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Rbk I3 Pressure - 12/2003




     HARDWOOD HOOKUPS
                                                                                                                                                                                                                                             HARDWOOD HOOKUPS                                                                                                                                                                                                                                     HARDWOOD HOOKUPS


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                NOW AVAILABLE


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                I3 PRESSURE TEAM COLORS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 NBA HARDWOOD
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             CLASSICS NIGHTS JERSEYS



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              © 2003 Reebok Int'l. REEBOK, RBK and   are reg. tms of Reebok. © 2003 NBA Properties, Inc. NBA, the NBA logo and NBA team identifications are tms of NBA Properties, Inc. and their member teams.




                                                                                                                                                                                                                                                                                                                                                                                                                                                                   STRAIGHT ARM
                                                                                                                                                                                                                                                                                                                                                                                                                                                                   RINGER T: KINGS & LAKERS




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     WATERFALL #2
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   RINGER T: BULLS & 76ERS (wht)




                                                                                                                                                                                                                                                                                                                                                                                                                                                      CLIPPERS

                                                                                                                                                                                                                                                                                                                                                                                                                                                                     SPURS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   BULLS
                                                                                                                                                                                                                                                                                                              NOW AVAILABLE
                                                                                                      AVAILABLE AT
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                WATERFALL #1
                                                                                                                                                                                                                                            I3 PRESSURE TEAM COLORS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  JERSEYS: SPURS
                                                                                                                                                                                                                                                                                                                                                                                                         NBA HARDWOOD
                                                                                                                                                                                                                                                                                                                                                                                                     CLASSICS NIGHTS JERSEYS



    I3 PRESSURE TEAM COLORS
                                                                                                                                                                                                                                                 © 2003 Reebok Int'l. REEBOK, RBK and   are reg. tms of Reebok. © 2003 NBA Properties, Inc. NBA, the NBA logo and NBA team identifications are tms of NBA Properties, Inc. and their member teams.

                                                                                                                                                                                                        NBA HARDWOOD
                                                                                                SELECT LOCATIONS
    01.15.04
                                                                                                                                                                                                    CLASSICS NIGHTS JERSEYS
                                                                                       FOR A LOCATION NEAR YOU CALL
                                                                                                  1–800–353–FOOT

         © 2003 Reebok Int'l. REEBOK, RBK and             are reg. tms of Reebok. © 2003 NBA Properties, Inc. NBA, the NBA logo and NBA team identifications are tms of NBA Properties, Inc. and their member teams.




 SLAM Magazine full-page ad



                                                                                                                                                                                                                                                                                                                                                                                                                                                           76ERS

                                                                                                                                                                                                                                                                                                                                                                                                                                                                       KINGS
                                                   HARDWOOD HOOKUPS

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  LAKERS



                                                                                                        AVAILABLE AT




                  I3 PRESSURE TEAM COLORS
                                                                                                                                                                                     NBA HARDWOOD
                                                                                                    SELECT LOCATIONS
                  01.15.04
                                                                                                                                                                                 CLASSICS NIGHTS JERSEYS
                                                                                             FOR A LOCATION NEAR YOU CALL
                                                                                                     1–800–353–FOOT
                         © 2003 Reebok Int'l. REEBOK, RBK and    are reg. tms of Reebok. © 2003 NBA Properties, Inc. NBA, the NBA logo and NBA team identifications are tms of NBA Properties, Inc. and their member teams.




Pre-release bag stuffer flyer
                                                                                                                                                                                                                              Window sign for look fixture 38x50                                                                                                                                                                                     I3 Pressure fixture - merchandised mock-up
N is for fit - 11/2004




                                                                        Billboard




                                                                                     New Balance vendor specific shoe chart

                                     Lease line/ladder sign 24x84



Window sign for look fixture 38x50




                                                                    { fitprint scanner pad stretch vinyl graphic
                                     Street Team coupon
Urban remodel - 10/2003




                                                 Stretch vinyl wallpaper graphic




Two-phase lenticular vendor wall graphics   Store photo with lenticular application   Wall and Cash Wrap mock-up with wallpaper
“for her” store remodel - 3/2004


                                                                                                       306



                                                                                                                                                 basketball

                                                                                                                                                                                               cross-
                                                                                                                                             classics
                                                                                                                                             classic                                                         fitness
                                                                                                                                                                                           training


                                                                                                                                              leisure                                          outdoor      running


                                                                                                                                             sandals                                           tennis       walking
                                                                                                                                                                                                                          “for her” 17.5” ladder/seating unit toppers
                                                                                                                                        “for her” category ovals
Adjusted back wall logo
                                                                                                                                                                                                                          SALE                                        SALE                                        UP TO

                                                                                                                                                                                                                                                                                                                 40%
                                                                                                                                                                                                                               4                                        49
                                                                                                                                                                                                                            $ 98                                       $ 98
                                                                                                                                                                                                        get                                                                                                                                        OFF
                                                                                                                                                                                                                                   AND UP                                     AND UP
                                                                                                                                                                                                                                            WWW.THEATHLETESFOOT.COM                    WWW.THEATHLETESFOOT.COM                                              WWW.THEATHLETESFOOT.COM




