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MENT
                       INVEST the City
             A GOOD usiness in
    ELONA,e to doing B
BARC al Guid
A practic
LIBRARY OF CATALONIA (BIBLIOTECA DE CATALUNYA) CIP INFORMATION:



        Barcelona, a good investment : practical guide to doing business in
        the city
        I. Borrell, Xavier, ed. II. Barcelona. Sector de Promoció Econòmica
        III. Centre d'Innovació i Desenvolupament Empresarial (Catalunya)
        1. Inversions estrangeres _ Barcelona _ Manuals, guies, etc. 2.
        Barcelona _ Comerç _ Manuals, guies, etc. 3. Barcelona _ Condicions
        econòmiques _ Manuals, guies, etc.
        338.1(467.1 Ba Barcelona)(036)




    The text may be reproduced total or partially with permission of Ajuntament de Barcelona and CIDEM.
    All rights reserved for graphic and artistic design.




    EDITION:
     Ajuntament de Barcelona (Barcelona City Council)
     Sector de Promoció Econòmica (Economic Promotion Division)
     Carrer Avinyó, 7, 1r
     08002 Barcelona, Spain
     Tel. +34 934 027 478

     CIDEM (Centre for Innovation and Business Development)
     Passeig de Gràcia, 129
     08008 Barcelona, Spain
     Tel. +34 934 767 200

    COORDINATION:
     Xavier Borrell and Isabel Carranza (Barcelona City Council)
     Fina Sancho and Elisabet Forga (CIDEM)

    ACKNOWLEDGEMENTS:
     Cuatrecasas and Clifford Chance Law Firms

    DESIGN, LAYOUT, TRANSLATION AND EDITING OF TEXTS:
     New Roman
     Carrer Saragossa, 64, local 2
     08006 Barcelona, Spain
     Tel. +34 932 179 978

    PRINTING:
     Ajuntament de Barcelona (Barcelona City Council)
     Imatge i Producció Editorial (Graphics and Publishing)
     Passeig de la Zona Franca, 60
     08038 Barcelona, Spain

    B. 000 00 000
    Barcelona, March 2006
    No. of copies. 2.500




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                                          3
arcelona is an open, tolerant and                         arcelona is moving towards the “laboratory

                              B                                                        B
                                     cosmopolitan Mediterranean city full                      city” model. This refers to a city where new
                                     of light; a remarkable urban space                        ideas and concepts are emerging, a city
                            with a strong personality. The atmosphere                  which is competitive not in terms of production
                            transmitted by the city encourages creation                costs but in innovation and creativity, where pro-
                            and innovation, turning Barcelona into one of              ducts are designed or improved, and where the
    the European cities with the highest potential for developing new                  atmosphere, diversity and range of uses promote the creation and trans-
    generation activities. In the current globalisation framework, it is               fer of knowledge. Barcelona, cutting-edge, dynamic and entrepreneurial,
    precisely these characteristics which provide value to the city and                sets trends. With its long industrial tradition, the Barcelona area is a very
    differentiate it from the rest: it is this personality, both cosmopolitan          important foreign investment attraction centre, especially for industry and
    with a great international vocation, and strongly rooted in its local              advanced services. 25% of foreign investment in Spain is concentrated
    aspects, which attracts our visitors and keeps them here.                          here, with 2,700 registered businesses, most of them in Barcelona city.
                                                                                       There is a constantly growing number of forward-looking companies
    Faced by growing international competition, Barcelona and its                      which choose to set up in Barcelona, and we are proud to observe that,
    surrounding area, with its population of 4.6 million, is one of the                once established among us, their expectations are fully met. And the
    most important economic metropolises and has become                                international perception of Barcelona's potential as a new economy city is
    consolidated as one of the main European capitals for business. A                  also growing in importance.
    city which boosts its own personality and diversity and encourages
    talent and creativity; a laboratory where ideas are conceived and a                This has been shown by many international economic indicators, such
    significant creative community which attracts and receives the best                as the recent Paris Chamber of Commerce study placing Barcelona's
    companies and professionals is brought together. Its great                         area of influence as the second most appealing region for foreign
    international projection, privileged geographical situation and                    investment, second only to London; or the annual study conducted by
    accessibility, added to the complex business network in its area,                  British consultancy Cushman & Wakefield Healey & Baker placing
    make it a very appealing location for business.                                    Barcelona as the fifth best city for business in Europe and the top city
                                                                                       in Europe in terms of progress.
    Barcelona is now reinventing itself, its eyes on the future, with an urban
    and economic transformation which will provide over 7 million square               But Barcelona isn't just a city for working; it's a city for living. With its
    metres for new economic activity. The urban reform projects which are              stable climate, its openness to the sea, a magnificent selection of
    defining our future will enable us to improve access to the city, as well as       culture and leisure options, a broad network of education and research
    its connections and communications, increase the offering and services             institutions at every level, a prestigious health service accessible to
    available to businesses, and improve quality of life for all citizens. All urban   everyone, and a serious commitment to sustainability, Barcelona has
    projects currently in progress are increasing Barcelona's appeal and               the best quality of life in the whole of Europe. We are introducing the
    consolidating the city as the main urban centre in the west                        first edition of the Guide to Barcelona, a Good Investment, jointly
    Mediterranean. The following are particularly noteworthy due to their size:        prepared by the Economic Promotion Sector of Barcelona City Council
    the transformation of the Poblenou industrial district, the new 22@bcn             and Centre for Innovation and Business Development (CIDEM) of the
    technology district, the arrival of the new High Speed Train, the Delta Plan       Catalan Government's (Generalitat de Catalunya) with the aim of
    - with extensions to both the port and the airport - and the extension of          offering useful and practical information to everyone wishing to invest
    the International Trade Fair (Fira Internacional), as well as the new              and do business in Barcelona and become acquainted with its many
    conference centre with capacity for 15,000 delegates.                              charms.

                                                                                       We hope that this new guide will help make the decision to settle in
                                                                                       Barcelona easier, as well as accelerate the process of establishing a new
                                                                                       economic activity.


    Jordi Portabella                                                                   Joan Clos
    Second Deputy Mayor of Barcelona                                                   Mayor of Barcelona




4
C
      atalonia is a privileged part of       spite of its small size, Catalonia has a      Catalonia offers
                                                                                           companies
      Europe for business activities.        great variety of cultural activities and
                                                                                           making           a
      Countless multinationals from          venues. It also provides a first rate
                                                                                           commitment to
around the world, specialised in various     environment both for living and for
                                                                                           our territory the
sectors, have chosen Catalonia to            business. This helps keep company
                                                                                           perfect balance
conduct their business activities.           staff satisfied and stable.
                                                                                           between a high
                                                                                           quality communications infrastructure,
Barcelona City Council and the Centre        According to a study conducted by
                                                                                           an excellent university and research
for      Innovation     and     Business     Cushman & Wakefield Healey & Baker,
                                                                                           network, highly qualified labour force, a
Development (CIDEM) have joined              Barcelona is the best place for quality of
                                                                                           wide range of suppliers and an enviable
forces to create this publication which is   life, a position it has maintained since
                                                                                           quality of life.
intended as a basic and simple advice        1996. Its quality of life and the
and guidance tool for anyone                 perception of the Barcelona area as a
                                                                                           The Centre for Innovation and Business
considering starting up a business in        creative and cosmopolitan environment
                                                                                           Development (CIDEM), an organisation
Barcelona. This guide is structured in       are valued as strong points for attracting
                                                                                           belonging to the Generalitat's Ministry of
outline, in order to give you a general      and retaining talent and knowledge.
                                                                                           Employment and Industry, provides
idea of the steps to be taken into           Proof of this is provided by the recent
                                                                                           professional and confidential support,
account when starting up a business. At      trend of international entrepreneurs
                                                                                           ranging       from      planning        to
the end of the guide, you will find the      choosing Barcelona for a new economic
                                                                                           implementation, to all companies
websites and useful addresses you can        activity. In the intensive globalisation
                                                                                           wishing to invest in Catalonia, through
use to obtain more detailed information      process undergone in recent decades
                                                                                           the Catalonian Investment Agency
on each step. We have also included a        by the international community,
                                                                                           (ACI). It also provides ongoing help for
list of the main incentives and subsidies    Catalonia has been able to establish
                                                                                           future needs. The agency, which has its
available to businessmen and                 itself as the ideal location for setting up
                                                                                           headquarters in Barcelona, a branch in
entrepreneurs.                               large multinational companies. As a
                                                                                           Madrid, and foreign offices in New York
                                             result of this investment process,
                                                                                           and Tokyo, offers its help and advice
Catalonia attracts a lot of investment,      Catalonia has become consolidated as
                                                                                           services tailored to the needs of
particularly for industry and advanced       one of the most dynamic regions in
                                                                                           companies which are considering
services. This has been shown by the         Europe in terms of attracting
                                                                                           settling in Catalonia or expanding their
fact that already established companies      multinationals: there are currently 3,000
                                                                                           existing business in this region. The
often make a strategic commitment,           such companies in Catalonia (600 of
                                                                                           Agency's mission is to boost financially
carrying out new investments in order to     which are industrial businesses).
                                                                                           and technologically sound productive
make their subsidiaries evolve towards
                                                                                           business investments in Catalonia,
higher value added activities. The main      Conscious of the importance and
                                                                                           creating wealth and high quality, stable
reason for this is the high satisfaction     positive effects of foreign direct
                                                                                           jobs. We must direct all our efforts to
level of companies already operating in      investment (FDI), and making use of its
                                                                                           attracting new projects, in the form of
Catalonia.      Barcelona      and    its    exclusive powers in the industry context,
                                                                                           productive, strategic and innovative
surrounding area, with its population of     the Generalitat has put into practice an
                                                                                           investments, to our territory.
4.3 million, constitutes one of the main     active policy of encouraging business
economic metropolises in Europe,             investment in Catalonia. We are also
                                                                                           We look forward to welcoming you to
aiming to attract not just the best          making a serious and clear
                                                                                           Catalonia.
businesses but also the best                 commitment at the Generalitat to boost
professionals, who are the ones who will     our companies' research, development
generate wealth and increase                 and capacity for innovation. We want to
productivity. Catalonia's well-being and     place Catalonia in a top position in
development are at European levels. In       Europe.

