foot 3 pack
fit
Equal or lesser value
to refuse any check. WWW.THEATHLETESFOOT.COM
WWW.THEATHLETESFOOT.COM WWW.THEATHLETESFOOT.COM
CAREER
OPPORTUNITIES
FREQUENT
SALE Buy 2 Get 1
UP TO
WWW.THEATHLETESFOOT.COM
BUYER PROGRAM The Athlete's Foot offers a rewarding and
30%
challenging future. Ask a Fit Specialist for
Join the Frequent Buyers Program where details on how to join our dynamic team.
FREE
29
$ 98
you can receive a pair of shoes for half
get fit
price with the purchase of five (5) pairs.
Ask a Fit Specialist for details.
OFF
new AND UP Your choice of The Athlete's Foot Socks
* Based on average price of shoes purchased. We Prefer Applies to socks priced up to $499
“for her” shade graphics
Valid only at participating locations. Free socks of equal or lesser value
WWW.THEATHLETESFOOT.COM WWW.THEATHLETESFOOT.COM
WWW.THEATHLETESFOOT.COM
arrival SALE UP TO
33%
39
$ 98
WWW.THEATHLETESFOOT.COM
OFF
AND UP
WWW.THEATHLETESFOOT.COM WWW.THEATHLETESFOOT.COM
“for her” policy sign “for her” 11x7 promo toppers
“for her” ladder POP
5. New { fitprint classification POP - 12/2003
4TH QTR 2004 TECHNICAL SHOE CHART
men’s women’s
MOTION CONTROL STABILITY CUSHIONING MOTION CONTROL STABILITY CUSHIONING
Designed to control mobile feet with Blend of cushioning and motion control Designed to maximize efficient runner Designed to control mobile feet with Blend of cushioning and motion control Designed to maximize efficient runner
excessive pronation. that allow feet to pronate naturally. foot impact and runner with rigid arch. excessive pronation. that allow feet to pronate naturally. foot impact and runner with rigid arch.
ROLLING IN NEUTRAL ROLLING OUT ROLLING IN NEUTRAL ROLLING OUT
Asics GEL–Evolution Adidas Supernova Control New Balance 991 Asics GEL–Nimbus VI Asics GEL–Evolution Asics GT–1090 New Balance 991 Adidas Supernova Cusion Nike Air Zoom Swift IV
MOTION CONTROL CUSHIONING CUSHIONING MOTION CONTROL CUSHIONING CUSHIONING
STABILITY STABILITY STABILITY STABILITY STABILITY STABILITY
Asics GEL–Foundation Asics GEL–Kayano X New Balance 1221 Brooks Radius 04 Brooks Ariel Asics GT–2090 New Balance 1221 Asics GEL–Cumulus IV Nike Shox Bella
MOTION CONTROL CUSHIONING CUSHIONING MOTION CONTROL CUSHIONING CUSHIONING
STABILITY STABILITY STABILITY STABILITY STABILITY STABILITY
Brooks Beast Asics GT–2090 Nike Shox FSM Mizuno Wave Creation 5 New Balance 856 Asics GEL–Kayano X Reebok Premier Road Lite II Asics GEL–Nimbus VI Reebok Premier Cushion II
DMX
MOTION CONTROL CUSHIONING CUSHIONING MOTION CONTROL CUSHIONING CUSHIONING
STABILITY STABILITY STABILITY STABILITY STABILITY STABILITY
Mizuno Wave Alchemy Brooks Adrenaline GTS 5 Reebok Premier Road Lite II Mizuno Wave Rider 7 Brooks Adrenaline GTS 4 Reebok Premier Road Plus Avia ECS 2060 Saucony Grid Trigon
MOTION CONTROL CUSHIONING CUSHIONING MOTION CONTROL CUSHIONING CUSHIONING
STABILITY STABILITY STABILITY STABILITY STABILITY STABILITY
New Balance 856 Mizuno Wave Mercury 4 Reebok Premier Road Plus Nike Air Zoom Miler Mizuno Wave Mercury 4 Saucony Grid Hurricane Avia ECS Euphoric
MOTION CONTROL CUSHIONING CUSHIONING MOTION CONTROL CUSHIONING CUSHIONING
STABILITY STABILITY STABILITY STABILITY STABILITY STABILITY
Mizuno Wave Nirvana Saucony 3D Grid Hurricane 6 Nike Air Zoom Swift IV Mizuno Wave Nirvana Brooks Dyad
MOTION CONTROL CUSHIONING CUSHIONING MOTION CONTROL CUSHIONING CUSHIONING
STABILITY STABILITY STABILITY STABILITY STABILITY STABILITY
New Balance 717 Saucony Grid T4 Reebok Premier Cushion II New Balance 717 Mizuno Wave Creation
MOTION CONTROL CUSHIONING CUSHIONING MOTION CONTROL CUSHIONING CUSHIONING
STABILITY STABILITY STABILITY STABILITY STABILITY STABILITY
New Balance 765 Saucony Grid Omni 4 Reebok Premier Ultra New Balance 765 Mizuno Wave Rider 7
MOTION CONTROL CUSHIONING CUSHIONING MOTION CONTROL CUSHIONING CUSHIONING
STABILITY STABILITY STABILITY STABILITY STABILITY STABILITY
{ fitprint technical shoe chart
Old performance section setup for lit wall Old scanner POP
VENDOR TECH SHEET
GEL CUSHIONING SYSTEM
Asic’s cushioning technology. Provides maximum shock
HYDROFLOW
Brook’s signature cushioning technology. It absorbs absorption.