                                                                                                                                                exclusive
         CHECK
         A C C E P TA N C E
                                                        REFUNDS/

                                                                                                                                                                                                                          SALE                                        UP TO                                       UP TO
         The Athlete's Foot gladly                      E XC H A N G E S




                                                                                                                                                                                                                                                                      20%                                        50%
                                                                                                                                                  available only at
         accepts personal checks
                                                        The Athlete's Foot will gladly


                                                                                                                                                                                                                               9
         for the amount of purchase
                                                                                                                                                                                                                            $ 98
                                                        accept returns or exchanges
         only with:
                                                        of all unworn merchandise                                                                    WWW.THEATHLETESFOOT.COM
         > a valid U.S. driver's license                                                                                                                                                                                                                                      OFF                                                                  OFF
                                                        purchased from any one                                                                                                                                                     AND UP
         > your name, street address and phone          of our stores with:
           number imprinted on check                                                                                                                                                                                                        WWW.THEATHLETESFOOT.COM                    WWW.THEATHLETESFOOT.COM                                              WWW.THEATHLETESFOOT.COM




                                                                                                                                                get
                                                        > sales receipt (dated no more than
         We cannot accept:                                 30 days before return/exchange)
                                                        > valid photo ID
                                                                                                                                                                                                                          SALE                                                                                   Buy 1 Get 1
         > money orders, cashier's checks,                                                                                                                                                                                                                            UP TO

                                                                                                                                                                                                                                                                      25%
           credit card drafts, starter checks,          Credit card purchase will be credited to
           business checks, and third-party             the credit card and may not be returned



                                                                                                                                                                                                                                                                                                                 FREE
                                                                                                                                                                                                                              19
                                                                                                                                                                                                                           $ 98
           checks                                       for cash.




                                                                                                                                                                                                          fit
         All returned checks are subject to             Check purchases may not be returned for
         service fee.
                                                                                                                                                                                                                                                                              OFF
                                                        cash until 10 days after purchase.
                                                                                                                                                                                                                                   AND UP
         The Athlete's Foot reserves the right                                                                                                                                                                                                                                                                   Your choice of The Athlete's Foot 3 pack




                                                                                                                                                                        fit
                                                                                                                                                                                                                                                                                                                 Equal or lesser value
         to refuse any check.                                                                                                                                                                                                                                                                                                                               WWW.THEATHLETESFOOT.COM
                                                                                                                                                                                                                                            WWW.THEATHLETESFOOT.COM                    WWW.THEATHLETESFOOT.COM


                                                        CAREER
                                                        OPPORTUNITIES
         FREQUENT

                                                                                                                                                                                                                          SALE                                                                                   Buy 2 Get 1
                                                                                                                                                                                                                                                                      UP TO
                                                                                                                                                     WWW.THEATHLETESFOOT.COM
         BUYER PROGRAM                                  The Athlete's Foot offers a rewarding and




                                                                                                                                                                                                                                                                      30%
                                                        challenging future. Ask a Fit Specialist for
         Join the Frequent Buyers Program where         details on how to join our dynamic team.



                                                                                                                                                                                                                                                                                                                 FREE
                                                                                                                                                                                                                             29
                                                                                                                                                                                                                           $ 98
         you can receive a pair of shoes for half


                                                                                                                                                                                                         get fit
         price with the purchase of five (5) pairs.
         Ask a Fit Specialist for details.
                                                                                                                                                                                                                                                                              OFF
                                                                                                                                                new                                                                                AND UP                                                                        Your choice of The Athlete's Foot Socks
         * Based on average price of shoes purchased.   We Prefer                                                                                                                                                                                                                                                Applies to socks priced up to $499




                                                                                                             “for her” shade graphics
           Valid only at participating locations.                                                                                                                                                                                                                                                                Free socks of equal or lesser value
                                                                                                                                                                                                                                            WWW.THEATHLETESFOOT.COM                                                                                         WWW.THEATHLETESFOOT.COM
                                                                                                                                                                                                                                                                                       WWW.THEATHLETESFOOT.COM




                                                                                                                                                arrival                                                                   SALE                                        UP TO

                                                                                                                                                                                                                                                                      33%
                                                                                                                                                                                                                             39
                                                                                                                                                                                                                           $ 98
                                                                                                                                                                     WWW.THEATHLETESFOOT.COM



                                                                                                                                                                                                                                                                              OFF
                                                                                                                                                                                                                                   AND UP
                                                                                                                                                                                                                                            WWW.THEATHLETESFOOT.COM                    WWW.THEATHLETESFOOT.COM




       “for her” policy sign                                                                                                                                                                                               “for her” 11x7 promo toppers
                                                                                                                                                                                                   “for her” ladder POP
New { fitprint classification POP - 12/2003