                                                                                           Jordi Carbonell i Sebarroja
                                                                                           Secretary of Industry
                                                                                           Ministry of Employment and Industry
                                                                                           Generalitat de Catalunya




                                                                                                                                        5
6
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                                    VESTMhe City
                                D IN
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                   N
           BARCELO Guide to doin
                  l a
           A practic




CONTENTS




                                            1 ECONOMIC PRESENTATION:
                                                1.1 I Ten Reasons to Invest in Barcelona       09
                                                1.2 I Main Economic Indicators                 10
                                                1.3 I Location and the Property Market         17
                                                1.4 I Trade Fairs and Conferences              22



                                            2 HOW TO START A BUSINESS IN BARCELONA:
                                                2.1 I Types of Business Organisation           25
                                                2.2 I Steps For Starting Up a Business         27
                                                2.3 I Tax Regime, Tax and Allowances           29
                                                2.4 I Work and Residence Permits               32
                                                2.5 I Employment Regime                        35
                                                2.6 I Incentives and Subsidies and Financing   39



                                            3   USEFUL ADDRESSES:
                                                3.1 I By Topic                                 43
                                                3.2 I In Alphabetical Order                    44
1. ECONOMIC PRESENTATION
TEN REASONS TO INVEST
    1.1
                IN BARCELONA

Barcelona offers very diverse elements which make it a really appealing place to live, work and do business. The city is
now a very interesting place for new economic activity, as shown by some of the good reasons to invest in it.




                                               4. Successful foreign                          public transport. The city is surrounded
1. Strategic geographic location
                                                                                              by nature reserves.
                                                  investment
Two hours by road from France and one
                                               It is the fifth best city for business in
day from the main European cities. A
                                                                                              8. Large progressive city
                                               Europe and accounts for 20% of annual
southern door to Europe, with its own
                                                                                                 planning projects
                                               foreign investment in Spain. There are
port, airport, Zona Franca, logistics
                                                                                              The largest city planning and
                                               2,700 foreign companies established
parks, international trade fair centre and
                                                                                              infrastructure transformation. Llobregat
                                               here, with a satisfaction level of 97%.
the city within a radius of 5 kilometres.
                                                                                              Area: a commitment to logistics and
                                               Barcelona is also becoming consolidated
                                                                                              internationalisation, with the port and
                                               as a centre for multinational companies'
2. Complete transport                                                                         airport extensions. Besòs Area: urban
                                               European divisions.
    infrastructure                                                                            renewal, sustainability and research
A motorway network connected to
                                               5. An internationally                          centres. La Sagrera-Sant Andreu: the
Europe; the fastest-growing airport in
                                                   acknowledged location                      arrival of high speed trains. Poblenou
Europe; Spain's leading port and the lar-                                                     22@: the new technology and innovation
                                               Barcelona has some of the highest
gest container port in the Mediterranean;
                                               positions in several international             district. Two new districts: La Marina and
an extensive underground and overland
                                               rankings, which rate its urban reality, its    El Besòs, with a combination of
train and bus network; High Speed
                                               ability to attract foreign capital, its        residential premises and economic
Trains planned for 2007 and a connec-
                                               entrepreneurial nature and the quality of      activity.
tion with the European network in 2009.
                                               life enjoyed here very highly.
                                                                                              9. A Competitive set of available
3. The centre of a large, dynamic 6. Human resources prepared                                    properties
    and diverse economic area                      for the future                             A large number of offices, commercial
                                               A great responsibility ethic, high
4.6 million people live in the Barcelona                                                      premises and industrial buildings with
                                               productivity (one of the highest in
area. It is the capital of Catalonia, with a                                                  excellent value for money. The
                                               Europe, according to the OECD), five
population of 7 million, and the centre of                                                    construction of residential buildings is
                                               public universities, two private
the Mediterranean Basin, a large                                                              also on the rise.
                                               universities and four business schools
economic area with 18 million
                                               (ESADE, IESE, EADA and IESKA), 27
inhabitants. It accounts for 70% of
                                                                                              10. Unique private-public
                                               international schools, great new
Catalonia's GDP. Its growth in 2004 was
                                                                                                    cooperation
                                               technology penetration, and a favourable
3.1% of GDP, above the Spanish and
                                                                                              Barcelona City Council and the Catalan
                                               disposition towards innovation and
European average, and it is the sixth
                                                                                              Government have made a serious
                                               creativity.
largest urban agglomeration, as well as
                                                                                              commitment to business. The success of
the fifth largest industrial concentration,
                                                                                              the traditional private-public cooperation
                                               7. Excellent quality of life
in Europe.
                                                                                              has been key to Barcelona's
                                               The top European city for quality of life. A
                                                                                              transformation.
                                               stable climate, sunshine, beaches, ski, a
                                               generous range of culture and leisure
                                                                                              In the following pages, you will find more
                                               activities, a network of 4,500 education
                                                                                              detailed information on Barcelona's
                                               institutions, a modern and accessible
                                                                                              economic reality.
                                               health service, easy access and travel by
                                                                                                                                           9
MAIN ECONOMIC
          1.2
                           INDICATORS

     1.2.1 BASIC INFORMATION                                          activity in southern Europe, a                     city's population, a very close
                                                                      Mediterranean arch including the                   percentage to other European cities
           ABOUT THE CITY
                                                                      Balearic Islands, the Autonomous                   such as Madrid, Copenhaguen and
                                                                      Regions of Valencia and Aragon, and                Hamburg among others, and higher
     Location
                                                                      southeast France.                                  than the Spanish average of 8.4%.

     Barcelona is one of the largest cities
                                                                      Barcelona metropolitan area is the                 The immigration of the last ten years
     in Europe. It is the centre of a large
                                                                      sixth largest urban agglomeration, as              has brought to the city of Barcelona a
     metropolitan            area       of     over       217         well as the fifth largest industrial               very significant increase in the
     municipalities             with         4.6     million          concentration, in Europe.                          number of languages spoken in it.
     inhabitants. It is the economic,                                                                                    The current language situation is 223
     cultural and administrative capital of                           Demographically,       the  city    of             languages from 190 countries, a level
     Catalonia,         which         is      located        in       Barcelona is constantly growing richer             of diversity which promotes an
     northeast Spain on the Mediterranean                             and more diverse; with 160                         increasingly open and tolerant
     shore.                                                           nationalities in 2004.                             metropolis.

                                                                      Barcelona currently has over 230,000
     It is at the forefront of a 17-million-
                                                                      foreign residents. This is 14.6% of the
     inhabitant emerging area of economic




     AREA AND POPULATION (2005)

                                             Population                 Area (km2)           Density (inhabitants/km2)

      Barcelona                              1.578.546                        101                   15.671

      Metropolitan area                      4.673.648                     3.236                     1.427




                                                                                                                                                                                                       1. ECONOMIC PRESENTATION
      Catalonia                              6.813.319                    31.895                      210

      Spain                                  43.197.684                   505.988                      84
                                                                                                                                                                                 Oslo
                                                                                                                                                                                        Stockholm

     Source: Barcelona City Council and the Spanish National Institute of Statistics (INE)



                                                                                                                                                                                        Copenhagen

     EVOLUTION OF FOREIGN POPULATION                                                                                                   Dublin


                                                                                                                                                                                          Berlin
                                                                                                                                                                Amsterdam
                                                January 2005              % of the total foreign population                                     London

                                                                                                                                                              Brussels
                                                                                                                                                                                              Prague
                                                                                                                                                                            Frankfurt
       Europe                                      52.835                 22,9
                                                                                                                                                     Paris
                                                                                                                                                                                            Vienna

       Asia                                        36.810                 15,9
                                                                                                                                                                   Geneva

       Africa                                      20.818                 9                                                                                                  Milan




       America                                     120.197                52,1
                                                                                                                                                                                          Rome
                                                                                                                                                  Barcelona
       Australasia                                 282                    0,1

       Total number of foreigners                  230.942                100
       in Barcelona
10   Source: Barcelona City Council
GDP

                                                                                                                   medium-sized companies (SME, known
  GDP at market prices
  and inter-annual variation rate                 EU 25               EU 15              SPAIN         CATALONIA   in Catalan by the abbreviation PIME),
  (2000 base index)
                                                                                                                   representing 99.7% of all companies.
  GDP (2004) (in millions of euros)               10.218.488          9.743.054          837.557       157.124
                                                                                                                   Employment
  Annual growth rate in real terms.               2,4                 2,3                3,1           3,1

                                                                                                                   Recent years have shown a very positive
  GDP per capita (2004)
  (in millions of euros)                          -                   25.281              19.637       23.542      picture of Barcelona’s job market. Both
                                                                                                                   activity and employment rates grew,
Sources: Spanish National Institute (INE), Institut d'Estadística de Catalunya (IDESCAT), Eurostat

                                                                                                                   boosted by demographic growth and
                                                                                                                   good economic and business prospects,
                                                                 In parallel to the process of moving a
Historically, Catalonian economy has                                                                               and the job market picked up with an
                                                                 large portion of the industrial sector to the
been one of Spain’s main economic                                                                                  increase in the number of employed
                                                                 metropolitan conurbation, the industry
drivers and is still the autonomous region                                                                         workers registered with the Social
                                                                 remaining in the central area has
with the highest Gross Domestic Product                                                                            Security system. Specifically, 25,000
                                                                 strengthened its conversion to high value
(GDP) in absolute terms. In recent years,                                                                          new jobs were created in Barcelona in
                                                                 added industry. It is formed by new
it has followed a trajectory of expansion,                                                                         2003 and 2004, of which 39% were in
                                                                 economic activities of an industrial
and short term growth forecasts are                                                                                high value added sectorst.
                                                                 nature with branches such as
positive.
                                                                 environmental         services,      culture      The gradual incorporation of legal
                                                                 industries, the media, air transport and          immigrants in recent years and the
1.2.2 A DIVERSIFIED                                              others with great growth potential.               increase in female employment and
                                                                 Specifically, in the 2000-2004 period, the
      ECONOMIC                                                                                                     activity rates, following the growing
                                                                 amount of medium and high-tech                    tertiarisation of the production network of
      STRUCTURE                                                  industry in Barcelona and its                     the city and its metropolitan area have
                                                                 metropolitan area increased by up to              been two very significant factors in the
                                                                 11.2% and 35.8% respectively. In the
Activity by sector                                                                                                 boost of this expansion trend.
                                                                 services sector, especially in tourism-
                                                                 related services, high value added
The city’s wealth and development have                                                                             Barcelona's tertiary sector is growing in a
                                                                 occupancy has increased by over 33%.
traditionally been based on trade and                                                                              clearly entrepreneurial manner, as
manufacture. At the moment, the                                                                                    shown by the fact that the strongest
                                                                 Business structure
economic activity’s structure is                                                                                   increase in the last three years has been
characterised by the dominance of the                                                                              in the number of registered self-
                                                                 Barcelona has a large business network
services sector and the maintenance of a                                                                           employed, especially in the new
                                                                 very similar in structure to the European
significant industrial base in the whole of                                                                        technologies sector.
                                                                 one. There are over 417,000 small and
the metropolitan area.
                                                                                                                   The unemployment rate in 2004 was
                                                                                                                   6.2%, noticeably lower than that of
                                                                                                                   Catalonia, Spain and the European
STRUCTURE OF THE AFFILIATION TO THE SOCIAL SECURITY GENERAL SYSTEM                                                 Union.
ACCORDING TO BIG SECTORS (% /TOTAL) . 4TH QUARTER 2004.

