logo

1. Production
company
logo

2. Choosing a name for
our production
company...

3. Asylum productions
Why did we choose to use this name?
We had already decided that the sub-genre of our horror trailer would be
‘home invasion.’ Which is why the word asylum felt appropriate. Asylum
connotes to negatives things such as being trapped, away from society, the
idea of the ‘other’ and being different from the norm. Having this name
come up as the trailer begins will immediately let the audience know that
this is a horror trailer.
The name asylum could be paired with one of the following...
• pictures
• entertainment
• films
•productions
We chose to use ‘productions’ as it sounded most
professional in our opinion and went well with the word
‘asylum.’

4. Choosing a font...

5. Using ‘da font’ we chose a few different fonts which we
thought suited our production company name best...
These are the fonts
which we had to
choose from for the
word ‘asylum.’ We
narrowed it down
to three fonts then
chose the final on
by taking a vote
from our target
audience and
gaining feedback
which helped us.

6. Also using ‘da font’ we chose some fonts for the word
‘production’ to make the logo complete...
These are the two we decided to choose from. They are very similar
in style. For the word ‘productions’ we decided to opt for a much
more simplistic font in comparison to the one used for the word
‘asylum’ so as to keep that the main focus.

7. The final look of our chosen fonts: