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The users as a catalyst for creativity  conceito de serviço para o desenvolvimento e instalação de uma filosofia organizacional de inovação. 12-05-2008
Executive Summary  ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Objectives  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
different methods to involve people participation surveys Secondary research focus groups  structured  structured interviews process mapping KPI analysis task analysis cultural analysis content inventory (web) Storytelling Workshops Focus groups  non structured  Interviews non structured Brainstorming Planning sessions Scenario planning Design concept review (web) shadowing ethnography camera studies usability walk through cognitive walk through acceptance testing Traces analysis rapid prototyping heuristic evaluation (web) Participatory observation Behavioral prototyping Role playing Participatory design Ideation sessions Card sorting Site tours (web)
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Description  ,[object Object],[object Object],[object Object],[object Object]
instructions  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Group 2 Observation group ,[object Object],[object Object],[object Object],[object Object]
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],International Marketing Plan
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Discuss different approaches ,[object Object],[object Object],[object Object]
 

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Innovation Congress Presentation

  • 1. The users as a catalyst for creativity conceito de serviço para o desenvolvimento e instalação de uma filosofia organizacional de inovação. 12-05-2008
  • 2.
  • 3.
  • 4.
  • 5. different methods to involve people participation surveys Secondary research focus groups structured structured interviews process mapping KPI analysis task analysis cultural analysis content inventory (web) Storytelling Workshops Focus groups non structured Interviews non structured Brainstorming Planning sessions Scenario planning Design concept review (web) shadowing ethnography camera studies usability walk through cognitive walk through acceptance testing Traces analysis rapid prototyping heuristic evaluation (web) Participatory observation Behavioral prototyping Role playing Participatory design Ideation sessions Card sorting Site tours (web)
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.