                                      Barcelona                      Catalonia                       Spain
                                                                                                                   1.2.3 FOREIGN INVESTMENT
 Agriculture                              0,2                            0,4                          0,5
                                                                                                                         IN BARCELONA
 Industry                                 13,0                           22,6                        18,0
                                                                                                                   The Barcelona area is a very important
 Construction                             5,2                            9,2                         11,9
                                                                                                                   foreign investment attraction centre,
 Services                                 81,6                           67,8                        69,6          especially for industry and advanced
                                                                                                                   services. This can be seen in many
 TOTAL                                  100,0                          100,0                         100,0
                                                                                                                   international economic indicators, such
Sources: Spanish National Institute (INE), Institut d'Estadística de Catalunya (IDESCAT), Eurostat
                                                                                                                   as the annual study conducted by British      11
and marketing services centres. These
     consultancy firm Cushman & Wakefield
                                                                                                                              centres are at the forefront of the current
     Healey & Baker, which, for the first time                      70% of all Japanese companies and
                                                                                                                              process being undergone by companies
     in its 2005 edition, named Barcelona as                        50% of all German, French and North
                                                                                                                              to become network structures with
     the fifth best city in Europe for business,                    American companies in Spain are in
                                                                                                                              independent units in different territories.
     thus raising it one position.                                  Barcelona’s economic area. Over 50% of
                                                                    foreign companies of an industrial nature
                                                                                                                              Trends
     Already established companies very                             in Barcelona’s economic area belong to
     often make a strategic commitment                              the chemical, pharmaceutical and car
                                                                                                                              Barcelona is at the receiving end of a
     through new investments in order to                            industries. The services sector accounts
                                                                                                                              growing flow of investment aimed at
     make their subsidiaries evolve towards                         for 42%, and construction for another
                                                                                                                              creating management and services
     higher value added activities. The main                        3%.
                                                                                                                              centres, research and distribution
     reason for this is the high satisfaction
                                                                                                                              centres, software development centres
     level (97%) of companies already                               The Barcelona area is still a destination of
                                                                                                                              and design centres in the most varied
     operating in the Barcelona area.                               reference for attracting highly specialised
                                                                                                                              sectors, such as professional and
                                                                    services such as administrative, financial
                                                                                                                              consumer electronics and the car
                                                                                                                              industry.

                                                                                                                              These are some of the sectors, activities
                                                                                                                              and forward-looking uses the city wants
                                                                                                                              to boost. This is why Barcelona has
      Number of Foreign Companies in 2004
                                                                                                                              decided to promote the establishment, in
      Barcelona                                                                                                      1.340




                                                                                                                                                                            1. ECONOMIC PRESENTATION
                                                                                                                              the city, of financial activities and
                                                                                                                              businesses of large multinationals related
      Metropolitan area                                                                                              2.698
                                                                                                                              to design, knowledge, distribution and
      Catalonia                                                                                                      2.915
                                                                                                                              customer call centres, also known by the
                                                                                                                              English names Call Centers or Customer
      Source: Foreign Investment in the Barcelona Area (La inversió estrangera a l'àrea de Barcelona). Barcelona: Barcelona
      City Council, CIDEM, 2004.
                                                                                                                              Relationship Management.
      Foreign Investment in Catalonia (1994-2004)                                              30.022.220.000 €

      Percentage in relation to the total for Spain:                                                           15,57%




      Foreign Investment in Catalonia (1st half of 2005)

      Growth rate in 2005/2004.                                                                                       25%

      Percentage in relation to the total for Spain:                                                             44,3%

       Source: Foreign Investment in the Barcelona Area (La inversió estrangera a l'àrea de Barcelona). Barcelona:
       Barcelona City Council, CIDEM, 2004.




12
1.2.4 AN INTERNATIONALLY
      RECOGNISED LOCATION


Barcelona has some of the highest                      entrepreneurial nature for business
positions in the various international                 and the quality of life enjoyed here
rankings, which rate its urban reality,                very highly.
its ability to attract foreign capital, its

  BARCELONA, TOP 10

  The European city which best promoted itself at an international level to attract                               Cushman & Wakefield Healey & Baker.
  foreign investment in 2005.

  The fifth best city in Europe for investing and doing business in 2005.                                         Cushman & Wakefield Healey & Baker.

  The city with the best quality of life in Europe in 2005.                                                       Cushman & Wakefield Healey & Baker.

  Barcelona, the second most attractive European area for foreign investment in 2004.                             Chambre de Commerce de Paris.

  Best European city for investing in 2004.                                                                       FDI, Foreign Direct Investment.
                                                                                                                  (Group Finantial Times)

  The European city which has advanced most in recent years (2005).                                               Cushman & Wakefield Healey & Baker.

  The European city of the future in 2004.                                                                        FDI, Foreign Direct Investment.
                                                                                                                  (Group Finantial Times)

  Best European city for transport in 2004.                                                                       FDI, Foreign Direct Investment.
                                                                                                                  (Group Finantial Times)

  One of the cities with the best growth prospects in Europe in 2002-2006.                                        ERECO European Economic
                                                                                                                  Research Consortium.

  One of the cities with the most competitive cost of living in 2004.                                             UBS




  INTERNATIONAL COMPARISONS 2005

                                                                 GROSS VALUE INTERNATIONAL SCIENTIFIC                      OVERNIGHT         COST
                           QUALITY            FOREIGN
        CITY FOR
                                                                                           PRODUCTION                      STAYS             OF LIVING
                           OF LIFE                                           MEETINGS
                                              INVESTMENT         ADDED
        BUSINESS
                                                                             ORGANISED
                                              RECEIVED           FORECASTS


                                                                                                         LONDON            LONDON             LISBON
                           BARCELONA                                                  PARIS
                                              LONDON             WARSAW
        LONDON
 1

                                                                                                         PARIS             PARIS              LYON
                           PARIS                                                      VIENNA
                                              PARIS              BUDAPEST
        PARIS
 2

                                                                                                         MOSCOW            DUBLÍN             HAMBURG
                           STOCKHOLM                                                  GENEVA
                                              LYON               DUBLIN
        FRANKFURT
 3

                                                                                                         BERLIN            ROMA               BIRMINGHAM
                           MUNICH                                                     BRUSSELS
                                              COPENHAGUEN        ATHENS
        BRUSSELS
 4

                                                                                                         ROME              MADRID             MADRID
                           MADRID                                                     LONDON
                                              MOSCOW             MADRID
        BARCELONA
 5

                                                                                                         MADRID            BERLIN             BARCELONA
                           ZURICH                                                     BARCELONA
                                              BARCELONA          PRAGUE
        AMSTERDAM
 6

                                                                                                         CAMBRIDGE         BARCELONA          BRUSSELS
                           GENEVA                                                     COPENHAGUEN
                                              STOCKHOLM          STOCKHOLM
        MADRID
 7

                                                                                                         MUNICH            VIENNA             ATHENS
                           OSLO                                                       BERLIN
                                              BUDAPEST           HELSINKI
        BERLIN
 8

                                                                                                         BARCELONA         PRAGUE             GLASGOW
                           DUBLIN                                                     ROME
                                              PAS-DE-CALAIS      BARCELONA
        MUNICH
 9

                                                                                                         MILAN             AMSTERDAM          BERLIN
                           VIENNA                                                     STOCKHOLM
                                              DUBLIN             BIRMINGHAM
        ZURIC
 10
                                                                 ERECO                Union              Catalonia         Tourism            Mercer Human
        Cushman
Font:                      Cushman             Ernst & Young
                                                                                      of International   Polytechnic       Marketing          Resource
        & Wakefield        & Wakefield
                                                                                      Associations       University        Information        Consulting
        Healey & Baker     Healey & Baker
                                                                                                                                                             13
                                                                                                                           System
1.2.5 FIRST CLASS                                           1.2.6 QUALITY OF LIFE: A                            In addition, Barcelona has a highly
                                                                                                                     valued cultural offer: 46 theatres, 41
           INTERNATIONAL                                               CITY TO VISIT AND
                                                                                                                     museums, 46 libraries, over 200 cinema
           EDUCATION AND                                               LIVE IN                                       screens and countless concerts and
           ACADEMIA                                                                                                  festivals held throughout the year. It is a
                                                                 Barcelona is a dynamic, modern and
                                                                                                                     great city which brings to daily life the
                                                                 diverse    city,    whose      profound
     Thanks to its significant education                                                                             inheritance of its architectural and
                                                                 entrepreneurial, commercial and
     tradition, Barcelona is very well equipped                                                                      monumental heritage. It is the only city in
                                                                 competitive spirit has for centuries
     to continually improve quality in this area.                                                                    the world with eight World Heritage sites.
                                                                 coexisted with the art of good living and
     The network of education centres now                                                                            The city, so full of great examples of
                                                                 the enjoyment of the expressiveness of a
     offers a very comprehensive selection of                                                                        Modernista architecture and works by
                                                                 demanding culture and urban quality.
     study possibilities to provide an easy                                                                          Gaudí, has been asserting its open and
     solution to different situations and                                                                            progressive nature from the late 20th
                                                                 Its Mediterranean climate, the culture
     education needs.                                                                                                century, with a new urban architecture
                                                                 and leisure options on offer and the
                                                                                                                     which has reached clear international
                                                                 quality of life are key to attracting tourists
     Universities and higher education                                                                               projection.
                                                                 and businesspeople to Barcelona. The
                                                                 city, located between the sea and the
     The city has eight universities and several
                                                                 mountains, enjoys temperatures of                   All this, added to first class public and
     business schools of international renown.
                                                                 between 23º C in the summer and 9º C                private services (education, health, etc.),
     In addition, there are eleven technology
                                                                 in the winter, and has 7 km of well                 a high environmental commitment from
     transfer centres linked to the universities
                                                                 maintained beaches in the city centre               businesses, respect for quality and
     which have received several awards for
                                                                 itself.                                             occupational risk prevention, and a
     their innovative initiatives from the
     European Commission’s Directorate-
     General for Enterprise and the
     Information Society.
                                                                   Name of the Organisation                             Type                 Web
     Barcelona has consolidated itself as a                        Barcelona University (UB)                            Public               www.ub.edu
     first class university destination in terms
                                                                   Barcelona Autonomous University (UAB)                Public               www.uab.es
     of number of universities, qualifications
     and students.                                                 Catalonia Polytechnic University (UPC)               Public               www.upc.edu

