I did this presentation for the LSU AgCenter Family, Consumer Science Extension programs which focus on Families, Children, Nutrition, and Financial Management.. http://blog.anneadrian.com

1. Social Media
LSU AgCenter
Family Consumer Science Annual
Conference
March 25, 2010
Anne Mims Adrian
aadrian@auburn.edu
twitter.com/aafromaa
blog.anneadrian.com
www.slideshare.net/aafromaa

2. What is your biggest reason for not adopting social
media for professional use?
1. Scared of privacy issues
2. Personal vs professional 33%
balance
3. Don't feel adept with technology27%
4. Too busy
18%
5. Don't understand the value
6. Social media is not valuable 11%
7%
7. My clients don't use social
media 4%
0%
1

3. Goals of workshop
Learn some specific instructions in
using.
Develop some specific ideas to use
social media in Extension.
Walk away having learned something
new.
Are more confident in trying
something new.flickr.com/photos/tomoski/2688883653

4. “Friends, it (social media) keeps us
relevant.” Andy Kleinschmidt
flickr.com/photos/liewcf/3547134847/

5. Did you watch the 2010 Super
Bowl?
94%
1.Yes
2.No
6%
1 2
flickr.com/photos/bootbearwdc/4339897127/in/photostream/

6. Most-watched program in
US history.

7. When you watched the Super
Bowl, did you get online?
50%
1.Yes 48%
2.No
3.I did not watch
2%
1 2 3
flickr.com/photos/rmtip21/4304930330/

8. During Super Bowling and
Opening Olympic Ceremonies
Surfed web
Did not surf 14%
86%
(The Nielsen Company)
nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology

9. During events online discussion–
the back channel—will increase.
Surf
Not surf
(The Nielsen Company)
nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology

10. And increase.
Not surf Surf
nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology

11. And increase.
Surf
Not surf
nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology

12. And increase.
Not surf
Surf
nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology

13. Adoption Curve & Phases
Initial Discovery (2006-2007)
Hype & Experimentation (2008-2009)
Failure & Disappointment (2010)
Triumph of Determination (2011-2013)
Pervasive Adoption (2014-2015)
socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png

14. Where to begin?
Pick 1, 2, or 3.

15. Where the people are
World Users US Users
Facebook 400 million 112 million
MySpace 175 million 57 million
Twitter 75 million 19 million
LinkedIn 60 million 30 million

16. 400
308
Facebook
1
US
2

17. 48% of
Facebook Americans have
a Facebook or
MySpace
account.
(April 2009)
news.harrisinteractive.com/profiles/investor/ResLibraryView.asp?ResLibr
aryID=34306&GoTopage=11&Category=1777&BzID=1963&t=11

18. Facebook
3+ billion photos uploaded to the site each
month.
14+ million videos uploaded each month.
5+ billion pieces of content (web links, news
stories, blog posts, notes, photos, etc.) are
shared each week.
facebook.com/press/info.php?statistics Retrieved 3/22/2010

19. Facebook
3+ million active Fan Pages.
1.5+ million local businesses have
active Pages.
20+ million people become fans of
Pages each day.
facebook.com/press/info.php?statistics Retrieved 3/22/2010

20. Facebook
Average user has 130 friends on
the site.
Average user spends more than 55
minutes per day on Facebook.
facebook.com/press/info.php?statistics Retrieved
3/22/2010

21. What percentage of your clients
or potential clients use
Facebook? (best guess)
1. Fewer than 25% 53%
2. 25-50%
3. 50-75% 33%
4. More than 75%
13%
0%
1 2 3 4

22. 15% US Internet
users
Twitter stats 18 million
11% US Internet
users
11 million
4% of US Internet
users
6 million
2008 2009 2010

23. Twitter
Answer ―What is happening?‖
Share thoughts.
Share links.
Ask questions.
Answer questions.
…in 140 characters or less.

24. Twitter stats
Following does not
have to be reciprocal.

25. Twitter stats
Twitter is the fastest growing
with social network.
Now 50 million tweets per day.
blog.twitter.com/2010/02/measuring-tweets.html
www.mashable.com
emarketer.com/Article.aspx?R=1007271

26. Twitter stats
Users with an average of 1,000 followers
tweet the most,
more than those with fewer than 100
followers, and
more than those with more than 100,000
followers.
barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-FINAL.pdf
(January 2010)

27. Twitter stats
Average Twitter user has 27
followers.
barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-
FINAL.pdf

28. Twitter stats
Twitter users are becoming more
engaged over time when
controlled for sample age.
themetricsystem.rjmetrics.com/2010/01/26/new-data-on-
twitters-users-and-engagement/

