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The Benefits of Blogs



                         Alexandra Aldridge
            Alexandra.Aldridge@eagles.usm.edu
 LIS 557: Computer Applications in Libraries
Ladder of Participation
                                             2




LIS 557 Computer Applications in Libraries       3/4/2012
Benefits for
                             Librarians

LIS 557 Computer Applications in Libraries   3/4/2012   3
Advocacy
                                                4


   Blog about general library support
   Blog about library funding
   Blog about your library or library system




LIS 557 Computer Applications in Libraries              3/4/2012
Collaboration
                                             5


 Ability to link library professionals from around
  the world
 Participate in a collaborative environment with
  ease and speed
 Share ideas and knowledge about a diverse
  range of topics and backgrounds with other
  library professionals



LIS 557 Computer Applications in Libraries           3/4/2012
Education/Professional Development
                                             6


  • Create an online presence
             oCreate a mixture of personal and professional
             posts
  • Create a place for class collaboration
  • Follow library veterans/experts posts
  • Instantly share or showcase new research or
    ideas
  • Keeps you current with new library
    technology/techniques
LIS 557 Computer Applications in Libraries               3/4/2012
Education/Professional Development
                                             7

  • Networking opportunities
  • Provide a forum for discussion
          o   Discover different viewpoints
          o   Learn more about the posted topic(s)
          o   Receive feedback
  • Write about your experiences




LIS 557 Computer Applications in Libraries           3/4/2012
Perks!
                                               8

 Free
 Easy-to-use (no HTML knowledge)
 Not too time consuming
 Attracts tech-savvy users
 Collaboration with other bloggers
 Tagging for simple post organization
 Tagging for Google searches (increase blog activity)
 User comment feedback



LIS 557 Computer Applications in Libraries            3/4/2012
Benefits for
                            Library Staff
                                and
                              Patrons
LIS 557 Computer Applications in Libraries   3/4/2012   9
Advocacy
                                                10

 Friends of the Library
      o Adults
      o Kids/Teens
 Board of Trustees involvement




LIS 557 Computer Applications in Libraries              3/4/2012
Advertising/Outreach
                                             11

 Offer general library information
 Promote new library resources, services or technology
 Extension of library display boards/cases
 Advertise library events
      o Book clubs, book reviews, book sales
      o Community or University-wide events
      o Feature collections related to awards season
      o Feature collections related to news events
      o Lectures



LIS 557 Computer Applications in Libraries             3/4/2012
Advertising/Outreach
                                             12

 Breakdown barriers between library staff and patrons
      o Ask-A-Librarian section for patron write-ins
      o Create open communication through comment sections
      o Host online book clubs through blog posts/comments
 Liaison communication (for academic libraries)
 Promote instruction sessions or tutoring opportunities
 Provide a place for class collaboration




LIS 557 Computer Applications in Libraries              3/4/2012
Library Staff Collaboration
                                             13

 Internal library departmental news blog
    Learn about other department’s activities
    Provide a communication link to all types of library staff

    Opens communication

 Conference reports
 Library-wide staff involvement




LIS 557 Computer Applications in Libraries                  3/4/2012
Perks!
                                               14

 Free                                               Tagging for post
 Easy-to-use (no HTML                                organization
  knowledge)                                         Receive patron feedback
 Not time consuming                                 Collaboration with other
 Attracts tech-savvy users                           library staff or patrons
      Create short training
       workshops




LIS 557 Computer Applications in Libraries                               3/4/2012
Where Do I Start?



             Finding What’s Right
                   for You
LIS 557 Computer Applications in Libraries   3/4/2012   15
Finding a Blog Host




                                                        Retrieved from: Wordle
                                                        http://www.wordle.net/

LIS 557 Computer Applications in Libraries   3/4/2012                            16
WordPress
                                             17

 Free
      Paid upgrade option (custom URL)
 Integrate with Facebook and Twitter
 Slight learning curve
 Features mobile blogging




                                                     Retrieved from: WordPress
                                                     http://wordpress.com/

LIS 557 Computer Applications in Libraries                            3/4/2012
Blogger
                                                18

 Free
 User-friendly
 Sign in with your
   Google account




                                                       Retrieved from: Blogger
                                                       http://www.blogger.com


LIS 557 Computer Applications in Libraries                        © 2011
                                                                  3/4/2012
Tumblr
                                               19