                                                                   Pompeu Fabra University (UPF)                        Public               www.upf.edu
     International schools
                                                                   Ramon Llull University                               Private              www.url.edu
     There are several foreign schools in the




                                                                                                                                                                   1. ECONOMIC PRESENTATION
                                                                   Abat Oliba – CEU University                          Private              www.uao.es
     city and its surroundings, enabling
     anyone wishing to do so to pursue                             Catalonia International University (UIC)             Private              www.uic.es
     foreign curriculums in the city. There are
                                                                   Catalonia Open University (UOC)                      Private              www.uoc.edu
     27 such schools in total, providing
     teaching in five languages: English,                          IESE                                                 Business school      www.iese.edu

     French, German, Italian and Japanese.                         ESADE                                                Business school      www.esade.edu
     www.cidem.com/catalonia/cat/com/adreces/escoles/index.jsp
                                                                   EADA                                                 Business school      www.eada.edu

                                                                   IESKA                                                Business school      www.ieska.com



                                                                 UNIVERSITY DATA FOR ACADEMIC YEAR 2003-2004

                                                                   First and second stage internal and approved university diplomas.       393 qualifications

                                                                   University students.                                                    204.000

                                                                   Foreign students.                                                       11.221


                                                                 Source: Barcelona University Centre (BCU), 2004
14
public transport system combining                District 22@                                     research, linked to the new production
quality and price, make Barcelona a very                                                          and business activity. It is in the new
appealing city both for living in and for                                                         Avenida Diagonal extension area, on the
                                                 A project to transform the industrial
doing business.                                                                                   coastline and the right bank of the River
                                                 district of Poblenou into an innovative
                                                                                                  Besòs. This campus, which is promoted
                                                 production district, in the heart of the city,
International comparisons                                                                         by the Barcelona 22@ innovation and
                                                 offering modern spaces for strategic
                                                                                                  the large transformation being
                                                 concentration of intensive knowledge
Barcelona’s international renown for the                                                          undertaken in the Besòs area, will help
                                                 activities. This initiative is both an urban
quality of its city life and the gradual                                                          polish and modernise the current urban
                                                 renewal project and a new city model in
internationalisation it has achieved has                                                          grid.
                                                 answer to the challenges of the
been consolidated in recent years. This is       Knowledge Society.
so to the point that it was chosen
                                                                                                   160.000 square metres devoted to a new
European city with the best quality of life
                                                                                                   approach to knowledge spaces.
                                                  Scope: 200 hectares.
for the seventh consecutive year in the
2005 European ranking published by                3.200.000 square metres of production spaces.
Cushman & Wakefield Healey & Baker
                                                  220.000 square metres for new facilities and
(C&W H&B).
                                                  green areas.
                                                                                                  Barcelona Biomedical Research
                                                                                                  Park
                                                  4.000 new subsidised flats and houses.
On the other hand, Mercer Consulting’s
ranking of the most expensive cities in           An estimated 130,000 new jobs.
                                                                                                  This initiative is promoted by the
the world placed Barcelona in 56th
                                                                                                  Catalonian Government (Generalitat de
                                                  An economic potential of €12,000 million for
place, and the Union de Banques
                                                  the whole operation.                            Catalunya), Barcelona City Council and
Suisses (UBS) placed it in 27th place in
                                                                                                  Pompeu Fabra University, and aims to
its study taking into account citizens’           + www.bcn.es/22@bcn
                                                                                                  place Barcelona at the forefront of
income level on the basis of salaries.
                                                 Besòs Inter-University Campus                    European transnational biomedical
                                                                                                  research. It is a science project involving
In summary, Barcelona is in a place of
                                                 This relates to the creation of an inter-        both basic and applied research, in a
preference in terms of economic activity
                                                 university campus for teaching and               50,000 square metre space, able to
and business attraction, while
consolidating itself as a fantastic
European tourist destination offering
both visitors and residents modern and
inclusive city planning with a high quality
of life.



1.2.7 NEW CITY PLANNING
      PROJECTS
Barcelona is in the middle of the largest
city planning transformation in its recent
history. The city planning and
infrastructure        projects       recently
undertaken and currently in progress are
shaping the 21st century city, where
economic growth, the maintenance of
competitiveness and job creation will
affect citizens’ lives. Later is a description
of some of the most emblematic projects:




                                                                                                                                                15
Sagrera-Sant Andreu plan
     provide answers with perspectives
                                                      40 million passengers per year.
     ranging from molecular to population
                                                                                                       This is a city planning transformation
     levels.                                          90 operators at the busiest times and 400,000
                                                                                                       project covering a large area of
                                                      operations per year.
       50.000 square metres.                                                                           Barcelona. It includes regulating the
                                                      500.000 tonnes of goods per year.
                                                                                                       railway infrastructures in the north of
       80 research groups.
                                                                                                       the city, building the new La Sagrera
                                                      250-hectare services area.
       1.000 professionals, scientists and highly                                                      High Speed Train central station and
                                                    + www.aena.es
       qualified technicians.
                                                                                                       carrying      out     city    planning
                                                                                                       improvements on five districts around
     + www.prbb.org

                                                                                                       the new rail complex, which will
                                                    Port extension
                                                                                                       involve covering the tracks and
                                                    Work on the extension of Barcelona port
     Airport extension                                                                                 creating a large linear park of over 4
                                                    began in late 2001 with the placing of the
                                                                                                       kilometres in length connecting the
                                                    first stone of the east pier. When this is
     The airport extension project is
                                                                                                       districts of Sant Andreu-La Sagrera to
                                                    completed, the port’s area and
     coordinated through the Airport Master
                                                                                                       Sant Martí. The details of the plan are:
                                                    infrastructures will have doubled,
     Plan, which provides for the regulation of
                                                    enabling it to double its goods traffic too.
     activities in the airport premises and the
                                                    One of the port's main appeals will be
     completion of the new passenger and                                                                 Total area: 163 hectares (98 hectares of
                                                                                                         offices and housing; 53 hectares of green
                                                    multi-access, thanks to the new road and
     cargo terminals and of the whole airport
                                                                                                         areas, and 12 hectares of facilities).




                                                                                                                                                        1. ECONOMIC PRESENTATION
                                                    rail access, the arrival of the European
     in general.
                                                    track width and the close proximity of the           Construction of 8,000 new dwellings, offices
                                                                                                         and commercial premises..
                                                    airport. This extension, which will be
     The aim is to turn Barcelona El Prat
                                                    completed in 2010, will make it possible
     airport into an international connection                                                          +www.bcn.es/urbanisme/tav
                                                    for the port to become the main logistics
     airport which will be able to meet the
                                                    centre in Southern Europe.
     growing demands forecast between now                                                              For information on other projects for
     and the 2025 horizon. The main actions                                                            Barcelona and its environs, visit:
     envisaged by the Plan by 2007 are:               1.265 hectares of land surface area (currently
                                                                                                       www.bcn2000.es.
                                                      558 hectares).
     renovation and refurbishing of the
     current terminal area, building the third        786 hectares of sea area (currently 374
                                                      hectares).
     runway and extending the existing one,
     the new South terminal, road and rail            265 hectares of logistics areas (currently 65
     access, the services area (air cargo             hectares).
     centre and aeronautical park), and
                                                    + www.apb.es
     environmental action.




16
LOCATION AND
    1.3
                  THE PROPERTY MARKET

1.3.1 OFFICES AND                                    BASIC INFORMATION RELATING TO OFFICES
      COMMERCIAL                                                                                                                                    m2
      PREMISES
                                                       Office space                                                                       4.906.634

Barcelona’s business spaces – over 12                  Contracted surface area                                                              413.000
million square metres of industrial areas
                                                       Available space                                                                      295.000
and around 4,500,000 square metres of
total office floor space – enable business             Non-occupancy rate                                                                       6%
activities to grow and develop with
                                                       Minimum and maximum rent prices (€/m2/month).                                       8,5 / 23,5
excellent value for money, especially with
                                                     Source: Jones Lang Lasalle. 2005
regard to offices.




     OFFICE MARKET ZONING IN THE BARCELONA AREA


                                                                                    Sant Cugat                                        Vallès Occ.



                             Sant Just Desvern
                              Sant Joan Despí




            Cornellà




          Mas Blau




                           Zona Franca




Traditional central area          Traditional business district         Traditional secondary central   New central districts             Inner periphery
Barcelona city.                   Barcelona city.                       zone                            Barcelona area.                   Barcelona area.
Avenida Diagonal and              City centre and central               Barcelona city.                 Gran Via l’Hospitalet, Diagonal   Zona Franca, Mas Blau,
Passeig de Gràcia.                Eixample area.                        Left and right Eixample,        Mar, 22@, Olympic Village and     Sant Cugat Business Park,
                                                                                                                                                                      17
                                                                        boundary areas.                 Port.                             Cornellà, Cerdanyola and
                                                                                                                                          Viladecans.
Commercial premises
        SHOPPING STREETS AND DISTRICTS IN BARCELONA
                                                                                                                             Commerce has always played a very
                                                                                                                             important role in Barcelona’s history. The
                                                                                                                             commercial sector is one of the activities
                                                                                                                             which best reflect the open mentality of
                                                                                                                             Barcelona’s inhabitants and the city’s
                                                                                                                             good economic development. In
                                                                                                                             addition, Barcelona has inherited a track
                                                                                                                             record as a successful Mediterranean
                                                                                                                             trading city.

