SlideShare ist ein Scribd-Unternehmen logo
1 von 7
Downloaden Sie, um offline zu lesen
ResearchAarkstoreEnterprise Africa Internet & B2C E-
Commerce Report 2012
 South Africa and Nigeria with highest Online Shopping
 Potential in Africa

 The new ""Africa Internet & B2C E-Commerce Report 2012""
 by Hamburg-based secondary market research firm yStats.com
 takes a close look at Internet use and B2C E-Commerce
 development on the African continent. In addition to
 presenting data on Internet and B2C E-Commerce for the
 entire continent, facts and figures about 15 individual
 countries of the African continent are compiled.

 With more than 40 million users, Nigeria was the African
 nation with the highest number of Internet users in December
 2011, followed by Egypt and Morocco. Meanwhile, Internet
 penetration was the highest in Morocco with almost 50%.
 South Africa on the other hand, was the country with the most
 successful B2C E-Commerce platforms. In 2011, various factors
 still curbed online retail on the entire continent, such as the
 low Internet penetration and the focus on cash transactions
 and personal relationships. Recently, however, mobile
 payment methods have become increasingly popular,
 promoting B2C E-Commerce growth in 2012.
Growing B2C E-Commerce revenue in the most important
African markets In South Africa, the share of online shoppers
on the total number of Internet users has continued to grow
slowly between 2009 and 2011. In 2011, a clear majority cited
lower prices as a decisive factor for making purchases online.
Kenya was the fastest growing Internet market in Africa in
2011, due to low mobile phone charges and increasing
broadband capacity. The number of Internet users and their
share on the entire population continuously grew between
2010 and 2011 by a low double digit percentage figure. At the
same time, the number of Internet connections and B2C E-
Commerce revenue in Morocco grew between 2010 and 2011
by almost three quarters. Due to improved Internet access and
a growing number of online shops, the number of credit cards
also increased in 2011. Furthermore, according to forecasts at
least one third of the population in Nigeria is expected to have
direct Internet access by 2013. Although large online retailers
such as Amazon, eBay and South African online shop Kalahari
sell their products there, there are still limitations when it
comes to shipping and payment options.

Great potential in other African markets

In February 2012, almost one quarter of all Internet users in
Egypt shopped online or used the Internet to pay their bills.
Meanwhile, Algeria with its lower Internet user rate saw only
little online retail in early 2012, because cash transactions
were still predominant there, while other payment options
were hardly available. The increasing number of Internet users
in Uganda is expected to spur the use of services such as
online shopping and online banking in 2012. In Ghana, B2C E-
Commerce was curbed by the low Internet penetration rate
and a lack of suitable shipping and payment options.
According to the ""Africa Internet & B2C E-Commerce Report
2012"" by yStats.com, in 2011, especially in Libya people were
afraid of B2C E-Commerce related scams. Meanwhile, more
than half of all Internet users in Namibia accessed the Internet
via mobile phone, much like in Tanzania. Conclusively, it can
be stated Africa is making slow but steady progress in terms of
Internet usage and B2C E-Commerce.

Table of Contents :

1. MANAGEMENT SUMMARY

2. AFRICA: REGIONAL

Global and African GDP, in USD billion and African Share of
Global GDP, in %, 2012f-2030f

GDP Growth Rates in Africa and other major Regions and
Economies of the World, in %, 2011-2013f

Real GDP Growth and real per Capita GDP Growth, by Region,
in %, 2009-2011

Top 5 Global Countries and Top 10 African Countries regarding
Gross Domestic Product (GDP), by global Rank, in USD million,
2010

Top 10 Countries regarding per Capita GDP, in USD thousand,
2011
Top 5 Global Countries and Top 10 African Countries regarding
          Gross National Income (GNI), by global Rank, in USD million,
          2010

          Top 5 Global Countries and Top 5 African Countries regarding
          Household final Consumption Expenditure, by global Rank, in
          current USD billion and annual Growth, in %, 2010

          Economic Trends, 2011/2012

          For more information please visit link:

        http://www.aarkstore.com/reports/Africa-Internet-B2C-E-
        Commerce-Report-2012-208183.html

