Noca Study Feb 2009

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Business Technologie

NOCA Mission ,[object Object],[object Object],[object Object]

First Step: Research to quantify the industry and gauge its economic impact ,[object Object],[object Object]

Economic impact of the marketing communication industry was measured. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

First challenge: Refine NOCA’s industry definition to access standard data sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Marketing communications” includes media, professional services & many supportive services Mktg Comm-related 54 Professional Serv Mktg Comm-related 51 Information Industries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

For this study, “marketing communication” industry included 52 6-digit NAICS codes ,[object Object],[object Object]

Geographical Scope of Study: Eight counties in Northeast Ohio

Marketing communications is a big industry- 2,800 businesses in the 8-county area Source: 2002 Economic Census,with Plain Dealer estimates of suppressed data.

Here’s how 2,800 marketing communication businesses compare to other industries

Marketing communications industry represents 39,000 jobs ,[object Object],[object Object]

Here’s how the industry’s 39,000 jobs compares to other industries in Greater Cleveland

Marketing communications generates $5 billion in sales revenue for the region

Marketing Communication has more sales revenue than Hospitality, Transportation, Arts-Entertainment Note: Table ranked by receipts. Source: 2002 Economic Census, with Plain Dealer estimates of suppressed data. Note: NOCA’s industries also included within their own (51,54, etc) NAICS codes

Conclusions & implications for NOCA ,[object Object],[object Object],[object Object],[object Object],[object Object]

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