                                                                                                                             In 2004, commercial sector turnover
                                                                                                                             rose to €32,664 million, 6.2% higher
                                                                                                                             than the previous year. This figure
                                                                                                                             represents 15% of the city’s GDP and
                                                                                                                             over 163,000 jobs. Barcelona has 17
     BASIC INFORMATION RELATING TO COMMERCE
                                                                                                                             open air shopping districts spread out
       Number of commercial establishments                                                                      53.668
                                                                                                                             throughout the city. They are city areas
                                                                                                                             with high concentrations of shops. They
       • Wholesale (26,6%)                                                                                      14.280
                                                                                                                             are generally shopping areas with a
       • Retail (73,4%)                                                                                         39.388
                                                                                                                             different offering from the city centre.
       Non-occupancy rate                                                                                         7,8%

       Average rent prices (€/m2/year)                                                                             600
                                                                                                                             1.3.2 INDUSTRIAL LAND
       Total average sale price (€/m2)                                                                           2.000
                                                                                                                                   AND BUILDINGS
     Source: Developed in-house based on data provided by Global Property Alliance, King Sturge and Barcelona City Council

                                                                                                                             Barcelona is one of the cities with the
                                                                                     E-1
                                                                                                                             most real property available for industrial
        ZONING OF BARCELONA'S INDUSTRIAL OFFERING                                                                            activities in the Mediterranean Basin:
                                                 E-1
                                                                                                                             over 12 million square metres. In spite of
                                                                                                                             the limits on increasing this availability
                                                                                                                             with new industrial land, the metropolitan
                                                                                           D-2
                                                        B-5                                                                  area offers new opportunities around the




                                                                                                                                                                                         1. ECONOMIC PRESENTATION
                                                                      D-1
                                                                                                                             main road arteries. The general trend
                                                             B-4
                                            C-3
                E-1                                                                                                          indicates that the industrial land closest
                                                                                 D-1
                                                                                                                             to Barcelona city centre is gradually
                                                               C-4
                                 C-2
                                                                                                                             being converted to mixed office,
                                                       B-2
                                           B-3
                                                                                                                             warehouse and residential premises
                                            B-1
                                                     A-3
                                     C-1
                                               A-2
         E-1
                                           A-1
           E-1

                                                                                                                                                          Zona C
                                                                                                                             Zona A
                                                                                                                                                          Vallès Occidental and others
                                                                                                                             Barcelonès, Baix llobregat
     AVERAGE PRICES FOR INDUSTRIAL BUILDINGS AND PREMISES

       Industrial building rent price (€/m2/month)                                                                  7,1
                                                                                                                             Zona B                       Zona D
                                                                                                                             Vallès Oriental and others   Maresme and others
       Industrial building sale price (€/m2)                                                                     1.175

       Industrial land total sale price (€/m2)                                                                   707,5
                                                                                                                             Zona E
     Source: Forcadell and King Sturge.                                                                                      Second ring
18
RENT COMPARISON.
BUSINESS SPACES IN THE MAIN URBAN AREAS OF THE WORLD (2004)


  RENT                            Offices €/m2/year   Commercial spaces €/m2/year   Industry €/m2/month

  Amsterdam                             345                      1.600                      65

  Athens                                320                      3700                       85

  Barcelona                             260                      600                        80

  Beijing                               175                      1.349                     125

  Berlin                                288                      2.280                      72

  Birmingham                            418                      4.732                      91

  Brussels                              280                      1.300                      68

  Buenos Aires                           90                      190                        35

  Chicago                               270                      1.321                     104

  Dublin                                516                      6.000                     120

  Hong Kong                             461                      3.664                      45

  London                                908                      7.882                     190

  Madrid                                280                      720                        85

  Manchester                            396                      5.047                      84

  Miami                                 265                      209                        74

  New York                              435                      2.573                     106

  Paris                                 670                      8.000                      61

  San Francisco                         240                      739                       104

  Shanghai                              315                      1.125                      45

  Taipei                                172                      1.059                     136

  Tokyo                                 720                      575                       138

  Washington                            370                      530                       116

                                                                                                          19
Source: Global Aliance Property
1.3.3 AVAILABLE RESIDENTIAL PROPERTY




                                                                           Sarrià - Sant Gervasi                  Horta - Guinardó
                                                                                                                                             Nou Barris




                                                            Les Corts                                    Gràcia

                                                                                                                                             Sant Andreu




                                                                                            L’Eixample


                                                                                                                                Sant Martí

                                                                                            Ciutat Vella
                                                           Sants - Montjuïc




       HOUSING BY DISTRICT
                                                                                                                            2004 saw an upturn in the number of
       Reference prices (2005)                    SALE                                                   RENT
                                                                                                                            dwellings in the market. The number of




                                                                                                                                                                          1. ECONOMIC PRESENTATION
       Districts                                  Newly built €/m2         Second hand €/m2              Average €/m2       dwellings available in Barcelona
                                                                                                                            increased by 10.1%. Residential
       Ciutat Vella                               4.200                    3.900                         10,4
                                                                                                                            construction has focused on the
       L'Eixample                                 5.276                    4.139                         10,56              outskirts, which have more land
                                                                                                                            available, mostly free from other uses. All
       Sants                                      3.827                    3.573                         11,24
                                                                                                                            this new residential construction has
       Les Corts                                  4.393                    4.402                         12,93
                                                                                                                            increased its sale price by around
                                                                                                                            20.6%. The rental market, on the other
       Sarrià - Sant Gervasi                      7.856                    4.906                         12,9
                                                                                                                            hand, has experienced a more moderate
       Gràcia                                     4.335                    4.006                         11,21
                                                                                                                            growth: around 7.6%.
       Horta - Guinardó                           3.430                    3.359                         9,93

       Nou Barris                                 3.350                    3.121                         9,75

       Sant Andreu                                3.581                    3.364                         9,65

       Sant Martí                                 3.636                    3.700                         11.15

       Average for Barcelona                      4.493                    3.813                         10,91

20   Source: Municipal Housing Trust (Patronat Municipal de l'Habitatge)
Barcelona,a good investment
Barcelona,a good investment
Barcelona,a good investment
Barcelona,a good investment
Barcelona,a good investment
Barcelona,a good investment
Barcelona,a good investment
Barcelona,a good investment
Barcelona,a good investment
Barcelona,a good investment
Barcelona,a good investment
Barcelona,a good investment
Barcelona,a good investment
Barcelona,a good investment
Barcelona,a good investment
Barcelona,a good investment
Barcelona,a good investment
Barcelona,a good investment
Barcelona,a good investment
Barcelona,a good investment
Barcelona,a good investment
Barcelona,a good investment
Barcelona,a good investment
Barcelona,a good investment
Barcelona,a good investment
Barcelona,a good investment
Barcelona,a good investment
Barcelona,a good investment
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Barcelona,a good investment