                                                                                                                                                         4TH QTR 2004 TECHNICAL SHOE CHART
                                                                                                                                                                                                          men’s                                                                                                                                                               women’s
                                                                                                                                                MOTION CONTROL                                            STABILITY                                                CUSHIONING                                               MOTION CONTROL                                            STABILITY                                                CUSHIONING
                                                                                                                                                Designed to control mobile feet with                      Blend of cushioning and motion control                   Designed to maximize efficient runner                    Designed to control mobile feet with                      Blend of cushioning and motion control                   Designed to maximize efficient runner
                                                                                                                                                excessive pronation.                                      that allow feet to pronate naturally.                    foot impact and runner with rigid arch.                  excessive pronation.                                      that allow feet to pronate naturally.                    foot impact and runner with rigid arch.
                                                                                                                                   ROLLING IN                                                   NEUTRAL                                              ROLLING OUT                                               ROLLING IN                                                   NEUTRAL                                              ROLLING OUT




                                                                                                                                   Asics GEL–Evolution           Adidas Supernova Control        New Balance 991                                     Asics GEL–Nimbus VI                                       Asics GEL–Evolution                 Asics GT–1090             New Balance 991                                   Adidas Supernova Cusion           Nike Air Zoom Swift IV
                                                                                                                                       MOTION CONTROL                                                                                                   CUSHIONING                       CUSHIONING                MOTION CONTROL                                                                                                   CUSHIONING                       CUSHIONING
                                                                                                                                                                       STABILITY                  STABILITY                     STABILITY                                                                                                          STABILITY                  STABILITY                     STABILITY




                                                                                                                                   Asics GEL–Foundation             Asics GEL–Kayano X          New Balance 1221                                       Brooks Radius 04                                              Brooks Ariel                  Asics GT–2090            New Balance 1221                                    Asics GEL–Cumulus IV                 Nike Shox Bella
                                                                                                                                       MOTION CONTROL                                                                                                   CUSHIONING                       CUSHIONING                MOTION CONTROL                                                                                                   CUSHIONING                       CUSHIONING
                                                                                                                                                                       STABILITY                  STABILITY                     STABILITY                                                                                                          STABILITY                  STABILITY                     STABILITY




                                                                                                                                        Brooks Beast                   Asics GT–2090              Nike Shox FSM                                     Mizuno Wave Creation 5                                       New Balance 856                Asics GEL–Kayano X      Reebok Premier Road Lite II                             Asics GEL–Nimbus VI            Reebok Premier Cushion II
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        DMX
                                                                                                                                       MOTION CONTROL                                                                                                   CUSHIONING                       CUSHIONING                MOTION CONTROL                                                                                                   CUSHIONING                     CUSHIONING
                                                                                                                                                                       STABILITY                  STABILITY                     STABILITY                                                                                                          STABILITY                  STABILITY                     STABILITY




                                                                                                                                   Mizuno Wave Alchemy            Brooks Adrenaline GTS 5   Reebok Premier Road Lite II                              Mizuno Wave Rider 7                                                                      Brooks Adrenaline GTS 4   Reebok Premier Road Plus                                    Avia ECS 2060                 Saucony Grid Trigon
                                                                                                                                       MOTION CONTROL                                                                                                   CUSHIONING                       CUSHIONING                MOTION CONTROL                                                                                                   CUSHIONING                       CUSHIONING
                                                                                                                                                                       STABILITY                  STABILITY                     STABILITY                                                                                                          STABILITY                  STABILITY                     STABILITY




                                                                                                                                     New Balance 856              Mizuno Wave Mercury 4      Reebok Premier Road Plus                                 Nike Air Zoom Miler                                                                     Mizuno Wave Mercury 4       Saucony Grid Hurricane                                  Avia ECS Euphoric
                                                                                                                                       MOTION CONTROL                                                                                                   CUSHIONING                       CUSHIONING                MOTION CONTROL                                                                                                   CUSHIONING                       CUSHIONING
                                                                                                                                                                       STABILITY                  STABILITY                     STABILITY                                                                                                          STABILITY                  STABILITY                     STABILITY




                                                                                                                                                                    Mizuno Wave Nirvana     Saucony 3D Grid Hurricane 6                             Nike Air Zoom Swift IV                                                                      Mizuno Wave Nirvana                                                                  Brooks Dyad
                                                                                                                                       MOTION CONTROL                                                                                                   CUSHIONING                       CUSHIONING                MOTION CONTROL                                                                                                   CUSHIONING                       CUSHIONING
                                                                                                                                                                       STABILITY                  STABILITY                     STABILITY                                                                                                          STABILITY                  STABILITY                     STABILITY




                                                                                                                                                                      New Balance 717            Saucony Grid T4                                   Reebok Premier Cushion II                                                                      New Balance 717                                                               Mizuno Wave Creation
                                                                                                                                       MOTION CONTROL                                                                                                   CUSHIONING                       CUSHIONING                MOTION CONTROL                                                                                                   CUSHIONING                       CUSHIONING
                                                                                                                                                                       STABILITY                  STABILITY                     STABILITY                                                                                                          STABILITY                  STABILITY                     STABILITY




                                                                                                                                                                      New Balance 765          Saucony Grid Omni 4                                   Reebok Premier Ultra                                                                         New Balance 765                                                                Mizuno Wave Rider 7
                                                                                                                                       MOTION CONTROL                                                                                                   CUSHIONING                       CUSHIONING                MOTION CONTROL                                                                                                   CUSHIONING                       CUSHIONING
                                                                                                                                                                       STABILITY                  STABILITY                     STABILITY                                                                                                          STABILITY                  STABILITY                     STABILITY