        Neel

        Aarkstore Enterprise

        Phone:08149852585

        Email:enquiry@aarkstore.com

        URL:www.aarkstore.com

        http://www.facebook.com/aarkstoreenterprise

        http://in.linkedin.com/in/aarkstore




Western Europe B2C E-Commerce Report 2012
 UK B2C E-Commerce Report 2012
 Spain B2C E-Commerce Report 2012
France B2C E-Commerce Report 2012
Italy B2C E-Commerce Report 2012
Europe Direct Selling Report 2012
Global Online Gambling and Betting Report 2012
Europe Online Gambling and Betting Report 2012
Global Online Payment Methods 2012
Europe Online Payment Methods 2012
Asia-Pacific Online Payment Methods 2012
Top 2000 Global Online Shops 2012
Top 1200 Online Shops in Europe 2012
Top 350 Online Shops in Asia-Pacific 2012
Middle East Internet & B2C E-Commerce Report 2012
MENA Internet & B2C E-Commerce Report 2012
Africa Internet & B2C E-Commerce Report 2012
South Africa Retail, Direct Selling and B2C E-Commerce Report 2012
South Africa B2C E-Commerce Report 2012
Global Online Gaming Report 2012
Europe Online Gaming Report 2012
Asia-Pacific Online Gaming Report 2012
North America B2C E-Commerce Report 2012
USA B2C E-Commerce Report 2012
Canada B2C E-Commerce Report 2012
Global Online Travel Report 2012
Europe Online Travel Report 2012
Global Underwear Market Report 2010
Europe B2C E-Commerce Report 2011
Japan B2C E-Commerce Report 2011
India B2C E-Commerce Report 2011
South Korea B2C E-Commerce Report 2011
China B2C E-Commerce Report 2011
Asia B2C E-Commerce Report 2011
BRIC B2C E-Commerce Report 2011
Brazil B2C E-Commerce Report 2011
Global B2C E-Commerce Players Report 2011
Global B2C E-Commerce Trends Report 2011
Global B2C E-Commerce Market Report 2011




Global B2C E-Commerce Assortments Report 2011


Russia Top 50 E-Commerce Players 2011


Russia B2C E-Commerce Report 2011
Czech Republic B2C E-Commerce Report 2011
Poland B2C E-Commerce Report 2010
 Eastern Europe B2C E-Commerce Report 2010
 Germany B2C E-Commerce Report 2011
 Austria B2C E-Commerce Report 2011
 Switzerland B2C E-Commerce Report 2011
 Central Europe B2C E-Commerce Report 2011
 Global Online Payment Methods 2011

More Reports
http://www.aarkstore.com/countries/index.asp

http://www.aarkstore.com/search/viewresults.asp?search=B2C%20E-
Commerce&PubId=&pagenum=1

http://www.aarkstore.com/search/viewresults.asp?search=Online&PubId=&pagenum=1

http://www.aarkstore.com/search/viewresults.asp?search=%20Gambling&PubId=&pagenum=1

http://www.aarkstore.com/search/viewresults.asp?search=2012&PubId=&pagenum=1

http://www.aarkstore.com/search/viewresults.asp?search=Global%20&PubId=&pagenum=1

http://www.aarkstore.com/search/viewresults.asp?search=%20%20Report%20&PubId=&pagenum=1

Weitere ähnliche Inhalte

Mehr von Neel Terde

Research aarkstore enterprise hiv aids testing markets
Research aarkstore enterprise hiv aids testing marketsResearch aarkstore enterprise hiv aids testing markets
Research aarkstore enterprise hiv aids testing marketsNeel Terde
 
Market aarkstore.com smart grid and smart phones putting energy management in...
Market aarkstore.com smart grid and smart phones putting energy management in...Market aarkstore.com smart grid and smart phones putting energy management in...
Market aarkstore.com smart grid and smart phones putting energy management in...Neel Terde
 
Research aarkstore enterprise   smart grid and smart phones putting energy ma...
Research aarkstore enterprise   smart grid and smart phones putting energy ma...Research aarkstore enterprise   smart grid and smart phones putting energy ma...
Research aarkstore enterprise   smart grid and smart phones putting energy ma...Neel Terde
 