  • 1. MENT INVEST the City A GOOD usiness in ELONA,e to doing B BARC al Guid A practic
  • 2.
  • 3. LIBRARY OF CATALONIA (BIBLIOTECA DE CATALUNYA) CIP INFORMATION: Barcelona, a good investment : practical guide to doing business in the city I. Borrell, Xavier, ed. II. Barcelona. Sector de Promoció Econòmica III. Centre d'Innovació i Desenvolupament Empresarial (Catalunya) 1. Inversions estrangeres _ Barcelona _ Manuals, guies, etc. 2. Barcelona _ Comerç _ Manuals, guies, etc. 3. Barcelona _ Condicions econòmiques _ Manuals, guies, etc. 338.1(467.1 Ba Barcelona)(036) The text may be reproduced total or partially with permission of Ajuntament de Barcelona and CIDEM. All rights reserved for graphic and artistic design. EDITION: Ajuntament de Barcelona (Barcelona City Council) Sector de Promoció Econòmica (Economic Promotion Division) Carrer Avinyó, 7, 1r 08002 Barcelona, Spain Tel. +34 934 027 478 CIDEM (Centre for Innovation and Business Development) Passeig de Gràcia, 129 08008 Barcelona, Spain Tel. +34 934 767 200 COORDINATION: Xavier Borrell and Isabel Carranza (Barcelona City Council) Fina Sancho and Elisabet Forga (CIDEM) ACKNOWLEDGEMENTS: Cuatrecasas and Clifford Chance Law Firms DESIGN, LAYOUT, TRANSLATION AND EDITING OF TEXTS: New Roman Carrer Saragossa, 64, local 2 08006 Barcelona, Spain Tel. +34 932 179 978 PRINTING: Ajuntament de Barcelona (Barcelona City Council) Imatge i Producció Editorial (Graphics and Publishing) Passeig de la Zona Franca, 60 08038 Barcelona, Spain B. 000 00 000 Barcelona, March 2006 No. of copies. 2.500 2
  • 4. ENT VESTMe City OD IN A, A GOng Business in th ON BARCELal Guide to doi A practic 3
  • 5. arcelona is an open, tolerant and arcelona is moving towards the “laboratory B B cosmopolitan Mediterranean city full city” model. This refers to a city where new of light; a remarkable urban space ideas and concepts are emerging, a city with a strong personality. The atmosphere which is competitive not in terms of production transmitted by the city encourages creation costs but in innovation and creativity, where pro- and innovation, turning Barcelona into one of ducts are designed or improved, and where the the European cities with the highest potential for developing new atmosphere, diversity and range of uses promote the creation and trans- generation activities. In the current globalisation framework, it is fer of knowledge. Barcelona, cutting-edge, dynamic and entrepreneurial, precisely these characteristics which provide value to the city and sets trends. With its long industrial tradition, the Barcelona area is a very differentiate it from the rest: it is this personality, both cosmopolitan important foreign investment attraction centre, especially for industry and with a great international vocation, and strongly rooted in its local advanced services. 25% of foreign investment in Spain is concentrated aspects, which attracts our visitors and keeps them here. here, with 2,700 registered businesses, most of them in Barcelona city. There is a constantly growing number of forward-looking companies Faced by growing international competition, Barcelona and its which choose to set up in Barcelona, and we are proud to observe that, surrounding area, with its population of 4.6 million, is one of the once established among us, their expectations are fully met. And the most important economic metropolises and has become international perception of Barcelona's potential as a new economy city is consolidated as one of the main European capitals for business. A also growing in importance. city which boosts its own personality and diversity and encourages talent and creativity; a laboratory where ideas are conceived and a This has been shown by many international economic indicators, such significant creative community which attracts and receives the best as the recent Paris Chamber of Commerce study placing Barcelona's companies and professionals is brought together. Its great area of influence as the second most appealing region for foreign international projection, privileged geographical situation and investment, second only to London; or the annual study conducted by accessibility, added to the complex business network in its area, British consultancy Cushman & Wakefield Healey & Baker placing make it a very appealing location for business. Barcelona as the fifth best city for business in Europe and the top city in Europe in terms of progress. Barcelona is now reinventing itself, its eyes on the future, with an urban and economic transformation which will provide over 7 million square But Barcelona isn't just a city for working; it's a city for living. With its metres for new economic activity. The urban reform projects which are stable climate, its openness to the sea, a magnificent selection of defining our future will enable us to improve access to the city, as well as culture and leisure options, a broad network of education and research its connections and communications, increase the offering and services institutions at every level, a prestigious health service accessible to available to businesses, and improve quality of life for all citizens. All urban everyone, and a serious commitment to sustainability, Barcelona has projects currently in progress are increasing Barcelona's appeal and the best quality of life in the whole of Europe. We are introducing the consolidating the city as the main urban centre in the west first edition of the Guide to Barcelona, a Good Investment, jointly Mediterranean. The following are particularly noteworthy due to their size: prepared by the Economic Promotion Sector of Barcelona City Council the transformation of the Poblenou industrial district, the new 22@bcn and Centre for Innovation and Business Development (CIDEM) of the technology district, the arrival of the new High Speed Train, the Delta Plan Catalan Government's (Generalitat de Catalunya) with the aim of - with extensions to both the port and the airport - and the extension of offering useful and practical information to everyone wishing to invest the International Trade Fair (Fira Internacional), as well as the new and do business in Barcelona and become acquainted with its many conference centre with capacity for 15,000 delegates. charms. We hope that this new guide will help make the decision to settle in Barcelona easier, as well as accelerate the process of establishing a new economic activity. Jordi Portabella Joan Clos Second Deputy Mayor of Barcelona Mayor of Barcelona 4
  • 6. C atalonia is a privileged part of spite of its small size, Catalonia has a Catalonia offers companies Europe for business activities. great variety of cultural activities and making a Countless multinationals from venues. It also provides a first rate commitment to around the world, specialised in various environment both for living and for our territory the sectors, have chosen Catalonia to business. This helps keep company perfect balance conduct their business activities. staff satisfied and stable. between a high quality communications infrastructure, Barcelona City Council and the Centre According to a study conducted by an excellent university and research for Innovation and Business Cushman & Wakefield Healey & Baker, network, highly qualified labour force, a Development (CIDEM) have joined Barcelona is the best place for quality of wide range of suppliers and an enviable forces to create this publication which is life, a position it has maintained since quality of life. intended as a basic and simple advice 1996. Its quality of life and the and guidance tool for anyone perception of the Barcelona area as a The Centre for Innovation and Business considering starting up a business in creative and cosmopolitan environment Development (CIDEM), an organisation Barcelona. This guide is structured in are valued as strong points for attracting belonging to the Generalitat's Ministry of outline, in order to give you a general and retaining talent and knowledge. Employment and Industry, provides idea of the steps to be taken into Proof of this is provided by the recent professional and confidential support, account when starting up a business. At trend of international entrepreneurs ranging from planning to the end of the guide, you will find the choosing Barcelona for a new economic implementation, to all companies websites and useful addresses you can activity. In the intensive globalisation wishing to invest in Catalonia, through use to obtain more detailed information process undergone in recent decades the Catalonian Investment Agency on each step. We have also included a by the international community, (ACI). It also provides ongoing help for list of the main incentives and subsidies Catalonia has been able to establish future needs. The agency, which has its available to businessmen and itself as the ideal location for setting up headquarters in Barcelona, a branch in entrepreneurs. large multinational companies. As a Madrid, and foreign offices in New York result of this investment process, and Tokyo, offers its help and advice Catalonia attracts a lot of investment, Catalonia has become consolidated as services tailored to the needs of particularly for industry and advanced one of the most dynamic regions in companies which are considering services. This has been shown by the Europe in terms of attracting settling in Catalonia or expanding their fact that already established companies multinationals: there are currently 3,000 existing business in this region. The often make a strategic commitment, such companies in Catalonia (600 of Agency's mission is to boost financially carrying out new investments in order to which are industrial businesses). and technologically sound productive make their subsidiaries evolve towards business investments in Catalonia, higher value added activities. The main Conscious of the importance and creating wealth and high quality, stable reason for this is the high satisfaction positive effects of foreign direct jobs. We must direct all our efforts to level of companies already operating in investment (FDI), and making use of its attracting new projects, in the form of Catalonia. Barcelona and its exclusive powers in the industry context, productive, strategic and innovative surrounding area, with its population of the Generalitat has put into practice an investments, to our territory. 4.3 million, constitutes one of the main active policy of encouraging business economic metropolises in Europe, investment in Catalonia. We are also We look forward to welcoming you to aiming to attract not just the best making a serious and clear Catalonia. businesses but also the best commitment at the Generalitat to boost professionals, who are the ones who will our companies' research, development generate wealth and increase and capacity for innovation. We want to productivity. Catalonia's well-being and place Catalonia in a top position in development are at European levels. In Europe. Jordi Carbonell i Sebarroja Secretary of Industry Ministry of Employment and Industry Generalitat de Catalunya 5
  • 7. 6
  • 8. ENT VESTMhe City D IN A, A GOOg Business in t N BARCELO Guide to doin l a A practic CONTENTS 1 ECONOMIC PRESENTATION: 1.1 I Ten Reasons to Invest in Barcelona 09 1.2 I Main Economic Indicators 10 1.3 I Location and the Property Market 17 1.4 I Trade Fairs and Conferences 22 2 HOW TO START A BUSINESS IN BARCELONA: 2.1 I Types of Business Organisation 25 2.2 I Steps For Starting Up a Business 27 2.3 I Tax Regime, Tax and Allowances 29 2.4 I Work and Residence Permits 32 2.5 I Employment Regime 35 2.6 I Incentives and Subsidies and Financing 39 3 USEFUL ADDRESSES: 3.1 I By Topic 43 3.2 I In Alphabetical Order 44