                                                                                                                                  { fitprint technical shoe chart
Old performance section setup for lit wall                           Old scanner POP
                                                                                                                                                           VENDOR TECH SHEET

                                                                                                                                                                                                                                                                                                             GEL CUSHIONING SYSTEM
                                                                                                                                                                                                                                                                                                             Asic’s cushioning technology. Provides maximum shock
                                                                                                                                                                                                                                HYDROFLOW
                                                                                                                                                                                                                                Brook’s signature cushioning technology. It absorbs                          absorption.
                                                                                                                                     GRID                                                                                                                                                                                                                                                              WA   VE TECHNOLOGY
                                                                                                                                     Saucony’s patented technology. A woven configuration                                       shock, stabilizes the heel and returns energy back to the                                                                                                              Mizuno’s cushioning technology. The only technology
                                                                                                                                     of hytrel filaments, which provides superior cushioning                                    foot stride after stride.                                                                                                                                              that combines two (2) distinctly different elements that
                                                                                                                                                                                                                                                                                                             IGS (Impact Guidance System)
                                                                                                                                     and stability by centering the heel on impact.                                                                                                                          Designed to absorb shock at the heel strike, guide the                                    are both necessary in great running shoes.
                                                                                                                                                                                                                                                                                                             foot to a neutral position at mid-stance and maintain a
                                                                                                                                                                                                                                PDRB (Progressive Diagonal Rollbar)
                                                                                                                                                                                                                                This dual density post is biomechanically engineered to                      neutral foot position through toe-off.
                                                                                                                                     30 DEGREE GRID                                                                                                                                                                                                                                                    VS–1
                                                                                                                                     The 30 degree angled strands on the lateral side provide                                   allow for the progressive pronation control as the foot                                                                                                                VS-1 absorbs shock and enhances cushioning properties
                                                                                                                                     cushioning at the appropriate angle of impact. Upon heel                                   rolls inward and creates a smoother transition from the                                                                                                                by resisting compression set, thus extending the
                                                                                                                                                                                                                                                                                                             DUOTRUSS SYSTEM
                                                                                                                                     strike, the strands collapse forward to provide a smoother                                 midstance phase into the propulsion phase.                                   Two (2) density system that links the rearfoot and forefoot                               cushioning life of running shoes.
                                                                                                                                     transition while the 90 degree strands on the medial side                                                                                                               to maintain midfoot support.
                                                                                                                                     provide stability and limit over-pronation.                                                DRB ACCEL                                                                                                                                                              BIOLOCK
                                                                                                                                                                                                                                High density molded TPU engineered into the midfoot for                                                                                                                Biolock is simple, yet revolutionary heel-fit system that
                                                                                                                                                                                                                                                                                                             DUOMAX MEDIAL POST
                                                                                                                                                                                                                                torsional stability. A softer density is placed on the lateral               Provides static stability and supports the midfoot. Found                                 allows for the best heel fit available and enhances
                                                                                                                                     ARCH-LOCK MIDFOOT WRAP
                                                                                                                                     The arch-lock midfoot wrap provides superior control and                                   for smooth ride and a firmer density is placed on the                        in most stability and motion control shoes. Able to slow                                  performance by eliminating heel slippage to reduce
                                                                                                                                     support by surrounding the midfoot area with overlasted                                    medial for added stability.                                                  the rate of pronation for runners who overpronate.                                        wasted motion.
                                                                                                                                     materials and locking them with the midsole unit.
                                                                                                                                                                                                                                S257                                                                         SPEV      A                                                                               INTERCOOL
                                                                                                                                                                                                                                Durable and energy efficient midsole compound utilized                       Provides increased midsole durability and shock                                           Intercool solves the problem of heat and humidity build-up
                                                                                                                                     HRC (High rubber Compound)
                                                                                                                                     The forefoot HRC Pad provides responsive cushioning in                                     as an insole board for even more cushioning and                              absorption.                                                                               in a running shoe by incorporating a full-length ventilation
                                                                                                                                     the later stages of the gait cycle. The rearfoot HRC Pad                                   flexibility.                                                                                                                                                           system in the sole of the shoe that removes heat and
                                                                                                                                     adds additional cushioning in the heel strike area.                                                                                                                                                                                                               humidity from the foot through a system of ventilation
                                                                                                                                                                                                                                                                                                             BIOMORPHIC FITTM
                                                                                                                                                                                                                                                                                                             Provides enhanced upper fit and comfort while                                             holes.
                                                                                                                                                                                                                                HPR High density carbon rubber for increased
                                                                                                                                                                                                                                traction and durability.                                                     decreasing potential for irritation.