29. Twitter stats
Value is added with
hashtags, #LSUFSC.
Convenience is mobile
and desktop applications
(TweetDeck, HootSuite,
UberTwitter).
flickr.com/photos/nycarthur/2489426482/

30. LinkedIn
Wikipedia
Executives from all Fortune 500
companies are LinkedIn
members.
Users represent 150 industries
and 200 countries.
press.linkedin.com/about

31. Wikipedia
75,000 active contributors
13 million articles
65 million 2009 monthly visitors
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-
stats/ & thefuturebuzz.com/2009/07/10/future-marketing-trends/

32. YouTube
Every minute, 20 hours of video is
uploaded.
51% of YouTube users go to
YouTube weekly or more often.
http://www.youtube.com/t/fact_sheet

33. Blogosphere
346 million – people read blogs
(comScore March 2008)
900,000 - average number of blog
posts in a 24 hour period
77% - active Internet users read
blogs
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/

34. Mobile Computing
In 2009, smartphone ownership
increased from 11% to 17%.
resourceshelf.com/2010/02/11/a-collection-of-new-statistics-
about-social-networking-mobile-and-internet-traffic/

35. Mobile Computing
3G phone ownership
increased from 32% to
43%.
Unlimited data plan
subscriptions
rose from 16% to 21%.
resourceshelf.com/2010/02/11/a-collection-of-new-statistics-
about-social-networking-mobile-and-internet-traffic/
flickr.com/photos/yourdon/3275742912/

36. Are we where the people are?
27% of US have heard of
Cooperative Extension.

37. What is the point?
http://www.flickr.com/photos/skipnclick/2945026921/

38. Old way
One to one (no scaling).
Broadcast (one to many)
Controlled publishing
Static
Photo: flickr.com/photos/hugovk/16072296/

39. Some of the time,
forget traditional
concepts behind
media, education,
& marketing.
flickr.com/photos/yourdon/2715599454/

40. Listen
Learn
Connect
Share
Photo: www.flickr.com/photos/jdawg/484678361/

41. Learn to look at online activities
differently
Think of online social circles like we
think of face-to-face social circles.
Photo: www.flickr.com/photos/carfagno/2449419610/

42. Opportunity for transparency
whether you are online or not.
Photo: flickr.com/photos/einaros/3453909796/

43. Define who are community
members
Define who is core customer /client /
community member
Why would they
care
Create personas
flickr.com/photos/cambodia4kidsorg/202143037/

44. Define your goals
Look for & define a higher purpose

45. Ask and Listen
flickr.com/photos/joyoflife/23724427/

46. What is being said on the
web google.com/alerts
Google Alerts

47. Know what people are
saying search.twitter.com/
Twitter Searches

48. Ask a question in LinkedIn
Answers
mashable.com/2009/09/28/social-media-feedback/

49. Add a poll web site or
blog.
Add a poll to Your
Facebook Page.
Poll Your Twitter Joe Posnanski
Followers. blog
joeposnanski.com/JoeBlog/
mashable.com/2009/09/28/social-media-feedback/

50. Put a survey on your blog
mashable.com/2009/09/28/social-media-feedback/
flickr.com/photos/ryangs/3364941723/

51. Don’t forget the use of video
to get feedback.
Post a YouTube video that
invokes emotion.
mashable.com/2009/09/28/social-media-feedback/

52. Set your
priorities
based on
your
values
flickr.com/photos/seekoh/1225991680/

53. Evaluate with new
assumptions
flickr.com/photos/goldberg/1376718557/

54. Be ready for fire hose effect
Photo: flickr.com/photos/theclaytaurus/4184188053/

55. Learn to be technically adept
flickr.com/photos/liewcf/3547134847/

56. Participate
flickr.com/photos/davidkohlmeyer/3393520471/
Become part of the community

57. Get Transparent
flickr.com/photos/einaros/3453909796/

58. Be Real
flickr.com/photos/gillat/3483112515/

59. Utilize the help and
expertise of others
images.cals.ncsu.edu/gallery2/main.php?g2_itemId=2595

60. Write for SEO & clients
Learn to understand &
write for Search Engine
Optimization.
Learn to write for the
community.