  • 10. TEN REASONS TO INVEST 1.1 IN BARCELONA Barcelona offers very diverse elements which make it a really appealing place to live, work and do business. The city is now a very interesting place for new economic activity, as shown by some of the good reasons to invest in it. 4. Successful foreign public transport. The city is surrounded 1. Strategic geographic location by nature reserves. investment Two hours by road from France and one It is the fifth best city for business in day from the main European cities. A 8. Large progressive city Europe and accounts for 20% of annual southern door to Europe, with its own planning projects foreign investment in Spain. There are port, airport, Zona Franca, logistics The largest city planning and 2,700 foreign companies established parks, international trade fair centre and infrastructure transformation. Llobregat here, with a satisfaction level of 97%. the city within a radius of 5 kilometres. Area: a commitment to logistics and Barcelona is also becoming consolidated internationalisation, with the port and as a centre for multinational companies' 2. Complete transport airport extensions. Besòs Area: urban European divisions. infrastructure renewal, sustainability and research A motorway network connected to 5. An internationally centres. La Sagrera-Sant Andreu: the Europe; the fastest-growing airport in acknowledged location arrival of high speed trains. Poblenou Europe; Spain's leading port and the lar- 22@: the new technology and innovation Barcelona has some of the highest gest container port in the Mediterranean; positions in several international district. Two new districts: La Marina and an extensive underground and overland rankings, which rate its urban reality, its El Besòs, with a combination of train and bus network; High Speed ability to attract foreign capital, its residential premises and economic Trains planned for 2007 and a connec- entrepreneurial nature and the quality of activity. tion with the European network in 2009. life enjoyed here very highly. 9. A Competitive set of available 3. The centre of a large, dynamic 6. Human resources prepared properties and diverse economic area for the future A large number of offices, commercial A great responsibility ethic, high 4.6 million people live in the Barcelona premises and industrial buildings with productivity (one of the highest in area. It is the capital of Catalonia, with a excellent value for money. The Europe, according to the OECD), five population of 7 million, and the centre of construction of residential buildings is public universities, two private the Mediterranean Basin, a large also on the rise. universities and four business schools economic area with 18 million (ESADE, IESE, EADA and IESKA), 27 inhabitants. It accounts for 70% of 10. Unique private-public international schools, great new Catalonia's GDP. Its growth in 2004 was cooperation technology penetration, and a favourable 3.1% of GDP, above the Spanish and Barcelona City Council and the Catalan disposition towards innovation and European average, and it is the sixth Government have made a serious creativity. largest urban agglomeration, as well as commitment to business. The success of the fifth largest industrial concentration, the traditional private-public cooperation 7. Excellent quality of life in Europe. has been key to Barcelona's The top European city for quality of life. A transformation. stable climate, sunshine, beaches, ski, a generous range of culture and leisure In the following pages, you will find more activities, a network of 4,500 education detailed information on Barcelona's institutions, a modern and accessible economic reality. health service, easy access and travel by 9
  • 11. MAIN ECONOMIC 1.2 INDICATORS 1.2.1 BASIC INFORMATION activity in southern Europe, a city's population, a very close Mediterranean arch including the percentage to other European cities ABOUT THE CITY Balearic Islands, the Autonomous such as Madrid, Copenhaguen and Regions of Valencia and Aragon, and Hamburg among others, and higher Location southeast France. than the Spanish average of 8.4%. Barcelona is one of the largest cities Barcelona metropolitan area is the The immigration of the last ten years in Europe. It is the centre of a large sixth largest urban agglomeration, as has brought to the city of Barcelona a metropolitan area of over 217 well as the fifth largest industrial very significant increase in the municipalities with 4.6 million concentration, in Europe. number of languages spoken in it. inhabitants. It is the economic, The current language situation is 223 cultural and administrative capital of Demographically, the city of languages from 190 countries, a level Catalonia, which is located in Barcelona is constantly growing richer of diversity which promotes an northeast Spain on the Mediterranean and more diverse; with 160 increasingly open and tolerant shore. nationalities in 2004. metropolis. Barcelona currently has over 230,000 It is at the forefront of a 17-million- foreign residents. This is 14.6% of the inhabitant emerging area of economic AREA AND POPULATION (2005) Population Area (km2) Density (inhabitants/km2) Barcelona 1.578.546 101 15.671 Metropolitan area 4.673.648 3.236 1.427 1. ECONOMIC PRESENTATION Catalonia 6.813.319 31.895 210 Spain 43.197.684 505.988 84 Oslo Stockholm Source: Barcelona City Council and the Spanish National Institute of Statistics (INE) Copenhagen EVOLUTION OF FOREIGN POPULATION Dublin Berlin Amsterdam January 2005 % of the total foreign population London Brussels Prague Frankfurt Europe 52.835 22,9 Paris Vienna Asia 36.810 15,9 Geneva Africa 20.818 9 Milan America 120.197 52,1 Rome Barcelona Australasia 282 0,1 Total number of foreigners 230.942 100 in Barcelona 10 Source: Barcelona City Council
  • 12. GDP medium-sized companies (SME, known GDP at market prices and inter-annual variation rate EU 25 EU 15 SPAIN CATALONIA in Catalan by the abbreviation PIME), (2000 base index) representing 99.7% of all companies. GDP (2004) (in millions of euros) 10.218.488 9.743.054 837.557 157.124 Employment Annual growth rate in real terms. 2,4 2,3 3,1 3,1 Recent years have shown a very positive GDP per capita (2004) (in millions of euros) - 25.281 19.637 23.542 picture of Barcelona’s job market. Both activity and employment rates grew, Sources: Spanish National Institute (INE), Institut d'Estadística de Catalunya (IDESCAT), Eurostat boosted by demographic growth and good economic and business prospects, In parallel to the process of moving a Historically, Catalonian economy has and the job market picked up with an large portion of the industrial sector to the been one of Spain’s main economic increase in the number of employed metropolitan conurbation, the industry drivers and is still the autonomous region workers registered with the Social remaining in the central area has with the highest Gross Domestic Product Security system. Specifically, 25,000 strengthened its conversion to high value (GDP) in absolute terms. In recent years, new jobs were created in Barcelona in added industry. It is formed by new it has followed a trajectory of expansion, 2003 and 2004, of which 39% were in economic activities of an industrial and short term growth forecasts are high value added sectorst. nature with branches such as positive. environmental services, culture The gradual incorporation of legal industries, the media, air transport and immigrants in recent years and the 1.2.2 A DIVERSIFIED others with great growth potential. increase in female employment and Specifically, in the 2000-2004 period, the ECONOMIC activity rates, following the growing amount of medium and high-tech tertiarisation of the production network of STRUCTURE industry in Barcelona and its the city and its metropolitan area have metropolitan area increased by up to been two very significant factors in the 11.2% and 35.8% respectively. In the Activity by sector boost of this expansion trend. services sector, especially in tourism- related services, high value added The city’s wealth and development have Barcelona's tertiary sector is growing in a occupancy has increased by over 33%. traditionally been based on trade and clearly entrepreneurial manner, as manufacture. At the moment, the shown by the fact that the strongest Business structure economic activity’s structure is increase in the last three years has been characterised by the dominance of the in the number of registered self- Barcelona has a large business network services sector and the maintenance of a employed, especially in the new very similar in structure to the European significant industrial base in the whole of technologies sector. one. There are over 417,000 small and the metropolitan area. The unemployment rate in 2004 was 6.2%, noticeably lower than that of Catalonia, Spain and the European STRUCTURE OF THE AFFILIATION TO THE SOCIAL SECURITY GENERAL SYSTEM Union. ACCORDING TO BIG SECTORS (% /TOTAL) . 4TH QUARTER 2004. Barcelona Catalonia Spain 1.2.3 FOREIGN INVESTMENT Agriculture 0,2 0,4 0,5 IN BARCELONA Industry 13,0 22,6 18,0 The Barcelona area is a very important Construction 5,2 9,2 11,9 foreign investment attraction centre, Services 81,6 67,8 69,6 especially for industry and advanced services. This can be seen in many TOTAL 100,0 100,0 100,0 international economic indicators, such Sources: Spanish National Institute (INE), Institut d'Estadística de Catalunya (IDESCAT), Eurostat as the annual study conducted by British 11
  • 13. and marketing services centres. These consultancy firm Cushman & Wakefield centres are at the forefront of the current Healey & Baker, which, for the first time 70% of all Japanese companies and process being undergone by companies in its 2005 edition, named Barcelona as 50% of all German, French and North to become network structures with the fifth best city in Europe for business, American companies in Spain are in independent units in different territories. thus raising it one position. Barcelona’s economic area. Over 50% of foreign companies of an industrial nature Trends Already established companies very in Barcelona’s economic area belong to often make a strategic commitment the chemical, pharmaceutical and car Barcelona is at the receiving end of a through new investments in order to industries. The services sector accounts growing flow of investment aimed at make their subsidiaries evolve towards for 42%, and construction for another creating management and services higher value added activities. The main 3%. centres, research and distribution reason for this is the high satisfaction centres, software development centres level (97%) of companies already The Barcelona area is still a destination of and design centres in the most varied operating in the Barcelona area. reference for attracting highly specialised sectors, such as professional and services such as administrative, financial consumer electronics and the car industry. These are some of the sectors, activities and forward-looking uses the city wants to boost. This is why Barcelona has Number of Foreign Companies in 2004 decided to promote the establishment, in Barcelona 1.340 1. ECONOMIC PRESENTATION the city, of financial activities and businesses of large multinationals related Metropolitan area 2.698 to design, knowledge, distribution and Catalonia 2.915 customer call centres, also known by the English names Call Centers or Customer Source: Foreign Investment in the Barcelona Area (La inversió estrangera a l'àrea de Barcelona). Barcelona: Barcelona City Council, CIDEM, 2004. Relationship Management. Foreign Investment in Catalonia (1994-2004) 30.022.220.000 € Percentage in relation to the total for Spain: 15,57% Foreign Investment in Catalonia (1st half of 2005) Growth rate in 2005/2004. 25% Percentage in relation to the total for Spain: 44,3% Source: Foreign Investment in the Barcelona Area (La inversió estrangera a l'àrea de Barcelona). Barcelona: Barcelona City Council, CIDEM, 2004. 12
  • 14. 1.2.4 AN INTERNATIONALLY RECOGNISED LOCATION Barcelona has some of the highest entrepreneurial nature for business positions in the various international and the quality of life enjoyed here rankings, which rate its urban reality, very highly. its ability to attract foreign capital, its BARCELONA, TOP 10 The European city which best promoted itself at an international level to attract Cushman & Wakefield Healey & Baker. foreign investment in 2005. The fifth best city in Europe for investing and doing business in 2005. Cushman & Wakefield Healey & Baker. The city with the best quality of life in Europe in 2005. Cushman & Wakefield Healey & Baker. Barcelona, the second most attractive European area for foreign investment in 2004. Chambre de Commerce de Paris. Best European city for investing in 2004. FDI, Foreign Direct Investment. (Group Finantial Times) The European city which has advanced most in recent years (2005). Cushman & Wakefield Healey & Baker. The European city of the future in 2004. FDI, Foreign Direct Investment. (Group Finantial Times) Best European city for transport in 2004. FDI, Foreign Direct Investment. (Group Finantial Times) One of the cities with the best growth prospects in Europe in 2002-2006. ERECO European Economic Research Consortium. One of the cities with the most competitive cost of living in 2004. UBS INTERNATIONAL COMPARISONS 2005 GROSS VALUE INTERNATIONAL SCIENTIFIC OVERNIGHT COST QUALITY FOREIGN CITY FOR PRODUCTION STAYS OF LIVING OF LIFE MEETINGS INVESTMENT ADDED BUSINESS ORGANISED RECEIVED FORECASTS LONDON LONDON LISBON BARCELONA PARIS LONDON WARSAW LONDON 1 PARIS PARIS LYON PARIS VIENNA PARIS BUDAPEST PARIS 2 MOSCOW DUBLÍN HAMBURG STOCKHOLM GENEVA LYON DUBLIN FRANKFURT 3 BERLIN ROMA BIRMINGHAM MUNICH BRUSSELS COPENHAGUEN ATHENS BRUSSELS 4 ROME MADRID MADRID MADRID LONDON MOSCOW MADRID BARCELONA 5 MADRID BERLIN BARCELONA ZURICH BARCELONA BARCELONA PRAGUE AMSTERDAM 6 CAMBRIDGE BARCELONA BRUSSELS GENEVA COPENHAGUEN STOCKHOLM STOCKHOLM MADRID 7 MUNICH VIENNA ATHENS OSLO BERLIN BUDAPEST HELSINKI BERLIN 8 BARCELONA PRAGUE GLASGOW DUBLIN ROME PAS-DE-CALAIS BARCELONA MUNICH 9 MILAN AMSTERDAM BERLIN VIENNA STOCKHOLM DUBLIN BIRMINGHAM ZURIC 10 ERECO Union Catalonia Tourism Mercer Human Cushman Font: Cushman Ernst & Young of International Polytechnic Marketing Resource & Wakefield & Wakefield Associations University Information Consulting Healey & Baker Healey & Baker 13 System