                                                                                                                                                                                                                                                                                                             DMX FOAM
                                                                                                                                     ABZORB
                                                                                                                                                                                                                                                                                                             DMX Foam is a cushioning technology that is made from
                                                                                                                                     New Balance’s cushioning technology. Provides                                                                                                                                                                                                                     AIR SOLE
                                                                                                                                                                                                                                                                                                             a highly resilient compound that provides the ultimate in
                                                                                                                                                                                                                                ADIPRENE
                                                                                                                                     maximum heel and forefoot shock absorption.                                                                                                                                                                                                                       Durable. Versatile. Revolutionary. Nike Air was the first
                                                                                                                                                                                                                                                                                                             cushioning and protection. DMX Foam is made of a
                                                                                                                                                                                                                                Maximizes heel protection and stability through superior                                                                                                               air technology developed Nike, and it changed the way
                                                                                                                                                                                                                                                                                                             softer compound that provides cushioning from heel to
                                                                                                                                                                                                                                shock absorption and extra protection from harmful                                                                                                                     we think about cushioning: encapsulated air to cushion
                                                                                                                                     TS2
                                                                                                                                                                                                                                                                                                             forefoot.
                                                                                                                                                                                                                                impact forces.
                                                                                                                                     Transitional Support System. Pronation control and                                                                                                                                                                                                                the footstrike in athletic shoes.
                                                                                                                                     smooth transition through gait cycle.
                                                                                                                                                                                                                                                                                                             DMX SHEAR
                                                                                                                                                                                                                                ADIPRENE +                                                                                                                                                             SHOX
                                                                                                                                                                                                                                                                                                             Vertical/horizontal cushioning reduces stress of heel
                                                                                                                                                                                                                                Maintains forefoot propulsion and efficiency by retaining                                                                                                              A revolution in cushioning and impact protection. Nike
                                                                                                                                     ACTEV MIDSOLE
                                                                                                                                               A
                                                                                                                                                                                                                                                                                                             impact.
                                                                                                                                                                                                                                natural propulsion forces for greater forefoot efficiency.
                                                                                                                                     Homogeneous foam cell structure resistant to                                                                                                                                                                                                                      Shox technology provides an optimal environment for
                                                                                                                                     compression set.                                                                                                                                                                                                                                                  cushioning, a slower rate of impact loading and a uniquely
                                                                                                                                                                                                                                                                                                             3D UL       TRALIGHT
                                                                                                                                                                                                                                TORSION                                                                                                                                                                responsive feel.
                                                                                                                                                                                                                                                                                                             3D Ultralight outsole material replaces traditional rubber
                                                                                                                                                                                                                                Creates stability and control by allowing the natural
                                                                                                                                     ROLLBAR
                                                                                                                                                                                                                                                                                                             outsole construction to produce lighter, more flexible,
                                                                                                                                                                                                                                rotation between the rearfoot and the forefoot while also
                                                                                                                                     Graphite rollbar is a lightweight flat or molded piece of                                                                                                                                                                                                         ZOOM AIR
                                                                                                                                                                                                                                                                                                             smoother riding footwear.
                                                                                                                                                                                                                                providing midfoot support.
                                                                                                                                     graphite material biomechanically positioned in the                                                                                                                                                                                                               Lightweight, super-responsive performance cushioning.
                                                                                                                                     midsole, which maximizes rearfoot stability. Rollbar can                                                                                                                                                                                                          Incredibly thin, Zoom Air brings the foot closer to the
                                                                                                                                                                                                                                                                                                             TPU TRANSITION BRIDGE
                                                                                                                                                                                                                                CLIMACOOL
                                                                                                                                     be combined with a TPU medial and/or lateral post can                                                                                                                                                                                                             ground, for optimal feel and aggressive maneuverability.
                                                                                                                                                                                                                                                                                                             Provides support for heel to forefoot transition while also
                                                                                                                                                                                                                                Supplies ventilation and moisture management. This cre-
                                                                                                                                     provide excellent motion control.
                                                                                                                                                                                                                                                                                                             providing stability for the overpronator.
                                                                                                                                                                                                                                ates a cooling effect for the entire foot and increases foot                                                                                                           FOOTBRIDGE
                                                                                                                                                                                                                                breathability. Climacool reduces discomfort of moisture                                                                                                                Nike’s stability/motion control technology that provides a
                                                                                                                                     STABILITY WEB
                                                                                                                                                                                                                                                                                                             PLA    Y DRY LINING
                                                                                                                                                                                                                                build-up and overheating.
                                                                                                                                     Stability Web provides midfoot support and torsional                                                                                                                                                                                                              firmer medial post to slow the rate of pronation in
                                                                                                                                                                                                                                                                                                             A moisture management system that helps keep you
                                                                                                                                     stability while reducing weight.                                                                                                                                                                                                                                  overpronators.
                                                                                                                                                                                                                                                                                                             cooler, drier and more comfortable.