61. Choose the right tool.
Adapt as tools
& environments
change.
flickr.com/photos/geishaboy500/100043823/

62. Integrate Social Media
Andy Kleinschmidt’s Example
Agriculture in the Van Wert County Blog:
agvanwert.wordpress.com/
Twitter:
twitter.com/akleinschmidt
Facebook:
www.facebook.com/people/Andy-Kleinschmidt/1385565024
Linkedin:
www.linkedin.com/pub/4/b19/4
FriendFeed:
friendfeed.com/akleinschmidt
Plaxo:
plaxo.com/directory/profile/214749075448/c303a248/Andy/Kleinschmidt
Orkut:
www.orkut.com
Yammer
www.yammer.com/users/kleinschmidt-5
Community of Science Expertise profile:
http://myprofile.cos.com/aklein_1

63. Social media
provides
flexibility,
efficiency,
and
scalability.
flickr.com/photos/yourdon/2675323741/

64. Social media
provides
timeliness,
responsiveness,
inclusiveness,
and opportunities
for innovation.
http://www.facebook.com/home.php#/eatsmart

65. Also social media provides
Multi-purposing
Publishing in new forms
Increased productivity
Being found by different audiences
Timely reporting & problem solving
Content developed by many (we are
not the only experts)

66. Also social media provides
"...a one-on-one" feeling in a large
group setting. It's the best of both
worlds."
Floyd Davenport
Iowa State Cooperative Extension
flickr.com/photos/yourdon/4049950966/

67. Try
Explore
Learn
―This ... is ridiculously
simple.‖ Andy Kleinschmidt
flickr.com/photos/coyotejack/2566090619/

68. Extension Blog Examples
Eat, Save, and Be Healthy:
Ohio State University Extension Family and
Consumer Sciences osufcs.wordpress.com/
Connector information & resources useful to
educators and parents. Joanne Kinsey, Family
& Community Health Sciences Educator,
Rutgers University
fcsedu-connector.blogspot.com/

69. FCS Twitter Examples
Paul McConaughy @minutrition
twitter.com/minutrition
USDA Food Safety @USDAFoodSafety
twitter.com/USDAFoodSafety
Just in time Parenting
http://twitter.com/JITParenting
Family, Food, Fitness @FFFCoP
twitter.com/FFFCoP
Personal Finance moneyeXtension
http://twitter.com/moneyeXtension

70. Social Networks Examples
ACES Food Processors Network on Ryze
http://www.ryze.com/networkindex.php?network=
acesfoodsafety

71. Select the one that best describes
your use of eXtension.
1. Never heard of eXtension.
40%
2. eXtension does not apply to 37%
me.
3. Have an eXtension ID but
don't use it.
19%
4. Use eXtension as a
resource.
5. Contribute to eXtension 4%
content. 0%
1 2 3 4 5

72. Families, Food, and Fitness
eXtension CoP
extension.org/families%20food%20fitness
Facebook
facebook.com/#!/pages/Families-Food-and-Fitness/134828792843?ref=ts
Twitter @FFFCoP
twitter.com/FFFCoP

73. Extension Social Media Participation
eXtension People
extension.org/people/colleagues/socialnetworks
A Cooperative Extension Twitter List
twitter.com/aafromaa/cooperative-extension
Facebook Cooperative Extension Group
http://www.facebook.com/home.php?#!/group.php?gid=2437826929&ref=ts
Google Wave (ask me for an invite, must have a Google account)

74. Resources
Extension Social Media Guide (beginners)
collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension/
Social media in Cooperative (old list)
collaborate.extension.org/wiki/Social_Media_in_Extension
Find Extension colleagues in social media
people.extension.org
Penn State College of Agriculture Social Media Best
Practices
agsci.psu.edu/communications/updates/2010/03/social-media-strategy-and-best-practices
Agrilife Extension Social Media Guide
http://agrilifeweb.tamu.edu/us/social/

75. Resources
Social Media Tips and Ideas: Presentation for Extension
County Directors urbangarden.posterous.com/social-media-
tips-and-ideas
Ohio Farm Bureau Social Media Guide
ofbf.org/uploads/social-media-guide.pdf
Common Craft Twitter in Plain English
http://www.youtube.com/watch?v=ddO9idmax0o
Common Craft Blogs in Plain English
http://www.youtube.com/watch?v=NN2I1pWXjXI
Common Craft Google Reader in Plain English
http://www.youtube.com/watch?v=VSPZ2Uu_X3Y

76. References
Brogan, Chris, Audience or Community
chrisbrogan.com/audience-or-community/
Hunt, Tara, The Whuffie Factor
Kleinschmidt, Andy, Agriculture in Van Wert
County, Ohio agvanwert.wordpress.com/
Scott, David Meerman, The New Rules of Marketing and PR
The Social Network Roadmap
globalhumancapital.org/?p=675
Why Are Marketers So Bad At Measuring Social Media?
blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-measuring-
social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664

77. In these places or Google “Anne Adrian”
aafromaa@googlewave.com
Google Buzz
google.com/profiles/aafromaa
blog.anneadrian.com
twitter.com/aafromaa
slideshare.net/aafromaa

78. Creative Commons Attribution-Noncommercial-
Share Alike 3.0 United States License.
This presentation is licensed under a Creative
Commons Attribution-Noncommercial-Share
Alike 3.0 United States License.
Based on a work at
www.slideshare.net/aafromaa
Anne Mims Adrian