Is your social media synchronized
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Addresses the following issues for Small Business owners: Overwhelmed and pulled in different directions by the main social media sites -- FB, LinkedIn, Twitter, G+, my blog and my website. Why am I on each one? Do I really need to be on all of them? How do I get them to work together? How does Twitter help FB and LinkedIn? The pain is the confusion and lack of clarity on the purpose of each site and how they work together synergistically.
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Is your social media synchronized
- 1. Is your social media synchronized? Which social networks are you using? Which social networks are most effective for you? Have you put together a marketing, social media or content strategy?
- 2. Keeping Your Social Networks Synchronized Developing A Plan Aaron Eden Twitter: @aaroneden http://about.me/aaroneden
- 3. Lots of Choices Also See: http://www.convertiv.com/ni che-social-networking-sites/
- 4. How Do I Keep Up With All of These?
- 5. Determine Goals & Objectives Why are you using social media? 3-5 SMART Goals "In one year's time every blog post we create will be shared an average of 150 times"
- 6. Research
- 7. Who Is Your Audience? Needs Interests Pains
- 9. Where Is Your Audience? Ask previous customers Use Gist trick Chris showed LinkedIn Answers Tweet Deck / Twitter search Look at the competitors
- 10. Catalog Existing Information Newsletters Presentations Training Materials Brochures
- 11. Measure Your Success Focus on 1-2 networks Google Analytics
- 12. Watch For New Content Wildfireapp.com SocialMention.com http://labs.wordtracker.com/keyword -questions/
- 13. Managing Multiple Accounts Quality over quantity Hootsuite Tweetdeck Garious SEO between accounts
- 14. Homework Create 3-5 SMART goals LEARN about your customers Identify 1 or 2 social networks to FOCUS on
Hinweis der Redaktion
- Overwhelmed and pulled in different directions by the main social media sites -- FB, LinkedIn, Twitter, G+, my blog and my website. Why am I on each one? Do I really need to be on all of them? How do I get them to work together? How does Twitter help FB and LinkedIn? The pain is the confusion and lack of clarity on the purpose of each site and how they work together synergistically. Why -- Why for each social social site? Main reasons for being on them.Why -- Why am I on so many different sites? What do I need to do to integrate (synchronize them) so that the whole is bigger than the sum of he parts?What types of posts do I put on each?What do I say in the posts? How do I schedule the posts?How do I schedule the overal program? Tools that help,Example of a business using all of the social media sites, integrating them and then managing them.
- The best way to figure out where to spend your time is to put together a plan!
- Sales, customer service, customer insightsSpecific, measurable, attainable, realistic, timely