                                                                                                                                  Vendor tech sheet




                                                                             New { fitprint classification POP for scanner unit
New { fitprint classification for performance section for lit wall
Locker Room new concept design - 5/2004


                                                                                                                  dressing
                                                                                                                   room

                                          PANTONE 285    PANTONE 284




Locker Room - approved preliminary logo
                                          PANTONE 2592   PANTONE 287




                                          Pantone swatch set                                  table




                                                                                                        seating
                                                                                    seating




                                                                                                        seating
                                                                                              display




                                                                                    seating




                                                                                                        seating
                                                                                    seating
                                                                                              table




                                                                                                        seating
Wall design mock-up                                                    Locker Room floor plan                                Retail space mock-up

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Rbk I3 Pressure Team Colors Jerseys 2003

  • 1. Rbk I3 Pressure - 12/2003 HARDWOOD HOOKUPS HARDWOOD HOOKUPS HARDWOOD HOOKUPS NOW AVAILABLE I3 PRESSURE TEAM COLORS NBA HARDWOOD CLASSICS NIGHTS JERSEYS © 2003 Reebok Int'l. REEBOK, RBK and are reg. tms of Reebok. © 2003 NBA Properties, Inc. NBA, the NBA logo and NBA team identifications are tms of NBA Properties, Inc. and their member teams. STRAIGHT ARM RINGER T: KINGS & LAKERS WATERFALL #2 RINGER T: BULLS & 76ERS (wht) CLIPPERS SPURS BULLS NOW AVAILABLE AVAILABLE AT WATERFALL #1 I3 PRESSURE TEAM COLORS JERSEYS: SPURS NBA HARDWOOD CLASSICS NIGHTS JERSEYS I3 PRESSURE TEAM COLORS © 2003 Reebok Int'l. REEBOK, RBK and are reg. tms of Reebok. © 2003 NBA Properties, Inc. NBA, the NBA logo and NBA team identifications are tms of NBA Properties, Inc. and their member teams. NBA HARDWOOD SELECT LOCATIONS 01.15.04 CLASSICS NIGHTS JERSEYS FOR A LOCATION NEAR YOU CALL 1–800–353–FOOT © 2003 Reebok Int'l. REEBOK, RBK and are reg. tms of Reebok. © 2003 NBA Properties, Inc. NBA, the NBA logo and NBA team identifications are tms of NBA Properties, Inc. and their member teams. SLAM Magazine full-page ad 76ERS KINGS HARDWOOD HOOKUPS LAKERS AVAILABLE AT I3 PRESSURE TEAM COLORS NBA HARDWOOD SELECT LOCATIONS 01.15.04 CLASSICS NIGHTS JERSEYS FOR A LOCATION NEAR YOU CALL 1–800–353–FOOT © 2003 Reebok Int'l. REEBOK, RBK and are reg. tms of Reebok. © 2003 NBA Properties, Inc. NBA, the NBA logo and NBA team identifications are tms of NBA Properties, Inc. and their member teams. Pre-release bag stuffer flyer Window sign for look fixture 38x50 I3 Pressure fixture - merchandised mock-up
  • 2. N is for fit - 11/2004 Billboard New Balance vendor specific shoe chart Lease line/ladder sign 24x84 Window sign for look fixture 38x50 { fitprint scanner pad stretch vinyl graphic Street Team coupon
  • 3. Urban remodel - 10/2003 Stretch vinyl wallpaper graphic Two-phase lenticular vendor wall graphics Store photo with lenticular application Wall and Cash Wrap mock-up with wallpaper
  • 4. “for her” store remodel - 3/2004 306 basketball cross- classics classic fitness training leisure outdoor running sandals tennis walking “for her” 17.5” ladder/seating unit toppers “for her” category ovals Adjusted back wall logo SALE SALE UP TO 40% 4 49 $ 98 $ 98 get OFF AND UP AND UP WWW.THEATHLETESFOOT.COM WWW.THEATHLETESFOOT.COM WWW.THEATHLETESFOOT.COM exclusive CHECK A C C E P TA N C E REFUNDS/ SALE UP TO UP TO The Athlete's Foot gladly E XC H A N G E S 20% 50% available only at accepts personal checks The Athlete's Foot will gladly 9 for the amount of purchase $ 98 accept returns or exchanges only with: of all unworn merchandise WWW.THEATHLETESFOOT.COM > a valid U.S. driver's license OFF OFF purchased from any one AND UP > your name, street address and phone of our stores with: number imprinted on check WWW.THEATHLETESFOOT.COM WWW.THEATHLETESFOOT.COM WWW.THEATHLETESFOOT.COM get > sales receipt (dated no more than We cannot accept: 30 days before return/exchange) > valid photo ID SALE Buy 1 Get 1 > money orders, cashier's checks, UP TO 25% credit card drafts, starter checks, Credit card purchase will be credited to