GRID WA VE TECHNOLOGY
Saucony’s patented technology. A woven configuration shock, stabilizes the heel and returns energy back to the Mizuno’s cushioning technology. The only technology
of hytrel filaments, which provides superior cushioning foot stride after stride. that combines two (2) distinctly different elements that
IGS (Impact Guidance System)
and stability by centering the heel on impact. Designed to absorb shock at the heel strike, guide the are both necessary in great running shoes.
foot to a neutral position at mid-stance and maintain a
PDRB (Progressive Diagonal Rollbar)
This dual density post is biomechanically engineered to neutral foot position through toe-off.
30 DEGREE GRID VS–1
The 30 degree angled strands on the lateral side provide allow for the progressive pronation control as the foot VS-1 absorbs shock and enhances cushioning properties
cushioning at the appropriate angle of impact. Upon heel rolls inward and creates a smoother transition from the by resisting compression set, thus extending the
DUOTRUSS SYSTEM
strike, the strands collapse forward to provide a smoother midstance phase into the propulsion phase. Two (2) density system that links the rearfoot and forefoot cushioning life of running shoes.
transition while the 90 degree strands on the medial side to maintain midfoot support.
provide stability and limit over-pronation. DRB ACCEL BIOLOCK
High density molded TPU engineered into the midfoot for Biolock is simple, yet revolutionary heel-fit system that
DUOMAX MEDIAL POST
torsional stability. A softer density is placed on the lateral Provides static stability and supports the midfoot. Found allows for the best heel fit available and enhances
ARCH-LOCK MIDFOOT WRAP
The arch-lock midfoot wrap provides superior control and for smooth ride and a firmer density is placed on the in most stability and motion control shoes. Able to slow performance by eliminating heel slippage to reduce
support by surrounding the midfoot area with overlasted medial for added stability. the rate of pronation for runners who overpronate. wasted motion.
materials and locking them with the midsole unit.
S257 SPEV A INTERCOOL
Durable and energy efficient midsole compound utilized Provides increased midsole durability and shock Intercool solves the problem of heat and humidity build-up
HRC (High rubber Compound)
The forefoot HRC Pad provides responsive cushioning in as an insole board for even more cushioning and absorption. in a running shoe by incorporating a full-length ventilation
the later stages of the gait cycle. The rearfoot HRC Pad flexibility. system in the sole of the shoe that removes heat and
adds additional cushioning in the heel strike area. humidity from the foot through a system of ventilation
BIOMORPHIC FITTM
Provides enhanced upper fit and comfort while holes.
HPR High density carbon rubber for increased
traction and durability. decreasing potential for irritation.
DMX FOAM
ABZORB
DMX Foam is a cushioning technology that is made from
New Balance’s cushioning technology. Provides AIR SOLE
a highly resilient compound that provides the ultimate in
ADIPRENE
maximum heel and forefoot shock absorption. Durable. Versatile. Revolutionary. Nike Air was the first
cushioning and protection. DMX Foam is made of a
Maximizes heel protection and stability through superior air technology developed Nike, and it changed the way
softer compound that provides cushioning from heel to
shock absorption and extra protection from harmful we think about cushioning: encapsulated air to cushion
TS2
forefoot.
impact forces.
Transitional Support System. Pronation control and the footstrike in athletic shoes.
smooth transition through gait cycle.
DMX SHEAR
ADIPRENE + SHOX
Vertical/horizontal cushioning reduces stress of heel
Maintains forefoot propulsion and efficiency by retaining A revolution in cushioning and impact protection. Nike
ACTEV MIDSOLE
A
impact.
natural propulsion forces for greater forefoot efficiency.
Homogeneous foam cell structure resistant to Shox technology provides an optimal environment for
compression set. cushioning, a slower rate of impact loading and a uniquely
3D UL TRALIGHT
TORSION responsive feel.
3D Ultralight outsole material replaces traditional rubber
Creates stability and control by allowing the natural
ROLLBAR
outsole construction to produce lighter, more flexible,
rotation between the rearfoot and the forefoot while also
Graphite rollbar is a lightweight flat or molded piece of ZOOM AIR
smoother riding footwear.
providing midfoot support.
graphite material biomechanically positioned in the Lightweight, super-responsive performance cushioning.
midsole, which maximizes rearfoot stability. Rollbar can Incredibly thin, Zoom Air brings the foot closer to the
TPU TRANSITION BRIDGE
CLIMACOOL
be combined with a TPU medial and/or lateral post can ground, for optimal feel and aggressive maneuverability.
Provides support for heel to forefoot transition while also
Supplies ventilation and moisture management. This cre-
provide excellent motion control.
providing stability for the overpronator.
ates a cooling effect for the entire foot and increases foot FOOTBRIDGE
breathability. Climacool reduces discomfort of moisture Nike’s stability/motion control technology that provides a
STABILITY WEB
PLA Y DRY LINING
build-up and overheating.
Stability Web provides midfoot support and torsional firmer medial post to slow the rate of pronation in
A moisture management system that helps keep you
stability while reducing weight. overpronators.
cooler, drier and more comfortable.
Vendor tech sheet
New { fitprint classification POP for scanner unit
New { fitprint classification for performance section for lit wall
6. Locker Room new concept design - 5/2004
dressing
room
PANTONE 285 PANTONE 284
Locker Room - approved preliminary logo
PANTONE 2592 PANTONE 287
Pantone swatch set table
seating
seating
seating
display
seating
seating
seating
table
seating
Wall design mock-up Locker Room floor plan Retail space mock-up