We all seem to know that the new iOS Maps is bad, but what exactly makes a good map? Using lessons learnt from the lead designer of Nokia, I shared some thoughts on the Budapest New Technology Meetup in October 2012
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What makes a good map?
1. What Makes a Good Map?
Adam Nemeth, Nearby Project
2. What I won't talk about tonight
Air pollution + Stereo Computer Vision
Community Databases + AGPS + Base Stations
PostGIS + Badly written SQL Selects + names
4. “Cartography is a special
kind of UX”
Astrid Fasold, Lead of Map Design
at
5. Maps are there
• For specific target audiences
• To solve specific use cases
• In specific contexts
6. That’s why
a single, global map
is hard to design
It tries to solve everything for everyone
7. Target audiences
• What kind of vehicle? (ped., car, bike...)
• Is it you who's driving?
• What's the speed?
• How old are you?
• Are you familiar with the area?
8. People expect things to
see at once!
• Also they expect maps to be permanent
• Mobile screen is small
• Can't be overloaded with information, but
needs enough - no legend!
• Visual Information Hierarchy in each
and every view!
• Level of detail is important
9. Primary and secondary
goals
• Not all goals are told explicitly
• Orientation is a key issue
• But perhaps you need an ATM on the way...
10. Orientation
• Orientation can be anything: width of street, shape
or color of building, a tree, a crane, brand signs...
• Churches are usually high buildings with a tower
or a cross on top of them in Europe - not always!
• India doesn't have street names - they use petrol
station names
• Chinese would prefer a McDonalds to a street
name
11. Use Case Examples
• University students expect their building names to
be present - not meaningful for anyone else
• There's no reason to show pathways while driving
• A “main street” is different for a pedestrian and a
driver
• “entrance” is different for a pedestrian and a
driver, not to mention parking spots
• A metro station can have up to 10-15 exits