business checks, and third-party the credit card and may not be returned FREE 19 $ 98 checks for cash. fit All returned checks are subject to Check purchases may not be returned for service fee. OFF cash until 10 days after purchase. AND UP The Athlete's Foot reserves the right Your choice of The Athlete's Foot 3 pack fit Equal or lesser value to refuse any check. WWW.THEATHLETESFOOT.COM WWW.THEATHLETESFOOT.COM WWW.THEATHLETESFOOT.COM CAREER OPPORTUNITIES FREQUENT SALE Buy 2 Get 1 UP TO WWW.THEATHLETESFOOT.COM BUYER PROGRAM The Athlete's Foot offers a rewarding and 30% challenging future. Ask a Fit Specialist for Join the Frequent Buyers Program where details on how to join our dynamic team. FREE 29 $ 98 you can receive a pair of shoes for half get fit price with the purchase of five (5) pairs. Ask a Fit Specialist for details. OFF new AND UP Your choice of The Athlete's Foot Socks * Based on average price of shoes purchased. We Prefer Applies to socks priced up to $499 “for her” shade graphics Valid only at participating locations. Free socks of equal or lesser value WWW.THEATHLETESFOOT.COM WWW.THEATHLETESFOOT.COM WWW.THEATHLETESFOOT.COM arrival SALE UP TO 33% 39 $ 98 WWW.THEATHLETESFOOT.COM OFF AND UP WWW.THEATHLETESFOOT.COM WWW.THEATHLETESFOOT.COM “for her” policy sign “for her” 11x7 promo toppers “for her” ladder POP
  • 5. New { fitprint classification POP - 12/2003 4TH QTR 2004 TECHNICAL SHOE CHART men’s women’s MOTION CONTROL STABILITY CUSHIONING MOTION CONTROL STABILITY CUSHIONING Designed to control mobile feet with Blend of cushioning and motion control Designed to maximize efficient runner Designed to control mobile feet with Blend of cushioning and motion control Designed to maximize efficient runner excessive pronation. that allow feet to pronate naturally. foot impact and runner with rigid arch. excessive pronation. that allow feet to pronate naturally. foot impact and runner with rigid arch. ROLLING IN NEUTRAL ROLLING OUT ROLLING IN NEUTRAL ROLLING OUT Asics GEL–Evolution Adidas Supernova Control New Balance 991 Asics GEL–Nimbus VI Asics GEL–Evolution Asics GT–1090 New Balance 991 Adidas Supernova Cusion Nike Air Zoom Swift IV MOTION CONTROL CUSHIONING CUSHIONING MOTION CONTROL CUSHIONING CUSHIONING STABILITY STABILITY STABILITY STABILITY STABILITY STABILITY Asics GEL–Foundation Asics GEL–Kayano X New Balance 1221 Brooks Radius 04 Brooks Ariel Asics GT–2090 New Balance 1221 Asics GEL–Cumulus IV Nike Shox Bella MOTION CONTROL CUSHIONING CUSHIONING MOTION CONTROL CUSHIONING CUSHIONING STABILITY STABILITY STABILITY STABILITY STABILITY STABILITY Brooks Beast Asics GT–2090 Nike Shox FSM Mizuno Wave Creation 5 New Balance 856 Asics GEL–Kayano X Reebok Premier Road Lite II Asics GEL–Nimbus VI Reebok Premier Cushion II DMX MOTION CONTROL CUSHIONING CUSHIONING MOTION CONTROL CUSHIONING CUSHIONING STABILITY STABILITY STABILITY STABILITY STABILITY STABILITY Mizuno Wave Alchemy Brooks Adrenaline GTS 5 Reebok Premier Road Lite II Mizuno Wave Rider 7 Brooks Adrenaline GTS 4 Reebok Premier Road Plus Avia ECS 2060 Saucony Grid Trigon MOTION CONTROL CUSHIONING CUSHIONING MOTION CONTROL CUSHIONING CUSHIONING STABILITY STABILITY STABILITY STABILITY STABILITY STABILITY New Balance 856 Mizuno Wave Mercury 4 Reebok Premier Road Plus Nike Air Zoom Miler Mizuno Wave Mercury 4 Saucony Grid Hurricane Avia ECS Euphoric MOTION CONTROL CUSHIONING CUSHIONING MOTION CONTROL CUSHIONING CUSHIONING STABILITY STABILITY STABILITY STABILITY STABILITY STABILITY Mizuno Wave Nirvana Saucony 3D Grid Hurricane 6 Nike Air Zoom Swift IV Mizuno Wave Nirvana Brooks Dyad MOTION CONTROL CUSHIONING CUSHIONING MOTION CONTROL CUSHIONING CUSHIONING STABILITY STABILITY STABILITY STABILITY STABILITY STABILITY New Balance 717 Saucony Grid T4 Reebok Premier Cushion II New Balance 717 Mizuno Wave Creation MOTION CONTROL CUSHIONING CUSHIONING MOTION CONTROL CUSHIONING CUSHIONING STABILITY STABILITY STABILITY STABILITY STABILITY STABILITY New Balance 765 Saucony Grid Omni 4 Reebok Premier Ultra New Balance 765 Mizuno Wave Rider 7 MOTION CONTROL CUSHIONING CUSHIONING MOTION CONTROL CUSHIONING CUSHIONING STABILITY STABILITY STABILITY STABILITY STABILITY STABILITY { fitprint technical shoe chart Old performance section setup for lit wall Old scanner POP VENDOR TECH SHEET GEL CUSHIONING SYSTEM Asic’s cushioning technology. Provides maximum shock HYDROFLOW Brook’s signature cushioning technology. It absorbs absorption. GRID WA VE TECHNOLOGY Saucony’s patented technology. A woven configuration shock, stabilizes the heel and returns energy back to the Mizuno’s cushioning technology. The only technology of hytrel filaments, which provides superior cushioning foot stride after stride. that combines two (2) distinctly different elements that IGS (Impact Guidance System) and stability by centering the heel on impact. Designed to absorb shock at the heel strike, guide the are both necessary in great running shoes. foot to a neutral position at mid-stance and maintain a PDRB (Progressive Diagonal Rollbar) This dual density post is biomechanically engineered to neutral foot position through toe-off. 30 DEGREE GRID VS–1 The 30 degree angled strands on the lateral side provide allow for the progressive pronation control as the foot VS-1 absorbs shock and enhances cushioning properties cushioning at the appropriate angle of impact. Upon heel rolls inward and creates a smoother transition from the by resisting compression set, thus extending the DUOTRUSS SYSTEM strike, the strands collapse forward to provide a smoother midstance phase into the propulsion phase. Two (2) density system that links the rearfoot and forefoot cushioning life of running shoes. transition while the 90 degree strands on the medial side to maintain midfoot support. provide stability and limit over-pronation. DRB ACCEL BIOLOCK High density molded TPU engineered into the midfoot for Biolock is simple, yet revolutionary heel-fit system that DUOMAX MEDIAL POST torsional stability. A softer density is placed on the lateral Provides static stability and supports the midfoot. Found allows for the best heel fit available and enhances ARCH-LOCK MIDFOOT WRAP The arch-lock midfoot wrap provides superior control and for smooth ride and a firmer density is placed on the in most stability and motion control shoes. Able to slow performance by eliminating heel slippage to reduce support by surrounding the midfoot area with overlasted medial for added stability. the rate of pronation for runners who overpronate. wasted motion. materials and locking them with the midsole unit. S257 SPEV A INTERCOOL Durable and energy efficient midsole compound utilized Provides increased midsole durability and shock Intercool solves the problem of heat and humidity build-up HRC (High rubber Compound) The forefoot HRC Pad provides responsive cushioning in as an insole board for even more cushioning and absorption. in a running shoe by incorporating a full-length ventilation the later stages of the gait cycle. The rearfoot HRC Pad flexibility. system in the sole of the shoe that removes heat and adds additional cushioning in the heel strike area. humidity from the foot through a system of ventilation BIOMORPHIC FITTM Provides enhanced upper fit and comfort while holes. HPR High density carbon rubber for increased traction and durability. decreasing potential for irritation. DMX FOAM ABZORB DMX Foam is a cushioning technology that is made from New Balance’s cushioning technology. Provides AIR SOLE a highly resilient compound that provides the ultimate in ADIPRENE maximum heel and forefoot shock absorption. Durable. Versatile. Revolutionary. Nike Air was the first cushioning and protection. DMX Foam is made of a Maximizes heel protection and stability through superior air technology developed Nike, and it changed the way softer compound that provides cushioning from heel to shock absorption and extra protection from harmful we think about cushioning: encapsulated air to cushion TS2 forefoot. impact forces. Transitional Support System. Pronation control and the footstrike in athletic shoes. smooth transition through gait cycle. DMX SHEAR ADIPRENE + SHOX Vertical/horizontal cushioning reduces stress of heel Maintains forefoot propulsion and efficiency by retaining A revolution in cushioning and impact protection. Nike ACTEV MIDSOLE A impact. natural propulsion forces for greater forefoot efficiency. Homogeneous foam cell structure resistant to Shox technology provides an optimal environment for compression set. cushioning, a slower rate of impact loading and a uniquely 3D UL TRALIGHT TORSION responsive feel. 3D Ultralight outsole material replaces traditional rubber Creates stability and control by allowing the natural ROLLBAR outsole construction to produce lighter, more flexible, rotation between the rearfoot and the forefoot while also Graphite rollbar is a lightweight flat or molded piece of ZOOM AIR smoother riding footwear. providing midfoot support. graphite material biomechanically positioned in the Lightweight, super-responsive performance cushioning. midsole, which maximizes rearfoot stability. Rollbar can Incredibly thin, Zoom Air brings the foot closer to the TPU TRANSITION BRIDGE CLIMACOOL be combined with a TPU medial and/or lateral post can ground, for optimal feel and aggressive maneuverability. Provides support for heel to forefoot transition while also Supplies ventilation and moisture management. This cre- provide excellent motion control. providing stability for the overpronator. ates a cooling effect for the entire foot and increases foot FOOTBRIDGE breathability. Climacool reduces discomfort of moisture Nike’s stability/motion control technology that provides a STABILITY WEB PLA Y DRY LINING build-up and overheating. Stability Web provides midfoot support and torsional firmer medial post to slow the rate of pronation in A moisture management system that helps keep you stability while reducing weight. overpronators. cooler, drier and more comfortable. Vendor tech sheet New { fitprint classification POP for scanner unit New { fitprint classification for performance section for lit wall
  • 6. Locker Room new concept design - 5/2004 dressing room PANTONE 285 PANTONE 284 Locker Room - approved preliminary logo PANTONE 2592 PANTONE 287 Pantone swatch set table seating seating seating display seating seating seating table seating Wall design mock-up Locker Room floor plan Retail space mock-up