 Free
 User-friendly
 Created for
  short blog posts
  or picture posts
 Features mobile
  blogging


                                                      Retrieved from: Tumblr
                                                      https://www.tumblr.com/

LIS 557 Computer Applications in Libraries                       3/4/2012
Facebook Notes
                                             20

 Free with a Facebook account
 User-friendly




                                                      Retrieved from: Facebook
                                                      https://www.facebook.com/

LIS 557 Computer Applications in Libraries                           © 2011
                                                                     3/4/2012
LiveJournal
                                                  21

 Free
      Paid upgrade option
 Sign in with your Facebook, Twitter, Google, etc…
 User-friendly




                                                           Retrieved from: LiveJournal
                                                           https://www.livejournal.com/
LIS 557 Computer Applications in Libraries                                  © 2011
                                                                            3/4/2012
Movable Type
                                              22

 Free
      Paid upgrade option
 Offers screencasts &
  support guides
 Can be used as a CMS
 Provides revision history
  and dashboard to
  organize multiple sites
 Slight learning curve
                                                        Retrieved from: Movable Type
                                                        http://www.movabletype.org/

LIS 557 Computer Applications in Libraries                               3/4/2012
TypePad
                                                23

     Free 14 day trial
         Paid site
 Offers personal support
 Connect with LinkedIn
 Marketed toward
  non-technical users
 Features mobile blogging
  and one click sharing



                                                       Retrieved from: TypePad
                                                       http://www.typepad.com/

LIS 557 Computer Applications in Libraries                         3/4/2012
Extras (Blog Widgets)
                                             24

 ClustrMaps/Site Counters
 Facebook badge
 Flickr widget
 LinkedIn badge
 QR Code (for mobile access)
 Skype
 Twitter feeds/badge




LIS 557 Computer Applications in Libraries        3/4/2012
How Do I Keep Up?
                                             25

 RSS Readers
    Google Reader
    My Yahoo!

    Bloglines

    Internet Explorer

    Within your blog provider

 Create lists for specific types of blogs




                                                  Retrieved from: Google
                                                  http://www.google.com/
LIS 557 Computer Applications in Libraries                       3/4/2012
Questions?




                    Thank you for your attention!
LIS 557 Computer Applications in Libraries   3/4/2012   26

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Aldridge Powerpoint for Blogs