Marketaark social local mobile (so lomo) game-play behavior in free2play, ...
Marketaark    social local mobile (so lomo) game-play behavior in free2play, ...Marketaark    social local mobile (so lomo) game-play behavior in free2play, ...
Marketaark social local mobile (so lomo) game-play behavior in free2play, ...Neel Terde
 
Research aarkstore enterprise   smart grid and smart phones putting energy ma...
Research aarkstore enterprise   smart grid and smart phones putting energy ma...Research aarkstore enterprise   smart grid and smart phones putting energy ma...
Research aarkstore enterprise   smart grid and smart phones putting energy ma...Neel Terde
 
Research aarkstore enterprise augmented reality in vehicular safety systems
Research aarkstore enterprise augmented reality in vehicular safety systemsResearch aarkstore enterprise augmented reality in vehicular safety systems
Research aarkstore enterprise augmented reality in vehicular safety systemsNeel Terde
 
Research aarkstore enterprise augmented reality in vehicular safety systems
Research aarkstore enterprise augmented reality in vehicular safety systemsResearch aarkstore enterprise augmented reality in vehicular safety systems
Research aarkstore enterprise augmented reality in vehicular safety systemsNeel Terde
 
Research aarkstore enterprise disposable medical supplies markets
Research aarkstore enterprise disposable medical supplies marketsResearch aarkstore enterprise disposable medical supplies markets
Research aarkstore enterprise disposable medical supplies marketsNeel Terde
 
Research aarkstore enterprise medical imaging markets  
Research aarkstore enterprise  medical imaging markets  Research aarkstore enterprise  medical imaging markets  
Research aarkstore enterprise medical imaging markets  Neel Terde
 
Research aarkstore enterprise biomarker technology platforms for cancer diag...
Research aarkstore enterprise  biomarker technology platforms for cancer diag...Research aarkstore enterprise  biomarker technology platforms for cancer diag...
Research aarkstore enterprise biomarker technology platforms for cancer diag...Neel Terde
 
Research aarkstore enterprise catheter markets
Research aarkstore enterprise catheter marketsResearch aarkstore enterprise catheter markets
Research aarkstore enterprise catheter marketsNeel Terde
 
Research aarkstore enterprise dna sequencing and pcr mar
Research aarkstore enterprise dna sequencing and pcr marResearch aarkstore enterprise dna sequencing and pcr mar
Research aarkstore enterprise dna sequencing and pcr marNeel Terde
 
Research aarkstore enterprise picture archiving and communications systems pacs
Research aarkstore enterprise picture archiving and communications systems pacsResearch aarkstore enterprise picture archiving and communications systems pacs
Research aarkstore enterprise picture archiving and communications systems pacsNeel Terde
 
Research aarkstore enterprise picture archiving and communications systems (p...
Research aarkstore enterprise picture archiving and communications systems (p...Research aarkstore enterprise picture archiving and communications systems (p...
Research aarkstore enterprise picture archiving and communications systems (p...Neel Terde
 
Research aarkstore enterprise picture archiving and communications systems (p...
Research aarkstore enterprise picture archiving and communications systems (p...Research aarkstore enterprise picture archiving and communications systems (p...
Research aarkstore enterprise picture archiving and communications systems (p...Neel Terde
 
Research aarkstore enterprise picture archiving and communications systems pacs
Research aarkstore enterprise picture archiving and communications systems pacsResearch aarkstore enterprise picture archiving and communications systems pacs
Research aarkstore enterprise picture archiving and communications systems pacsNeel Terde
 
Research aarkstoreenterprise google vs. microsoft in social search
Research aarkstoreenterprise google vs. microsoft in social searchResearch aarkstoreenterprise google vs. microsoft in social search
Research aarkstoreenterprise google vs. microsoft in social searchNeel Terde
 
Research aarkstoreenterprise clinical chemistry analyzers
Research aarkstoreenterprise clinical chemistry analyzersResearch aarkstoreenterprise clinical chemistry analyzers
Research aarkstoreenterprise clinical chemistry analyzersNeel Terde
 
Research aarkstoreenterprise clinical chemistry analyzers
Research aarkstoreenterprise clinical chemistry analyzersResearch aarkstoreenterprise clinical chemistry analyzers
Research aarkstoreenterprise clinical chemistry analyzersNeel Terde
 
