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Turbo Charging your SEO Building Strategy
1.
TURBO-CHARGING YOUR SEO
Jon Quinton SEOgadget.co.uk @jonquinton1
2.
WHAT’S THE CRACK?
3.
@jonquinton1 ...............................................................................................................................................................................................
TRIPOMATIC.COM
4.
FIND THE BIGGEST
ISSUES AND EXPLAIN HOW TO FIX THEM
5.
PROBLEM #1 WHERE TO
START?
6.
@jonquinton1 ...............................................................................................................................................................................................
CHECKING SEARCH VISIBILITY Good growth but still plenty of opportunity
7.
@jonquinton1 ...............................................................................................................................................................................................
Non-Brand Brand
8.
@jonquinton1 ...............................................................................................................................................................................................
TOP TRAFFIC DRIVING KEYWORDS (NON-BRAND) Note: the tourist maps are bringing in a good volume of traffic
9.
PROBLEM #2 DISCOVERING OPPORTUNITIES
WITH META DATA
10.
@jonquinton1 ...............................................................................................................................................................................................
FIRST, COMBINE ALL YOUR EXPORTS:
11.
@jonquinton1 ...............................................................................................................................................................................................
COMBINE THE DATA USING VLOOKUP: =VLOOKUP(A2,[TABLE2],2,0)
12.
@jonquinton1 ...............................................................................................................................................................................................
SORT BY SEARCH VOLUME TO SPOT META IMPROVEMENTS Is the page title optimised for the biggest ranking keyword?
13.
PROBLEM #3 QUICKLY FINDING
TECHNICAL PROBLEMS
14.
@jonquinton1 ...............................................................................................................................................................................................
FINDING DUPLICATION WITH SCREAMING FROG Finding duplicate meta data usually leads to deeper problems…
15.
@jonquinton1 ...............................................................................................................................................................................................
http://www.tripomatic.com/Singapore/ http://www.tripomatic.com/singapore/ http://www.tripomatic.com/Singapore/Singapore-city/
16.
@jonquinton1 ...............................................................................................................................................................................................
Also check meta descriptions – are they harming your CTR?
17.
@jonquinton1 ...............................................................................................................................................................................................
COMPARING WITH CLICK THROUGH DATA What‟s working well and what lessons can we learn?
18.
@jonquinton1 ...............................................................................................................................................................................................
SIGNIFICANT SPIKE IN ‘NOT SELECTED’ URLS „Not Selected‟ URLs are pages that Google deem to be duplicate or „thin‟. Did something change on the 8th May?
19.
@jonquinton1 ...............................................................................................................................................................................................
IIS CRAWL REPORT 132,330 linked to redirects 11,852 pages blocked by Robots.txt
20.
@jonquinton1 ...............................................................................................................................................................................................
The link to http://www.tripomatic.com/widgets/ 301 redirects to http://www.tripomatic.com/lp/widgets/
21.
@jonquinton1 ...............................................................................................................................................................................................
ROBOTS.TXT Many of these pages are still indexed. It would be more efficient to set to NoIndex, Follow: <meta name=“robots” content=“noindex,follow”>
22.
PROBLEM #5 PARAMETER URLS
IN ANALYTICS
23.
@jonquinton1 ...............................................................................................................................................................................................
?PAGETYPE= BEING REPORTED AS ORGANIC LANDING PAGES
24.
@jonquinton1 ...............................................................................................................................................................................................
…HERE’S WHY Script set to report page views
25.
PROBLEM #4 DIAGNOSING ARCHITECTURE
PROBLEMS
26.
@jonquinton1 ...............................................................................................................................................................................................
CURRENT NAVIGATION
27.
@jonquinton1 ...............................................................................................................................................................................................
EXPORT XENU REPORT INTO EXCEL
28.
@jonquinton1 ...............................................................................................................................................................................................
FILTER BY ‘LEVEL’ From 4105 analysed URLs, 2,101 were over 3 clicks deep
29.
@jonquinton1 ...............................................................................................................................................................................................
NEW STRUCTURE PLAN Asia Delhi Bangkok Far East Hong Kong London Europe Paris Destination Guides Krakow Eastern Europe Budapest New York USA LA Vancouver Canada Toronto
30.
PROBLEM #6 FINDING BAD
LINKS
31.
@jonquinton1 ...............................................................................................................................................................................................
GATHER AND COMBINE DATA Use OSE, Majestic and Webmaster Tools
32.
@jonquinton1 ...............................................................................................................................................................................................
DE-DUPE YOUR LIST Once combined, de-dupe by ‘sourceURL’ and remove metrics that are not required
33.
@jonquinton1 ...............................................................................................................................................................................................
ARE MY LINKS STILL LIVE? Use Screaming Frog SEO spider in ‘list mode’ and configure a custom filter to search for your domain in the source code of each URL
34.
@jonquinton1 ...............................................................................................................................................................................................
USE COUNTIF TO GIVE YOU THE ANSWER =COUNTIF(Table4[Address],A2)
35.
@jonquinton1 ...............................................................................................................................................................................................
SEPARATE DOMAINS • =IFERROR(MID(A2,8,FIND("/",A2,8)-8),MID(A2,8,LEN(A2)))
36.
@jonquinton1 ...............................................................................................................................................................................................
USE SEOTOOLS FOR EXCEL TO PULL IN DOMAIN PR Ensure that you work in a new tab with a de-duped list of domains. Paste as values once finished!
37.
@jonquinton1 ...............................................................................................................................................................................................
USE VLOOKUP TO PULL DATA INTO MAIN TAB =VLOOKUP(B2,Table2[#All],2,0)
38.
@jonquinton1 ...............................................................................................................................................................................................
FILTER DOWN TO YOUR PR -1 AND 0 LINKS
39.
@jonquinton1 ...............................................................................................................................................................................................
USE TOOLS.SEOGADGET TO FETCH CONTACT DETAILS
40.
@jonquinton1 ...............................................................................................................................................................................................
DOMAIN PAGE RANK DISTRIBUTION Domain Page Rank Distribution 300 250 200 150 100 50 0 0 1 2 3 4 5 6 7 8 9 10
41.
@jonquinton1 ...............................................................................................................................................................................................
ANCHOR TEXT DISTRIBUTION 22% 24% Keyword: Trip Planner Includes Brand Other 54%
42.
PROBLEM #7 BUILDING GOOD
LINKS
43.
@jonquinton1 ...............................................................................................................................................................................................
EMBED MAPS
44.
@jonquinton1 ...............................................................................................................................................................................................
GUEST POST OPPORTUNITIES
45.
@jonquinton1 ...............................................................................................................................................................................................
FINDING COMPETITORS LINKS AND CONTACT DETAILS
46.
@jonquinton1 ...............................................................................................................................................................................................
BRING BACK THE BLOG – THIS TIME TO A SUB FOLDER
47.
@jonquinton1 ...............................................................................................................................................................................................
ASSOCIATE WITH SMALL LOCAL BUSINESSES
48.
KEY ACTION POINTS: 1.
GAIN A REALISTIC VIEW 2. QUICKLY FIND TECHNICAL ISSUES 3. ANALYSE BACKLINK PROFILE – BUILD THE LINKS YOU NEED
49.
THANKS!!
Jon Quinton SEOgadget.co.uk jon@seogadget.co.uk @jonquinton1
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