  • 1. The Benefits of Blogs Alexandra Aldridge Alexandra.Aldridge@eagles.usm.edu LIS 557: Computer Applications in Libraries
  • 2. Ladder of Participation 2 LIS 557 Computer Applications in Libraries 3/4/2012
  • 3. Benefits for Librarians LIS 557 Computer Applications in Libraries 3/4/2012 3
  • 4. Advocacy 4  Blog about general library support  Blog about library funding  Blog about your library or library system LIS 557 Computer Applications in Libraries 3/4/2012
  • 5. Collaboration 5  Ability to link library professionals from around the world  Participate in a collaborative environment with ease and speed  Share ideas and knowledge about a diverse range of topics and backgrounds with other library professionals LIS 557 Computer Applications in Libraries 3/4/2012
  • 6. Education/Professional Development 6 • Create an online presence oCreate a mixture of personal and professional posts • Create a place for class collaboration • Follow library veterans/experts posts • Instantly share or showcase new research or ideas • Keeps you current with new library technology/techniques LIS 557 Computer Applications in Libraries 3/4/2012
  • 7. Education/Professional Development 7 • Networking opportunities • Provide a forum for discussion o Discover different viewpoints o Learn more about the posted topic(s) o Receive feedback • Write about your experiences LIS 557 Computer Applications in Libraries 3/4/2012
  • 8. Perks! 8  Free  Easy-to-use (no HTML knowledge)  Not too time consuming  Attracts tech-savvy users  Collaboration with other bloggers  Tagging for simple post organization  Tagging for Google searches (increase blog activity)  User comment feedback LIS 557 Computer Applications in Libraries 3/4/2012
  • 9. Benefits for Library Staff and Patrons LIS 557 Computer Applications in Libraries 3/4/2012 9
  • 10. Advocacy 10  Friends of the Library o Adults o Kids/Teens  Board of Trustees involvement LIS 557 Computer Applications in Libraries 3/4/2012
  • 11. Advertising/Outreach 11  Offer general library information  Promote new library resources, services or technology  Extension of library display boards/cases  Advertise library events o Book clubs, book reviews, book sales o Community or University-wide events o Feature collections related to awards season o Feature collections related to news events o Lectures LIS 557 Computer Applications in Libraries 3/4/2012
  • 12. Advertising/Outreach 12  Breakdown barriers between library staff and patrons o Ask-A-Librarian section for patron write-ins o Create open communication through comment sections o Host online book clubs through blog posts/comments  Liaison communication (for academic libraries)  Promote instruction sessions or tutoring opportunities  Provide a place for class collaboration LIS 557 Computer Applications in Libraries 3/4/2012
  • 13. Library Staff Collaboration 13  Internal library departmental news blog  Learn about other department’s activities  Provide a communication link to all types of library staff  Opens communication  Conference reports  Library-wide staff involvement LIS 557 Computer Applications in Libraries 3/4/2012
  • 14. Perks! 14  Free  Tagging for post  Easy-to-use (no HTML organization knowledge)  Receive patron feedback  Not time consuming  Collaboration with other  Attracts tech-savvy users library staff or patrons  Create short training workshops LIS 557 Computer Applications in Libraries 3/4/2012
  • 15. Where Do I Start? Finding What’s Right for You LIS 557 Computer Applications in Libraries 3/4/2012 15
  • 16. Finding a Blog Host Retrieved from: Wordle http://www.wordle.net/ LIS 557 Computer Applications in Libraries 3/4/2012 16
  • 17. WordPress 17  Free  Paid upgrade option (custom URL)  Integrate with Facebook and Twitter  Slight learning curve  Features mobile blogging Retrieved from: WordPress http://wordpress.com/ LIS 557 Computer Applications in Libraries 3/4/2012
  • 18. Blogger 18  Free  User-friendly  Sign in with your Google account Retrieved from: Blogger http://www.blogger.com LIS 557 Computer Applications in Libraries © 2011 3/4/2012
  • 19. Tumblr 19  Free  User-friendly  Created for short blog posts or picture posts  Features mobile blogging Retrieved from: Tumblr https://www.tumblr.com/ LIS 557 Computer Applications in Libraries 3/4/2012
  • 20. Facebook Notes 20  Free with a Facebook account  User-friendly Retrieved from: Facebook https://www.facebook.com/ LIS 557 Computer Applications in Libraries © 2011 3/4/2012
  • 21. LiveJournal 21  Free  Paid upgrade option  Sign in with your Facebook, Twitter, Google, etc…  User-friendly Retrieved from: LiveJournal https://www.livejournal.com/ LIS 557 Computer Applications in Libraries © 2011 3/4/2012
  • 22. Movable Type 22  Free  Paid upgrade option  Offers screencasts & support guides  Can be used as a CMS  Provides revision history and dashboard to organize multiple sites  Slight learning curve Retrieved from: Movable Type http://www.movabletype.org/ LIS 557 Computer Applications in Libraries 3/4/2012
  • 23. TypePad 23  Free 14 day trial  Paid site  Offers personal support  Connect with LinkedIn  Marketed toward non-technical users  Features mobile blogging and one click sharing Retrieved from: TypePad http://www.typepad.com/ LIS 557 Computer Applications in Libraries 3/4/2012
  • 24. Extras (Blog Widgets) 24  ClustrMaps/Site Counters  Facebook badge  Flickr widget  LinkedIn badge  QR Code (for mobile access)  Skype  Twitter feeds/badge LIS 557 Computer Applications in Libraries 3/4/2012
  • 25. How Do I Keep Up? 25  RSS Readers  Google Reader  My Yahoo!  Bloglines  Internet Explorer  Within your blog provider  Create lists for specific types of blogs Retrieved from: Google http://www.google.com/ LIS 557 Computer Applications in Libraries 3/4/2012
  • 26. Questions? Thank you for your attention! LIS 557 Computer Applications in Libraries 3/4/2012 26

Editor's Notes

  1. Ladder of Participation made by Alexandra Aldridge
  2. Button Graphic made by Alexandra Aldridge
  3. Button Graphic made by Alexandra Aldridge
  4. Button Graphic made by Alexandra Aldridge
  5. Button Graphic made by Alexandra Aldridge
  6. Button Graphic made by Alexandra Aldridge
  7. Button Graphic made by Alexandra Aldridge
  8. Button Graphic made by Alexandra Aldridge
  9. Button Graphic made by Alexandra Aldridge