This two-page document discusses creating a content strategy ecosystem and outlines requirements for doing so. It notes that requirements should be specific, measurable, achievable, realistic and time-bound. It asks key questions about who has what problem and how frequently to help define the requirements.

1. Page 1 of 2
Creating a Content Strategy Ecosystem, A.Ames — LavaCon
Requirements
specific—measurable—achievable—realistic—time-bound
Who? Has what problem? How frequently?

2. Page 2 of 2
Creating a Content Strategy Ecosystem, A.Ames — LavaCon
Who? Has what problem? How frequently?