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Is Search Recession Proof?
Our Panel ,[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object]
Is Search Recession Proof?  YES!
Is Search Recession Proof?  YES!
Is Search Recession Proof?  NO!
Is Search Recession Proof?  YES!
Is Search Recession Proof?  YES, BUT…
Is Search Recession Proof?  YES, BUT…
Is Search Recession Proof?  YES!
Is Search Recession Proof?  YES!
Search Behavior in a Recession
More Time Spent Online
The Internet as an Escape
Search Engines Frequented
25% YOY Increase in Queries Source: comScore
Purchase Behavior in a Recession
Consumers are More Cautious
More Likely to Window Shop
CPG and Pharma Seem Safe
Search Marketing Best Practices in a Recession
Keyword Selection
Copy/Messaging Compete on Price Use words like cheap, discount, Free shipping, special offers, etc. www.LowestPrice.com The Brand Rules Focus on key brand attributes to differentiate your product. www.BestBrand.com
Landing Page Testing
Bid/Campaign Management
Fare Thee Well…

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Search In A Recession - DPAC