Research aarkstore enterprise distributed control system market in china 2011...
Research aarkstore enterprise distributed control system market in china 2011...Research aarkstore enterprise distributed control system market in china 2011...
Research aarkstore enterprise distributed control system market in china 2011...Neel Terde
 

Mehr von Neel Terde (20)

Research aarkstore enterprise hiv aids testing markets
Research aarkstore enterprise hiv aids testing marketsResearch aarkstore enterprise hiv aids testing markets
Research aarkstore enterprise hiv aids testing markets
 
Market aarkstore.com smart grid and smart phones putting energy management in...
Market aarkstore.com smart grid and smart phones putting energy management in...Market aarkstore.com smart grid and smart phones putting energy management in...
Market aarkstore.com smart grid and smart phones putting energy management in...
 
Research aarkstore enterprise   smart grid and smart phones putting energy ma...
Research aarkstore enterprise   smart grid and smart phones putting energy ma...Research aarkstore enterprise   smart grid and smart phones putting energy ma...
Research aarkstore enterprise   smart grid and smart phones putting energy ma...
 
Marketaark social local mobile (so lomo) game-play behavior in free2play, ...
Marketaark    social local mobile (so lomo) game-play behavior in free2play, ...Marketaark    social local mobile (so lomo) game-play behavior in free2play, ...
Marketaark social local mobile (so lomo) game-play behavior in free2play, ...
 
Research aarkstore enterprise   smart grid and smart phones putting energy ma...
Research aarkstore enterprise   smart grid and smart phones putting energy ma...Research aarkstore enterprise   smart grid and smart phones putting energy ma...
Research aarkstore enterprise   smart grid and smart phones putting energy ma...
 
Research aarkstore enterprise augmented reality in vehicular safety systems
Research aarkstore enterprise augmented reality in vehicular safety systemsResearch aarkstore enterprise augmented reality in vehicular safety systems
Research aarkstore enterprise augmented reality in vehicular safety systems
 
Research aarkstore enterprise augmented reality in vehicular safety systems
Research aarkstore enterprise augmented reality in vehicular safety systemsResearch aarkstore enterprise augmented reality in vehicular safety systems
Research aarkstore enterprise augmented reality in vehicular safety systems
 
Research aarkstore enterprise disposable medical supplies markets
Research aarkstore enterprise disposable medical supplies marketsResearch aarkstore enterprise disposable medical supplies markets
Research aarkstore enterprise disposable medical supplies markets
 
Research aarkstore enterprise medical imaging markets  
Research aarkstore enterprise  medical imaging markets  Research aarkstore enterprise  medical imaging markets  
Research aarkstore enterprise medical imaging markets  
 
Research aarkstore enterprise biomarker technology platforms for cancer diag...
Research aarkstore enterprise  biomarker technology platforms for cancer diag...Research aarkstore enterprise  biomarker technology platforms for cancer diag...
Research aarkstore enterprise biomarker technology platforms for cancer diag...
 
Research aarkstore enterprise catheter markets
Research aarkstore enterprise catheter marketsResearch aarkstore enterprise catheter markets
Research aarkstore enterprise catheter markets
 
Research aarkstore enterprise dna sequencing and pcr mar
Research aarkstore enterprise dna sequencing and pcr marResearch aarkstore enterprise dna sequencing and pcr mar
Research aarkstore enterprise dna sequencing and pcr mar
 
Research aarkstore enterprise picture archiving and communications systems pacs
Research aarkstore enterprise picture archiving and communications systems pacsResearch aarkstore enterprise picture archiving and communications systems pacs
Research aarkstore enterprise picture archiving and communications systems pacs
 
Research aarkstore enterprise picture archiving and communications systems (p...
Research aarkstore enterprise picture archiving and communications systems (p...Research aarkstore enterprise picture archiving and communications systems (p...
Research aarkstore enterprise picture archiving and communications systems (p...
 
Research aarkstore enterprise picture archiving and communications systems (p...
Research aarkstore enterprise picture archiving and communications systems (p...Research aarkstore enterprise picture archiving and communications systems (p...
Research aarkstore enterprise picture archiving and communications systems (p...
 