  • 15. 1.2.5 FIRST CLASS 1.2.6 QUALITY OF LIFE: A In addition, Barcelona has a highly valued cultural offer: 46 theatres, 41 INTERNATIONAL CITY TO VISIT AND museums, 46 libraries, over 200 cinema EDUCATION AND LIVE IN screens and countless concerts and ACADEMIA festivals held throughout the year. It is a Barcelona is a dynamic, modern and great city which brings to daily life the diverse city, whose profound Thanks to its significant education inheritance of its architectural and entrepreneurial, commercial and tradition, Barcelona is very well equipped monumental heritage. It is the only city in competitive spirit has for centuries to continually improve quality in this area. the world with eight World Heritage sites. coexisted with the art of good living and The network of education centres now The city, so full of great examples of the enjoyment of the expressiveness of a offers a very comprehensive selection of Modernista architecture and works by demanding culture and urban quality. study possibilities to provide an easy Gaudí, has been asserting its open and solution to different situations and progressive nature from the late 20th Its Mediterranean climate, the culture education needs. century, with a new urban architecture and leisure options on offer and the which has reached clear international quality of life are key to attracting tourists Universities and higher education projection. and businesspeople to Barcelona. The city, located between the sea and the The city has eight universities and several mountains, enjoys temperatures of All this, added to first class public and business schools of international renown. between 23º C in the summer and 9º C private services (education, health, etc.), In addition, there are eleven technology in the winter, and has 7 km of well a high environmental commitment from transfer centres linked to the universities maintained beaches in the city centre businesses, respect for quality and which have received several awards for itself. occupational risk prevention, and a their innovative initiatives from the European Commission’s Directorate- General for Enterprise and the Information Society. Name of the Organisation Type Web Barcelona has consolidated itself as a Barcelona University (UB) Public www.ub.edu first class university destination in terms Barcelona Autonomous University (UAB) Public www.uab.es of number of universities, qualifications and students. Catalonia Polytechnic University (UPC) Public www.upc.edu Pompeu Fabra University (UPF) Public www.upf.edu International schools Ramon Llull University Private www.url.edu There are several foreign schools in the 1. ECONOMIC PRESENTATION Abat Oliba – CEU University Private www.uao.es city and its surroundings, enabling anyone wishing to do so to pursue Catalonia International University (UIC) Private www.uic.es foreign curriculums in the city. There are Catalonia Open University (UOC) Private www.uoc.edu 27 such schools in total, providing teaching in five languages: English, IESE Business school www.iese.edu French, German, Italian and Japanese. ESADE Business school www.esade.edu www.cidem.com/catalonia/cat/com/adreces/escoles/index.jsp EADA Business school www.eada.edu IESKA Business school www.ieska.com UNIVERSITY DATA FOR ACADEMIC YEAR 2003-2004 First and second stage internal and approved university diplomas. 393 qualifications University students. 204.000 Foreign students. 11.221 Source: Barcelona University Centre (BCU), 2004 14
  • 16. public transport system combining District 22@ research, linked to the new production quality and price, make Barcelona a very and business activity. It is in the new appealing city both for living in and for Avenida Diagonal extension area, on the A project to transform the industrial doing business. coastline and the right bank of the River district of Poblenou into an innovative Besòs. This campus, which is promoted production district, in the heart of the city, International comparisons by the Barcelona 22@ innovation and offering modern spaces for strategic the large transformation being concentration of intensive knowledge Barcelona’s international renown for the undertaken in the Besòs area, will help activities. This initiative is both an urban quality of its city life and the gradual polish and modernise the current urban renewal project and a new city model in internationalisation it has achieved has grid. answer to the challenges of the been consolidated in recent years. This is Knowledge Society. so to the point that it was chosen 160.000 square metres devoted to a new European city with the best quality of life approach to knowledge spaces. Scope: 200 hectares. for the seventh consecutive year in the 2005 European ranking published by 3.200.000 square metres of production spaces. Cushman & Wakefield Healey & Baker 220.000 square metres for new facilities and (C&W H&B). green areas. Barcelona Biomedical Research Park 4.000 new subsidised flats and houses. On the other hand, Mercer Consulting’s ranking of the most expensive cities in An estimated 130,000 new jobs. This initiative is promoted by the the world placed Barcelona in 56th Catalonian Government (Generalitat de An economic potential of €12,000 million for place, and the Union de Banques the whole operation. Catalunya), Barcelona City Council and Suisses (UBS) placed it in 27th place in Pompeu Fabra University, and aims to its study taking into account citizens’ + www.bcn.es/22@bcn place Barcelona at the forefront of income level on the basis of salaries. Besòs Inter-University Campus European transnational biomedical research. It is a science project involving In summary, Barcelona is in a place of This relates to the creation of an inter- both basic and applied research, in a preference in terms of economic activity university campus for teaching and 50,000 square metre space, able to and business attraction, while consolidating itself as a fantastic European tourist destination offering both visitors and residents modern and inclusive city planning with a high quality of life. 1.2.7 NEW CITY PLANNING PROJECTS Barcelona is in the middle of the largest city planning transformation in its recent history. The city planning and infrastructure projects recently undertaken and currently in progress are shaping the 21st century city, where economic growth, the maintenance of competitiveness and job creation will affect citizens’ lives. Later is a description of some of the most emblematic projects: 15
  • 17. Sagrera-Sant Andreu plan provide answers with perspectives 40 million passengers per year. ranging from molecular to population This is a city planning transformation levels. 90 operators at the busiest times and 400,000 project covering a large area of operations per year. 50.000 square metres. Barcelona. It includes regulating the 500.000 tonnes of goods per year. railway infrastructures in the north of 80 research groups. the city, building the new La Sagrera 250-hectare services area. 1.000 professionals, scientists and highly High Speed Train central station and + www.aena.es qualified technicians. carrying out city planning improvements on five districts around + www.prbb.org the new rail complex, which will Port extension involve covering the tracks and Work on the extension of Barcelona port Airport extension creating a large linear park of over 4 began in late 2001 with the placing of the kilometres in length connecting the first stone of the east pier. When this is The airport extension project is districts of Sant Andreu-La Sagrera to completed, the port’s area and coordinated through the Airport Master Sant Martí. The details of the plan are: infrastructures will have doubled, Plan, which provides for the regulation of enabling it to double its goods traffic too. activities in the airport premises and the One of the port's main appeals will be completion of the new passenger and Total area: 163 hectares (98 hectares of offices and housing; 53 hectares of green multi-access, thanks to the new road and cargo terminals and of the whole airport areas, and 12 hectares of facilities). 1. ECONOMIC PRESENTATION rail access, the arrival of the European in general. track width and the close proximity of the Construction of 8,000 new dwellings, offices and commercial premises.. airport. This extension, which will be The aim is to turn Barcelona El Prat completed in 2010, will make it possible airport into an international connection +www.bcn.es/urbanisme/tav for the port to become the main logistics airport which will be able to meet the centre in Southern Europe. growing demands forecast between now For information on other projects for and the 2025 horizon. The main actions Barcelona and its environs, visit: envisaged by the Plan by 2007 are: 1.265 hectares of land surface area (currently www.bcn2000.es. 558 hectares). renovation and refurbishing of the current terminal area, building the third 786 hectares of sea area (currently 374 hectares). runway and extending the existing one, the new South terminal, road and rail 265 hectares of logistics areas (currently 65 access, the services area (air cargo hectares). centre and aeronautical park), and + www.apb.es environmental action. 16
  • 18. LOCATION AND 1.3 THE PROPERTY MARKET 1.3.1 OFFICES AND BASIC INFORMATION RELATING TO OFFICES COMMERCIAL m2 PREMISES Office space 4.906.634 Barcelona’s business spaces – over 12 Contracted surface area 413.000 million square metres of industrial areas Available space 295.000 and around 4,500,000 square metres of total office floor space – enable business Non-occupancy rate 6% activities to grow and develop with Minimum and maximum rent prices (€/m2/month). 8,5 / 23,5 excellent value for money, especially with Source: Jones Lang Lasalle. 2005 regard to offices. OFFICE MARKET ZONING IN THE BARCELONA AREA Sant Cugat Vallès Occ. Sant Just Desvern Sant Joan Despí Cornellà Mas Blau Zona Franca Traditional central area Traditional business district Traditional secondary central New central districts Inner periphery Barcelona city. Barcelona city. zone Barcelona area. Barcelona area. Avenida Diagonal and City centre and central Barcelona city. Gran Via l’Hospitalet, Diagonal Zona Franca, Mas Blau, Passeig de Gràcia. Eixample area. Left and right Eixample, Mar, 22@, Olympic Village and Sant Cugat Business Park, 17 boundary areas. Port. Cornellà, Cerdanyola and Viladecans.
  • 19. Commercial premises SHOPPING STREETS AND DISTRICTS IN BARCELONA Commerce has always played a very important role in Barcelona’s history. The commercial sector is one of the activities which best reflect the open mentality of Barcelona’s inhabitants and the city’s good economic development. In addition, Barcelona has inherited a track record as a successful Mediterranean trading city. In 2004, commercial sector turnover rose to €32,664 million, 6.2% higher than the previous year. This figure represents 15% of the city’s GDP and over 163,000 jobs. Barcelona has 17 BASIC INFORMATION RELATING TO COMMERCE open air shopping districts spread out Number of commercial establishments 53.668 throughout the city. They are city areas with high concentrations of shops. They • Wholesale (26,6%) 14.280 are generally shopping areas with a • Retail (73,4%) 39.388 different offering from the city centre. Non-occupancy rate 7,8% Average rent prices (€/m2/year) 600 1.3.2 INDUSTRIAL LAND Total average sale price (€/m2) 2.000 AND BUILDINGS Source: Developed in-house based on data provided by Global Property Alliance, King Sturge and Barcelona City Council Barcelona is one of the cities with the E-1 most real property available for industrial ZONING OF BARCELONA'S INDUSTRIAL OFFERING activities in the Mediterranean Basin: E-1 over 12 million square metres. In spite of the limits on increasing this availability with new industrial land, the metropolitan D-2 B-5 area offers new opportunities around the 1. ECONOMIC PRESENTATION D-1 main road arteries. The general trend B-4 C-3 E-1 indicates that the industrial land closest D-1 to Barcelona city centre is gradually C-4 C-2 being converted to mixed office, B-2 B-3 warehouse and residential premises B-1 A-3 C-1 A-2 E-1 A-1 E-1 Zona C Zona A Vallès Occidental and others Barcelonès, Baix llobregat AVERAGE PRICES FOR INDUSTRIAL BUILDINGS AND PREMISES Industrial building rent price (€/m2/month) 7,1 Zona B Zona D Vallès Oriental and others Maresme and others Industrial building sale price (€/m2) 1.175 Industrial land total sale price (€/m2) 707,5 Zona E Source: Forcadell and King Sturge. Second ring 18
  • 20. RENT COMPARISON. BUSINESS SPACES IN THE MAIN URBAN AREAS OF THE WORLD (2004) RENT Offices €/m2/year Commercial spaces €/m2/year Industry €/m2/month Amsterdam 345 1.600 65 Athens 320 3700 85 Barcelona 260 600 80 Beijing 175 1.349 125 Berlin 288 2.280 72 Birmingham 418 4.732 91 Brussels 280 1.300 68 Buenos Aires 90 190 35 Chicago 270 1.321 104 Dublin 516 6.000 120 Hong Kong 461 3.664 45 London 908 7.882 190 Madrid 280 720 85 Manchester 396 5.047 84 Miami 265 209 74 New York 435 2.573 106 Paris 670 8.000 61 San Francisco 240 739 104 Shanghai 315 1.125 45 Taipei 172 1.059 136 Tokyo 720 575 138 Washington 370 530 116 19 Source: Global Aliance Property
  • 21. 1.3.3 AVAILABLE RESIDENTIAL PROPERTY Sarrià - Sant Gervasi Horta - Guinardó Nou Barris Les Corts Gràcia Sant Andreu L’Eixample Sant Martí Ciutat Vella Sants - Montjuïc HOUSING BY DISTRICT 2004 saw an upturn in the number of Reference prices (2005) SALE RENT dwellings in the market. The number of 1. ECONOMIC PRESENTATION Districts Newly built €/m2 Second hand €/m2 Average €/m2 dwellings available in Barcelona increased by 10.1%. Residential Ciutat Vella 4.200 3.900 10,4 construction has focused on the L'Eixample 5.276 4.139 10,56 outskirts, which have more land available, mostly free from other uses. All Sants 3.827 3.573 11,24 this new residential construction has Les Corts 4.393 4.402 12,93 increased its sale price by around 20.6%. The rental market, on the other Sarrià - Sant Gervasi 7.856 4.906 12,9 hand, has experienced a more moderate Gràcia 4.335 4.006 11,21 growth: around 7.6%. Horta - Guinardó 3.430 3.359 9,93 Nou Barris 3.350 3.121 9,75 Sant Andreu 3.581 3.364 9,65 Sant Martí 3.636 3.700 11.15 Average for Barcelona 4.493 3.813 10,91 20 Source: Municipal Housing Trust (Patronat Municipal de l'Habitatge)