Research aarkstore enterprise picture archiving and communications systems pacs
Research aarkstore enterprise picture archiving and communications systems pacsResearch aarkstore enterprise picture archiving and communications systems pacs
Research aarkstore enterprise picture archiving and communications systems pacs
 
Research aarkstoreenterprise google vs. microsoft in social search
Research aarkstoreenterprise google vs. microsoft in social searchResearch aarkstoreenterprise google vs. microsoft in social search
Research aarkstoreenterprise google vs. microsoft in social search
 
Research aarkstoreenterprise clinical chemistry analyzers
Research aarkstoreenterprise clinical chemistry analyzersResearch aarkstoreenterprise clinical chemistry analyzers
Research aarkstoreenterprise clinical chemistry analyzers
 
Research aarkstoreenterprise clinical chemistry analyzers
Research aarkstoreenterprise clinical chemistry analyzersResearch aarkstoreenterprise clinical chemistry analyzers
Research aarkstoreenterprise clinical chemistry analyzers
 
Research aarkstore enterprise distributed control system market in china 2011...
Research aarkstore enterprise distributed control system market in china 2011...Research aarkstore enterprise distributed control system market in china 2011...
Research aarkstore enterprise distributed control system market in china 2011...
 

Research aarkstoreenterprise africa internet & b2c e commerce report 2012

  • 1. ResearchAarkstoreEnterprise Africa Internet & B2C E- Commerce Report 2012 South Africa and Nigeria with highest Online Shopping Potential in Africa The new ""Africa Internet & B2C E-Commerce Report 2012"" by Hamburg-based secondary market research firm yStats.com takes a close look at Internet use and B2C E-Commerce development on the African continent. In addition to presenting data on Internet and B2C E-Commerce for the entire continent, facts and figures about 15 individual countries of the African continent are compiled. With more than 40 million users, Nigeria was the African nation with the highest number of Internet users in December 2011, followed by Egypt and Morocco. Meanwhile, Internet penetration was the highest in Morocco with almost 50%. South Africa on the other hand, was the country with the most successful B2C E-Commerce platforms. In 2011, various factors still curbed online retail on the entire continent, such as the low Internet penetration and the focus on cash transactions and personal relationships. Recently, however, mobile payment methods have become increasingly popular, promoting B2C E-Commerce growth in 2012.
  • 2. Growing B2C E-Commerce revenue in the most important African markets In South Africa, the share of online shoppers on the total number of Internet users has continued to grow slowly between 2009 and 2011. In 2011, a clear majority cited lower prices as a decisive factor for making purchases online. Kenya was the fastest growing Internet market in Africa in 2011, due to low mobile phone charges and increasing broadband capacity. The number of Internet users and their share on the entire population continuously grew between 2010 and 2011 by a low double digit percentage figure. At the same time, the number of Internet connections and B2C E- Commerce revenue in Morocco grew between 2010 and 2011 by almost three quarters. Due to improved Internet access and a growing number of online shops, the number of credit cards also increased in 2011. Furthermore, according to forecasts at least one third of the population in Nigeria is expected to have direct Internet access by 2013. Although large online retailers such as Amazon, eBay and South African online shop Kalahari sell their products there, there are still limitations when it comes to shipping and payment options. Great potential in other African markets In February 2012, almost one quarter of all Internet users in Egypt shopped online or used the Internet to pay their bills. Meanwhile, Algeria with its lower Internet user rate saw only little online retail in early 2012, because cash transactions were still predominant there, while other payment options were hardly available. The increasing number of Internet users in Uganda is expected to spur the use of services such as
  • 3. online shopping and online banking in 2012. In Ghana, B2C E- Commerce was curbed by the low Internet penetration rate and a lack of suitable shipping and payment options. According to the ""Africa Internet & B2C E-Commerce Report 2012"" by yStats.com, in 2011, especially in Libya people were afraid of B2C E-Commerce related scams. Meanwhile, more than half of all Internet users in Namibia accessed the Internet via mobile phone, much like in Tanzania. Conclusively, it can be stated Africa is making slow but steady progress in terms of Internet usage and B2C E-Commerce. Table of Contents : 1. MANAGEMENT SUMMARY 2. AFRICA: REGIONAL Global and African GDP, in USD billion and African Share of Global GDP, in %, 2012f-2030f GDP Growth Rates in Africa and other major Regions and Economies of the World, in %, 2011-2013f Real GDP Growth and real per Capita GDP Growth, by Region, in %, 2009-2011 Top 5 Global Countries and Top 10 African Countries regarding Gross Domestic Product (GDP), by global Rank, in USD million, 2010 Top 10 Countries regarding per Capita GDP, in USD thousand, 2011
  • 4. Top 5 Global Countries and Top 10 African Countries regarding Gross National Income (GNI), by global Rank, in USD million, 2010 Top 5 Global Countries and Top 5 African Countries regarding Household final Consumption Expenditure, by global Rank, in current USD billion and annual Growth, in %, 2010 Economic Trends, 2011/2012 For more information please visit link: http://www.aarkstore.com/reports/Africa-Internet-B2C-E- Commerce-Report-2012-208183.html Neel Aarkstore Enterprise Phone:08149852585 Email:enquiry@aarkstore.com URL:www.aarkstore.com http://www.facebook.com/aarkstoreenterprise http://in.linkedin.com/in/aarkstore Western Europe B2C E-Commerce Report 2012 UK B2C E-Commerce Report 2012 Spain B2C E-Commerce Report 2012
  • 5. France B2C E-Commerce Report 2012 Italy B2C E-Commerce Report 2012 Europe Direct Selling Report 2012 Global Online Gambling and Betting Report 2012 Europe Online Gambling and Betting Report 2012 Global Online Payment Methods 2012 Europe Online Payment Methods 2012 Asia-Pacific Online Payment Methods 2012 Top 2000 Global Online Shops 2012 Top 1200 Online Shops in Europe 2012 Top 350 Online Shops in Asia-Pacific 2012 Middle East Internet & B2C E-Commerce Report 2012 MENA Internet & B2C E-Commerce Report 2012 Africa Internet & B2C E-Commerce Report 2012 South Africa Retail, Direct Selling and B2C E-Commerce Report 2012 South Africa B2C E-Commerce Report 2012 Global Online Gaming Report 2012 Europe Online Gaming Report 2012 Asia-Pacific Online Gaming Report 2012 North America B2C E-Commerce Report 2012 USA B2C E-Commerce Report 2012 Canada B2C E-Commerce Report 2012 Global Online Travel Report 2012
  • 6. Europe Online Travel Report 2012 Global Underwear Market Report 2010 Europe B2C E-Commerce Report 2011 Japan B2C E-Commerce Report 2011 India B2C E-Commerce Report 2011 South Korea B2C E-Commerce Report 2011 China B2C E-Commerce Report 2011 Asia B2C E-Commerce Report 2011 BRIC B2C E-Commerce Report 2011 Brazil B2C E-Commerce Report 2011 Global B2C E-Commerce Players Report 2011 Global B2C E-Commerce Trends Report 2011 Global B2C E-Commerce Market Report 2011 Global B2C E-Commerce Assortments Report 2011 Russia Top 50 E-Commerce Players 2011 Russia B2C E-Commerce Report 2011 Czech Republic B2C E-Commerce Report 2011
  • 7. Poland B2C E-Commerce Report 2010 Eastern Europe B2C E-Commerce Report 2010 Germany B2C E-Commerce Report 2011 Austria B2C E-Commerce Report 2011 Switzerland B2C E-Commerce Report 2011 Central Europe B2C E-Commerce Report 2011 Global Online Payment Methods 2011 More Reports http://www.aarkstore.com/countries/index.asp http://www.aarkstore.com/search/viewresults.asp?search=B2C%20E- Commerce&PubId=&pagenum=1 http://www.aarkstore.com/search/viewresults.asp?search=Online&PubId=&pagenum=1 http://www.aarkstore.com/search/viewresults.asp?search=%20Gambling&PubId=&pagenum=1 http://www.aarkstore.com/search/viewresults.asp?search=2012&PubId=&pagenum=1 http://www.aarkstore.com/search/viewresults.asp?search=Global%20&PubId=&pagenum=1 http://www.aarkstore.com/search/viewresults.asp?search=%20%20Report%20&PubId=&pagenum=1